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Intangify

Matthew Asbell

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Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s bus ...
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Small Business Stories

Loralyn Mears, PhD

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Welcome to Small Business Stories, the podcast where we celebrate the real-life journeys of small business owners. We dig into inspiring tales of triumphs, challenges, and the tough lessons we learned along the way. Each episode is packed with relatable anecdotes and practical tips that you can use to fuel your own entrepreneurial dreams. Whether you’re just starting out or looking to grow your business, you’ll find motivation and insight in every story. Tune in and get ready to be inspired ...
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We cover the business and marketing side of the woodworking, sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast. Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your prof ...
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S5:E15 Discover how small businesses can punch above their weight with actionable PR strategies from Mickie Kennedy, founder of eReleases and renowned PR expert. In this episode, Mickie shares his journey from creative writing to building a leading press release distribution service, and delivers practical insights for entrepreneurs aiming for real…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Matthew Arnold from KJP Select Hardwoods. They discuss Matthew's journey in the lumber industry, the evolution of e-commerce in woodworking, and the challenges of shipping and regulations. Matthew shares insights on customer education, custom orders, and trends in the woodwo…
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How do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits down with Adam Torres, co-founder of Mission Matters and a prolific creator who has hosted over 6,000 podcast episodes and helped launch countless others…
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S5:E14 Think insurance is boring? Think again. In this episode of Small Biz Stories, host Dr. LL sits down with Michael Silverman, founder of Silver Lining Insurance Agency, whose story will change the way you think about life insurance—and relationships. With 40+ years of industry wisdom, Michael shares the powerful moment he delivered a $5 millio…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Kevin Scheimreif, the owner of Steel and Grain. Kevin shares his journey from woodworking as a child to establishing his own custom furniture business. He discusses the challenges he faced in pricing, sourcing materials, and navigating the woodworking industry. Kevin emphasi…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Ryan Moore from Urban Wood Company. They discuss Ryan's journey into woodworking, the establishment of his business, and the unique challenges and successes he has faced. The conversation covers the importance of sourcing and drying wood, the significance of team culture, an…
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EPISODE SUMMARY: An understanding of risks and opportunities for entrepreneurs and small businesses arising from generative AI In this episode of Intangify, my guest Maurice Bretzfield will discuss the exciting prospects and opportunities in generative AI for entrepreneurs, startups and small businesses, and some of the associated risks in using it…
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EPISODE SUMMARY: We will address aspects of messaging and storytelling including: What should your message be? Not just what you say, but how you say it Restrictions can facilitate creativity Finding the right voice The impact of Artificial Intelligence on storytelling In this episode of Intangify, my guest is Laurence Shanet, an award-winning dire…
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WHAT WILL THE AUDIENCE LEARN? When launching or growing a successful health-tech or fin-tech business, what are the intangibles that make a difference? How do innovation and intangibles impact the future of healthcare? EPISODE SUMMARY: Starting and growing a successful health-tech or fintech venture requires an understanding of the landscape and th…
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WHAT WILL THE AUDIENCE LEARN? Understanding of the impact of changes in law on business decisions. EPISODE SUMMARY: Laura Winston discusses her seemingly varied background as a trademark attorney, professor, and amateur glassblower. We consider the ebb and flow of law and its impact on business decisions. Visit: https://www.linkedin.com/in/laurawin…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Jay Peight from JointaWood, who transitioned from farming to woodworking and eventually to manufacturing machines for the woodworking industry. Jay shares his journey of engineering a flattening machine, the challenges he faced during the boom in the sawmill industry, and h…
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WHAT WILL THE AUDIENCE LEARN? Take a moment to consider your health, that of your coworkers, customers, vendor representatives, and their and your respective businesses. Health is a precursor to creativity and sometimes the inspiration behind it. Tune in for a thoughtful discussion of how health plays a role in innovation and impacts the bottom lin…
