Hosted by industry veteran Matt Weitzel, The GSE Podcast is your premier destination for exploring the exciting world of Ground Support Equipment (GSE). With over 15 years of hands-on experience, Matt has been at the epicenter of GSE evolution, working alongside many of the industry's major players and now leading the way at Xcēd GSE. In The GSE Podcast, sponsored and published by Xcēd GSE, Matt shares his expert knowledge and unrivaled insights, bringing listeners closer to the latest GSE l ...
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Matt Weitzel Podcasts
Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they inter ...
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Episode #284: Home Builder Marketing That Stands Out - Kelly Primeau
36:23
36:23
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36:23This week on The Home Builder Digital Marketing Podcast, Kelly Primeau of CEA Marketing joins Greg and Kevin to discuss how home builders can sell more homes through marketing strategies and campaigns that make them stand out among competitors. https://www.buildermarketingpodcast.com/episodes/284-home-builder-marketing-that-stands-out-kelly-primeau…
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Episode 35 - "Grounded in Hope": Fortbrand & Fast Unite for Breast Cancer Awareness
13:19
13:19
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13:19Send us a text Fortbrand and Fast Global Solutions partner to auction a special "Grounded in Hope" pink bag cart at the GSE Expo, with all proceeds benefiting the National Breast Cancer Foundation. The custom Bravo Series bag cart features white paint with distinctive pink curtains and will be displayed at Fort Brand's booth #2012, where attendees …
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Episode #283: Home Builder AI-Powered Customer Service - James Matte
24:09
24:09
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24:09This week on The Home Builder Digital Marketing Podcast, James Matte of BuilderChat joins Greg and Kevin to discuss the advantages of using home builder digital AI-powered customer service. https://www.buildermarketingpodcast.com/episodes/283-home-builder-ai-powered-customer-service-james-matteBy Greg Bray and Kevin Weitzel
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Episode #282: Elevating Home Renderings and VR Tours - Greg Bray and Kevin Weitzel
33:07
33:07
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33:07This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how elevated renderings and VT tours can help home builders enhance home buyer engagement, improve website conversions, and increase sales. https://www.buildermarketingpodcast.com/episodes/282-elevating-home-renderings-and-vr-tours-greg-bray-and-kevin-weitzel…
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Episode #281: Integrating AI into Home Builder Marketing - Kathleen Perley
32:05
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32:05This week on The Home Builder Digital Marketing Podcast, Kathleen Perley of DemystifAI joins Greg and Kevin to discuss how integrating AI into home builder digital marketing is a competitive necessity. https://www.buildermarketingpodcast.com/episodes/281-integrating-ai-into-home-builder-marketing-kathleen-perley…
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Bonus Episode: 2025 Home Builder Digital Marketing Summit Preview - Greg Bray and Kevin Weitzel
15:27
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15:27On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2025 Home Builder Digital Marketing Summit. This year’s Summit focuses on helping sell more homes with smarter marketing and includes three dynamic tracks: Marketing, OSC Education, and Leadership. At the 2025 Home Builder Di…
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Episode #280: Using AI Tools in Home Builder Marketing - Meredith Oliver
33:41
33:41
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33:41This week on The Home Builder Digital Marketing Podcast, Meredith Oliver of Meredith Communications joins Greg and Kevin to discuss how implementing the right AI tools in home builder digital marketing engages home buyers and drives business growth. https://www.buildermarketingpodcast.com/episodes/280-using-ai-in-home-builder-marketing-meredith-oli…
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Episode 34 - "From Demo Zones to the Layover Lounge”: Previewing GSE Expo 2025 with Jennifer Zecchino, Jon Jezo, and Jenny Lescohier
46:23
46:23
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46:23Send us a text The GSE Podcast welcomes Jennifer Zucchino (IEMA Executive Director), John Jezo (Endeavor Sales Manager), and Jenny Lescohier (Editor) to discuss the upcoming GSE Expo in Las Vegas this September and its exciting new features. • Fortbrand has acquired Xcēd, retaining all employees while expanding service offerings • IEMA has partnere…
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Episode #279: Building a Brand Story Around Community - Monaca Onstad
30:15
30:15
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30:15This week on The Home Builder Digital Marketing Podcast, Monaca Onstad of OnPlace joins Greg and Kevin to discuss how home builders can build a brand story around the communities they build in and connect more authentically with home buyers. https://www.buildermarketingpodcast.com/episodes/279-building-a-brand-story-around-community-monaca-onstad…
