Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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Mike Blumenthal Podcasts
Passionate Pioneers with Mike Biselli, a nationally ranked healthcare and innovation podcast, and a member of the Health Podcast Network, highlights the innovators, the game changers, and the pioneers who are deeply passionate and relentless in valiantly solving the problems our healthcare industry is facing.
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America’s premier Sunday morning public affairs program. For nearly 70 years, Face the Nation has sought to help audiences understand how current events affect their lives. Today, that mission remains the same. Hear moderator Margaret Brennan’s illuminating and informative interviews with elected officials, policy experts and foreign leaders. Face the Nation airs Sundays at 10:30 AM, ET on the CBS Television Network and at 12 PM, ET on the CBS News Streaming Network. Face the Nation is also ...
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On The Peak Performance Greatness Show, we encourage seasoned business owners and business leaders to share their journeys and expertise and discuss the power of having a growth mindset. We cover topics including leadership, overcoming challenges and obstacles in business, the successes you have experienced, and how you have developed your habits to be a peak performing individual. We’ll also let our guests share on the subjects they’re well-known for. No matter the topic, you’ll be hearing ...
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What #1-Ranking Personal Injury Lawyers Are Doing Right — Greg Gifford’s GBP Local Ranking Study
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1:01:30Send us a text Greg Gifford joins the Near Memo to break down his large-scale Local SEO study of 3,000 personal injury law firm's Google Business Profiles. He reveals what #1 ranked PI las firms are doing that #10 ranked practioners are not. From review response rates and schema misfires to UTM tracking errors, the trio unpacks what’s real in local…
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Director Kevin Hassett, Gov. Wes Moore, Gov.-elect Abigail Spanberger
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50:55This week on Face the Nation, there's no end in sight to the longest government shutdown in history. With each passing day, the impact of the government shutdown grows, with millions of Americans now facing major disruptions, from mass flight cancellations and delays because of staffing shortages, to growing lines at food banks, as the Supreme Cour…
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AI Search, Reviews, and the Future of Local SEO — Darren Shaw Breaks Down the 2026 Ranking Factors
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44:10Send us a text Local SEO just got a major shake-up. In this episode, Darren Shaw of Whitespark joins Mike Blumenthal, David Mihm, and Greg Sterling to reveal key takeaways from the 2026 Local Search Ranking Factors study — including how AI search, behavioral signals, and reviews are changing the local game. Hear what really moves the needle, what’s…
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Scaling Remote Healthcare Staffing Solutions with Beth Lachance
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30:12This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Growing a company from $46,000 to $30 million in six years doesn't happen by accident—it requires vision, grit, and the right team. Our next guest, Beth Lachance…
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Transportation Secretary Sean Duffy, Sen. Mark Warner, Rep. Dan Crenshaw
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50:11This week on "Face the Nation with Margaret Brennan," as the government shutdown stretches on, Transportation Secretary Sean Duffy, Democratic Sen. Mark Warner and Republican Rep. Dan Crenshaw join to discuss the impacts. Plus, Anthony Salvanto breaks down the latest CBS News poll. To learn more about listener data and our privacy practices visit: …
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TikTok’s Local Play: How Gen Z Is Rewriting Local Search
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46:45Send us a text In this episode, Greg Sterling, Mike Blumenthal, and Celeste Gonzalez (Rickety Roo) dive into TikTok’s “Local Explorer” — a new review and discovery program inside the app. They explore how Gen Z’s shift toward TikTok and Instagram is reshaping local search, what the Adobe and SOCi studies reveal, and why authenticity may be TikTok’s…
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Treasury Secretary Scott Bessent, Rep. Hakeem Jeffries, Sen. Lindsey Graham
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50:37This week on Face the Nation, President Trump travels to Asia hoping to make trade deals with foreign friends, and adversaries, alike. Treasury Secretary Scott Bessent shares breaking news in advance of the much anticipated meeting between Trump and Xi. As the president works to make deals abroad, the standoff over funding the government continues …
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Google’s Local Antitrust Battle with Yelp, Gemini’s “Grounded” Local AI, and ChatGPT’s New Local Results
