Music Marketing Professional & Consultant
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Michael Brandvold Podcasts

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Rock Star Branding Podcast | Michael Brandvold Marketing
Rock Star Branding Podcast | Michael Brandvold Marketing
Music Marketing Professional & Consultant
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Three Sides of the Coin is a 5 star fan rated KISS talk show featuring Michael Brandvold, Tommy Sommers, Mark Cicchini and Lisa Martini. We go inside the rock n roll and the music of the greatest band ever, KISS. Gene Simmons, Paul Stanley, Peter Criss & Ace Frehley what they did and what they are doing.
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Vocana the New Streaming Service, Your Subscription Dollars Go Directly to the Artists You Stream
47:16
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47:16Your subscription, streams, tips, and merch spend go straight to the artists without vague pools or algorithms. Episode 655: Neil Sheehan the President of Vocana joins us. Vocana is where independent music and community come together. Join a music-loving movement, connect with artists and fans who share your taste, discover new music, and stream on…
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Executive Derek Shulman Talks About A&R During the 1980s, Shares Stories About His Many Signings
48:29
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48:29Giant Steps is a must-read for fans of prog, rock, hip-hop, and more Episode 654: In Giant Steps, Derek Shulman chronicles a truly incredible life and career in music—first as the leader of the progressive-rock pioneers Gentle Giant, then as the record-label executive responsible for cultivating and signing the likes of Bon Jovi, Dream Theater, […]…
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Spotify is Rolling Direct Messages Between Users. Awesome, Another DM Platform for Us to Get Spammed
33:41
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33:41Please let us know if this is a feature in Spotify that you want, need, desire. Episode 653: So Spotify is rolling direct messages between users. Awesome, another DM platform for us to get spammed. Please let us know if this is a feature in Spotify that you want, need, desire. Episode inspired by: • Will you, too, like me, also not use it? […]…
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You Should Always Be Seeking Out New Fans, But Don’t Ignore Your Superfans While Doing It.
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24:05As you seek out new fans be careful that you don’t take your superfans for granted and ignore them. Episode 652: Using KISS and Jay and Mike’s own diehard fandom as an example, as you seek out new fans be careful that you don’t take your superfans for granted and ignore them. KISS recently announced […]…
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Musicians, Rock Is NOT Dead! This is the BEST Time to Be in the Music Business!
41:20
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41:20You can record and release your music!! Episode 651: Gene Simmons and Glenn Hughes each recently said the music industry is dead, Gene going so far as to say fans have killed the business. Wrong! This is now the best time ever to be in the music industry. The gatekeepers from decades ago that decided […]…
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Does Jay Open a Can of Worms? How Does a Major Recording Artist Not Understand Streaming?
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28:10
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28:10If this is your career you NEED to understand your recording contracts! Episode 650: Jay brings up a topic and might open a can of worms for some people… but how does a major, international recording have so little understanding of how the money flows with regards to streaming? Education, education, education! If this is […]…
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Musicians, Some Common Things That Can Help you Towards Success & Things Guaranteed to Fail
21:49
21:49
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21:49Things that we guarantee will hurt your career. Episode 649: Jay takes the lead in this episode. We start off discussing some common things you can do that will help lead you towards success and we end we some things that will guarantee failure. We have always said if someone tells you they can guarantee […]…
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Before You Enter That Contest to Be Songwriter or Artist of the Year, Do Your Due Diligence
26:47
26:47
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26:47There seem to be so many contests out there going after musicians. But… are they legit? Episode 648: Jay has been getting offers quite frequently to enter many different contest… songwriter of the year, rock band of the year, website of the year, marketing campaign of the year and more! Almost everyone one asks for […]…
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AI Band with AI Songs Taking Over Streaming Services, Don’t Panic.
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27:03
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27:03It’s not the end of your career as a musician. Episode 647: We have commented that so much of the music business is a game of whack-a-mole. People looking to take advantage of the system before someone shuts down the “hole” they are taking advantage of. Well, AI is and streaming services is just the […]…
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The Challenge of Wearing Multiple Hats, Being a Band Manager While Being a Touring Musician
47:49
47:49
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47:49In addition to touring and recording full-time for the past 25 years, Paul Koehler is also a full-time artist manager. Episode 646: Paul Koehler, drummer for the iconic emo hardcore band Silverstein and music industry entrepreneur joins to discuss the challenges faced when you are a manager and a touring musician. In addition to touring […]…
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Gary Shea of New England & Alcatrazz Shares Business Lessons from His New Book
55:02
55:02
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55:02Bassist Gary Shea has led a long career performing in 17 countries and recording music around the world. Episode 645: An outstanding account of the music business, A riveting story of determination and focus, Musical teenage dream come true, Against all odds musical ups and downs, Defying logic following your heart, Climbing the musical ladder […]…
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Bandcamp Separates Itself from the Pack of Streaming Services By Being All About Community
48:40
48:40
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48:40Bandcamp offers a sustainable path for independent musicians to thrive. Episode 644: J. Edward Keyes, the editorial director of https://bandcamp.com/, one of the most artist-friendly platforms in the industry. With over 20 years of experience writing for outlets like Rolling Stone, SPIN, Pitchfork, Entertainment Weekly, and The Village Voice, J. Ed…
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“We Will Take Your Band To The Next Level.” – What Does That Even Mean?