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Episode #278: Has AI Killed SEO? - Greg Bray and Kevin Weitzel
30:52
30:52
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30:52This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how AI is changing the way home builder digital marketers approach Search Engine Optimization. https://www.buildermarketingpodcast.com/episodes/278-has-ai-killed-seo-greg-bray-and-kevin-weitzelBy Greg Bray and Kevin Weitzel
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Episode #277: Consumer Research for Home Builders - Maureen Ladley
33:44
33:44
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33:44This week on The Home Builder Digital Marketing Podcast, Maureen Ladley of John Burns Research and Consulting joins Greg and Kevin to discuss how consumer research can guide home builders in making insightful, data-driven decisions. https://www.buildermarketingpodcast.com/episodes/277-consumer-research-for-home-builders-maureen-ladley…
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Episode #276: Selling Life Improvement to Home Buyers - Ryan Taft
28:01
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28:01This week on The Home Builder Digital Marketing Podcast, Ryan Taft of Impact Eighty-Eight joins Greg and Kevin to discuss why home builder digital marketing and sales teams should focus more on improving home buyers’ lives and less on selling homes. https://www.buildermarketingpodcast.com/episodes/276-selling-life-improvement-to-home-buyers-ryan-ta…
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Episode #275: Optimizing Home Builder Email Marketing - Brian Barrett
25:21
25:21
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25:21This week on The Home Builder Digital Marketing Podcast, Brian Barrett of Oak Creek Trail joins Greg and Kevin to discuss how home builders can optimize their email marketing strategies to capture more quality leads. https://www.buildermarketingpodcast.com/episodes/275-optimizing-home-builder-email-marketing-brian-barrett…
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Episode #274: Examining Home Builder Lead Response - Brian Kernohan
26:39
26:39
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26:39This week on The Home Builder Digital Marketing Podcast, Brian Kernohan of Lumin.ai joins Greg and Kevin to discuss what Lumin.ai’s Mystery Shopper Results show about home builders’ lead follow-up times and responses. https://www.buildermarketingpodcast.com/episodes/274-examining-home-builder-lead-response-brian-kernohan…
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Episode #273: Improving Conversations with Home Buyers - Sebastian Jimenez
26:24
26:24
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26:24This week on The Home Builder Digital Marketing Podcast, Sebastian Jimenez of Rilla joins Greg and Kevin to discuss how sales managers can use AI to transcribe and analyze conversations between new home sales consultants and prospective home buyers and provide feedback that will improve dialogue and increase sales. https://www.buildermarketingpodca…
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Episode #272: Connecting Home Buyers with Information - Marc Regardie
26:32
26:32
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26:32This week on The Home Builder Digital Marketing Podcast, Marc Regardie of Homes.com joins Greg and Kevin to discuss the importance of connecting home buyers with comprehensive information as they search for new construction buying opportunities. https://www.buildermarketingpodcast.com/episodes/272-connecting-home-buyers-with-information-marc-regard…
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Episode #271: Home Builder Data Management - Greg Bray and Kevin Weitzel
23:12
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23:12This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss data feed management that helps home builders organize community, plan, and inventory data, and create properly formatted automated listing feeds to syndicate to home listing sites. https://www.buildermarketingpodcast.com/episodes/271-home-builder-data-management-greg-b…
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Episode #270: Social Media Marketing for Home Builders - Carol Morgan
32:26
32:26
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32:26This week on The Home Builder Digital Marketing Podcast, Carol Morgan of Denim Marketing joins Greg and Kevin to discuss the critical role social media marketing plays for home builders in creating engagement and connection with prospective home buyers. https://www.buildermarketingpodcast.com/episodes/270-social-media-marketing-for-home-builders-ca…
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Episode 33 - "One Year, One Mission, Many Voices": Inside Women of GSE with Karla Harrington and Abbie Hepler
18:03
18:03
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18:03Send us a text A groundbreaking initiative is transforming the traditionally male-dominated ground support equipment industry, one connection at a time. The Women of GSE movement celebrates its first anniversary this year, having evolved from a casual conversation to a powerful network supporting women across aviation ground operations. Started by …
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Episode 32 - "Ergonomics, Innovation, and Ramp Efficiency": Inside Power Stow with Ken Brown, Justin Brennan, & Arly Wurtzen
59:32
