Best Matthew Byrne Podcasts (2025)

1
Coca-Cola, Salesforce, and HubSpot: The AI Event Strategies Behind Their Big Event Wins 10:50

2d ago10:50

10:50

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles a pressing question for marketing and event professionals: in a landscape dominated by AI-generated content, how do businesses break through the noise and build authentic connections with their audien…

1
Tariff Turbulence: Have You Got Your Priorities Right For Upcoming Events? 49:27

9d ago49:27

49:27

For additional resources for #eventprofs visit www.productionvaluematters.com Matthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what’s really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and…

1
IMEX Latest Industry Report: What are the trends we can’t ignore? 38:32

17d ago38:32

38:32

For additional resources for #eventprofs visit www.productionvaluematters.com Following the release of “The Power of Experiences” report, IMEX Group’s CEO Carina Bauer joins Matthew to discuss their key findings. Backed by the latest research, this report unveils a future where events don’t just connect people - they restore trust, ignite belonging…

1
GO WEST LIVE - Let’s Talk About the Reality of Rising Costs 42:03

24d ago42:03

42:03

For additional resources for #eventprofs visit www.productionvaluematters.com Get ready for a special edition episode: live from GO WEST, Canada’s premier gathering of meeting and event pros. Matthew teams up with a panel of industry experts including Tim Lang, President of Canadian Audio Visual Providers Association and ProShow Audio Visual; Andre…

1
Global Trade Tensions: Is the Event Industry in Crisis? 44:56

1M ago44:56

44:56

For additional resources for #eventprofs visit www.productionvaluematters.com How are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters, host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geo…

1
Event Industry Advocacy: Wendy Porter on Creating Impact Beyond the Stage 40:46

1M ago40:46

40:46

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events. Join them as they discuss: Wendy's journey from acquisition marketing manager to founding her own event agency The importanc…

1
Why Anyone Can Call Themselves an Event Producer (And Why That’s a Problem) with Aaron Kaufman 52:53

1M ago52:53

52:53

For additional resources for #eventprofs visit www.productionvaluematters.com In this candid episode of Production Value Matters, host Matthew Byrne sits down with Aaron Kaufman, President of Fifth Element Group, for a frank and unfiltered conversation about the events industry. Join them as they discuss: Why events is still considered a vocation r…

1
The launch of Major League Hacking 49:17

2M ago49:17

49:17

Jon Gottfried recounts the founding story of Major League Hacking (MLH), from its origins in connecting university hackathon communities to becoming a platform that has reached over one million developers. He discusses pivotal moments like landing Dell as their first major sponsor and explains why word-of-mouth marketing outperformed paid acquisiti…

1
How Do You Build Buzz Without Big Budgets? 26:53

2M ago26:53

26:53

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Yvonne McNair, the distinguished Chief Experience Officer at Captivate Productions. Join them as they discuss: Creating the "fear of missing out" through surprise elements Balancing creative visi…

1
Trade Wars & Your Events: What You Need to Know About Tariffs 13:39

2M ago13:39

13:39

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles the often-overlooked topic of tariffs and their impact on the events industry. Setting politics aside, Matthew examines the practical realities of how trade taxes affect every aspect of event producti…

1
The Secret Sauce to Game-Changing Partnerships: Lessons from Netflix, CBC & More 29:03

2M ago29:03

29:03

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto. Join them as they discuss: Strategies for developing compelling content that engages d…

1
Is Events Truly an Industry – and Does It Even Matter? 51:54

2M ago51:54

51:54

For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Barelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry? Join them as they discuss: Challenges around g…

1
The launch of GitHub Copilot 53:08

3M ago53:08

53:08

Launching GitHub Copilot wasn’t just another product launch—it was a shift in how developers interact with AI. Alyss Noland breaks down the challenges of taking an experimental product from a skunkworks project to a widely adopted tool, while managing internal expectations and developer trust. Alyss shares what worked, what didn’t, and the lessons …

1
Scaling Event Marketing: Product-Led Growth Lessons from SaaS with Jillian Ruiz 37:41

3M ago37:41

37:41

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Jillian Ruiz, Head of Global Marketing and Events at Behavox, a leading provider for AI archiving compliance and security. Join them as they discuss: Integrating product-led growth strategies wit…

