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PR Not BS

Fiona Scott

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Fiona Scott is a straight talking PR professional, a former TV journalist who has run a successful PR company for 14 years. Fiona dispels the smoke and mirrors around the world of public relations and instead presents you with practical advice, hints, tips and inspiration.
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Today’s episode of PR not BS with Lauren, she talks to national journalist Matt Barbour. He has been writing for national newspapers and magazines since he was in his early twenties. He got into journalism on a whim. Whilst at the University of Bristol he set up a magazine, which won The Guardian NUS Magazine of the Year Award. Following the succes…
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Lauren’s second podcast guest is Lewis Steeper, who along with his wife is the founder of the Oliver Steeper Foundation, following the tragic death of their son in 2021. Lewis shares Oliver’s story, and how he went to nursery as a fit, healthy nine month old baby who later choked while eating his dinner. After being told that all was well and it wa…
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My guest today is Michael McEwan, a journalist who I’ve recently met on LinkedIn. Michael, a Scot, is a disability campaigner and freelance journalist. He has worked for the BBC, STV and written for many different publications about disability and non-disability care issues. He talks about how as a youngster he wanted to get into media, but didn’t …
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Today’s episode of PR Not BS is going to be a little bit different because I’ve handed over to Lauren to interview her guest, Richard Tidmarsh! Richard is based in the Chippenham area and runs two businesses – Casali Recruitment and The Chippenham Dog Walker and Pet Care Services. Casali is a generalist recruitment business who works with a number …
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My guest today is a member of one of my networking groups, and I’m pleased to be talking to Romesh Jeyaseelanayagam of The FD Consultant. The FD Consultant is a collective of part time finance director consultants. After qualifying as an accountant, Romesh spent several years working at FTSE 100 businesses. Since 2008 he has either been full time c…
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My guest today is my bestie, who I've known for around 15 years, Lis McDermott. Lis is a novelist, poet and writing mentor. As you’ll hear we have quite a lot in common! Lis has recently mentored me to write my second book and she talks about why she finds that weird, as I’m a writer, but also how it works. She talks about what she has learnt about…
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My guest today is Dane Whitehurst, Creative Director of Burgopak, who designs and produces packaging for different brands and products worldwide. The business is all about translating brand values into the ‘wow’ factor. Over the years the company has produced around 400 million of their patented systems! Dane talks about why packaging is important …
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Today we have a very special episode as I sit down and talk to Lauren Roberts who is my stepdaughter and has been working with me in the business for just over a year. We’re sharing the behind the scenes of what it’s like to have a new aspect into our relationship. Lauren joined me as a media consultant and has learnt everything from scratch as wha…
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My guest today is a fellow PR and marketing guru – Gemma Finch, the founder of Burford Creative. Although we work in the same field, we are not competitors, because of the different areas we live in, the variety of clients we work with, and the fields we tend to interact with. Therefore, we talk about collaboration, and even recognise while talking…
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Todays’ guest is Janet Shreeve of Shreeve Care Services. Janet and I have been working together for nearly two years, and it’s been an amazing time. Janet is passionate about her job, and as you’ll hear and although at retirement age, she has no intention of retiring! She strongly believes age has nothing to do with anything, and it’s all about you…
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Today’s guest is Hayley Knight, who like me works in PR and journalism. She has been in PR for more than 10 years in a range of different jobs, from working at an in-house agency, then as a freelancer, and now running her own agency. Her journey to become a journalist is definitely interesting, as you’ll hear! She specializes in working with social…
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The title of today’s podcast may sound like a joke, but you will soon find that there are very important things that affect all of us connected to the business that my guest works in. Even so, you may notice the odd loo pun… Becky Wall, along with her husband Charles is the co-owner and founder of a luxury mobile toilet company, A Plush Flush and a…
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As a PR specialist and expert, the main aim of my professional life is to help people and their business or organisation to become more visible. In this episode I’m looking ahead to predict the things that the media will be interested in and help you to understand how you can get your voice heard by talking about those themes. As always, my over-ri…
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Today I’m welcoming back my amazing client and friend, Chris Hunt Skelley MBE and owner of 2 Olympic medals. Chris, for anyone who doesn’t know him, is a Judo champion who won a gold medal in Tokyo, and a bronze medal in Paris. This year has been a particularly traumatic one for Chris, who has had a lot of struggles with his mental health, leading …
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Today’s guest is a good friend of mine, plus I’m also a client of hers; she helped me to get my book published, and she is, Asha Clearwater from Turquoise Tiger Press. Asha is a content coach, book mentor and publisher who helps people to write books, create books and also create content. We have a great deal in common, in our love of books and wri…
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My guest today has already been on my podcast. His episode has been my most popular one so far and I couldn’t wait to have him back for an update. The last time Mike Rees spoke to me, he was standing (for the third time) as an independent candidate in the election for the Police and Crime Commissioner of Wiltshire. Sadly, Mike didn’t win, but came …
