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The Near Memo

Greg Sterling, Mike Blumenthal & David Mihm

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Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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Passionate Pioneers with Mike Biselli, a nationally ranked healthcare and innovation podcast, and a member of the Health Podcast Network, highlights the innovators, the game changers, and the pioneers who are deeply passionate and relentless in valiantly solving the problems our healthcare industry is facing.
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America’s premier Sunday morning public affairs program. For nearly 70 years, Face the Nation has sought to help audiences understand how current events affect their lives. Today, that mission remains the same. Hear moderator Margaret Brennan’s illuminating and informative interviews with elected officials, policy experts and foreign leaders. Face the Nation airs Sundays at 10:30 AM, ET on the CBS Television Network and at 12 PM, ET on the CBS News Streaming Network. Face the Nation is also ...
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On The Peak Performance Greatness Show, we encourage seasoned business owners and business leaders to share their journeys and expertise and discuss the power of having a growth mindset. We cover topics including leadership, overcoming challenges and obstacles in business, the successes you have experienced, and how you have developed your habits to be a peak performing individual. We’ll also let our guests share on the subjects they’re well-known for. No matter the topic, you’ll be hearing ...
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Send us a text Greg Gifford joins the Near Memo to break down his large-scale Local SEO study of 3,000 personal injury law firm's Google Business Profiles. He reveals what #1 ranked PI las firms are doing that #10 ranked practioners are not. From review response rates and schema misfires to UTM tracking errors, the trio unpacks what’s real in local…
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This week on Face the Nation, there's no end in sight to the longest government shutdown in history. With each passing day, the impact of the government shutdown grows, with millions of Americans now facing major disruptions, from mass flight cancellations and delays because of staffing shortages, to growing lines at food banks, as the Supreme Cour…
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Send us a text Local SEO just got a major shake-up. In this episode, Darren Shaw of Whitespark joins Mike Blumenthal, David Mihm, and Greg Sterling to reveal key takeaways from the 2026 Local Search Ranking Factors study — including how AI search, behavioral signals, and reviews are changing the local game. Hear what really moves the needle, what’s…
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This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Growing a company from $46,000 to $30 million in six years doesn't happen by accident—it requires vision, grit, and the right team. Our next guest, Beth Lachance…
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This week on "Face the Nation with Margaret Brennan," as the government shutdown stretches on, Transportation Secretary Sean Duffy, Democratic Sen. Mark Warner and Republican Rep. Dan Crenshaw join to discuss the impacts. Plus, Anthony Salvanto breaks down the latest CBS News poll. To learn more about listener data and our privacy practices visit: …
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Send us a text In this episode, Greg Sterling, Mike Blumenthal, and Celeste Gonzalez (Rickety Roo) dive into TikTok’s “Local Explorer” — a new review and discovery program inside the app. They explore how Gen Z’s shift toward TikTok and Instagram is reshaping local search, what the Adobe and SOCi studies reveal, and why authenticity may be TikTok’s…
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This week on Face the Nation, President Trump travels to Asia hoping to make trade deals with foreign friends, and adversaries, alike. Treasury Secretary Scott Bessent shares breaking news in advance of the much anticipated meeting between Trump and Xi. As the president works to make deals abroad, the standoff over funding the government continues …
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Send us a text In Episode 229, Mike and Greg unpack Yelp’s revived antitrust lawsuit against Google and what it reveals about search dominance. They dive into Google’s “grounded” Gemini AI—supposedly tied to Maps data—and Mike’s test results showing how unreliable it still is. Finally, they explore ChatGPT’s new local results format, which borrows …
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Earwax affects over 35 million Americans and is the leading cause of conductive hearing loss- yet the procedure to remove it hasn't changed in 200 years. Our next guest, Sahil Diwan, is revolutionizing ear care as CEO of SafKan Health and creator of OtoSet®- the world's first FDA-cleared automated ear cleaning device. What began as a college dorm r…
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This week on Face the Nation, tensions build in the Caribbean and President Trump continues to push for peace in Ukraine and the Middle East. The commander in chief raises the pressure on Venezuelan leader Nicolas Maduro as U.S. forces continue their campaign against alleged drug traffickers on the Latin American nation’s coast. We get the latest f…
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Send us a text AI is reshaping how businesses manage their locations, from adoption challenges to AI Overviews in Google Search, to the renewed importance of citations and directories. Mike Blumenthal, Greg Sterling, and Ana Martinez from Uberall discuss AI’s role in visibility, customer journeys, and local SEO strategy. Subscribe to our newsletter…
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President Trump prepares to head to Israel as the deadline to release the remaining hostages nears. Meanwhile, some federal employees will miss paychecks -- others face pink slips as the government shutdown drags on. We'll talk to Vice President JD Vance. Hopeful Gazans have begun the trek back to their homes as the cease-fire between Israel and Ha…
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Send us a text Uberall’s CTO Ana Martinez joins Greg Sterling & Mike Blumenthal to reveal how the company is going “AI native with their Local Platform location management.” From internal culture shifts to new client-facing tools like UBI and Location Performance Score, learn how AI is reshaping products, teams, and customer expectations. Subscribe…