59:32
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59:32Send us a text Step into the world of ground support equipment innovation as the Power Stow Americas team opens their doors to reveal how they're quietly revolutionizing baggage handling operations worldwide. From their facility in Norcross, Georgia, this intimate conversation takes listeners on an unexpected journey through the company's fascinati…
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Episode #269: Informative Home Builder Digital Marketing - Stephanie Lane
26:45
26:45
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26:45This week on The Home Builder Digital Marketing Podcast, Stephanie Lane of Geranium joins Greg and Kevin to discuss how informative home builder digital marketing can help qualify leads and streamline the sales process. https://www.buildermarketingpodcast.com/episodes/269-informative-home-builder-digital-marketing-stephanie-lane…
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Episode #268: Delivering Home Builder Marketing with Integrity - Michelle Mambuca
26:52
26:52
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26:52This week on The Home Builder Digital Marketing Podcast, Michelle Mambuca of Barron Collier Companies joins Greg and Kevin to discuss how home builder digital marketers can deliver marketing with integrity. https://www.buildermarketingpodcast.com/episodes/268-delivering-home-builder-marketing-with-integrity-michelle-mambuca…
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Episode 31 - "Networking, Golf, and Ground Operations" : Inside the 9th Americas GHI Conference
27:54
27:54
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27:54Send us a text Looking for dependable and on demand ground support equipment leasing? Fortbrand is your go to partner. We specialize in tailored operating leases for airlines, cargo carriers, and ground handlers, delivering top tier equipment without the wait. From the latest electric GSE to traditional units, Fortbrand offers flexible terms, compe…
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Episode #267: Home Builder Customer Engagement AI Tools - Mike Bills
33:18
33:18
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33:18This week on The Home Builder Digital Marketing Podcast, Mike Bills of AtlasRTX joins Greg and Kevin to discuss home builder customer engagement AI tools that answer customer questions immediately, schedule appointments, and help sell homes faster. https://www.buildermarketingpodcast.com/episodes/267-home-builder-customer-engagement-ai-tools-mike-b…
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Episode #266: Distinguishing Your Sales and Marketing - Taylor Humphrey
27:26
27:26
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27:26This week on The Home Builder Digital Marketing Podcast, Taylor Humphrey of Pacesetter Homes joins Greg and Kevin to discuss how home builders can distinguish their sales and marketing to create an exceptional home buyer experience. https://www.buildermarketingpodcast.com/episodes/266-distinguishing-your-sales-and-marketing-taylor-humphrey…
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Episode 30 - "Pioneering Battery Solutions for GSE": Inside Green Cubes with Jerry Crump and Darin Kiefer
48:56
48:56
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48:56Send us a text Stepping into the world of advanced battery technology, this episode takes us to Kokomo, Indiana—the global headquarters of Green Cubes Technology. Here, we explore how lithium batteries are revolutionizing ground support equipment operations at airports worldwide. Jerry Crump and Darren Kiefer walk us through Green Cubes' fascinatin…
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Episode #265: Interactive Floor Plans - Greg Bray and Kevin Weitzel
37:58
37:58
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37:58This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can utilize interactive floor plans to increase leads and sales, and they can be leveraged to accelerate the home buyer decision making process. https://www.buildermarketingpodcast.com/episodes/265-interactive-floor-plans-greg-bray-and-kevin-weitzel…
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Episode #264: Finding Your Unique Selling Proposition - Kirsten Nease
28:03
28:03
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28:03This week on The Home Builder Digital Marketing Podcast, Kirsten Nease of Cornerstone Homes joins Greg and Kevin to discuss how finding a unique selling proposition can help home builders strengthen and focus digital marketing strategies. https://www.buildermarketingpodcast.com/episodes/264-finding-your-unique-selling-proposition-kirsten-nease…
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Episode #263: Initiating Home Builder Digital Marketing - Dani Cook
22:35
22:35
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22:35This week on The Home Builder Digital Marketing Podcast, Dani Cook of Scott Communities joins Greg and Kevin to discuss what smaller home builders can do to initiate home builder digital marketing. https://www.buildermarketingpodcast.com/episodes/263-initiating-home-builder-digital-marketing-dani-cook…
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Episode 29 - "From Access Control to AI": Inside Adveez with Matthias Moulinier
42:10
42:10
