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Welcome to the Customer Academy Playbook where we help you build online training your customers will love. This show breaks down best practices in Customer Education, featuring interviews with leaders in customer education, case studies and breakdowns of real-world projects, and explores how some of the biggest teams in the world lead growth and success with education.
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Your Customer Education Will Fail If You Don't Do This.
26:10
26:10
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Can you guarantee that your customer education strategy will deliver on the goals you’ve set for this year? Is it even possible to guarantee that starting a customer education program will ACTUALLY do everything customer education promises to do? The promises of Customer Education are many: faster onboarding, reduced support tickets, amazing commun…
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This week we're looking at "customer education" and its role as a "service" within a product organization. Customer education teams often fall under "client success" which makes sense because we help customers get to value in a product. BUT, I'm predicting a shift this year (and years to come) where our education services teams provide strategic va…
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In this video, we’re going to look at the number one problem facing most customer education teams when it comes to technology - picking the wrong tool for the job to be done. Specifically, Matt breaks down how your CRM, CMS, and LMS should function and what to consider when planning an investment in training technologies.…
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Aligning Training Content to your Customer Journey
15:15
15:15
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15:15
The Customer Academy Playbook, by ThinkThru, is a show helping B2B brands in SaaS and beyond build training their customers love. In this episode, Matt dives into the topic of monetization and some simple strategies to test pricing models for your customer education program.By ThinkThru, Inc.
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In this episode, Matt dives into the topic of monetization and some simple strategies to test pricing models for your customer education program. The Customer Academy Playbook, by ThinkThru, is a show helping B2B brands in SaaS and beyond build training their customers love. Learn more about the team and customer education solutions at thinkthru.co…
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Last year was a massive success and “explosion” of the term #customer education. This has been our mission for more than 7 years, but thanks to the absolute success of the customer education strategy across industries, customer education is becoming a true discipline in tech and many teams are moving to education-as-a-service models. In this episod…
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Using Features, Goals, and Personas in Product Training
14:53
14:53
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Great SaaS training uses 3 main building blocks - product features, training goals, and personas. If you nail the relationship between these 3 and build your courses in the right order, you'll make a catalog that scales, is easy to update, and provides great results for your customers. #SaaS #onlinecourses #SmallBusiness #BusinessGrowth #LMS #elear…
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5 Essential Experiences to Create Great Customer Education
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Customer education has taken on new meaning as more SaaS, consulting, and impact-focused organizations leverage this strategy for scaling customer success and extending their brand beyond product features. There are 5 types of experiences embraced by customer education leaders – each with their own benefits, challenges, and unique goals. Learn what…
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Welcome to the Customer Academy Playbook where we help you build online training your customers will love. This show breaks down best practices in Customer Education, featuring interviews with leaders in customer education, case studies and breakdowns of real-world projects, and explores how some of the biggest teams in the world lead growth and su…
…
continue reading