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33:29Send us a text In Episode 229, Mike and Greg unpack Yelp’s revived antitrust lawsuit against Google and what it reveals about search dominance. They dive into Google’s “grounded” Gemini AI—supposedly tied to Maps data—and Mike’s test results showing how unreliable it still is. Finally, they explore ChatGPT’s new local results format, which borrows …
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Building the Front Door to Ear and Hearing Care with Sahil Diwan
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30:39
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30:39Earwax affects over 35 million Americans and is the leading cause of conductive hearing loss- yet the procedure to remove it hasn't changed in 200 years. Our next guest, Sahil Diwan, is revolutionizing ear care as CEO of SafKan Health and creator of OtoSet®- the world's first FDA-cleared automated ear cleaning device. What began as a college dorm r…
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Sen. Mark Kelly, Sen. Katie Britt, Christine Lagarde
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50:27This week on Face the Nation, tensions build in the Caribbean and President Trump continues to push for peace in Ukraine and the Middle East. The commander in chief raises the pressure on Venezuelan leader Nicolas Maduro as U.S. forces continue their campaign against alleged drug traffickers on the Latin American nation’s coast. We get the latest f…
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AI & Local Business: How AI Is Rewriting Location Management; Interview with Ana Martinez, P2
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34:51Send us a text AI is reshaping how businesses manage their locations, from adoption challenges to AI Overviews in Google Search, to the renewed importance of citations and directories. Mike Blumenthal, Greg Sterling, and Ana Martinez from Uberall discuss AI’s role in visibility, customer journeys, and local SEO strategy. Subscribe to our newsletter…
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Vice President JD Vance, Sen. Chris Murphy, Rep. Jim Himes
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50:17President Trump prepares to head to Israel as the deadline to release the remaining hostages nears. Meanwhile, some federal employees will miss paychecks -- others face pink slips as the government shutdown drags on. We'll talk to Vice President JD Vance. Hopeful Gazans have begun the trek back to their homes as the cease-fire between Israel and Ha…
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Inside Uberall’s Local AI Shift: From Culture Shift to Client Tools; Part 1
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31:58Send us a text Uberall’s CTO Ana Martinez joins Greg Sterling & Mike Blumenthal to reveal how the company is going “AI native with their Local Platform location management.” From internal culture shifts to new client-facing tools like UBI and Location Performance Score, learn how AI is reshaping products, teams, and customer expectations. Subscribe…
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Identifying Addiction Risk Through Genomics and Behavior with James Piacentino
32:39
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32:39This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Addiction doesn't announce itself- it emerges silently, often after a routine medical procedure. Our next guest, James Piacentino, is changing this reality as CE…
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Secretary Marco Rubio, Speaker Mike Johnson, Minority Leader Chuck Schumer
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50:40This week on Face the Nation, nearly two years after the October 7 massacre, is a serious plan for a full hostage release and cease-fire in Gaza finally materializing? Secretary of State Marco Rubio tells us where that deal stands, and what's ahead for the region. Meanwhile, on Capitol Hill, the government shutdown continues, with no end in sight. …
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Google GBP Suspension Increases?, The Future of Reviews, and Liz Reid’s AI Vision for Search
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35:53Send us a text In this episode of the Near Memo, Greg Sterling and Mike Blumenthal dig into Google Business Profile suspension increases over time, the broken state of reviews, and insights from Google’s Liz Reid on AI Overviews, AI Mode, and monetization. What do these changes mean for small businesses, SEOs, and consumers? Tune in for an unfilter…
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Sen. Rand Paul, Sen. Amy Klobuchar, Rep. Mike Turner, Sen. Tim Kaine
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50:34This week on Face the Nation, President Trump says another blue city needs federal protection for agents conducting immigration roundups. How will Americans be impacted by the president's latest announcement? We talk with the head of the Senate Homeland Security Committee, Rand Paul, to hear his thoughts on the president's plans. Then, as the clock…
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Google Review Extortion, Maps AR, What ChatGPT is Missing & YouTube’s Strategic Power
