Best Matt Bahr Podcasts (2025)

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Unlocking a Product - First Mentality to Fuel Growth | Jordan Hwang (OpenPhone/Quo) 46:51

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4d ago46:51

46:51

If your messaging isn’t aligned with your product experience, you’re just buying churn. In this week’s episode of Growth Talks, Jordan Hwang, VP of Marketing at OpenPhone (now Quo) joins host Krystina Rubino to unpack how B2B marketers can adopt a smarter growth mindset; one that prioritizes product alignment, experimentation, and trust. With over …

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How to Build a Love Brand | Tamara Mendelsohn (Eventbrite) 1:00:18

18d ago1:00:18

1:00:18

Brand is the promise you make to customers and the experience you deliver every time. In this week’s episode of Growth Talks, Tamara Mendelsohn, former CMO of Eventbrite, joins host Krystina Rubino to share her marketing playbook for building brand value across every touchpoint. From designing scalable growth loops to tracking the metrics that actu…

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Unlocking Smarter Attribution with Surveys | Matt Bahr (Fairing) 58:00

1M ago58:00

58:00

Not everything that drives growth shows up in Google Analytics. IIn this week’s episode of Growth Talks, Matt Bahr, Co-Founder of Fairing, joins host Krystina Rubino how survey data is reshaping attribution, helping brands uncover what truly influences customer decisions in today’s complex media landscape. Drawing on 15 years of experience from lea…

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Building Communities Customers Love | Mallory Contois (Maven, Mercury, Pinterest, & The Old Girls Club) 49:38

2M ago49:38

49:38

Great work happens at the intersection of enthusiasm and conviction. In this week’s episode of Growth Talks, Mallory Contois, VP of Growth at Maven, joins host Krystina Rubino to discuss her marketing philosophy for building brands and communities that people love. Drawing on lessons from her time at Pinterest and Mercury, Mallory shares how a cust…

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The Modern CMO: Balancing Strategy, Storytelling, & Finance | Pranav Piyush (Paramark, Dropbox, BILL) 48:00

2M ago48:00

48:00

Marketing today should be a team sport. The companies that thrive are the ones who align product and brand around a shared mission. In this week’s episode of Growth Talks, Pranav Piyush, CEO of Paramark, joins host Krystina Rubino to share leadership strategies for aligning product, marketing, and finance to drive business success. As a former mark…

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CMO Playbook: Driving Growth with Partnerships & Brand Building | Katelyn Watson (Talkspace, Nurx) 51:26

2M ago51:26

51:26

Great brands are built on one big idea. And every campaign and customer touchpoint should connect back to that big idea. In this episode of Growth Talks, Katelyn Watson, CMO of Talkspace, joins Right Side Up Founder and host Tyler Elliston to share her marketing philosophy for building brands that last. Drawing on more than 20 years leading growth …

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CMO Strategies for Building B2B Brands | Cate Lochead (Snorkel AI, JumpCloud, DataStax, Couchbase, and Oracle) 50:28

3M ago50:28

50:28

"The B2B market is constantly shifting. Your ability to innovate and pivot quickly defines your competitive edge.” In this episode of Growth Talks, we're joined by Cate Lochead, the former CMO o Snorkel AI whose career in B2B marketing leadership spans more than 25 years. She has held high-impact executive roles at companies like JumpCloud, DataSta…

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CMO Strategies for Driving Growth | Jaleh Bisharat (Skillshare, Eventbrite, OpenTable, Upwork, Amazon) 43:02

3M ago43:02

43:02

"You can’t talk your way into success, your product has to be wonderful, and customers have to love it." In the Season 2 premiere of Growth Talks, Jaleh Bisharat, fractional CMO at Skillshare, joins Right Side Up Founder and host Tyler Elliston, to share her CMO playbook built on two decades of leadership across companies like Eventbrite and OpenTa…

