Best Marketing Ops In Five Podcasts (2025)

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When and how to approach a brand refresh with Adam Morgan 13:01

Play Pause

7h ago13:01

13:01

Brand marketing is getting a lot of attention in 2025 for a variety of reasons. First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand marketing efforts. But brands also made news by taking actions that seem to go against their brand values or upset customers…

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'BEAT op het WK in Rwanda & twee verse handtekeningen, maar van wie?' Thijs & Geert #2 24:14

4d ago24:14

24:14

Deze week bespreken Thijs en Geert weer alles wat zich afspeelt achter de schermen bij BEAT Cycling Club. Het thema deze keer: het nut van kermiskoersen, een renner van BEAT die actief is op het WK in Rwanda? Scouting, transfers en een primeur: Twee renners hebben een contractverlening getekend. Wil je nog meer van dit soort behind-the-scenes? Thij…

1
Common Objections When Taking A New Approach 2:28

15h ago2:28

2:28

My take on 2 common objections I hear when questioning current systems/processes.By Marketing Ops In Five

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How CMOs Can Align Budgets, Metrics, and Customer Value With Christine Royston 28:02

4d ago28:02

28:02

Christine Royston is the Chief Marketing Officer at Wrike, an intelligent work management platform that helps teams build, connect, automate, and scale workflows. She joined in June 2024 after more than 20 years in B2B enterprise marketing. Before Wrike, Christine was VP and Global Head of Marketing at Udemy, where she helped grow annual recurring …

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Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi 39:30

6d ago39:30

39:30

Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of Marketing at Creatopy. Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, S…

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Thinking Beyond the Tech 2:26

13d ago2:26

2:26

If AI has taught us anything about staying relevant and innovative, it's that we must adapt with the times. And it may be time to focus on more than just the tech and tools.By Marketing Ops In Five

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'Renners contracteren is vooral renners afwijzen' Thijs & Geert #1 20:59

11d ago20:59

20:59

Terug van weggeweest: BEAT Cycling Club de podcast! Heb je ooit willen weten wat er achter de schermen van een wielerploeg en club gebeurt? Dan is dit de Podcast voor jou! Thijs Zonneveld en Geert Broekhuizen bellen elke week over wat er achter de schermen bij BEAT Cycling Club gebeurt. Van de profs tot de club, van de mooiste tot de moeilijkste mo…

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Signs You’re Ready (or Not Ready) for Big Initiatives - Marketing Ops in 1 1:17

18d ago1:17

1:17

A quick minisode on a relevant topic to many ops departments in 2025 and beyond.By Marketing Ops In Five

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What’s keeping businesses from succeeding with first-party data? 14:53

13d ago14:53

14:53

What’s keeping businesses from succeeding with first-party data? What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics? With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the v…

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Study Finds 95% of AI Pilots Fail. Same Old Tale? 2:27

21d ago2:27

2:27

Discussing a recent Fortune.com article on an MIT study showing that most AI pilots in US organizations are failing and the potential takeaways for marketing ops approaches.By Marketing Ops In Five

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Software Isn’t Eating the World—Services Are with Sangram Vajre 46:27

20d ago46:27

46:27

Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. Our guest is Sangram Vajre, co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdate…

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5 Things Marketing Ops Teams Can Do to Get Better Results 3:42

27d ago3:42

3:42

5 things your marketing ops team should start (or stop) focusing on in 2025: Big Picture Goals and Outcomes Define Roles and Responsibilities Set Priorities and Stick to Them Build A Repeatable Project Management Apparatus (Stop) Overly Focusing On Tech AloneBy Marketing Ops In Five

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Fixing Broken B2B Sales Workflows With AI-Powered Strategies With Usman Sheikh 35:42

25d ago35:42

35:42

Usman Sheikh is the Founder and CEO of Agentive, a next-generation AI platform that helps B2B companies generate pipeline, identify quality leads, and accelerate sales outcomes. A serial entrepreneur based in Silicon Valley, he specializes in building businesses at the intersection of AI and enterprise sales and marketing. Agentive envisions AI age…

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How to lead marketing in the great big messy real world with Kathleen Schaub 22:50

28d ago22:50

22:50

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured. We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and po…

1
How Slowing Down to Build a Solid Foundation Can Make You Faster 2:26

1M ago2:26

2:26

Taking the time to focus on a consistent strategy, mindset, and end-to-end system can make us more adaptive and scrappy in the long run.By Marketing Ops In Five

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Breaking Playbooks: AI and the New Marketing Era with Ed See 32:44