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This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Addiction doesn't announce itself- it emerges silently, often after a routine medical procedure. Our next guest, James Piacentino, is changing this reality as CE…
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This week on Face the Nation, nearly two years after the October 7 massacre, is a serious plan for a full hostage release and cease-fire in Gaza finally materializing? Secretary of State Marco Rubio tells us where that deal stands, and what's ahead for the region. Meanwhile, on Capitol Hill, the government shutdown continues, with no end in sight. …
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Send us a text In this episode of the Near Memo, Greg Sterling and Mike Blumenthal dig into Google Business Profile suspension increases over time, the broken state of reviews, and insights from Google’s Liz Reid on AI Overviews, AI Mode, and monetization. What do these changes mean for small businesses, SEOs, and consumers? Tune in for an unfilter…
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This week on Face the Nation, President Trump says another blue city needs federal protection for agents conducting immigration roundups. How will Americans be impacted by the president's latest announcement? We talk with the head of the Senate Homeland Security Committee, Rand Paul, to hear his thoughts on the president's plans. Then, as the clock…
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Send us a text In this episode of the Near Memo, Mike and Greg break down: The rise of Google Business Profile review extortion scams 📉 Google Maps’ new AR feature: See it. Snap it. Ask it. 🗺️ Why ChatGPT still falls short for local search vs Google 🔎 YouTube’s strategic role in Google’s AI & local marketing future ▶️ 👉 Subscribe for more insights …
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This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Specialty care shouldn't require months-long wait times or geographic limitations. Our next guest, AJ Patel, is revolutionizing this approach as CEO of TeleMed2U…
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This week on Face the Nation, as world leaders gather in New York for the annual United Nations General Assembly, we look ahead to the biggest issues the world will tackle. With Russia and Israel intensifying their offensive efforts in both the war in Ukraine and the Israel-Hamas conflict, we'll preview a crucial week ahead as President Trump heads…
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Send us a text In this episode, Greg Sterling, Mike Blumenthal, and Barry Schwartz discuss various pressing topics in the digital marketing landscape, including the rise of local review ransom schemes, the ongoing debate about the state of the open web, and the implications of AI on search interfaces. They explore how Google's recent changes and th…
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This week on Face the Nation, the nation grapples with the violent killing of political activist Charlie Kirk. We ask House Speaker Mike Johnson how leaders can build unity in a time of deep division. Plus, we have a bipartisan conversation with Democratic Senator Chris Coons and Republican Senator James Lankford on finding common ground during tur…
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Send us a text We discuss Google’s new guidelines for Business Profile action links, the company’s conflicting statements about the health of the open web in an antitrust case, and Apple’s rumored partnership with Google’s Gemini to power Siri. Together, these stories highlight Google’s tightening grip on local businesses, the shifting economics of…
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This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Healthcare investment banking has long followed a volume-driven, cookie-cutter model that prioritizes transactions over transformative outcomes. Our next guest, …
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This week on Face the Nation, a not so hot jobs report leads to more uncertainty about the strength of the economy. Can the independent agencies at the forefront, the Bureau of Labor Statistics and the Federal Reserve, maintain their independence in light of political pressure? We ask Kevin Hassett and get his take on the state of the economy. Plus…
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Send us a text We dig into when/where Google’s AI Overviews (AIOs) appear in local, how people actually split tasks across Google vs. ChatGPT, what the DOJ’s remedies mean for defaults, and a fresh case where a brand-new local biz triggered an AIO—plus practical takeaways. Subscribe to our newsletters and other content at https://www.nearmedia.co/s…
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Illinois governor JB Pritzker spoke with CBS' Ed O’Keefe to discuss the latest potential law enforcement developments in his state. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices…
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This week on Face the Nation, President Trump looks to expand immigration and crime crackdowns in more U.S. cities. We talk exclusively with Homeland Security Secretary Kristi Noem to get the latest details on what’s next. Bolstered by a drop in crime in the nation's capital following the deployment of federal forces to clean up D.C., the president…
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Send us a text Mike Blumenthal and Greg Sterling discuss three hot-button topics: Consumer vs. industry perspectives on Google’s AI Overviews How review expectations differ from actual behavior in the legal vertical Why Datos data shows AI growth isn’t displacing search usage Subscribe to our newsletters and other content at https://www.nearmedia.c…
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This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Healthcare organizations are drowning in data, yet struggling to unlock its potential to improve patient outcomes. Our next guest, Daniel Blumenthal, is transfor…
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This week on Face the Nation, the Trump administration builds up the federal presence in the nation's capital to crack down on crime, as the President vows to use similar tactics in other US cities. The number of national guard troops sent to protect Washington continues to grow as President Trump praises his own plan to clean up the city. But as M…