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My guest today is friend and client, Kate Usher who has recently published a new book. Kate works with organisations, companies and businesses to have modern conversations about the menopause. Why? Because too many women end up leaving jobs when they hit the menopause, because they are misunderstood or can’t cope with the symptoms, which can be dif…
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Today’s guest is someone I used to work with and haven’t seen for several years, and as you’ll hear we had a wonderful time catching up. Nat Low and I met when we worked at ITV and were making documentaries, then lost touch. He has now recently launched a new business, although remaining working in factual video and TV, he is also moving towards th…
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Today’s guest is full of fascinating stories, and I know you’re going to enjoy this podcast! Jane is a correspondent for Business Insider, who lives just outside New York City and works from home. Originally from the UK, she has worked in the US for 19 years. Business Insider is an online media outlet that as its name suggests focuses on tech and f…
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My guest today is someone I know well, and who I work with – the wonderful, Dave Southby. Dave is a financial adviser. Many of people aren’t too sure what they do, but Dave’s short definition is, ‘helping people plan for their financial future’. However, he’s what I’d call a ‘dream maker’ – and you’ll hear why during our conversation. He has been i…
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I have a lot of synergy with today’s guest, Carol Driver as she is also a journalist. She has been in the industry for 25 years, is now freelance, but has had a number of very interesting jobs. She became an editor at quite a young age working with local newspapers - with huge responsibility - she then progressed in the industry to work with nation…
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My guest today is someone who belongs to the same coaching group as me. Rachel Haith is the owner of Inspired Life Group and she’s a coach, speaker and health and, in her own words, a well-being nut. As part of her resettlement training when leaving the RAF, Rachel chose to do a professional coaching diploma, initially as a personal development too…
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I’m particularly pleased to introduce my guest today – PR Maven, Helen Neal of HN Communications, a communications agency specialising in climate and sustainability. Helen is passionate about this subject; an area she has been working in for around 7 years. She shares very useful tips and ideas for small businesses about how you can become more sus…
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Today my visitor isn’t even in the same country as me! I’m talking to Jaz Goven who is based in Chiang Mai, Thailand. Jaz is a therapist who has created a programme to support people to make change- ‘Fast Track Technique, and she tells me all about how it works, and how it came about. Pre-Covid she regularly used to travel the world to give worksho…
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Today’s guest is a someone I know really well, and loved interviewing and I found out lots of things I didn’t know – a 17-year-old teenager. We talk about what it’s like living with a parent who runs their own business and how it impacted on them. They share how at primary school, they did their own junior Dragon’s Den – along with other schools to…
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I’ve known today’s guest for about eight years – and she’s a very special person in my business as you’ll soon hear! Today I’m talking to Hannah Edwards of Empowered VA Services, my right-hand woman and someone without whom I couldn’t imagine running my business! Hannah shares how we met for a morning breakfast at McDonald’s, and how we got on stra…
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My guest today is a rugby union professional, known for playing Lock at Bath Premiership Rugby. He recently retired from the game at the age of 37 and shares with me his journey. Dave has played rugby since the age of 8, and has played professional rugby for Bath, Bristol, Gloucester, and France, for 20 years, and for well over 10 years with the in…
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I met my guest today while in Las Vegas, last year, for a tech conference and from the off, we just got on. John who is also a journalist, is based in San Francisco, California where he is best known for writing for Entrepreneur.com, a huge site. Mainly his column is made up of stories about trends and tips and tricks to help people get their compa…
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Today’s guest is the lovely Dani Seatter, who I met whilst networking in the Cotswolds. Dani runs a sustainable lifestyle brand called Eco-able, and, at the time of recording, she’s also a published children’s author of two books. Both were sustainably printed and have a sustainable message. As well as an online shop, Dani also has a physical retai…
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My guest today has recently spent time with me for work experience, and he’s lived to tell the tale! Ben Redondo Beck is in his 3rd year at university, studying journalism. At school, he enjoyed English and media studies and like many of us, maths not so much. However, he kept going back to English. Initially he considered doing a law degree, but t…
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My guest today is someone who has recently joined my circle of amazing women in business. Vanessa White is an accredited breakup and divorce coach based in Cirencester. She shares what being a breakup and divorce coach actually means, and how she supports people emotionally and practically on their journey through that difficult time. Vanessa start…
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My guest today is a man of many careers, but in all, and most importantly – he is a communicator. All of the professions Alastair Greener has worked in have focused on being able to talk to people: - hospitality, sales, acting, presenting and performing, and teaching other people how to present well. I’ve known Alastair for some years, and as you’l…
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Today’s guest is a fellow journalist, Sue Kinnear who is the voice of afternoon bulletins for BBC Wiltshire and Gloucestershire and also an experienced radio producer and presenter. In her current role, she has to produce three minutes of news for her bulletins. This means she has to find, write and present bulletins every hour, between 2pm and 6pm…