1M ago32:44

32:44

In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importanc…

1
“Just Add Another Form Field!” That’ll Fix Everything, Right? 2:22

1M ago2:22

2:22

Sometimes we dig ourselves deeper into trouble by trying to solve the same problems with the same solutions, while missing the bigger picture. #marketingoperations #formfields #marketingopsBy Marketing Ops In Five

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How Trust Is Key to Growth in Today’s AI World With Kristin Oelke 27:55

2M ago27:55

27:55

Kristin Oelke is the Managing Director for Growth Services at Brightrose Ventures, an enterprise software advisory and investment firm that provides strategic guidance, fractional executive teams, and execution support to mid‑market business software companies. In 2024, her firm Green Street Advisors merged with Brightrose to expand its reach and d…

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Who’s watching the security of your martech stack? with Rob Stacey 9:45

1M ago9:45

9:45

Who’s watching the security of your martech stack? There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizat…

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3 Commonly Overlooked Areas in Ops 2:56

2M ago2:56

2:56

Undervalued focus areas I've noticed in ops lately: Training, Onboarding, and Education User Experience Simplifying and Starting With the BasicsBy Marketing Ops In Five

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Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen 41:54

2M ago41:54

41:54

In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the i…

1
The Cake Comes With a Catch 4:02

2M ago4:02

4:02

In marketing ops, you can’t always get what you want, but you’ll learn something every time.By Marketing Ops In Five

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Balancing Brand and Performance Marketing in B2B SaaS With Mike Braund 26:26

2M ago26:26

26:26

Mike Braund is the Senior  Director of Marketing Operations and Digital Marketing at Iterable, an AI-powered, multi-channel communications platform. He leads cross-channel orchestration efforts, overseeing Martech, account management, email, web, and analytics to drive pipeline growth and operational efficiency. In this episode… Standing out in B2B…

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How to use video to bolster your GTM strategy with Korina Edwards 12:08

2M ago12:08

12:08

Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no bett…

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It’s a Trap: The Cost of Rushed Solutions 3:06

2M ago3:06

3:06

e often default to fixing problems hastily, offering solutions before we've established a clear strategy or fully understood the long-term implications of our decisions. Rethinking our approach can lead to better outcomes in the long run.By Marketing Ops In Five

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Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach Vidibor 35:12

2M ago35:12

35:12

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the int…

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Good Marketing Ops Advice Is Easy to Hear, Hard to Do 3:40

2M ago3:40

3:40

"Follow the tips and tricks of the pros," they said. "Just do what the thought leaders do," they said. Easier said than done has never been more true.By Marketing Ops In Five

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Building Trust and Standing Out in Saturated Markets With Ani Obermeier 33:06

2M ago33:06

33:06

Ani Obermeier is a Board Advisor at WorkBuzz, a company that provides real-time employee feedback and engagement solutions for organizations with deskless, hybrid, and remote workforces. She brings over 15 years of experience in technology marketing, having held leadership roles at companies like Workday and Peakon. Currently, Ani serves as Chief M…

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Enabling Teams to Do Cooler Things 2:19

3M ago2:19

2:19

Why hire talented problem solvers only to bury them in busywork, fire drills, and broken processes? An important part of marketing operations should be enabling our teams to think bigger while doing bigger, cooler things.By Marketing Ops In Five

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How to lead marketing through economic uncertainty with Lisa Cole 13:06

3M ago13:06

13:06

This podcast is produced by MarTech, a Third Door Media property.By MarTech.org

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Cars Have Mechanics, Pipes Have Plumbers. Who Handles Your Marketing Ops? 2:41

3M ago2:41

2:41

Multiple cooks in the kitchen can work when they're adding value to the topic at hand, but without clear ownership of ops or focus on high-level outcomes, it quickly becomes counterproductive.By Marketing Ops In Five

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Reinventing Modern B2B Marketing Through Branding, Community, and AI With Sylvia LePoidevin 35:26

3M ago35:26

35:26

Sylvia LePoidevin is the CMO at Kandji, a B2B SaaS company that provides Apple device management and security automation for IT and security teams. She joined Kandji as its fourth employee and rose to CMO by her late twenties, leading marketing during its rapid growth to an $850 million valuation. Before Kandji, Sylvia held key product marketing ro…

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AI Reminds Us Not to Put All Our Eggs in One Basket 2:33

3M ago2:33

2:33

AI is changing things quickly while making some of our most trusted tools and methods feel antiquated. This isn’t just an SEO story, it’s a reminder for ops not to put all their eggs in one basket.By Marketing Ops In Five

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Playbook Broken: Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve 32:28

3M ago32:28

32:28

In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her …

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Rushing to the Finish Line and Still Falling Short 3:19