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Send us a text Google is consolidating Local Services Ads trust signals into a single verification badge — but is it really about trust or revenue? Greg and Mike discuss Google’s evolving ad strategy, the ongoing degradation of organic results, their "dark patterns" that elevate LSA usage and new BrightLocal data showing less than half of small bus…
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Listen to Margaret Brennan's extended interview with Alaska Republican Senator Dan Sullivan, a portion of which aired on Face the Nation on August 17, 2025. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices…
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This week on Face the Nation, after President Trump and Russian President Vladimir Putin meet face to face in Alaska, Secretary of State Marco Rubio joins us to describe what went on in the room where it all went down and what could happen next. Questions remain following that three-hour meeting that ended abruptly, as President Trump adopts Putin'…
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Send us a text In part two of this interview, SEO veteran Will Scott of Search Influence joins Mike Blumenthal and Greg Sterling to unpack how AI is reshaping search, why semantic SEO matters, and how to use no-code automation tools to scale content. Learn how to barnacle onto high-authority sites, repurpose content across platforms, and adapt to a…
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This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Commercial real estate transactions can make or break a healthcare practice, yet most providers navigate these critical decisions without proper representation. …
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This week on Face the Nation, President Trump invites Russia’s Vladimir Putin to America, his first visit to U.S. soil in a decade. After months of Russia skirting cease-fire offers while continuing their brutal onslaught in Ukraine, President Trump skipped past his own sanctions deadline and instead invited Putin to Alaska. We hear from Ukrainian …
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Send us a text In Part 1 of this interview, SEO veteran Will Scott joins Near Memo to unpack the rise of Barnacle SEO in a world reshaped by AI. We explore how content visibility, listicles, and trusted sources like Reddit and Yelp are influencing AI-generated responses. Plus, we debate the viability of “GEO” as a term, Google’s evolving narrative,…
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This week on Face the Nation, the country faces new economic fears as President Trump fires the head of the agency who delivered Friday's discouraging jobs report and the turbulence over tariffs intensifies. We talk with Mr. Trump's top trade representative, Ambassador Jamieson Greer and Canadian Trade Minister for the U.S. and Canada Dominic LeBla…
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Send us a text Greg Sterling and Mike Blumenthal talk with mapping expert Goetz Weber about why today’s maps fail to deliver personalized, contextual experiences — and what needs to change. From intent modeling to the limits of monetization, from ChatGPT to Snap Maps, Goetz lays out a compelling vision for mapping 2.0: visual, social, and powered b…
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This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: The fight to save critically ill patients has remained largely unchanged for over 70 years- until now. Our next guest, Doug Evans, is revolutionizing critical ca…
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This week on Face the Nation, amid a summer of distractions, President Trump seeks ways to divert attention back to his economic agenda. Leaving behind the Epstein files controversy, the president headed to Scotland for a weekend of golf, ahead of trade talks with two key European leaders as his tariff deadline looms. Before he left, he took his fi…
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Send us a text This week, Greg and Mike dissect new data from Pew and Ahrefs showing how AI Overviews impact user click behavior, local pack visibility, and publisher traffic. They explore the branding mess of “AIO” vs. “GEO,” ChatGPT’s growing usefulness, and YouTube’s quiet dominance. Plus: a burrito search showdown and dishwasher repair gone AI.…
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This week on Face the Nation, the clock ticks as tariff deadlines loom. The Trump administration promised 90 deals in 90 days, but that didn't happen and if the goalposts move again, will Americans face a summer price hike as steep tariffs kick in? We ask one of the key negotiators, Commerce Secretary Howard Lutnick. Plus, we take a look at the unf…
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Send us a text In this episode of the Near Memo, Greg Sterling and Mike Blumenthal dive into Google’s overhaul of its Business Profile dashboard notifications and why it's problematic, the rollout of Google’s AI-powered “Ask for Me” local quote feature, and ChatGPT’s growing impact on local search. Plus: Will businesses benefit from the Ask for Me …
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This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Life-saving drugs exist for many diseases, yet millions still lack access due to manufacturing inefficiencies and high costs. Our next guest, Reza Farahani, is r…
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It's been one year since the Butler, Pennsylvania assassination attempt on President Trump. We have a first look at a Senate report that has new findings on what went wrong. The Chairman of the Homeland Security Committee Senator Rand Paul joins us with the conclusions from his new report. Then, in Texas, the grueling task of cleanup and recovery c…
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Send us a text In this episode of the Near Memo, Greg Sterling and Mike Blumenthal discuss fresh insights into how consumers engage with local AI Overviews, explore the theory that ChatGPT may be using Google's search index, and dig into the explosive growth and influence of Google's Local Guides program. The discussion also touches on zero-click s…
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This week on Face the Nation, disastrou⁠s flash floods kill dozens inTexas⁠. We'll have the latest on the tragedy. Plus, after a⁠ long weeklobbying for votes and cutting deals with his fellow Republicans,⁠ thepresident spent the Fourth of July celebrating the nation's 249th birthday by enacting his signature tax cut and spending plan. But Democrats…
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