1
The Four Key Outputs to Track Event Success 28:38

3M ago28:38

28:38

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, Matthew is back with another AV Advisor deep dive. This time he explores the fundamental approach to measuring event success through four key output categories. Join him as he discusses: Why focusing on results rather than proc…

1
Ep 31. Rock Exotica 59:10

3M ago59:10

59:10

On this episode of the CMC Podcast, CMC instructor Doug McElmury talks to Rock Thompson from Rock Exotica. Rock Thompson is one of the most innovative and prolific people in any discipline that involves life safety rope equipment. In this podcast, Rock tells the story of the humble beginnings of Rock Exotica and how it has grown into a brand known …

1
Balancing Creativity and Budget: Lessons from Atlassian's Jeremy Youett 29:54

3M ago29:54

29:54

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event s…

1
The Accidental Rise of Live Coding on Twitch 42:47

3M ago42:47

42:47

What happens when you accidentally discover a whole new developer audience? At Twitch, Katie Penn and her team set out to build a platform for game integrations—but instead found developers eager to live code. She shares how they recognized the opportunity, leaned into it, and built a thriving developer ecosystem. Sponsored by Developer Marketing i…

1
The Debate: Industry Events You Don’t Want to Miss in 2025 44:37

3M ago44:37

44:37

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, our panel is back to dive into the must-attend industry events and how to make the most of them. From selecting the right conferences to maximize your ROI to balancing industry-specific and unexpected non-endemic events, we’ve …

1
The Psychology of Sensory Event Design: Creating Memorable Brand Experiences 40:19

4M ago40:19

40:19

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With over 15 years in the event marketing industry, Chelsea has transitioned from fashion to tech, leading pro…

1
New Year, New Strategies: Your 2025 Event Production Game Plan 30:51

4M ago30:51

30:51

For additional resources for #eventprofs visit www.productionvaluematters.com In this January AV Advisor episode of Production Value Matters, host Matthew Byrne provides a comprehensive guide for event production success in 2025. Join him as he discusses: The importance of investing in team development and learning Strategies for bridging the indus…

1
Navigating In-House AV: When to Use Them and When to Look Elsewhere 37:24

4M ago37:24

37:24

For additional resources for #eventprofs visit www.productionvaluematters.com In this guide episode of Production Value Matters, host Matthew Byrne is joined by Michael Lee Hooper to discuss the intricacies of working with in-house AV providers. Join them as they discuss: When to use in-house AV services and when to look elsewhere The three distinc…

1
Greatest Hits from 2024: Revolutionizing Events with the Community-First Approach 39:07

4M ago39:07

39:07

For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. Join them as they discuss: The Community as a Service (CaaS) model and its impact on business events Strate…

1
Greatest Hits from 2024: Navigating Client Relationships in High-End Event Production 46:05

5M ago46:05

46:05

For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we’re reviving some of our best episodes from 2024! In this episode of Production Value Matters, host Matthew Byrne is joined by Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA. Join them as they discuss: Balancing creative visi…

1
Postman's developer marketing with Kasey Byrne 43:26

5M ago43:26

43:26

Kasey Byrne shares lessons from her time at Postman and NPM, including how to grow free users into power users without crossing the line. She talks about the importance of showcasing creative use cases, avoiding buzzwords, and building authentic relationships with technical audiences. We also dig into the challenges of attribution in developer mark…

1
From Hospitality to Tech: Dani Daubaras on Event Marketing Evolution 44:23

5M ago44:23

44:23

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Dani Daubaras, global experiential event producer Join them as they discuss: The transition from mature organizations to startups Creating emotional connections through event experiences The role…

1
Answering Your Event Production Questions: The AV Advisor 22:04

5M ago22:04

22:04

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne tackles your pressing questions. Join him as he discusses: Strategies for breaking into agency roles without traditional experience The integration of AI in event production processes Critical considerations …

1
Building Tech-Forward Event Solutions with Toby Burns of Silent Disco 33:19

5M ago33:19

33:19

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Toby Burns, founder and CEO of Silent Disco, who brings over a decade of experience in the entertainment industry. Join them as they discuss: Toby's journey from children's entertainer to event t…

1
The Debate: A 2025 Preview of Events Industry Trends 59:00

5M ago59:00

59:00

For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne leads a discussion with industry experts Candice, Evan, and Nick about the critical changes and challenges the events industry faces heading into 2025. Join them as they discuss: Evolution of audience e…