3M ago3:19

3:19

We often rush into solving problems in by zeroing in on symptoms instead of stepping back to see the full picture, which can lead to narrow, short-term fixes. This same reactive mindset often sends us rushing to the finish line, only to lose in the end.By Marketing Ops In Five

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Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay 23:39

3M ago23:39

23:39

Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference. They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversatio…

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Online Discussions About Work We Should Be Having At Work 4:47

3M ago4:47

4:47

Let's start bringing online advice from pros into real-life work discussions. Here are links to the great posts discussed: Post #1 from Evan Kubitschek https://tinyurl.com/mw4fra86 Post #2 from Liz Willits https://tinyurl.com/58cmhnz7 Post #3 from Ashley Lewin https://tinyurl.com/2tw7j8bdBy Marketing Ops In Five

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Why Understanding Your ICP Is Key to B2B SAAS Growth With Nick Naso 39:58

3M ago39:58

39:58

Nick Naso is the Chief Revenue Officer at Recurly, a leading subscription management and billing platform that helps businesses automate and optimize recurring revenue operations. With over 15 years of experience in the software and technology industry, he has built high-performing teams and led strategic initiatives to drive significant growth. Be…

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Don’t Underestimate the Impact of User Experience 2:51

3M ago2:51

2:51

Too many companies treat user experience like an afterthought, while making frequent changes that end up getting in the way. There's a lot ops can take from this in how we think about experience too. It's more important than most think.By Marketing Ops In Five

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Playbook Broken: Rethinking Marketing with Molly St. Louis 36:01

3M ago36:01

36:01

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measu…

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Your Ops Obsessions Can Become the Focus, Until You Have None 3:11

4M ago3:11

3:11

Side tangents and distractions can easily become key priorities that pull focus away from the bigger-picture goals we were after in the first place. It might be a good time to rethink how we approach our favorite obsessions.By Marketing Ops In Five

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The Five Pillars of Partnership Success With Patrick Ferdig 30:48

4M ago30:48

30:48

Patrick Ferdig is the Founder and Principal Consultant at The Power of Partnering, a firm dedicated to helping B2B technology and service providers build and scale effective partner-led growth strategies. With over two decades of experience in the technology industry, Patrick specializes in developing partner programs — including reseller channels,…

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What Great Editors and Great Marketing Ops Have in Common 2:29

4M ago2:29

2:29

Sometimes marketing ops is so efficient and effective you don’t even realize it’s there, and that’s the gift and the curse.By Marketing Ops In Five

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Ops Maturity: Get Real, Get Better 3:52

4M ago3:52

3:52

"Know thyself" may be more relevant in marketing ops than we know, especially trapped in a day-to-day and losing sight of where you actually are and where you're trying to go. Time to think different, you know?By Marketing Ops In Five

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Building an AI-Driven Content Engine With Mark Stiltner 30:27

4M ago30:27

30:27

Mark Stiltner is the Senior Director of Content and Web Marketing at Rapyd, a global fintech company that simplifies and advances commerce by providing integrated payment and fintech solutions across over 100 countries. With a background in advertising and journalism from the University of Colorado Boulder, he has led creative and brand strategy in…

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Why the B2B Funnel Is Broken and What Marketing Ops Leaders Should Do With Bethany Prettyman 27:53

5M ago27:53

27:53

Bethany Prettyman is the Senior Director of Marketing Operations at Huntress, a cybersecurity company specializing in managed detection and response solutions for small and mid-sized businesses. With a robust background in strategic operations, she leads initiatives that enhance marketing efficiency and drive growth. Bethany's leadership ensures th…

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Making Cybersecurity Simple, Scalable, and Phishing Resistant With Ronnie Manning 29:02

5M ago29:02

29:02

Ronnie Manning is the Chief Brand Associate at Yubico, a global cybersecurity company renowned for inventing the YubiKey, which offers phishing-resistant multi-factor authentication solutions. With over 20 years of experience in agency and corporate communications, he has focused on public relations and marketing strategies to bring new technology …

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Share of search is the marketing metric you need to be tracking 9:57

6M ago9:57

9:57

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps…

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The Psychology of B2B Marketing: Understanding Buyer Behavior and Demand Generation With Kerry Rana 29:15

6M ago29:15

29:15

Kerry Rana is the Senior Director for Digital Marketing and Experience at ExtraHop, a cybersecurity company specializing in AI-based network intelligence. In this role, she built a robust digital marketing team that drove a $48 million opportunity pipeline, achieving a 3X return on investment. Prior to ExtraHop, Kerry served as Director of Bank Par…

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Is the way we build and measure brands changing? 16:59

6M ago16:59

16:59

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to …