What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners. In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Produced by Eric Johnson from LightningPod.fm
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Mike Duboe And Rishabh Jain Podcasts
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Fixing Fashion Discovery With Agents, with Daydream's Julie Bornstein
47:55
47:55
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“Our goal is to build a personal stylist in your pocket,” says Julie Bornstein, co-founder and CEO of Daydream. Today on The Intelligent Marketer, she talks with Mike & Rishabh about the discovery problem in fashion; why owning the checkout is overrated; and how to make natural-language search feel human, personalized, and trustworthy. Plus: What J…
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AI-Driven 1:1 Sales for B2C Commerce with Postscript's Adam Turner
44:11
44:11
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“ Consumer expectations have shifted over the last two years because of this thing called ChatGPT,” says Adam Turner, CEO of Postscript. “ All of a sudden, the text box that was in the SMS channel that was pretty much worthless four years ago is now one of the most important interfaces that a consumer has with a brand.” Today on The Intelligent Mar…
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Unexpected Ways B2C Growth Can Be Applied to B2B, with Sam Ross
47:49
47:49
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Good founders are "obsessed about every detail of [their] product," says Sam Ross, CEO of Numeral and former growth lead at Teespring. "'Why was it designed like this?' ... I think you kind of have to have the same approach to a lot of your go-to-market." Today on The Intelligent Marketer, Sam joins Mike & Rishabh to discuss the shifting landscape…
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Building a $100M+ Ecommerce Brand in the Age of AI, with Bryan Cano of True Classic
52:29
52:29
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"There's a lot of shame for people to use AI. They feel like they're cheating," says Bryan Cano, Head of Marketing at True Classic. "If you don't want to compete, that's totally cool with me. But these things are like lightning in a bottle." Today on The Intelligent Marketer, he talks with Rishabh & Mike about the shift from performance to brand ma…
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Consumer-Centric Agentic Commerce with Dmitry Shevelenko of Perplexity
42:04
42:04
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"We really want to be the product that people use when they have to make an important decision," says Dmitry Shevelenko, Chief Business Officer at Perplexity. But to be that product, Perplexity had to design its new browser, Comet, with consumers' fickle trust in mind. Today on The Intelligent Marketer, Dmitry talks with Mike & Rishabh about AI-pow…
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"There's really no first-mover advantage, it's sort of a false concept," says Ethan Smith, CEO of Graphite. "Whenever the channel's big enough, invest in it." Ethan shares his perspective on how Answer Engine Optimization (AEO) complements SEO, the value of proprietary training data, and the evolving tech stack for AI-driven marketing. Links: Grap…
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Everything is an Ad Network with Eric Seufert of Mobile Dev Memo
44:13
44:13
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"There's no chance that OpenAI doesn't have a scaled ad platform in four years," says Eric Seufert, writer of Mobile Dev Memo and general partner at Heracles Capital. Today on The Intelligent Marketer, he talks with Mike & Rishabh about personalized marketing experiences, AI-optimized pricing, the decline of the open web, and more. Links: Mobile De…
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Welcome to The Intelligent Marketer, a new podcast about AI's impact on marketing and commerce. Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? How is the definition of marketing changing? In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial …
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