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Mike Roberts Making Digital Real Podcasts

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Are you an established solopreneur, creator, or micro-business owner who's hit a ceiling? You're successful, but you're trapped—drowning in administrative tasks, struggling to keep up with marketing, and realizing that your income is directly tied to the hours you work. You know AI is the answer, but you're overwhelmed by the hype and don't know where to start. "The AI Hat Podcast" is your practical guide to escaping the grind. This isn't another show about abstract AI theory. This is a work ...
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Are you an ambitious business owner looking to elevate your influence and grow your business using the power of LinkedIn, podcasting and other modern day digital marketing techniques? This is the Making Digital Real podcast - and in each episode, Mike explores cutting-edge techniques in podcasting combined with rehumanisation and powerful digital marketing strategies to help you build a larger audience and forge meaningful professional connections. Mike Roberts is a seasoned expert in podcas ...
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Ever feel like you're trapped in your own business success? In this solo episode, Mike shares his recent automation disaster in a St. Louis medical center waiting room and reveals why that frustration led to a breakthrough framework for building an AI Co-Founder that actually works. Discover the three "missing partners" every solopreneur needs, lea…
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What if I told you that the secret to unlocking your team's creative potential isn't working harder—it's asking better questions? Here's the problem: Most business leaders are getting mediocre results from AI because they're playing it safe. They're asking vanilla questions and getting vanilla answers, then wondering why their competitors seem to b…
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What if the biggest threat of AI isn't that it will take your job, but that it will trap you in the wrong job?I see solopreneurs everywhere using AI like a faster typewriter... trying to do their old work quicker instead of building a completely different kind of business. In this episode, I reveal how to escape the "Commodity Trap" that keeps you …
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Tired of being the most overworked employee in your own business? You're not alone. Join Mike Allton on AI for Solopreneurs: The AI Hat Podcast, where we cut through the AI hype to show you exactly how to reclaim 15+ hours per week and scale without hiring staff. This isn't about robots or complex theory—it's about practical AI systems that handle …
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What if you could double your customer support team's effectiveness without hiring a single new employee? Sounds too good to be true, right? But that's exactly what businesses are achieving with Salesforce's Agentforce platform. Every day, support teams are drowning in tickets, burning out their best agents, and watching their customer satisfaction…
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des, we've mastered the art of SEO—keywords, backlinks, page rankings. We've built entire marketing strategies around getting to the top of Google's search results. But here's the uncomfortable truth: AI is fundamentally changing how people discover brands and information. When someone asks ChatGPT, Claude, or Perplexity for business recommendation…
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What if the technology that's keeping you up at night could actually become your biggest competitive advantage? Here's what's happening right now: Business owners everywhere are watching AI generate content, create designs, and handle tasks that used to require human expertise. The fear is real because the question feels existential – if your clien…
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Every successful agency owner faces the same maddening paradox: you built a business to create freedom, but now you're more trapped than ever. You can't take a real vacation because everything runs through you. Every proposal needs your touch, every creative decision requires your approval, and every client crisis demands your personal attention. Y…
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Now, I know what you're thinking. "Mike, we've heard about AI. We get it. It's revolutionary." But here's the million-dollar question: Are you actually seeing those eye-popping results in your own business? Are you doubling your qualified leads or saving tens of thousands of dollars with a single automation? If you're shaking your head, don't worry…
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Have you ever wished you could clone your best sales rep? Imagine having a team member who never sleeps, never takes vacation, and consistently delivers your perfect pitch to prospects 24/7. Sounds too good to be true, right? The challenge facing most business leaders today isn't just about growing their sales - it's about scaling their team's expe…
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Are you struggling to create consistent content for your YouTube channel because scripts and outlines take forever to produce? You're not alone. Most creators hit this wall, trying to balance quality with production speed, while wondering if AI could help without making their content feel generic or robotic. Today you'll discover exactly how to use…
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Have you ever wondered why some of the most innovative AI solutions still miss the mark for large segments of the population? The answer might lie in who's actually building and implementing these technologies. Today, we're diving into a crucial conversation about representation in AI - specifically, why having Latina voices at the table isn't just…
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Are you spending countless hours trying to figure out how to make AI work for your business, while bigger companies seem to have it all figured out? What if you could learn how one of the world's most innovative companies actually implements AI, and discover how to scale those same strategies in your business - without the enterprise budget? The tr…
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Have you ever felt left behind in the marketing tech race because you don't know how to code? Maybe you've watched colleagues implement amazing automation or create sophisticated workflows, while you're still struggling with basic tools. What if I told you that the coding barrier in marketing is crumbling, thanks to artificial intelligence? The tru…
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Have you ever wondered how the world's largest professional network approaches artificial intelligence in their marketing? We all see the innovations and changes happening on LinkedIn's platform, but what's happening behind the scenes? How are they actually implementing AI in their marketing strategies, and what can we learn from their approach? Th…
