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Matt Heinz Podcasts

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Sales Pipeline Radio

Matt Heinz, Heinz Marketing

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We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. We cover the entire pipeline– demand generation, lead management, sales effectiveness, technology and more– all focused on helping you find, manage and win more business.
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FutureCraft GTM

Erin Mills & Ken Roden

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FutureCraft GTM, the essential podcast for B2B marketers, sales and CS seeking to harness the power of AI. Hosted by industry experts Erin Mills and Ken Roden, each episode explores the dynamic intersection of artificial intelligence, go-to-market, strategy, and emerging trends in the B2B space.
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Actually, I Can.

Lindsay Tjepkema

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What if the voices that say "you can't" and "you shouldn't" are wrong? Actually, I Can. is a celebration of bold choices, courageous journeys, and the deeply personal stories of founders, visionaries, and leaders who dared to defy the doubters and choose "yes" even when the world kept saying "no." This isn’t about growth hacks or formulas—it’s about the raw, human moments that shape real leaders. Host Lindsay Tjepkema sits down with real leaders and digs deep into the grit, grief, and reinve ...
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The Transaction

Craig Rosenberg & Matt Amundson | B2B Sales & Marketing Experts - Hosts of The Transaction

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Welcome to The Transaction. The #1 Go-To-Market podcast on the planet. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving re ...
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Engaged Prospect's Dan Hersh discusses everything involved in growing your business or personal brand. This includes interviews and high level discussions with experts on topics such as sales training, conferences, company culture, entrepreneurship, customer experience and all things growth. Dan digs deep, asks tough questions, and gets into high value discussions. Don't expect just another short clip to promote someone's new book or training program without adding true value.
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B2B Marketing Exchange

Demand Gen Report

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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.
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Jumpstart your revenue marketing strategies with these interviews from B2B and ecommerce marketers and thought leaders at the very forefront digital marketing knowledge. Learn practical, tactical tips you can use RIGHT NOW to improve your marketing, branding, sales, and advertising campaigns or shift your overall strategy.
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Market Mastery