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Break the Attribution Mold: Challenge Outdated Models to Drive Better Decisions 40:20

5M ago40:20

40:20

In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Madan Bharadwaj, Founder and CEO of M^2. M^2 is a marketing and attribution community and marketplace that helps professionals learn how to challenge outdated attribution models and make more informed marketing decisions. With a background in data science, Madan sets himself apar…

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Our Favorite Growth Non Hacks 2025 | Insights from Top Marketing Leaders 9:03

6M ago9:03

9:03

"It’s not just about selling a product. It’s about creating a feeling people remember—and humor makes it unforgettable.” In this special episode of Growth Talks with Krystina Rubino, we highlight our favorite growth non-hacks: the timeless strategies that drive real results, not just quick wins. It’s packed with smart insights, fresh perspectives, …

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Rebuild Your Measurement Stack: From Vanity Metrics to Incrementality 51:16

6M ago51:16

51:16

In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Andrew Covato, Founder and Managing Director of Growth by Science. Growth by Science is an ad tech and measurement consulting company helping advertisers draw better measurements from their data. Matt and Andrew discuss how Growth by Science builds their measurement stacks, the c…

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Key Strategies for Ecommerce Success | Aaron Magness (Full Glass Wine Co, Thistle, Brandless, Betabrand) 47:44

6M ago47:44

47:44

"You can’t discount your way into building customer loyalty—you earn it through value and trust." In this episode of Growth Talks, Aaron Magness, SVP of Marketing at Full Glass Wine Co., joins host Krystina Rubino to share his journey from brand builder to ecommerce leader. He breaks down how to adapt your leadership style, leverage data to drive g…

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Why Marketers Need a Product Mindset | Michael Kaminsky (Recast, Harry’s, Away) 42:53

7M ago42:53

42:53

"There’s no magic bullet in marketing—just daily experimentation, measurement, and iteration." In this episode of Growth Talks, Michael Kaminsky, Co-founder of Recast, joins host Krystina Rubino to explore how marketers can rethink the way they measure success. Drawing from his early days at Harry’s, Michael shares how managing a lean media budget …

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Why Authentic Storytelling Matters in Retail | Shruti Khatod (Nutrafol, ThredUp, Macy’s) 56:54

7M ago56:54

56:54

"Authenticity isn’t just a buzzword—it’s what makes customers believe in your brand." In this episode of Growth Talks by Right Side Up, Shruti Khatod, VP of Growth Marketing at Nutrafol, joins host Krystina Rubino to discuss the power of authentic storytelling in brand growth. Shruti shares how leveraging real customer stories and choosing the righ…

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How to Align Brand, Performance, and Revenue Growth | Ian Yung (Tonal, Parachute, Touch of Modern) 50:23

8M ago50:23

50:23

“Sustainable growth isn’t just about hitting numbers—it’s about aligning efficiency with your business strategy and revenue model.” In this episode of Growth Talks by Right Side Up, Ian Yung, former SVP of Revenue at Tonal, joins host Krystina Rubino to share the real levers of sustainable growth. From navigating long purchase cycles to aligning te…

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Upgrade Your Measurement with Brand Surveys 33:02

8M ago33:02

33:02

In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks with QRY CEO Samir Balwani about the benefits of brand tracking. Brand tracking helps businesses measure brand awareness and opinions on brands from the wider market. Combined with post-attribution survey data, brand tracking can help companies learn the characteristics that consume…

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Scaling Smart: Growth Marketing Strategies for Small Teams | Branca Ballot (Glide, GoDaddy) 45:27

8M ago45:27

45:27

“Marketing is the glue that connects teams, strategy, and execution—when done right, it drives the entire business forward.” In this episode of Growth Talks by Right Side Up, Branca Ballot sits down with host Krystina Rubino to break down how she went from mechanical engineer to marketing executive, building and scaling growth teams along the way. …