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Send us a message! Kajabi vs MemberVault: Which Platform Wins for Course Creators? If you’re stuck choosing between Kajabi and MemberVault, this episode is for you. I’ve used both platforms extensively with clients - and I’m sharing the honest pros, cons, and real-world experiences that can save you time, money, and tech headaches. 🧩 What they have…
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What would you do if your business suddenly faced a catastrophic disruption tomorrow? For most of us, that's a terrifying thought we'd rather not consider. But the reality is, business emergencies don't wait for the perfect moment - they strike without warning, forcing us to adapt or risk losing everything we've built. That's exactly what happened …
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What if your next star employee never needed a coffee break, could work 24/7, and actually made your human team more creative and productive? That's not science fiction - it's the reality of properly implemented AI in today's business environment. But here's the challenge: most business leaders either overthink AI integration, making it more compli…
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In this episode, I explore how leaders can leverage Gemini to make smarter, faster, and more data-driven decisions. I share my own experience using Gemini to navigate a major business rebrand and provide a practical framework for integrating AI into your leadership workflow. Discover how Gemini can assist with rapid market analysis, data-driven ris…
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Imagine if your top expert—maybe even you—could be available 24/7, across multiple languages, without burning out. Sounds like science fiction? For many SMB leaders, the knowledge held by key individuals becomes a bottleneck, limiting growth and overwhelming crucial team members. But what if AI offered a way not to replace, but to amplify that irre…
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In this episode, I unlock the secrets to crafting powerful prompts that get you the exact results you need from Gemini and other large language models (LLMs). I introduce the RICCE framework, a practical system designed to help you communicate effectively with AI and achieve optimal output. Think of RICCE as your training wheels for prompt engineer…
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Are you throwing money at AI without seeing real returns? You're not alone. Businesses everywhere are struggling to turn their AI investments into actual revenue. But what if I told you that AI agents could become your most profitable team members? The challenge isn't just implementing AI - it's making it pay for itself. Many business leaders are i…
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In today's episode, I dive into the most important question every business is asking: Gemini or ChatGPT? I provide a balanced and hype-free comparison of Gemini and ChatGPT, exploring their shared capabilities, unique strengths, and ideal use cases. This isn't about declaring a winner; it's about empowering you to make an informed decision and choo…
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Are you juggling five different AI tools just to get through your workday? Trying to remember which login goes with which platform and wondering if you're actually saving time or just creating new headaches? You're not alone. Today we've got the AI whisperer himself, Dustin W. Stout. This guy isn't just another tech founder with fancy promises—he's…
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Tired of AI hype and ready for real results? In this episode of The AI Hat Podcast, I dive into 3 powerful ways you can use Google's Gemini AI to supercharge your business today. Discover actionable strategies to revolutionize your marketing, operations, and customer engagement. What You'll Learn: How Gemini can generate killer marketing content an…
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Are you tired of wearing all the marketing hats in your small business? Juggling social media, email campaigns, content creation, and analytics while trying to actually run your business? What if I told you there's a new wave of AI that doesn't just help with tasks - it actually takes control and drives results on its own? The challenge for small b…
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Are you running a small business and feeling constantly overwhelmed by all the AI tools, wearing too many hats, and wondering how competitors seem to get so much more done? What if you could multiply your productivity without expanding your team or working longer hours? The struggle of being a solopreneur or small business owner has always been abo…
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Have you ever wondered if we're slowly losing our humanity in the rush to adopt AI? Every day, another marketer proclaims they've automated their entire workflow, created the perfect AI system, or generated flawless content. But what if perfection isn't what your audience really wants? The truth is, we're facing an unprecedented challenge in market…
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Have you ever felt that sinking feeling of launching an event only to realize competitors already seem to be two steps ahead? Perhaps you've noticed others leveraging cutting-edge tech, and you're worried about falling behind. With technology evolving faster than ever before, event planners face mounting pressure. How can you keep pace? How can you…
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Have you ever felt stuck spinning your wheels through months of painstaking, costly traditional branding exercises, only to end up with messaging that doesn't truly resonate—or worse, never sees the light of day? That's painful for you, frustrating for your audience, and costly for your business—and it's happening in far too many companies today. B…
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Are your creative teams drowning in endless feedback loops, version control nightmares, and bottlenecks that seem to multiply by the day? You're not alone. Marketing teams everywhere are struggling with the growing demands of content creation, with 76% reporting they need to create more content than ever before, but with the same or fewer resources…
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Remember your first email marketing campaign? Or maybe you're old enough to remember when "digital marketing" meant updating your GeoCities website? Well, just like those marketers who dismissed email as a fad in the '90s, there are those today who are missing the signs of AI's transformative power in marketing. Every day, I talk to marketers who a…