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33:02Send us a text In this episode of the Near Memo, Mike and Greg break down: The rise of Google Business Profile review extortion scams 📉 Google Maps’ new AR feature: See it. Snap it. Ask it. 🗺️ Why ChatGPT still falls short for local search vs Google 🔎 YouTube’s strategic role in Google’s AI & local marketing future ▶️ 👉 Subscribe for more insights …
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Building Collaborative Care Networks That Eliminate Months-Long Wait Times with AJ Patel
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37:30This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Specialty care shouldn't require months-long wait times or geographic limitations. Our next guest, AJ Patel, is revolutionizing this approach as CEO of TeleMed2U…
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French President Emmanuel Macron and IBM Vice Chairman Gary Cohn
50:27
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50:27This week on Face the Nation, as world leaders gather in New York for the annual United Nations General Assembly, we look ahead to the biggest issues the world will tackle. With Russia and Israel intensifying their offensive efforts in both the war in Ukraine and the Israel-Hamas conflict, we'll preview a crucial week ahead as President Trump heads…
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Interview with Barry Schwartz: Review Ransom, The State of the Open Web, and the Implications of AI on Search Interfaces
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49:32Send us a text In this episode, Greg Sterling, Mike Blumenthal, and Barry Schwartz discuss various pressing topics in the digital marketing landscape, including the rise of local review ransom schemes, the ongoing debate about the state of the open web, and the implications of AI on search interfaces. They explore how Google's recent changes and th…
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Speaker Mike Johnson, Sen. Chris Coons and Sen. James Lankford
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50:44This week on Face the Nation, the nation grapples with the violent killing of political activist Charlie Kirk. We ask House Speaker Mike Johnson how leaders can build unity in a time of deep division. Plus, we have a bipartisan conversation with Democratic Senator Chris Coons and Republican Senator James Lankford on finding common ground during tur…
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Google’s Action Links Crackdown, The “Declining” Open Web, and Siri + Gemini
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33:39Send us a text We discuss Google’s new guidelines for Business Profile action links, the company’s conflicting statements about the health of the open web in an antitrust case, and Apple’s rumored partnership with Google’s Gemini to power Siri. Together, these stories highlight Google’s tightening grip on local businesses, the shifting economics of…
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Bridging the Valley of Death in Healthcare Innovation with Sam Libby
30:49
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30:49This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Healthcare investment banking has long followed a volume-driven, cookie-cutter model that prioritizes transactions over transformative outcomes. Our next guest, …
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National Economic Council Director Kevin Hassett, Sen. Mark Warner, Sen. Tammy Duckworth
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50:55This week on Face the Nation, a not so hot jobs report leads to more uncertainty about the strength of the economy. Can the independent agencies at the forefront, the Bureau of Labor Statistics and the Federal Reserve, maintain their independence in light of political pressure? We ask Kevin Hassett and get his take on the state of the economy. Plus…
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AI Overviews in Local: When & Where, DOJ Google Remedies (?), and an SMB GBP Case Study
33:05
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33:05Send us a text We dig into when/where Google’s AI Overviews (AIOs) appear in local, how people actually split tasks across Google vs. ChatGPT, what the DOJ’s remedies mean for defaults, and a fresh case where a brand-new local biz triggered an AIO—plus practical takeaways. Subscribe to our newsletters and other content at https://www.nearmedia.co/s…
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Extended Interview: Illinois Governor JB Pritzker
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24:02Illinois governor JB Pritzker spoke with CBS' Ed O’Keefe to discuss the latest potential law enforcement developments in his state. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices…
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Sec. Kristi Noem, Gov. JB Pritzker, WFP Executive Director Cindy McCain
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50:04This week on Face the Nation, President Trump looks to expand immigration and crime crackdowns in more U.S. cities. We talk exclusively with Homeland Security Secretary Kristi Noem to get the latest details on what’s next. Bolstered by a drop in crime in the nation's capital following the deployment of federal forces to clean up D.C., the president…
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AI Overviews & Why consumers like them, Reviews vs. Reality & Why Google Search Volumes Aren’t Falling