The Bridge Group

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What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you. Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in th ...
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What does it mean to become an Orthopreneur? Hi there! My name is Dr. Glenn Krieger and I believe that in today’s competitive world, the orthodontic and dental communities should be collaborative. And I've created Orthopreneurs so that we can move towards that goal together. Orthodontists are smart people. You’ve accomplished a lot to get where you are, but chances are you never got a formal education in how to run the most effective and lowest stress practice possible. Don’t sweat it! Becau ...
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Imagine you created a sales process so amazing that it was the only one customers actually enjoyed. Impossible? Today’s guest says no. Returning once again to grace this humble GTM-focused podcast with his immense intellect and immaculate presence is Brent Adamson, the co-author of The Challenger Sale and the upcoming new release, The Frame-Making …
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What if I told you your team is capable of solving your biggest practice problems—but you’ve never trained them to think that way? In this 5 Minute Friday, I’m diving into a leadership shift that changed everything for my practice. After facing major team turnover, I had to rebuild—and I realized I’d spent years teaching people what to do, but not …
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In this episode of the FutureCraft GTM Podcast, hosts Ken Roden and Erin Mills reunite with returning favorite Liza Adams to discuss the current state of AI adoption in marketing teams. Liza shares insights on why organizations are still struggling with the same human change management challenges from a year ago, despite significant advances in AI …
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What do the military, marketing, and murder mysteries have in common? According to Ian Faison, everything. Founder and CEO of Caspian Studios, Ian reminds us that creativity belongs in ever boardroom. His unwavering belief that B2B content doesn't have to be boring has redefined what is possible in business storytelling, even while swimming in a se…
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This week's show is entitled, "Best Practices for Driving Innovation in B2B (Let AI Agents Do The Work)"" and my guest is Anna Luo, EVP Customer Innovation & Marketing at Jivox. Tune in to learn: The parallels between endurance athletes and performance marketers focusing on data-driven success. Why preparation and data are crucial ingredients for s…
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If there’s a topic that you are not likely to find any consensus about in the orthodontic world, it’s which clear aligner to use in your practice. Perhaps the reason for this is because, as clinicians, we want to be the best at what we do and what we use, and in the process, we get very attached to one aligner over the other. In this episode, I am …
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Arsenal smashed Newcastle in pre-season and the boys are BUZZING. 🎙️ On this episode: Max Dowman breaks the internet with a generational performance – is he our Yamal? Viktor Gyökeres gets the Ian Wright seal of approval from Matt – 25-goal season incoming? Mikel Merino the midfielder... but now with goal-scoring powers? Odegaard looking refreshed …
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It’s a Friday Therapy Session and the vibes are ✨toxic positive✨. Pedro, Jonny, and Jacob get giddy over Victor Gyökeres taking the iconic 14 shirt and what that means for Arsenal’s striker fortunes. The boys also dig into Eze-mania, the logic behind the Isak non-move, and why this transfer window might be Arteta’s most mature yet. This one is for …
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Feeling like corporate ortho is closing in? Think again. In this brutally honest and motivational 5-Minute Friday episode, I get real about the fear-mongering flooding our industry—especially when it comes to OSOs and DSOs. If you’ve been told that you have to hire a consultant, or that you can’t compete with corporate money, this episode is your w…
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Episode Summary: In this packed episode, Lacey Miller joins Erin and Ken to demystify what it means to be a "Go-to-Market Engineer" in today’s AI-fueled marketing landscape. She breaks down how she uses agentic AI workflows to build repeatable, high-output growth systems without the team bloat. If you’ve ever wondered how AI changes content strateg…
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Pedro and Jacob dive into a late-night session after the mood hits rock bottom. Is the Gyökeres deal real or just a smokescreen for something grander? Why are Arsenal quibbling over pennies? And are we really about to watch Madueke fund Xavi Simons to Chelsea? 🔥 Topics include: Isak rumors and why the window feels fishy Arteta vs. Berta: A philosop…
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What if cold calling isn’t dead—but everything we know about it is? From dissecting permission-based openers to dunking on dated tactics, sales experts Justin Michael and Charles Needham make a bold case for why the phone isn’t dead as a sales channel—it’s just misused. Justin Michael, aka the John Wick of executive coaching, is a longtime B2B sell…
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In this episode, I sit down with the vibrant and no-nonsense Dr. Megan Lecornu, who shares her incredible journey from corporate dentistry burnout to building a thriving multi-location private practice—all while prioritizing low stress, high culture, and unshakable quality of life. This isn't just theory. It's the real-world blueprint of how one mi…
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On this special episode of The Arsenal Opinion, we sit down with legendary Nike kit designer Drake Ramberg—the creative mind behind some of the most iconic Arsenal shirts of the '90s and early 2000s. From designing the lightning bolt kit that helped redefine Arsenal’s image, to wild goalkeeper shirts that broke every rule, Drake takes us on a journ…
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Pedro and Johnny are back in the AOP studio for a spicy Friday edition that dives straight into the most debated transfer of the summer: Noni Madueke. Is this a shrewd move from Andrea Berta or a head-scratching overpay to help Chelsea out of a PSR jam? We get stuck into: The internet-melting £48.5m fee The mystery of Arsenal’s sudden generosity Wh…