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What if I told you that the business you're running today could operate with just 20% of your current staff? It sounds impossible, right? Maybe even a little scary. But here's the thing - businesses across the globe are discovering that with the right AI implementation, they can not only maintain their operations but actually improve them with dram…
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Ladies, have you ever felt like the tech world was designed without you in mind? You're not alone. While artificial intelligence is revolutionizing the way we do business, there's a concerning trend: women entrepreneurs are significantly less likely to adopt AI tools than their male counterparts. But here's the thing - when women do embrace AI, the…
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Have you ever looked at your content creation process and thought, 'There has to be a better way'? Maybe you're drowning in content requests, struggling to maintain consistency across channels, or simply feeling overwhelmed by the constant demand for fresh, engaging content. If this sounds familiar, you're not alone. These were exactly the challeng…
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Have you ever wondered what it would be like to have a personal assistant that never sleeps, never takes a coffee break, and is always learning? Now, imagine that assistant not only helps you at work but follows you home, helping you become a better version of yourself. Sounds like science fiction, right? Well, for marketers like our guest today, t…
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Have you ever wondered why some marketing teams seem to effortlessly integrate AI into their strategies while others struggle to get started? The answer might not lie in the technology itself, but in the mindset of the team using it. Today, we're diving into the fascinating world of AI adoption in marketing, and how a simple shift in thinking can l…
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If you're leading a sales team right now, you're probably wondering how the heck to use AI without turning your team into robots. I get it - you want the efficiency AI promises, but not at the cost of those personal connections that actually close deals. That's exactly why I invited Tamra Moroski from the Marketing AI Institute to break this down f…
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Ever feel like you're barely scratching the surface with AI in your business? Sure, you've got ChatGPT churning out blog posts, but what if I told you that's like using your smartphone just to make calls? What if you're missing out on 90% of AI's true potential to transform your business and marketing operations? Here's the thing - while everyone's…
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Have you ever looked at a competitor's polished video content and thought, 'We could never afford to produce something like that?' Here's the thing - that assumption is probably wrong. The rules of video marketing have completely changed. While big brands used to dominate with expensive production crews and six-figure budgets, artificial intelligen…
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Now is the time to unlock the true potential of AI for your business. But here's the catch - you don't need to be a tech wizard or data scientist to do it. What you need is AI literacy, and it's about to become your new secret weapon. AI literacy is more than just understanding the basics of artificial intelligence. It's about developing the knowle…
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Ever feel like you're trying to pilot the Millennium Falcon through an asteroid field of AI tools? You're not alone. The marketing galaxy is expanding faster than lightspeed, with new AI platforms popping up like droids in a Jawa sandcrawler. But here's the plot twist: what if mastering AI was less about decoding complex algorithms and more about c…
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Is your company's AI initiative feeling more like a costly experiment than a game-changing transformation? You're not alone. While 92% of enterprises are investing in AI, a staggering 85% of AI projects fail to deliver on their promises. But why? The truth is, most organizations are approaching AI implementation backwards. They're buying expensive …
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Are you feeling the pressure to jump on the AI bandwagon? You're not alone. As small and medium-sized businesses race to adopt AI, many are overlooking a critical step that could make or break their success. What if I told you that the key to unlocking AI's true potential for your business isn't in the latest chatbot or predictive analytics tool, b…
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Imagine having the power to create a brand strategy that rivals those of industry giants, regardless of your business size or budget. Today, we're diving into the world of AI-powered branding, where cutting-edge technology is leveling the playing field and enabling businesses of all sizes to craft compelling, professional-level brand messaging. Whe…
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What if everything you thought you knew about technology adoption in marketing was wrong? Imagine a world where C-suite executives are more comfortable with AI than digital natives. Well, according to groundbreaking new research from Lightricks and the American Marketing Association, that world is already here. For decades, we've operated under the…
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Imagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing. You see, in today's hyper-competitive landscape, traditional marketing methods are about …
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Imagine stepping out of a Fortune 500 boardroom after 16 years, only to find yourself on the cutting edge of AI marketing and innovation. Sounds like a plot twist in a tech thriller, right? Well, for our guest today, it's not fiction – it's her extraordinary career path. In today's fast-paced marketing world, staying ahead often means embracing the…
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Product Marketing Managers, let's face it: you're juggling a million tasks, from crafting compelling narratives to deciphering market trends, all while trying to stay ahead in an ever-evolving digital landscape. It's like trying to solve a Rubik's Cube while riding a unicycle - challenging, to say the least. But what if there was a way to not just …
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Have you ever read a piece of content from a brand—maybe a blog, a social post, or even an email—and thought, “This just doesn’t sound right?” Maybe it felt robotic, overly generic, or like it could’ve been written by anyone. Here’s the reality: with the rise of AI tools in content creation, this is happening more often than ever. And it’s not just…
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