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Market Mentors

Matt Dodgson

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If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
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The Great Fantasy Football Show leaves little to the imagination. It's a great fantasy football podcast. At least, that's what the legitimate reviews have said. I'll let the listeners speak for us. "Wow, not bad." "This isn't ESPN." "What am I listening to?" And there's more where that came from! If you're looking to win fantasy football hardware, with sound advice, moderately warm takes, and no one telling you who they told you to draft last year, you're in the right place. You might even l ...
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Welcome to The Great Fantasy Football Show. If this isn’t your first fantasy rodeo, I’m sure you’ve heard someone throw this IDP acronym around at some point. If you have no idea what it meant, have no fear. My guy Matt Montgomery is here to give you an IDP crash course. If you’re not in the mood to branch out – first of all, lame – we’ve got you c…
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Welcome to The Great Fantasy Football Show. It’s about that time, my friends. Report card day. I gave you some A’s last week. I also gave you some F’s. I’m going to celebrate and atone accordingly. We’re also looking ahead to Week 3 and some waiver targets. If you’re light at receiver, you have some options. Great episodes covering fantasy football…
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Welcome to The Great Fantasy Football Show. I convinced my friend and Footballguys colleague Bob Harris to join me for an episode. It was a great time. He was kind enough to share his Week 1 stories, his ability to avoid pressing the panic button early, and some interesting starts for Week 2. You can’t see Bob Harris and not listen to what he has t…
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Welcome to The Great Fantasy Football Show. How did my Week 1 start picks look? Well, I feel like it could’ve been much worse. It might’ve been a little different from what I predicted, but I’m bringing you my actual waiver wire darlings, like Kayshon Boutte, for Week 2. Are the Dolphins cooked? Is Breece Hall back? I’ll address my favorite knee-je…
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Welcome to The Great Fantasy Football Show. We’re making decisions. We’re setting lineups. It’s all too much. We’re back. I’m way too fired up. I’m bringing you some of my favorite layup starts from Week 1. What’s a layup start? Well, only one way to find out. J.K. Dobbins and Tetairoa McMillan may or may not be mentioned. Great episodes covering f…
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Welcome to The Great Fantasy Football Show. The Week 1 FAAB bidding war is a week away. What if you didn’t have to drop a band on a Week 1 star? What if I just told you who those guys would be, and you looked like a genius? Would that be something you’d be interested in? Chris Rodriguez Jr. and Juwan Johnson have a really good shot. Great episodes …
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Welcome to The Great Fantasy Football Show. I’m so excited for Tayvis. Omg. It’s like the happiest day of my life. To celebrate, I’m bringing you my final preseason rankings update. Probably. The biggest risers and fallers are here. I’ve got plenty on Emeka Egubka and the quarterbacks. It’s basically exactly what you’ve been searching for. Great ep…
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Welcome to The Great Fantasy Football Show. Come along with me and Dave Kluge as we navigate cutdown day, all with the hope of getting this episode out without it immediately being dated. I think we covered most scenarios, so there’s something for everyone. It’s also not a Dave episode if we didn’t talk about the Bears or Nathan For You. Great epis…
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Welcome to The Great Fantasy Football Show. Come along and audit my rankings update process for validity. I’m reacting to the Brian Robinson trade with risers and fallers. Tell me what I missed or how the show is actually great. You can always say that. Great episodes covering fantasy football are published on Tuesdays and Fridays. I’ve also got li…
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Welcome to Scramble Drill. In this edition of The Checkdown, I’m going through the latest news on De’Von Achane, Brian Robinson, and the Bears offense. There’s nothing worse than an ambiguous timeline. Episodes covering all things fantasy football are published on Tuesdays and Fridays, with live streams every Thursday and Sunday. Subscribe to the s…
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Welcome to Scramble Drill. In this edition of The Checkdown, I’m going through the latest news on Travis Kelce, James Cook, and Matthew Stafford. The Quinshon Judkins news broke right before I recorded, so I’ve got a take on that, too. Episodes covering all things fantasy football are published on Tuesdays and Fridays, with live streams every Thurs…
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Welcome to Scramble Drill with Colton Dodgson. In this edition of Mocked Up, I’m using my updated rankings to put some of my favorite redraft strategies to the test. Always be prepared to pivot and don’t miss the value your leaguemates create. Episodes are published on Tuesday, Thursday, and Saturday, covering all things fantasy football. Subscribe…
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Welcome to Scramble Drill with Colton Dodgson. In this edition of The Checkdown, I discuss some of my biggest fantasy movers from this weekend. Is Anthony Richardson really about to win the Colts' starting job? I’m not sure. I do know that Matthew Stafford's back is starting to make me nervous. Episodes are published on Tuesday, Thursday, and Satur…
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Welcome to Scramble Drill with Colton Dodgson. In this edition of Mocked Up, I start my home league prep with a Half-PPR mock draft from the 11-spot. Does Trey McBride still end up on my squad? Episodes are published on Tuesday, Thursday, and Saturday, covering all things fantasy football. Subscribe to the show so you never miss an episode. Keep th…