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WHAT WILL THE AUDIENCE LEARN? An understanding of how communication works or should work, and how and why it sometimes breaks down. EPISODE SUMMARY: In this episode of Intangify, my guest Tony Gerdes, Director of Knowledge and Innovation at my firm, explains the mechanics of communication and how it can break down. Visit: http://linkedin.com/in/ton…
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WHAT WILL THE AUDIENCE LEARN? Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. Listeners will learn how to navigate the U.S. (and global) patent process in a manner aligned with their business plan and budget. E…
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WHAT WILL THE AUDIENCE LEARN? Listeners will learn how an entrepreneur went about identifying an underserved niche market and reinventing herself. The story of Forgotten Skincare will inspire entrepreneurial listeners in their own journeys. EPISODE SUMMARY: Alex Pottash went from being a pharmaceutical marketer to an entrepreneur when she identifie…
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Join Dr. LL on Small Biz Stories as she interviews Sabir Semerkant, founder of Growth by Sabir and a billion-dollar eCommerce strategist who has worked with industry legends like Gary Vee and Neil Patel. Sabir shares actionable insights and candid advice for entrepreneurs and small business owners looking to scale, adapt, and thrive in today’s digi…
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WHAT WILL THE AUDIENCE LEARN? Attendees will learn about useful techniques to find inspiration, unleash creativity, think beyond tbe box, and solve their business problems in innovative ways. EPISODE SUMMARY: This episode of Intangify features my guest, Camila Kaul of Just a Scribble, who uses her neuropsychological training to consult with busines…
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WHAT WILL THE AUDIENCE LEARN? Hear from an established expert that advises new start-ups in the ideation phase and more established start-ups on building to scale. As your company grows, how does your attitude and approach toward risks need to change? EPISODE SUMMARY: In this episode, our guest Vince Cogan will talk about his experiences working in…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Cody McKee of Mountain Milling Co. They discuss the company's evolution from a lawn care service to a sawmill operation specializing in Eastern Red Cedar. Cody shares insights into the challenges of running a family business, the operational bottlenecks they face, and the im…
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WHAT WILL THE AUDIENCE LEARN? Perspectives on environmental sustainability in business EPISODE SUMMARY: Diane Artal is the legal director of Scale Microgrids, and Matthew Karmel is an environmental lawyer who serves as outside counsel. My guests discuss sustainability in business. Visit: https://www.scalemicrogrids.com/ https://offitkurman.com/atto…
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WHAT WILL THE AUDIENCE LEARN? What is the message of your brand? Who are your target consumers? How should you best deliver your message to them? EPISODE SUMMARY: My guest, Jennifer Shaheen, is a masterful online marketer, who routinely helps small and mid-sized businesses to identify and reach their target audiences. We will discuss the intangible…
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WHAT WILL THE AUDIENCE LEARN? These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. Listeners will hear directly from attorneys in Canada and Mexico about the risks and opportunities available to them in those countries. EPISODE SUMMARY: The…
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WHAT WILL THE AUDIENCE LEARN? Thoughts and tips on planning for the rights needed to achieve business goals and growth. EPISODE SUMMARY: My guest, David Eramian, will discuss how companies of different sizes prioritize their budget and align an intellectual property strategy to their business goals. Visit: https://www.linkedin.com/in/deramian…
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WHAT WILL THE AUDIENCE LEARN? The audience will learn about free mentoring from experienced professionals available for entrepreneurs and small businesses through SCORE and intangible aspects of business that mentors regularly address. EPISODE SUMMARY: In this episode of INTANGIFY, guest Jack Cohn and Meredith Adler will discuss their roles as volu…
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WHAT WILL THE AUDIENCE LEARN? Understand how work and life experiences can contribute to better service. EPISODE SUMMARY: This week’s guest is Rod Biermann, a colleague of mine at the law firm of Offit Kurman. Rod practices in the field of Labor & Employment Law, but is also a former actor. We will discuss how experiences in other careers and other…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Rodney Jacobs from Unique Woods of the Northwest about the restoration of big trees in the Pacific Northwest and the collaborative efforts with the Coquille Tribe. They discuss the ecological benefits of restoring these trees, the process of sawmilling, and the importance o…