1
The Art of Intimate Storytelling: Thomas Pitchford on Creating Engaging Event Experiences 32:21

6M ago32:21

32:21

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne is joined by Thomas Pitchford, Senior Director of Experiences, Creative, and Production Global Events at Type A Events. Join them as they discuss: Thomas's journey from musical theater performer to event prod…

1
Using Technology Creatively: Matthew’s Guide to Adding Production Value to Events 27:49

6M ago27:49

27:49

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne delves into the creative use of technology in events, challenging the notion that production value always means higher costs. Join him as he discusses: The evolution of event technology pricing and accessibil…

1
Leading Through Change: Tavar James on Building Creative Event Teams 35:05

6M ago35:05

35:05

For additional resources for #eventprofs visit www.productionvaluematters.com Tavar James brings over a decade of experience spanning high-profile programs like American Idol and NBA events, offering valuable insights for both seasoned professionals and newcomers to the industry. Join them as they discuss: Tavar's journey from night auditor to even…

1
Marketing Duckbill Group with Corey Quinn 43:44

6M ago43:44

43:44

Corey Quinn is hard to miss if you're even slightly interested in the AWS ecosystem. As founder of Duckbill Group, Corey built his brand on speaking frankly—and often humorously—about AWS billing headaches. In this episode, he reveals how he transformed Duckbill from a one-person consultancy into a trusted cloud cost management team. he shares his …

1
Panel Episode: Bridging Experience Gaps in the Events Industry 1:06:03

6M ago1:06:03

1:06:03

In this episode of Production Value Matters, host Matthew Byrne kicks off Season 2 with an industry panel featuring Candice Davis from vFairs, Nick Borelli from Zenus, and Evan Babins from Intuit Canada. Join them as they discuss: The significant shift in industry demographics The impact of changing workforce attitudes on event execution and manage…

1
From Planner to Protector: Heather Reid's Journey in Event Contract Education 35:40

7M ago35:40

35:40

In this episode of Production Value Matters, host Matthew Byrne is joined by Heather Reid, founder of Planner Protect and creator of the Certified Event Contract Professional (CECP) program. Join them as they discuss: Heather's journey from independent planner to contract specialist The importance of contract knowledge in the events industry Key cl…

1
Developer marketing at Auth0, with Gonto 42:17

7M ago42:17

42:17

Gonto, a pioneer in developer marketing and Auth0’s first marketer, reveals how he set out to build a version of marketing tailored for developers. His innovative approach played a key role in driving Auth0’s growth, ultimately leading to its IPO and $6.5 billion dollar acquisition. Brought to you by the developer narketing coaching and training pr…

1
Maximizing Value: The Art of Negotiating In-House AV Contracts 26:25

7M ago26:25

26:25

In this episode of Production Value Matters, host Matthew Byrne tackles the often frustrating topic of negotiating with in-house AV providers. Join Matthew as he discusses: The current state of in-house AV services and why event professionals often feel left behind The three main pillars of in-house AV organizations and how understanding them can i…

1
Behind the Scenes at CME: Insights from Show Manager Shawn Shapiro 17:21

7M ago17:21

17:21

In this episode of Production Value Matters, host Matthew Byrne is joined by Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME). Join them as they discuss: The transition from Incentive Works to CME and its expanded focus The role of CME as the industry's "back to school" event Post-pandemic trends in the events industry…

1
Mastering the Art of Pivoting in Event Management with Ryanne Rask 30:28

7M ago30:28

30:28

In this episode of Production Value Matters, host Matthew Byrne is joined by Ryanne Rask, Director of Events and Experiential Marketing at ProducePay. Join them as they discuss: Ryanne's career journey from culinary arts to tech events The importance of fearlessness and diverse experiences in career pivots Strategies for effective cross-functional …

1
Lessons on Elevating Internal Events with Jacob Zucker, Event & Marketing Director at Morgan Stanley 28:16

8M ago28:16

28:16

In this episode of Production Value Matters, host Matthew Byrne is joined by Jacob Zucker, Director of Event Marketing at Morgan Stanley. Join them as they discuss: Jacob's journey from college event planning to corporate event management The unique challenges and strategies of internal corporate events Planning and executing Morgan Stanley's summe…