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Welcome to Scramble Drill with Colton Dodgson. In this edition of Film Room, I analyze the absurd volume of Chase Brown in 2024. Does the skillset inspire confidence that efficiency can offset the inevitable downturn in usage? Episodes are published on Tuesday, Thursday, and Saturday, covering all things fantasy football. Subscribe to the show so y…
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Welcome to Scramble Drill with Colton Dodgson. In this episode, we’re launching The Checkdown. Every Tuesday, I’ll provide a short rundown of the most newsworthy storylines from the weekend and how they impacted my fantasy rankings. Tank Bigsby and Joe Mixon were impacted this weekend. Episodes are published on Tuesday, Thursday, and Saturday, cove…
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Welcome to Scramble Drill with Colton Dodgson. In this episode, Colton is joined by his wife, Sarah, to discuss her fantasy experiences. From heartbreaking losses to always learning, she’s got a unique perspective on the game. Episodes are published on Tuesday, Thursday, and Saturday, covering all things fantasy football. Subscribe to the show so y…
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Welcome to Scramble Drill with Colton Dodgson. In this episode, Colton is joined by Footballguys writer Jeff Blaylock. The guys discuss their running back insights ahead of redraft season. The Scourge of 600 is real. Episodes are published on Tuesday, Thursday, and Saturday, covering all things fantasy football. Subscribe to the show so you never m…
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Welcome to Scramble Drill with Colton Dodgson. In this episode, Colton updates his fantasy rankings in real-time. J.J. McCarthy and Dak Prescott led to one of his closer calls outside the QB1 ranks. Episodes are published on Tuesday, Thursday, and Saturday, covering all things fantasy football. Subscribe to the show so you never miss an episode. Ke…
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Welcome to Scramble Drill with Colton Dodgson. In this episode, Colton analyzes the usage of Xavier Worthy during his rookie season. The versatility he displayed offers intriguing upside. Episodes are published on Tuesday, Thursday, and Saturday, covering all things fantasy football. Subscribe to the show so you never miss an episode. Keep the conv…
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In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025 …
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“People buy from people.” And that’s why B2B influencer marketing actually works. In this week's podcast episode, I sat down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to dig into: What Are the Benefits of Influencer Marketing for B2B Companies? How to Find the Right Influencers? Maintaining Influencer Relationships Effective Chan…
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In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory. Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation and demand capture, overcome marketing challenges with…
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What's it REALLY like to search for a senior marketing role in B2B tech today? After leaving her company and looking for a job during the second half of 2024, Lisa Vecchio shares her story and insights on searching for a senior B2B marketing role in tech. We discuss: How good or bad is the job market? Did you have a clear idea of what type of job y…
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When should you hire your first marketer? It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong. But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s growth. In this episode, Emma Westley guides us through t…
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2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the relationship between marketing and sales teams, and even make even the most confident marketers second-guess …
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With the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their target audience while optimising their resources. One tool that has revolutionised this field is artificial i…
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In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience? In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss research that her agency has conducted into what the C-suite reads. So, if you’re someone who has to engage the C-suite,…
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Marketers play a crucial role in generating leads, raising brand awareness, and ultimately fueling the sales engine. One often overlooked resource that marketers can leverage to maximise their pipeline is the use of sales development representatives (SDRs). And in today’s podcast, we will explore what SDRs are and how marketers can effectively util…
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In today's global marketplace, the concept of localised marketing has become increasingly important for B2B tech companies. But what exactly is localised marketing? And how can it help companies succeed in a highly competitive industry? In this podcast, I explore the benefits of localised marketing, discuss when companies should consider implementi…
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A short update from us here at Market Recruitment. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.…
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In the digital age, data is king. And for B2B marketers, this treasure trove of information holds the key to unlocking new opportunities and driving demand. But how exactly can data be used to achieve these goals? In this podcast, I talk to John Webb, Founder and CEO of Get2Growth, about the power of data in the B2B market and provide actionable in…
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In today's digital age where buyers are more informed, a well-designed and optimised website can be a powerful tool to attract and convert potential customers for your B2B tech business. But where do you start? In this podcast, I talk to Sam Dunning, Co-Owner at Web Choice about the key steps to creating a B2B website that not only looks great but …
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In today's fast-paced world, attention spans are shrinking, and the demand for quick and easily consumable content is on the rise. As a result, many companies are turning their long-form content into short-form content to cater to these changing preferences. But how? So in this podcast, I talk to Anthony Leung, the Founder of Mean Write Hook about …