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Lifecycle Strategies for Long-Term Success | Sean Collins (Bilt Rewards, Holscher Analytics, Numbers & Narrative Podcast) 43:30

9M ago43:30

43:30

“Lifecycle marketing is integrated marketing focused on the natural use case. It’s about meeting customers where they are.” In this episode of Growth Talks by Right Side Up, Sean Collins joins host Krystina Rubino to share his journey from Army logistics officer to growth marketing leader. Sean discusses the evolution of lifecycle marketing, the im…

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Nonprofit Marketing Strategies to Drive Growth & Impact | Julia Steele (Success Academy, iFundWomen, Gawker) 39:33

9M ago39:33

39:33

“Research is key. There’s no hack for deeply understanding your customer’s decision set.” In this episode of Growth Talks by Right Side Up, Julia Steele joins host Krystina Rubino to share her journey from journalism to nonprofit marketing and her passion for creating impactful stories that move people to take action. Julia discusses the challenges…

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From DTC Startup to Retail Success | Shane Pittson (quip, So&So Venture Studio) 37:48

10M ago37:48

37:48

“Treat packaging like your entire marketing funnel—it’s a billboard, an ad, and a welcome series.” Shane Pittson, Co-Founder of So and So Venture Studio and former VP of Growth & Marketing (and first employee) at quip, joins Krystina Rubino on Growth Talks to dive into how incremental testing, creative optimization, and customer-centric strategies …

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Wrapping Up 2024 | Insights from Industry Leaders 32:15

10M ago32:15

32:15

What did it take to drive growth in 2024? A mix of scrappy execution, data-driven decisions, and a whole lot of emotional intelligence. In this special wrap-up episode of Growth Talks, we’re bringing you some of the best moments from an incredible year of conversations with the sharpest minds in marketing. From uncovering untapped customer insights…

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Scaling B2B Marketing Strategies at Global Brands | Michelle Lisowski (Uber, Google, Kabbage) 31:10

11M ago31:10

31:10

“B2B marketing is really human-to-human marketing. Don’t just talk to companies; connect with the people running the show.” Michelle Lisowski, Senior Director of Global B2B and Partnership Marketing at Uber, joins Krystina Rubino on Growth Talks to explore the art of balancing strategy with scrappy execution, fostering emotionally intelligent teams…

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Redefining Retail through Customer Loyalty, Brand Authenticity, and Emerging Trends | Sarah Crockett (DSW, Burton, Dickies) 47:53

11M ago47:53

47:53

“Great brands, like great friends, are authentic and dependable—they stay true to themselves no matter what.” Sarah Crockett, Chief Marketing Officer at DSW, joins Krystina Rubino on Growth Talks to discuss how staying true to a brand’s core identity is the secret to navigating cultural shifts and customer expectations. In this episode, Sarah share…

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Building Brand Loyalty in D2C Marketing | Preston Rutherford (Chubbies, Loop Returns, Marathon Data) 33:46

12M ago33:46

33:46

“Often, brands forget that they’re not just speaking to ‘customers’—they’re talking to real people, like their own friends.” Preston Rutherford, co-founder of Chubbies and Loop Returns joins Krystina Rubino on Growth Talks to share how his journey from tech startups to building a standout D2C brand was driven by a deep focus on authenticity and com…

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Mastering Brand and Demand Gen in B2B Marketing | Jason Ing (Gusto, AWS, P&G) 44:46

1y ago44:46

44:46

► About this Video Jason Ing, Chief Marketing Officer at Gusto, joins Krystina Rubino on Growth Talks to share his journey from B2C marketing with global tech giants like Microsoft and Amazon to leading B2B marketing strategies at Gusto. He explores the balance between brand and demand generation and highlights how storytelling and emotion shape de…

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Scaling Growth in the Complex World of Fintech | Simon Vishnevskiy (Credit Genie, Dave, Lyft) 43:36