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42:10Send us a text When Karim Ben Dhia founded Adveez in 2011, the company wasn't focused on airports at all - it was building hands-free access control systems for buildings. Today, with nearly 20,000 GSE units monitored worldwide, Adveez stands at the forefront of a technological revolution transforming ground operations at airports globally. Product…
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Episode #262: Marketing for Master Planned Communities - Stephanie Walker
24:35
24:35
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24:35This week on The Home Builder Digital Marketing Podcast, Stephanie Walker of Rancho Mission Viejo joins Greg and Kevin to discuss how home builders and developers market to home buyers in master-planned communities. https://www.buildermarketingpodcast.com/episodes/262-marketing-for-master-planned-communities-stephanie-walker…
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Episode #261: Merging Home Builder Sales and Marketing - Megan Bakel
23:14
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23:14This week on The Home Builder Digital Marketing Podcast, Megan Bakel of Landsea Homes joins Greg and Kevin to discuss how home builders can merge sales and marketing to convert more leads and create a better home buying experience. https://www.buildermarketingpodcast.com/episodes/261-merging-home-builder-sales-and-marketing-megan-bakel…
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Episode 28 - "Service Sells Everything in Between": Inside Oshkosh AeroTech with Joe Davis
57:53
57:53
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57:53Send us a text Joe Davis shares his journey from aviation maintenance school graduate to Sales Account Manager and interim Service Manager at Oshkosh Aerotech, revealing how his hands-on technical experience provides unique value to customers. • Starting in de-icing operations after 9/11 affected aviation job prospects • Training new technicians th…
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Episode #260: Home Builder Digital Marketing Strategies - Jay Dixon
31:05
31:05
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31:05This week on The Home Builder Digital Marketing Podcast, Jay Dixon of AdsIntelligence Marketing joins Greg and Kevin to discuss home builder digital marketing strategies that generate more qualified leads. https://www.buildermarketingpodcast.com/episodes/260-home-builder-digital-marketing-strategies-jay-dixon…
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Episode #259: 2025 International Builders' Show Recap - Greg Bray and Kevin Weitzel
26:30
26:30
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26:30This week on The Home Builder Digital Marketing Podcast, Greg and Kevin recap highlights from the NAHB International Builders' Show in Las Vegas where home builder digital marketers were able to connect and learn from the industry's digital marketing experts. https://www.buildermarketingpodcast.com/episodes/259-2025-international-builders-show-reca…
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Episode #258: The 2024 Home Buyer Conversion Report - Jimmy Diffee
31:34
31:34
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31:34This week on The Home Builder Digital Marketing Podcast, Jimmy Diffee of Bokka Group joins Greg and Kevin to discuss the 2024 Home Buyer Conversion Report, a detailed analysis that will help home builders understand the key influences that cause home buyers to take action. https://www.buildermarketingpodcast.com/episodes/258-the-2024-home-buyer-con…
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Episode #257: Exceptional Marketing Requires Adaptability - Tom Nelson
30:17
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30:17This week on The Home Builder Digital Marketing Podcast, Tom Nelson of NDG Communications joins Greg and Kevin to discuss why exceptional home builder digital marketing requires adaptability and open-mindedness. https://www.buildermarketingpodcast.com/episodes/257-exceptional-marketing-requires-adaptability-tom-nelson…
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Episode 27 - "Unlocking GSE Maintenance Excellence": A Conversation with EBIS
49:05
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49:05Send us a text Discover how a simple idea transformed the aviation industry through the eyes of our special guest, Eric Ball, the visionary CTO and co-founder of EBIS. From his early days transitioning from a tech background to mastering the aviation sector, Eric shares the fascinating journey of EBIS, a pioneering software that revolutionized grou…
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Episode #256: Effective Home Builder Geofencing - Greg Bray and Kevin Weitzel
23:55
23:55
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23:55This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can use geofencing for more precise ad targeting and to generate more qualified home buyer leads. https://www.buildermarketingpodcast.com/episodes/256-effective-home-builder-geofencing-greg-bray-and-kevin-weitzel…
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Episode #255: AI Tools That Revolutionize Home Buying - Russ Wright
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23:05This week on The Home Builder Digital Marketing Podcast, Russ Wright of VisionAIry Success Engineering joins Greg and Kevin to discuss how AI tools can help home builders revolutionize their business and transform the home buying experience. https://www.buildermarketingpodcast.com/episodes/255-ai-tools-that-revolutionize-home-buying-russ-wright…