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In this 5 Minute Friday episode, I’m bringing some tough love. If you’ve caught yourself saying, “I just don’t have time to work on the business,” it’s time for a wake-up call. Because in today’s ultra-competitive market—fueled by economic pressure, fewer referrals, and more ortho grads—you can’t afford to drift. And no, it’s not the OSOs or DSOs t…
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In this high-velocity, truth-telling episode, Erin and Ken sit down with data scientist, author, and newsletter legend Christopher Penn to cut through the noise and the slop around AI and go-to-market. Chris breaks down how today’s AI isn’t solely about scale or speed it’s about whether your thinking actually changes how people lead. From RAGs and …
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What if the next chapter, the next business, or the next pivot could start at 40? Social media strategist and coach Dorien Morin sits down to remind us that it's never too late to start over and build something new. From the power of naiveté to what it really means to be visible, she shares that the best coaches are the ones who become the person t…
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Today on the Orthopreneurs show, we have one of the most inspirational and positive Orthodontists ever. We have Dr. Jeff Heinz of Heinz Orthodontists Rockford and Grand Rapids, Michigan. He is well known in the Ortho community for his positivity and for being a great human being. Today, we get to know him better. Dr. Heinz went to the University of…
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This week, we’re bringing the 🔥 with a very special guest — radio & TV presenter, DJ, and lifelong gooner Nick Bright. You might know him from BBC 1Xtra, 5 Live, or Arsenal’s matchday show… now he’s bringing his vibes to AOP! We dive into: 💥 HOTTEST OF TAKES: Rodrygo doubts, Maduéke skepticism, and yes… Nick says Spurs might've had a better window …
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In the second episode of 'The Direct Deposit,' Matt Amundson and Craig Rosenberg dive into the astonishing growth of Cursor, a startup providing an AI code editor for software developers, that has secured three funding rounds and achieved $500 million ARR in less than a year—all without a traditional marketing strategy. Matt & Craig explore how Cur…
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This Arsenal Opinion pod was recorded on Thursday. If you want the audio FRESH, sign up to our: Patreon (7 day free trial): https://www.patreon.com/c/TheArsenalOpinion Newsletter: https://www.le-grove.co.uk/ This week’s Arsenal Opinion Podcast is a proper therapy session. We welcome Sam Dean from The Telegraph to break down the wild summer so far—s…
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Episode Notes I just got back from a weekend in Wimberley, Texas, and what I witnessed at a little breakfast joint might change how you think about leadership, team training, and systems. In this 5 Minute Friday, I break down how a tiny café—with no consultants, no fancy software, and no orthodontic experience—ran circles around what I’ve seen in s…
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What do military aviation and AI workflows have in common? According to Chase Hannegan. founder of Chase AI, TikTok viral sensation and today’s guest on Future Craft, it’s all about precision, systems thinking, and being willing to suck at something new. Chase went from Marine Corps Osprey pilot to TikTok-famous agent builder. He’s now helping thou…
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Imagine a world where your orthodontic practice operates seamlessly, effortlessly catering to the needs of your patients while maximizing your team's productivity. Sounds like a dream, right? Well, brace yourself for a technological marvel that can turn this dream into a reality. Chatbots, the AI-powered wizards of customer engagement, are revoluti…
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Everyone's talking about how amazing AI can be, but there’s a real dearth of actionable advice on how to actually put generative AI to work for your sales, marketing, customer service, or other go-to-market team. Well, that was until we talked to this week’s incredible guest… Jake Dunlap is truly a thought leader on using AI in B2B go-to-market str…
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This Arsenal Opinion was published on Friday - if you want the podcasts earlier sign up here: https://www.patreon.com/c/TheArsenalOpinion The boyz are back for a BIG podcast where they cover off: 🎙️🔥 • New coach hired — is he crazy? 🧠😵 • Šeško deal in jeopardy because of Berta relations 🤝💥 • Arsenal promote top scout from within! 🔍🔼 • Tomi exits Ar…
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1. We are testing a new The Transaction product - The Direct Deposit. The idea is to take something that happened that week and one host asks the other host 5 questions. The result is a 5 minute quick hit. 2. For this week's Direct Deposit, we cover RevFest. I'll give you the high level: 🐰 Jen Igartua and the Go Nimbly team killed it. Also, I am le…
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It’s another crossover special on The Arsenal Opinion Podcast, and this time we’ve dragged the brilliant Suburban Gooner Chris away from the Same Old Arsenal pod and dropped him right into the heat of the AOP mixer. And what a session it was. 🔥 We kick off with some seriously spicy hot takes: Chris believes Eze is Arteta’s 2.0 tactical unlock. Pete…
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What’s the fastest way to ruin your professional reputation before you even get going? It’s not bad clinical work. It’s not weak marketing. It’s how you treat the orthodontist down the street. In this 5 Minute Friday episode, I’m tackling a topic that makes or breaks your name in a new town—and it’s not what most people focus on. Whether you're set…
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In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken’s wild DMV robo-caller story and Erin’s bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, up…
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Matt Kandela joins Pedro for a sizzling summer debrief as the Arsenal transfer window finally ignites. We dig deep into: Why Andrea Berta's chaos might actually be the plan The buzz around Eberechi Eze and what he brings to the 10 role Rodrygo bench drama at Madrid... and what it could mean for Arsenal Kepa as backup keeper – a boringly brilliant m…