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In this inspiring episode (S5:E12) of Small Biz Stories, Dr. LL sits down with Luis Angel Torres Rodriguez, founder of Societal Bridge, Inc., to explore how positivity, the importance of life-long learning, and how second chances can transform the lives of returning citizens. Drawing from his own experience and award-winning advocacy with programs …
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Discover how to thrive in the new era of eCommerce with revenue optimization strategies that go beyond traditional marketing. Host Dr. LL sits down with Matthew Stafford, renowned founder of BuildGrowScale.com and the “eCommerce Wizard” behind the success of brands like ESPN, Discovery Channel, and Women’s Health Magazine. His experience has also a…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Viktor Sarudi from The Stump Shop to discuss the evolution of his business, strategies for growing a social media presence, and how he monetizes his work through brand partnerships. Viktor shares insights on navigating sponsored content, understanding algorithm changes,…
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Timothy traced his journey from shock-driven contemporary art to a lifelong mission of sculpting the sacred. He reflected on the role of sculpture as a public and permanent witness to faith, the unique power of Christian iconography, and his ambition to help reclaim the cultural imagination through beauty, story and form. Support the show…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Daniel West of Big Ass Slabs about his journey in the woodworking industry. Daniel shares his background in timber framing, the transition to focusing on live edge slabs, and the challenges he faces in marketing and customer engagement. He emphasizes the importance of story…
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In this episode of Small Biz Stories, host Dr. LL welcomes Christine Bernat, a certified EFT (Emotional Freedom Techniques) practitioner and holistic healing and stress management coach, to share her innovative approach to finding calm, focus, and healing in the fast-paced world of small business. Christine specializes in helping entrepreneurs and …
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S5:E9 Are old habits and limiting beliefs holding you or your business back? In this episode of Small Biz Stories, Dr. LL sits down with Marc Mathys, CEO of Reset-it, to explore how the innovative "neuro quantum" approach-blending neuroscience and quantum physics-can help you Reset, Reown, and Restart the way you work. We discuss how our brain’s wi…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Daniel Torres of Deadwood Revival Design. Daniel shares his inspiring journey from firefighter to full-time entrepreneur in the urban wood industry. The conversation explores themes of commitment, collaboration, and innovation—especially within the unique challenges of urban…
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Join Dr. LL on Small Biz Stories as she sits down with Michael Pilla, founder of Pilla Creative Marketing, to uncover a straightforward, no-nonsense approach to web design that actually works. Michael shares his proven method for creating websites that not only look great but drive real business results-cutting through the fluff to help small busin…
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In this episode of the Woodpreneur Podcast, host Jennifer Alger introduces the podcast’s new direction—highlighting sustainable practices, community empowerment, and innovation in woodworking. Guest Marji Medina, founder of It’s Not Trash, shares her inspiring journey from a childhood of salvaging materials to building a furniture business rooted i…
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S5:E7 Join Dr. Darryl Stickel, the world-renowned "Trust Architect," as he shares breakthrough insights from his acclaimed trust-building model—developed as a Big 4 consultant, author, and thought leader with a PhD from Duke University. Despite navigating life with visual impairment, Dr. Stickel demonstrates that true vision goes far beyond sight, …
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In this episode of the Woodpreneur Podcast, new host Jennifer Alger talks with Brendan Vande Kamp of Logs to Lumber about his unexpected entry into sawmilling and how he grew his business. They cover the shift from live edge slabs to dimensional lumber, the value of investing in better tools, and new revenue streams like cabin building. Brendan als…
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In this episode of the Woodpreneur podcast, host Jennifer Alger introduces the new direction of the show, focusing on the sawmill and woodworking community. She interviews Sims Acuff, founder of Eutree, who shares his journey from starting a tree service to transitioning into the lumber business. The conversation covers the challenges of business g…
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In this episode of The Woodpreneur Podcast, hosted by Steve Larosiliere and Jennifer Alger, guest Seth San Filippo of Urban Lumber Company shares the story of building his business over the past nine years—navigating challenges, embracing growth, and evolving as a leader. He reflects on the unique experiences that come with working in the urban lum…
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