Best Mike McGrail Podcasts (2025)

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Ep.5 Braw Liquor Club - from Fashion to Ready to Drink 33:10

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2+ y ago33:10

33:10

I chat to Elizabeth Mackirdy, the founder of Braw Liquor Club, a RTD cocktail brand based on the Isle of Bute, Scotland. We deep dive into the challenges of starting a brand with no industry experience, marketing wins and much more.

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EP.4 - Days alcohol-free beer : Mike Gammell 56:47

2+ y ago56:47

56:47

Listen to learn about the importance of 1st party data, getting started in DTC (direct to consumer), knowing your consumer and much more as I chat to Mike Gammell, co-founder of Days, a Scottish alcohol-free beer brand that's making great strides in this increasingly popular category.

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Ep.3 Sensational Spirits Photography with Erik McRitchie 36:47

3y ago36:47

36:47

Listen to learn how Erik McRitchie and the From Barrel to Bottle team go about creating some of the best whisky and spirits imagery you'll ever see. Key learnings include - how to keep your visuals fresh, the best way to brief photographers and why stunning visuals are key to marketing success.

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EP.2 - Winning in the on-trade with Chris Maffeo 49:42

3y ago49:42

49:42

In this episode, I interview Chris Maffeo, an on-trade marketing specialist. Listen to hear no-nonsense advice on getting your drinks brand into venues and ensuring they're there to stay! If you enjoyed this, please do leave a review and tell a pal!

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EP.1 Starting a whisky brand with Woven 48:49

3y ago48:49

48:49

In the first ever Drinks Noise Podcast, I interview Duncan McRae, a co-founder of modern whisky blenders, Woven. We talk about finding your 'why' and sticking to it, creating a community early, cracking your design aesthetic and much more. If you enjoyed this, please do leave a review and tell a pal!…

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Drinks Noise - Trailer! 0:42

3y ago0:42

0:42

Listen to this to hear more about The Drinks Noise Podcast, a show focussed on the world of spirits and drinks marketing. Please do subscribe to be one of our first listeners.