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What if the secret to sustained success isn't more hustle but better energy? Adam Barney, energy coach and author of Make Your Own Glass Half Full, shares his own journey of being laid off twice during his career, the loss of his mother, volunteering post-Hurricane Katrina, and talking with thousands of founders. This conversation uncovers the valu…
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This Arsenal Opinion pod was recorded on Sunday. If you want the audio FRESH, sign up to our: Patreon (7 day free): https://www.patreon.com/c/TheArsenalOpinion Newsletter: https://www.le-grove.co.uk/ The boys are back for a sizzling Sunday Session—and things are heating up fast in the striker department 🔥 JC and Matt dive deep into the swirling cha…
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The world of orthodontics is rapidly evolving, with new technologies emerging all the time. While many doctors claim to have "digital practices," simply having the latest equipment doesn't automatically translate to a digital practice. A truly digital orthodontic practice requires a fundamental shift in mindset and approach. It's about embracing a …
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Struggling to keep up with the latest technology in your ortho practice? I get it—it can feel overwhelming. But today, I want to challenge you to think differently. I recently had an interesting conversation with Philippe Salah, the CEO of Dental Monitoring, and let me tell you, these CEOs see the world in a way that many of us don't. That episode …
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Strap in—this one’s loaded. Pete, Matt Kandela, and Jacob Hawley return for a Thursday therapy session as Arsenal’s transfer window starts to cook. 🔥 In this episode: The Nørgaard Signing – Smart business or boring backup? The lads break down why this quiet midfield move could be pivotal. Myles Lewis-Skelly Signs On – Arsenal’s future captain? We d…
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In this episode of The FutureCraft Go To Market podcast, co-hosts Ken Roden and Erin Mills talk to speaker Mike Sweeney, a strategic executive coach, shares his expertise on leadership, emotional intelligence, and managing paradoxes during times of rapid change. Mike emphasizes the importance of adopting a mindset that balances competing truths, ma…
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Scott Albro is back in The Transaction hot seat—and he’s not here to play nice. Scott brings a flame-thrower to traditional playbooks, urging GTM leaders to experiment wildly, think like founders, and stop chasing MQLs like it’s still 2014. Craig and Matt get Scott talking about everything from AI-driven storytelling to "vibe marketing," with detou…
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This week, we’re joined by Elliot from the ArsenalVision Podcast for a very spicy discussion on Arsenal’s summer so far. We get into: 🔴 Elliot’s SPICY claim: Arsenal are title favourites – even if we don’t sign anyone 🥊 POD BEEF. Kind of. 💥 Zubimendi’s arrival and why it could be the most important deal of the summer 🤝 Agoumé scouting report – is h…
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I’ve seen firsthand how AI can improve communication and even enhance patient care in my practice. Although it’s making my life easier, I have come to learn that many orthodontists and their teams are still hesitant to fully adopt it. The potential is huge, from creating content to improving communication with patients and managing your practice mo…
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On this very special episode of The Arsenal Opinion Podcast, we welcome My Arsenal Life author Martin Wengrow — a lifelong Gooner with over seven decades of matchday stories, transfer heartbreaks, and pure red-and-white devotion under his belt. We dive into: What inspired the book and the role of co-author David Fensome Martin’s early Arsenal memor…
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This episode covers the transformational impact of AI on go-to-market strategies. The episode kicks off with Ken sharing about his custom baking assistant, Idiot Proof Bake Buddy, which organizes baking recipes and grocery lists using GPT. The main highlight of the episode is the interview with Jonathan Kvarfordt a.k.a. Coach K. He is the Head of G…
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Johnny and Matt Kandela are back with a Power 30 episode dissecting the 2024/25 Premier League fixtures. Arsenal’s schedule has dropped, and it’s looking absolutely BRUTAL out the gate. 🎙️ In this snappy but spicy pod: We break down the gauntlet that is Arsenal’s opening six games (spoiler: it's a horror show 😬) Matt throws some 🔥 on the myth that …
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What if building a meaningful career wasn’t about choosing one path but weaving together many? From Google to Alaska to co-founding a startup, Melissa Moody shares what it takes to walk away from the expected and build something on your own terms through the messy, rewarding journey of entrepreneurship, life pivots, and human-first marketing. This …
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What if I told you your front desk is quietly costing your practice $500K or more every year? In this Greatest Hits episode, I sat down with Brian Wright, founder of New Patient Group and WrightChat, who has helped some of the biggest names in orthodontics discover a surprising truth. Your greatest marketing investment isn’t pay-per-click... It’s y…
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It’s a strikerless Friday and the Arsenal Opinion crew are back to make sense of the silence. Pete and Matt dive into the eerie quiet on Arsenal’s main channels, question the sluggishness of summer moves under Andrea Berta, and wonder why contract updates have vanished. 🔥 Hottest of Takes returns with World Club Cup money madness, injury overloads,…
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When was the last time you did something that scared the living daylights out of you? I’m talking about something that pushed you so far out of your comfort zone that you were not even sure you’d succeed. If you’re only focusing on the easy stuff, you’re missing out on what truly changes you. It's not the things you’re already good at that will tak…
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That’s right, no guest on this one, but not to worry, it’s just as insight-filled, yet off the rails, as all of our other episodes that you’ve come to know and love. Co-Hosts Matt Amundson and Craig Rosenberg discuss coming to terms with their go-to-market mid-life crises and how they have gotten up to speed on the latest AI advancements to help th…
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