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26:42Send us a text Mike Blumenthal and Greg Sterling discuss three hot-button topics: Consumer vs. industry perspectives on Google’s AI Overviews How review expectations differ from actual behavior in the legal vertical Why Datos data shows AI growth isn’t displacing search usage Subscribe to our newsletters and other content at https://www.nearmedia.c…
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Unlocking Healthcare's Data Goldmine with Synthetic Data with Daniel Blumenthal
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29:57This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Healthcare organizations are drowning in data, yet struggling to unlock its potential to improve patient outcomes. Our next guest, Daniel Blumenthal, is transfor…
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Gov. Wes Moore, Rep. Mike Lawler, Sen. Jeanne Shaheen, Catherine Russell
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50:22This week on Face the Nation, the Trump administration builds up the federal presence in the nation's capital to crack down on crime, as the President vows to use similar tactics in other US cities. The number of national guard troops sent to protect Washington continues to grow as President Trump praises his own plan to clean up the city. But as M…
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Google’s LSA Shake-Up, Google LSA Dark Patterns & BrightLocal SMB Marketing Insights
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28:26Send us a text Google is consolidating Local Services Ads trust signals into a single verification badge — but is it really about trust or revenue? Greg and Mike discuss Google’s evolving ad strategy, the ongoing degradation of organic results, their "dark patterns" that elevate LSA usage and new BrightLocal data showing less than half of small bus…
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Listen to Margaret Brennan's extended interview with Alaska Republican Senator Dan Sullivan, a portion of which aired on Face the Nation on August 17, 2025. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices…
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Sec. Marco Rubio, Fiona Hill, Rep. Jason Crow
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50:31This week on Face the Nation, after President Trump and Russian President Vladimir Putin meet face to face in Alaska, Secretary of State Marco Rubio joins us to describe what went on in the room where it all went down and what could happen next. Questions remain following that three-hour meeting that ended abruptly, as President Trump adopts Putin'…
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Part 2- Barnacle SEO in the AI Era: Will Scott on Tools, Automation & Content Strategy
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31:02Send us a text In part two of this interview, SEO veteran Will Scott of Search Influence joins Mike Blumenthal and Greg Sterling to unpack how AI is reshaping search, why semantic SEO matters, and how to use no-code automation tools to scale content. Learn how to barnacle onto high-authority sites, repurpose content across platforms, and adapt to a…
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Saving Healthcare Providers Hundreds of Thousands Through Strategic Real Estate Representation
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36:39This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Commercial real estate transactions can make or break a healthcare practice, yet most providers navigate these critical decisions without proper representation. …
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NATO Secretary General Mark Rutte, Sen. Mark Kelly, Rep. Tony Gonzales
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50:33This week on Face the Nation, President Trump invites Russia’s Vladimir Putin to America, his first visit to U.S. soil in a decade. After months of Russia skirting cease-fire offers while continuing their brutal onslaught in Ukraine, President Trump skipped past his own sanctions deadline and instead invited Putin to Alaska. We hear from Ukrainian …
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Part 1: Barnacle SEO in the AI Era: Will Scott on Leveraging AI for Search & ChatGPT Visibility
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32:52Send us a text In Part 1 of this interview, SEO veteran Will Scott joins Near Memo to unpack the rise of Barnacle SEO in a world reshaped by AI. We explore how content visibility, listicles, and trusted sources like Reddit and Yelp are influencing AI-generated responses. Plus, we debate the viability of “GEO” as a term, Google’s evolving narrative,…
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U.S. Trade Representative Jamieson Greer joins Face the Nation to discuss the Trump administration's tariff policy. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoicesBy CBS News
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USTR Jamieson Greer, Gov. Michelle Lujan Grisham, Dr. Mehmet Oz
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51:01This week on Face the Nation, the country faces new economic fears as President Trump fires the head of the agency who delivered Friday's discouraging jobs report and the turbulence over tariffs intensifies. We talk with Mr. Trump's top trade representative, Ambassador Jamieson Greer and Canadian Trade Minister for the U.S. and Canada Dominic LeBla…