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Episode #254: Innovative Home Builder Digital Marketing - Melissa Cervin
30:14
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30:14This week on The Home Builder Digital Marketing Podcast, Melissa Cervin of Lombardo Homes joins Greg and Kevin to discuss how home builder digital marketers can use innovative tools to improve customer experience and increase sales. https://www.buildermarketingpodcast.com/episodes/254-innovative-home-builder-digital-marketing-melissa-cervin…
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Episode #253: Understanding Your Home Buyer Audience - John Peragine
26:38
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26:38This week on The Home Builder Digital Marketing Podcast, John Peragine of Audience Town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics. https://www.buildermarketingpodcast.com/episodes/253-understanding-your-home-buyer-audience-john-peragine…
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Episode 26 - "Trailblazing GSE Legends": A Conversation with Mark DiMaria & Billy Ash
47:46
47:46
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47:46Send us a text Transitioning from a diesel mechanic to a key player in the ground support equipment (GSE) industry, Mark DiMaria's journey is nothing short of inspiring. His global career, marked by stints in Spain, Ireland, Norway, China, and Saudi Arabia, showcases the adaptability and dedication required to excel in this field. Uncover the uniqu…
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Episode #252: New Home Buyer Customer Experience Expectations - Josh Paul
25:23
25:23
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25:23This week on The Home Builder Digital Marketing Podcast, Josh Paul of Homebuilder Ops joins Greg and Kevin to discuss the 2024 New Home Buyer Customer Experience Expectations, a nationwide research study of buyers' residential construction sales and marketing preferences. https://www.buildermarketingpodcast.com/episodes/252-new-home-buyer-customer-…
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Episode 25- "Grant Funding and Infrastructure Challenges" : Inside TRC with Joe Annotti
1:07:44
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1:07:44Send us a text Unlock the secrets of transitioning the Ground Support Equipment (GSE) sector to cleaner technologies with insights from Joe Anotti of TRC, a global engineering advisory and consulting firm. Discover how TRC is paving the way for sustainable transportation by navigating over 750 funding programs across the US and Canada to secure ess…
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Episode #251: Elevating Interior Design in Model Homes - Doris Pearlman
29:28
29:28
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29:28This week on The Home Builder Digital Marketing Podcast, Doris Pearlman of Possibilities for Design joins Greg and Kevin to discuss how working with professional interior designers and merchandisers to design model homes can help home builders create spaces that connect with home buyers and increase revenue. https://www.buildermarketingpodcast.com/…
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Bonus Episode: Key Touchpoints That Build Brand Trust CommVersion Webinar - Greg Bray and Kevin Weitzel
30:50
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30:50On this bonus episode of The Home Builder Digital Marketing Podcast, Grey and Kevin share a CommVersion webinar with Nick Chitty, during which they discuss key customer touchpoints that build brand trust and drive sales. https://www.buildermarketingpodcast.com/episodes/bonus-episode-key-touchpoints-that-build-brand-trust-commversion-webinar-greg-br…
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Episode #250: Personalizing Home Builder Marketing - Brian Newquist
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21:00This week on The Home Builder Digital Marketing Podcast, Brian Newquist of Kovach Marketing joins Greg and Kevin to discuss the importance of personalizing home builder marketing to create a stronger connection with home buyers. https://www.buildermarketingpodcast.com/episodes/250-personalizing-home-builder-marketing-brian-newquist…
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Episode #249: Establishing a Home Builder Name and Brand - Bill Sieversten
28:52
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28:52This week on The Home Builder Digital Marketing Podcast, Bill Sieversten of Milesbrand joins Greg and Kevin to discuss how home builders can establish an effective name and a brand that will help build trust and create an emotional connection with home buyers. https://www.buildermarketingpodcast.com/episodes/249-establishing-a-home-builder-name-and…
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Episode #248: What Home Buyers Really Want - Rose Quint
29:55
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29:55This week on The Home Builder Digital Marketing Podcast, Rose Quint of the National Association of Home Builders joins Greg and Kevin to discuss the NAHB’s 2024 edition of What Home Buyers Really Want, a nationwide survey of recent and prospective home buyers. https://www.buildermarketingpodcast.com/episodes/248-what-home-buyers-really-want-rose-qu…
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