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Artificial intelligence (AI) is transforming the world as we know it, and marketing is no exception. From optimising online ads to creating content, AI is revolutionising how companies can reach their target audience more effectively. And in this podcast, I talk to Ian Macleod, CMO at SALESmanago, about how AI is changing marketing. We cover: Why A…
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In the rapidly evolving world of fintech, standing out from the competition is crucial for success. One strategy that has proven to be highly effective is category creation. By defining a new category, establishing an emotional connection with customers, and aligning with the values of their target audience, fintech companies can drive growth, attr…
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New tools, strategies, and tactics are readily available in today's marketing environment, making it easy to become distracted. Throw AI into the mix, and it’s clear to see why a lot of B2B marketers see focus as their number one challenge. And those challenges are particularly heightened for marketers who work for B2B tech startups. These jobs, by…
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One of the biggest challenges for B2B fintechs in 2023 is how to create demand. With the well publicised demise of Silicon Valley Bank, rising global interest rates, and a cooling of major economies, venture capital funding in the sector is down by a whopping 83% in Q1 of 2023 compared to the same period in 2022. And this all has an impact on growt…
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Are there any similarities between recruitment and B2B marketing? On the surface, they may seem like different jobs requiring different skill sets, but if you look closely, you’ll find that both disciplines have more in common than meets the eye. However, as modern marketing has become more commonplace, the recruitment industry lags behind. So what…
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It's no secret that B2B marketing can be difficult -- after all, you're marketing to a niche audience with often limited budgets. But the challenge of cutting through the noise and making an impact with your target market is compounded yet again in the digital era: attention spans are shorter than ever before and audiences are increasingly flooded …
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The startup to scaleup journey is a tough one, even more so in the current climate as investors become more cautious. But there are lessons to be learned from successful startups that have achieved success. I’m pleased to be talking to Victoria Hatcher, who works from one of those businesses. In 2022, Proximie, only six years after they were establ…
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Whether we’re in a recession right now or not is a debate for people who are far more informed than me. However, what can’t be denied is there’s been a shift in a lot of technology companies recently from a ‘grow at all costs’ mentality to one that’s focussed on ‘efficient growth’. Inevitably that shift brings about change, which could mean redunda…
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Today’s B2B tech marketers aren’t short of metrics to track. Being able to do this has enabled marketers to improve the effectiveness of the marketing they do, and ultimately the impact they have within their companies. But sometimes marketers can focus too much on the pipeline. Classic lead generation has always been centred around marketing quali…
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For a B2B tech company, your positioning in the market, and the messaging you use to communicate with customers, are absolutely critical to your success. But when there’s so much competition from so many similar products and services today, it’s difficult to stand out from the crowd. So, how can you ensure your messaging is unique and impactful eno…
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Developer marketing can be quite challenging for a lot of B2B marketers. Not only do developers dislike being ‘marketed to’, but they can often be a tough audience to reach. So how can you make a success of it? Today I’m joined by Christie Fidura, a developer marketing expert and someone who’s been doing developer marketing for over a decade. We ta…
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As an early stage B2B tech start-up, getting your first 100 customers is a significant task. Not only is the technology market incredibly competitive these days, but customer acquisition costs are going through the roof. And if that wasn’t enough, there’s growing economic uncertainty. The obvious solution is to hire a demand generation focussed mar…
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In the B2B tech space, personalisation is becoming increasingly important as your customers’ preferences for marketing continue to evolve. However, launching a highly personalised strategy such as account-based marketing, can often be very expensive and resource heavy. In this week’s episode, Kevin Tate, CMO at Clearbit, explains how you can achiev…
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If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention. But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business? In this podcast, Wes Bush,…
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Going to work every day, and working on your marketing career, are two very separate things. But it’s easy to become so consumed by your day job that you neglect your long-term ambitions and lose sight of what you want to achieve in the future. Thankfully, this week’s guest has a wealth of in-depth guidance to help you solve those challenges. In th…
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As there becomes more noise and evidence that economies around the world are moving towards a recession, the pressure to generate demand for B2B tech marketers mounts. So in this episode, Adam Holmgren, Head of Demand Generation at GetAccept, shares the five tactics he's used at GetAccept to help skyrocket demand. We cover; GetAccept's business and…
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