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23:38
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23:38Can anyone legitimately take your career to another level? Episode 642: I am sure all of us have heard the pitch… “We will take your band to the next level.” What does that even mean? Should you be concerned if someone says that to you? What are the levels in your music career? Can anyone […]By The Music Biz Weekly
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POPHOUSE Talks About Their Vision for the Future of Artists Such as ABBA, KISS, Cyndi Lauper
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53:13
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53:13Pophouse invests in and develops brands within entertainment – specializing in music catalogue investments. Episode 641: Johan Lagerlöf, Managing Partner – Investments at Pophouse Entertainment joins us to discuss what Pophouse’s vision is for the future of music properties. Most recently, Johan was Global Head of Catalogue at Spotify and in the mu…
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SUPERFANS, They Are Real and They Are Important. Don’t Look at Them Like Just Another Transaction
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26:04You should recognize and treat your Superfans with respect. Episode 640: Superfans are real, this isn’t just another buzzword that will disappear. We discuss the importance of your Superfans, but we also stress that you shouldn’t just see your Superfans as just another transaction. Do not treat your Superfans as a deep pocket that you […]…
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Yes We are Saying It… Your Music Doesn’t Matter! Now Hear Us Out!
27:34
27:34
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27:34Remember this is the music BUSINESS and people want to work with you to make money. Episode 639: There is an old saying, It’s not about the money… it’s about the MONEY. Remember this is the music BUSINESS and people want to work with you to make money. Everyone assumes you are releasing the best […]By The Music Biz Weekly
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Musicians Do Not Rely Entirely on Social Media to Connect with Your Fans
28:43
28:43
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28:43“Are there other options to get my work out there?” Episode 638: Below is a comment by someone who had their business of 10 years destroyed by Facebook. We use this as an example of why you should never put all your eggs in one basket. Do not give up on social media, but do […]By The Music Biz Weekly
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Musicians, Start a Mobile Fan Club and Create Recurring Revenue with MySeat Media
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59:51
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59:51Create engaging fan experiences and new revenue streams with a personalized mobile app. Episode 637: Dave Cool returns to talk about his new role with My Seat Media. My Seat creates a mobile app fan club for artists. Create a new recurring revenue stream with a subscription fan club. Own your audience. Create engaging fan […]…
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Is It OK to Give a Musician You Work for Your Music?
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19:16
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19:16We discuss a listener question this week. Episode 636: We discuss a listener question this week, @leegerstmann “Hi Michael and Jay. I have a question. I’m wondering your opinions. If, let’s say, I’m working for a musician, would you think I ought not tell the musician about my own music? Or, does it depend upon […]…
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You Are Part of the Artist’s Team, Remember You Are NOT The Star!
15:36
15:36
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15:36You are not the star. You work for the star. Episode 635: Do you work with a band or musician? Are you on their team in some capacity? Never forget this valuable lesson… you are not the star. You work for the star. Don’t let your ego and sense of entitlement make you think you […]By The Music Biz Weekly
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Musicians, How to Make Sure You Are Monetizing Your Music on YouTube and TikTok
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51:51
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51:51What can you do to make even more money from YouTube. Episode 634: Randall Foster from Symphonic Distribution joins to discuss many topics, including their Ultimate Guide for a Kickass Year 2025. We touch on many points, such as YouTube and TikTok monetization. What can you do to make even more money from YouTube. How […]…
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How Musicians Can Start to Use Artificial Intelligence in Their Career
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24:30We aren’t talking about using AI to record music or make videos. Episode 633: How are we using AI and how musicians can start using AI. We aren’t talking about using AI to record music or make videos, not even how to use it to make photos. We discuss real tasks, tasks that you probably […]By The Music Biz Weekly
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Hey Spotify, Why Is It So Hard to Claim a Spotify For Artists Profile? You Can Do Better!
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26:47
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26:47We share some frustrations when trying to claim an artist profile on Spotify For Artists Episode 632: We share some frustrations when trying to claim an artist profile on Spotify For Artists. It seems to be becoming more difficult for profiles to be claimed. It should be easier for artists. Download Jay Gilbert’s Release Planner. […]…
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TikTok, What Happened, What Is Happening Now and What Could Happen. Are You Prepared?
26:36
26:36
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26:36How you can prepare if TikTok is banned again Episode 631: We discuss what happened with TikTok during the initial 14 hour US ban of the app. Were there any work arounds to access the app? We then discuss what is currently happening with TikTok over the next 90 days that is available. Finally we […]By The Music Biz Weekly
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Los Angeles Fire Relief: Concerts, Donations, Help for Musicians & Industry Professionals
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24:50
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24:50LA Fire events, donations and resources for musicians and music professionals Episode 630: This episode we review Hypebot’s continuously updated a list of LA Fire events, donations and resources for musicians and music professionals. The stories of loss and devastation in Los Angeles including for tens of thousands working in music are unimaginable…
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