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The Future of Maps: User Focused, Contextual & Integrated AI with Goetz Weber
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47:38Send us a text Greg Sterling and Mike Blumenthal talk with mapping expert Goetz Weber about why today’s maps fail to deliver personalized, contextual experiences — and what needs to change. From intent modeling to the limits of monetization, from ChatGPT to Snap Maps, Goetz lays out a compelling vision for mapping 2.0: visual, social, and powered b…
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Breaking Critical Care's 70-Year Innovation Gap with Doug Evans
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29:08This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: The fight to save critically ill patients has remained largely unchanged for over 70 years- until now. Our next guest, Doug Evans, is revolutionizing critical ca…
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OMB Director Russell Vought, Sen. Chris Van Hollen, Ohio State President Ted Carter
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50:32This week on Face the Nation, amid a summer of distractions, President Trump seeks ways to divert attention back to his economic agenda. Leaving behind the Epstein files controversy, the president headed to Scotland for a weekend of golf, ahead of trade talks with two key European leaders as his tariff deadline looms. Before he left, he took his fi…
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Pew & Ahrefs Reveal Click Declines & AIO Disruption, Local SEO vs. AI: What Happens to the Pack?,
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32:45Send us a text This week, Greg and Mike dissect new data from Pew and Ahrefs showing how AI Overviews impact user click behavior, local pack visibility, and publisher traffic. They explore the branding mess of “AIO” vs. “GEO,” ChatGPT’s growing usefulness, and YouTube’s quiet dominance. Plus: a burrito search showdown and dishwasher repair gone AI.…
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Commerce Secretary Howard Lutnick, Rep. Jim Himes, Acting ICE Director Todd Lyons, and Mayor Karen Bass
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50:11This week on Face the Nation, the clock ticks as tariff deadlines loom. The Trump administration promised 90 deals in 90 days, but that didn't happen and if the goalposts move again, will Americans face a summer price hike as steep tariffs kick in? We ask one of the key negotiators, Commerce Secretary Howard Lutnick. Plus, we take a look at the unf…
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Google Fixes GBP Alerts Sort Of, Expands "Ask for Me" Local Quotes, ChatGPT Local Search Disurptor?
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36:55Send us a text In this episode of the Near Memo, Greg Sterling and Mike Blumenthal dive into Google’s overhaul of its Business Profile dashboard notifications and why it's problematic, the rollout of Google’s AI-powered “Ask for Me” local quote feature, and ChatGPT’s growing impact on local search. Plus: Will businesses benefit from the Ask for Me …
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Accelerating Drug Access Through AI-Powered Biomanufacturing with Reza Farahani
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28:04This episode’s Community Champion Sponsor is Ossur. To learn more about their ‘Responsible for Tomorrow’ Sustainability Campaign, and how you can get involved: CLICK HERE Episode Overview: Life-saving drugs exist for many diseases, yet millions still lack access due to manufacturing inefficiencies and high costs. Our next guest, Reza Farahani, is r…
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Sen. Lindsey Graham, Sen. Richard Blumenthal, Sen. Rand Paul
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50:58It's been one year since the Butler, Pennsylvania assassination attempt on President Trump. We have a first look at a Senate report that has new findings on what went wrong. The Chairman of the Homeland Security Committee Senator Rand Paul joins us with the conclusions from his new report. Then, in Texas, the grueling task of cleanup and recovery c…
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Google’s AI Overviews, ChatGPT’s Search Shift, and Google's Secret Weapon
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31:44Send us a text In this episode of the Near Memo, Greg Sterling and Mike Blumenthal discuss fresh insights into how consumers engage with local AI Overviews, explore the theory that ChatGPT may be using Google's search index, and dig into the explosive growth and influence of Google's Local Guides program. The discussion also touches on zero-click s…
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NEC Director Kevin Hassett, Rep. Tom Suozzi, Ken Burns
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49:58This week on Face the Nation, disastrous flash floods kill dozens inTexas. We'll have the latest on the tragedy. Plus, after a long weeklobbying for votes and cutting deals with his fellow Republicans, thepresident spent the Fourth of July celebrating the nation's 249th birthday by enacting his signature tax cut and spending plan. But Democrats…
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