1y ago43:36

43:36

In this episode of Growth Talks, Simon Vishnevskiy, Chief Growth Officer at Credit Genie, sits down with Krystina Rubino to share his experiences and strategies in growth marketing for fintech. With a background that spans gaming, ridesharing, and finance, Simon dives into the unique challenges of marketing within a highly regulated and competitive…

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Building a High Performing Marketing Team | Tyler Elliston (Right Side Up, Eventbrite) 45:55

1y ago45:55

45:55

"Curiosity paired with tenacity is a killer combination." Tyler Elliston, the founder of Right Side Up, discusses the ins and outs of marketing leadership and the nuances of building effective marketing teams. From early-stage startups to late-stage enterprises, Tyler shares insights on the unique challenges and strategies for success at each level…

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Brand Marketing Beyond a Logo | Chiyong Jones (Kajabi, Personal AI, GoodRx) 44:17

1y ago44:17

44:17

In this episode of Growth Talks, Chiyong Jones, the VP of Brand Marketing at Kajabi, discusses his approach to building and evolving brand identities for startups and established companies alike. To build a brand identity that lasts, it’s incredibly important to understand the customer, create a cohesive brand system that remains flexible, and bala…

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Scaling Offline Marketing Channels | Ty Conner (Rocket Money) 38:52

1y ago38:52

38:52

In this episode of Growth Talks, Krystina Rubino interviews Ty Conner, the Senior Director of Growth Marketing Offline at Rocket Money. Ty shares his journey from being a geologist in remote Alaska to becoming a key player in Rocket Money's marketing team. He discusses the foundational decisions and strategies that have propelled Rocket Money to th…

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Balancing Growth, Profitability & Leadership in Ecommerce | Mike Lackman (Trade Coffee, PetFlow) 51:18

1y ago51:18

51:18

► About this Video In this episode of Growth Talks, Krystina Rubino sits down with Mike Lackman, former CEO of Trade Coffee and PetFlow and current board member, advisor, and investor at various ecommerce brands. Mike shares his journey through various C-suite roles, the importance of creating and maintaining a vision, and how to balance growth wit…

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Marrying Data & Storytelling in Growth Marketing | Patrick Moran (Robinhood, Netflix, Spotify) 44:00

1y ago44:00

44:00

In this episode of Growth Talks, host Krystina Rubino interviews Patrick Moran, Head of Growth Marketing at Robinhood. Patrick dives into the distinctions between brand marketing and brand advertising, highlighting the crucial integration of data and storytelling for establishing successful growth strategies. He shares practical insights on optimiz…

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The Future of Marketing: Gen AI, Data, & Diversification | Mark Fiske (HIG, Credit Karma, Ancestry) 38:24

1+ y ago38:24

38:24

In this episode of Growth Talks, Krystina Rubino chats with Mark Fiske, Operating Partner for marketing and digital transformation at H.I.G. Capital. They dive into key aspects of growth marketing, the impact of generative AI, and strategies for effective digital transformation. 🗝️ Key Takeaways: In the short term, generative AI enhances tactical o…

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Marketing Analytics in a Cookieless World | Chelsea Cramer (Credit Karma, Gympass, Flywheel) 48:06

1+ y ago48:06

48:06

In this episode of Growth Talks, Krystina Rubino chats with Chelsea Cramer, Marketing Analytics Lead at Credit Karma. They dive into the world of marketing analytics, discussing the evolution of marketing tools, the impact of data privacy changes on attribution, and strategies for effective marketing measurement in a privacy-first world. ⏰ Timestam…

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Brick & Mortar Meets Ecommerce Marketing Strategy | Laura Brooks (Solid Gold Pet, Boom Chicka Pop) 43:57

1+ y ago43:57

43:57

In this episode of Growth Talks, Krystina Rubino chats with Laura Brooks, the co-founder of The Foundation Collective and previously led marketing at CPG brands Solid Gold Pet and Boom Chicka Pop. Laura shares her expertise in balancing the growing world of ecommerce with traditional brick-and-mortar stores and dives deep into the importance of hav…