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In today’s episode Fiona speaks to Mike Rees, who is standing as an independent candidate in the upcoming election of a new Wiltshire Police and Crime Commissioner. Mike stood as a candidate back in 2021 and came second to the person who secured that post representing the Conservative Party. With no political party support or apparatus, backed by v…
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Today’s guest is Rob Curtis who is a client and someone I’ve known for several years in Wiltshire’s small business community. He’s a digital marketing whizz now running his own company The Pursuit Agency however I knew him before that and supported him when he was about to ‘go it alone’. He’s also a bit like Tigger, from Winnie the Pooh, darting ar…
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My guest today, Zoe Hewitt, swapped her role as a set designer in film and tv to be an interior designer – because the skills are pretty much the same. There are obviously other reasons, which you’ll hear about. Zoe has known what she wanted to do since being a young child, and got useful careers advice from school – unlike many of us and especiall…
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I was imagining my guest today talking to me from sunnier climes, only to be told that he was actually in a very cold LA! Nathan is the CEO of Miller Ink, a strategic communications agency with headquarters in LA, and offices in New York and San Francisco. He has spent the last 20 years in communications, working with a variety of large corporate c…
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Today’s guest has been described as a serial entrepreneur – a title she hates! However, Rachel has been running different businesses over the last 20 odd years. Prior to Lockdown, she and her husband ran a software business, but thanks to the huge changes that took place, 50% of their clients left. Like many small businesses, they were left wonderi…
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I want to introduce you to Trish Lynch, a very experienced broadcaster, interviewer, presenter and moderator, who shares the amazing story of how she almost fell into this business. She went to a casting with a friend who was actually going for the job, and because no one turned up, they invited Trish to interview. She ended up with a video of her …
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Today’s guest, is Dave Nelson of Truffle and Thyme, a catering business based in North Wiltshire. For many years Dave had worked in the catering and events industry in London, and latterly in the West Country, in a variety of operations and management roles. Then COVID hit, and had a drastic effect on the entire hospitality industry and Dave’s job …
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My main aim in my professional life as a PR specialist and expert, is to help people and their business or organisation to become more visible. Looking ahead to 2024, in this episode, I predict the things that the media will be engaged with, and share how you can get your voice heard, talking about those themes. I look at more general ‘trends’ to b…
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Today’s guest is Natalie Brown, the author of ‘Confessions of a Crummy Mummy – The Baby Years’. She is also a freelance journalist and parenting blogger. Natalie talks about how starting out her career working on local newspapers has set her up for the journey her career has taken her on. She shares with me how she ended up writing her book, after …
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My guest today is client and friend, Laura Dent who talks with passion about her business, So Fresh & So Clean, based in Swindon. Along with her husband, Laura has run the cleaning company for the last twelve years. They offer commercial cleaning, and also specialist cleaning, biohazard, hoarding services, mental health cleans and after death clean…
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Faith Roswell, my guest for this podcast, wears many hats. She is a writer, former model, self-defence educator and journalist. We talk about how after studying English literature, sociology, art and critical thinking at university, she went on to become a full-time model, which she gave up to become a cage fighter, but COVID put a stop to that. Fa…
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David Gillespie is an actor who has appeared on TV, radio and on stage, and he is also a corporate coach – he is all about communication. You may well know David as the curate, Duncan Boyd in EastEnders, a role he came back to after a gap of nearly 34 years. He also played Selby, one of the original crew members in Red Dwarf. A co-author of 5 books…
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Todays guest is Stefan Thomas, the author of ‘Business Networking for Dummies’. Not surprisingly, we talked a lot about networking, something we both do and find incredibly good for our businesses. Stefan sees networking as part of PR for your brand, and the most efficient way to increase and maintain your visibility­. He has used networking so wel…
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Today my visitor is Jane, better known as Lady Janey, who I met on one of my courses a few years ago. She shares what she learnt on that course and what she’s achieved since using that knowledge. A very busy lady, Jane is a consumer champion, who presents on radio, appears on TV, writes for publications, her own blog and national papers. She talks …
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My guest today is former detective superintendent, Julie Mackay, who with my friend, broadcast journalist Robert Murphy, co-authored the best-selling true crime book, ‘To Hunt a Killer’. During our talk we manage to cover everything from stories of crime, the importance of intuition, changes in policing, cold cases, media and the police, to period …
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Today’s guest is a first in terms of what she does, which is quite niche. Melissa Hobson writes about the ocean; marine science, marine conservation and interesting studies about the sea and the creatures within. Journalist and writer Melissa has been published in The Guardian, National Geographic Online, New Scientist and many other scientific pub…
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Today my guest and I have a fascinating talk about old school journalism and the differences between the past and present in the industry. And Marcus Grodentz has lots of knowledge to share, having started as a copy boy in a news agency in London, and now, having worked in the industry for several years, he has moved into a PR career, before later …
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