1
Data-Driven Community Building: Laura Kaiden on Crafting Impactful Events 26:51

8M ago26:51

26:51

In this episode of Production Value Matters, host Matthew Byrne is joined by Laura Kaiden, Senior Manager of Events at Classy.org. Join them as they discuss: Laura's accidental journey into event marketing and her passion for data-driven experiences The unique aspects of creating events for the social sector at Classy.org Strategies for designing c…

1
From Greenwashing to Real Change: Natalie Lowe on Event Sustainability 38:13

8M ago38:13

38:13

In this episode of Production Value Matters, host Matthew Byrne is joined by Natalie Lowe, founder of the Event Sustainability Forum and owner of Celebrate Niagara. Join them as they discuss: The current state of sustainability in the events industry The impact of events on global emissions Common misconceptions and greenwashing in the industry Pra…

1
Service-Driven Incentives: Transforming Corporate Events with Tom Edelen of Thrivent 15:27

8M ago15:27

15:27

In this episode of Production Value Matters, recorded on location at the Conrad in Punta de Mita for GDP connections, host Matthew Byrne is joined by Tom Edelen, Senior Event Planner at Thrivent. Join them as they discuss: Tom's unconventional career path from youth ministry to event planning Thrivent's mission and its impact on event planning The …

1
Leveraging Technology and Human Connection in Event Planning with Nathalie Saikaly 23:56

9M ago23:56

23:56

In this episode of Production Value Matters, host Matthew Byrne is joined by Nathalie Saikaly from Dell Technologies at GDP connections in Punta de Mita, Mexico. Nathalie, with her extensive background in integrated marketing communications and event management, offers a wealth of knowledge on incorporating technology into business events while mai…

1
Speaking with Author A J WILTON on his newest book MORTICE 13:51

9M ago13:51

13:51

Bradley speaks with Australian author A J Wilton on his exciting new series. A J Wilton is an Australian small businessman with two thriving businesses who turned to writing through the quieter times brought on by Covid. He describes himself as a ‘Hobby Author’ fitting this into his already time-poor days. To date he has written two novels in his s…

1
Navigating the Future of Event Planning with Catherine Chaulet of Global DMC Partners 29:31

9M ago29:31

29:31

In this special on-location episode of Production Value Matters, host Matthew Byrne interviews Catherine Chaulet, CEO and President of Global DMC Partners, at the GDP Connections event in Punta de Mita, Mexico. Join them as they discuss: Strategies for balancing tight budgets with event quality The importance of early planning and partner selection…

1
Elevating Business Events: Insights on Live Entertainment with Sarah James of Live Nation 33:09

10M ago33:09

33:09

In this episode of Production Value Matters, host Matthew Byrne is joined by Sarah James, Director of Sales for Live Nation Special Events in Austin and San Antonio. Sarah, with her extensive background in the hospitality and events industry, offers a wealth of knowledge on incorporating live entertainment into business events. Join them as they di…

1
Speaking with new Australian author Debbie Hofstetter 13:33

10M ago13:33

13:33

Bradley talks with author of THE LOST SAPE, Debbie Hofstetter. A NEW ADVENTURE WAITS, IF ONLY NICOLE CAN LEARN TO WIELD WHAT SIMMERS DEEP INSIDE OF HER... https://www.shawlinepublishing.com.au/search/display/455-the-lost-sape You could cut the tension in Nicole’s house with a knife – her father is angry, and her mother is at the end of her tether. …

1
Mastering Event Leadership: Insights from Kim Washington Director of Events at the NBA 33:22

10M ago33:22

33:22

In this episode of Production Value Matters, host Matthew Byrne is joined by Kim Washington, a dynamic global event talent and branding leader at the National Basketball Association. Join them as they discuss: Kim's journey from aspiring journalist to NBA events director Adapting leadership styles in high-pressure event situations Strategies for ma…

1
Speaking with Australian author Deborah Byrne 25:15

11M ago25:15

25:15

Bradley speaks with author Deborah Byrne on her new book - OVERCOME PARENTAL BURNOUT - Available now - https://www.shawlinepublishing.com.au/our-titles/pre-orders/display/450-overcome-parental-burnout PARENTING IS TOUGH. IT’S HARD, THANKLESS WORK AND WHEN YOU GO TO BED, YOU KNOW YOU’VE GOT TO DO IT ALL AGAIN TOMORROW! LUCKY YOU... (NOT!) Do you wan…

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Matthew Byrne Podcasts

Podcasts Worth a Listen