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Bootstrapping a Cannabis Startup | Ben Starmer (Dad Grass, Levi’s) 46:57

1+ y ago46:57

46:57

In this episode, your host Krystina Rubino chats with Ben Starmer, CEO and co-founder of Dad Grass, a Hemp and CBD brand. Ben shares his journey from being the Global Marketing Director at Levi Strauss to founding a bootstrapped e-commerce business in the challenging cannabis industry. Discover what inspired Ben to start Dad Grass, how he navigated…

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Building the Product Marketing Function | Deanna Dong (Writer, Wealthfront, Dropbox) 50:31

1+ y ago50:31

50:31

Ever wondered when you should hire your first product marketer? 🤔 In this episode, Krystina Rubino sits down with Deanna Dong, Head of Product Marketing at Writer, a generative AI company. Formerly the VP of Marketing at Wealthfront, Deanna’s experience in early to late stage companies across AI, SaaS, healthcare, FinTech, and crypto gives her a un…

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The Evolution of Growth Marketing | Doug Hoggatt (Elfster, Betabrand, NatureBox, Minted) 43:31

1+ y ago43:31

43:31

In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impac…

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Building Diversified & Sustainable DTC Marketing Programs | Manbir Sodhia (Whisker, Oura, Pill Club) 54:05

1+ y ago54:05

54:05

In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, a…

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Introducing Growth Talks: Real Stories & Insights from Marketing Leaders 1:13

1+ y ago1:13

1:13

Welcome to Growth Talks, Right Side Up’s new sit down series. Join us as we chat with growth leaders and marketing executives from leading brands and companies across industries and stages including Credit Karma, Coinbase, Whisker, and many more. Our guests will spill the tea, share their wins and war stories, and arm you with actionable insights o…

1
Conversion Rate Optimization With Drew Himel 19:39

4+ y ago19:39

19:39

We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.comBy Fairing (formerly EnquireLabs)

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Shane Pittson: Quip Head Of Growth & Marketing 17:27

4+ y ago17:27

17:27

We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.By Fairing (formerly EnquireLabs)

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Customer Experience with Alex Genov 23:19

4+ y ago23:19

23:19

We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.By Fairing (formerly EnquireLabs)

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Zero-Party Data with Gen Furukawa 21:12

4+ y ago21:12

21:12

We ask about zero-party data with Gen Furukawa of Prehook.By Fairing (formerly EnquireLabs)

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Quant Vs. Qual with Sam Deutsch 14:24

4+ y ago14:24

14:24

We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.By Fairing (formerly EnquireLabs)

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Behavioral Science with Lilly Kofler 21:24

4+ y ago21:24

21:24

We ask about behavioral science with Lilly Kofler.By Fairing (formerly EnquireLabs)

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Survey Research with Sam McNerney 17:11

4+ y ago17:11

17:11

We ask about survey research with Sam McNerney.By Fairing (formerly EnquireLabs)

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Offline Attribution with Krystina Rubino 22:42

4+ y ago22:42

22:42

We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.By Fairing (formerly EnquireLabs)

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Ethnography with Allison Braund-Harris 22:19

4+ y ago22:19

22:19

We ask about ethnography with Allison Braund-Harris of Hardly.By Fairing (formerly EnquireLabs)

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Trailer 1:46

4+ y ago1:46

1:46

A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.By Fairing (formerly EnquireLabs)

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[Podcast EP #64] A Tale of Two Football Teams: The 49ers Before and After Garoppolo 24:28

8y ago24:28

24:28

Jimmy Garoppolo is 3-0 as a starter for the San Francisco 49ers, and man, does this feel like a different football team than the one that started the season. And that’s mainly because it is.Garoppolo has not only solidified himself as a franchise quarterback, but he has breathed life into an offense, and into a team, that desperately needed it. Wit…