Best Marketing Ops In Five Podcasts (2025)

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'We hebben knopen doorgehakt! En dat was soms best pijnlijk.' Thijs & Geert #6 24:25

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5h ago24:25

24:25

Deze week bespreken Thijs & Geert weer wat er zich afspeelt achter de schermen bij BEAT Cycling Club. Met deze week: (pijnlijke) knopen voor 2026 die moeten worden doorgehakt, renners die in de belangstelling staan bij World-tour ploegen. Een renner die bijtekent. En waarom we graag vrienden zouden worden. Wil je BEAT vooruit helpen? Dat kan heel s…

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The Cost of Over-Customization 3:31

13h ago3:31

3:31

Thoughts on approaching customization with caution in Marketing Ops.By Marketing Ops In Five

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'Een k*t weekend met een gouden randje' Thijs & Geert #5 24:09

7d ago24:09

24:09

Deze week bespreken Thijs & Geert weer wat er zich afspeelt achter de schermen bij BEAT Cycling Club. Met deze week: Het verschil tussen het rijden van een grote koers en een kleine koers als BEAT. Nieuw Nederlands kampioen. Terugblik op het afgelopen weekend, en een verlenging van contract binnen de ploeg. Wil je ons helpen? Dat kan heel simpel, l…

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The Future Is Simplicity Matched With Strategy 2:07

9d ago2:07

2:07

Making the case for a future focus on measured strategy and simplicity over quick actions and complexity.By Marketing Ops In Five

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Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen 29:02

13d ago29:02

29:02

In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They d…

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'Waarom Geert op een trekker rijdt en logistiek soms een nachtmerrie is' Thijs & Geert #4 15:38

14d ago15:38

15:38

Deze week bespreken Thijs & Geert weer wat er zich afspeelt achter de schermen bij BEAT Cycling Club. Met deze week: de kracht van goede partners, hoe moeilijk de logistiek kan zijn van een wielerploeg. Geert op een trekker, en er werd weer volop gekoerst afgelopen week! Wil je nou niks missen van de ontwikkelingen rondom BEAT Cycling Club? Meld je…

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Overlooked Indicators of Operational Effectiveness 1:51

15d ago1:51

1:51

Exploring overlooked indicators of operational effectiveness and examining how focus and time allocation can reveal readiness.By Marketing Ops In Five

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Marketing Ops Whac-A-Mole | Marketing Ops in 1 1:21

21d ago1:21

1:21

Ops can often feel like a game of whac-a-mole. A reminder for those who know what I mean.By Marketing Ops In Five

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'Scouting, verwachtingen & een Deense renner' Thijs & Geert #3 22:09

21d ago22:09

22:09

Deze week bespreken Thijs & Geert weer wat er zich afspeelt achter de schermen bij BEAT Cycling Club. Met deze week: hoe belangrijk data is geworden voor de scouting, wat we mogen verwachten van de nieuwe renners voor volgend jaar, de mooie week die eraan komt, hoe BEAT omgaat met doping én een (mogelijke) nieuwe Deense renner. Wil je nog meer van …

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Why Marketing Ops Advice Is Difficult to Apply in Practice 1:48

22d ago1:48

1:48

Underexplored reasons many teams struggle to put marketing ops advice into action that lasts.By Marketing Ops In Five

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When and how to approach a brand refresh with Adam Morgan 13:01

27d ago13:01

13:01

Brand marketing is getting a lot of attention in 2025 for a variety of reasons. First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand marketing efforts. But brands also made news by taking actions that seem to go against their brand values or upset customers…

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'BEAT op het WK in Rwanda & twee verse handtekeningen, maar van wie?' Thijs & Geert #2 24:14

28d ago24:14

24:14

Deze week bespreken Thijs en Geert weer alles wat zich afspeelt achter de schermen bij BEAT Cycling Club. Het thema deze keer: het nut van kermiskoersen, een renner van BEAT die actief is op het WK in Rwanda? Scouting, transfers en een primeur: Twee renners hebben een contractverlening getekend. Wil je nog meer van dit soort behind-the-scenes? Thij…

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Common Objections When Taking A New Approach 2:28

29d ago2:28

2:28

My take on 2 common objections I hear when questioning current systems/processes.By Marketing Ops In Five

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Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi 39:30

1M ago39:30

39:30

Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of Marketing at Creatopy. Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, S…

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Thinking Beyond the Tech 2:26

1M ago2:26

2:26

If AI has taught us anything about staying relevant and innovative, it's that we must adapt with the times. And it may be time to focus on more than just the tech and tools.By Marketing Ops In Five

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'Renners contracteren is vooral renners afwijzen' Thijs & Geert #1 20:59

1M ago20:59

20:59

Terug van weggeweest: BEAT Cycling Club de podcast! Heb je ooit willen weten wat er achter de schermen van een wielerploeg en club gebeurt? Dan is dit de Podcast voor jou! Thijs Zonneveld en Geert Broekhuizen bellen elke week over wat er achter de schermen bij BEAT Cycling Club gebeurt. Van de profs tot de club, van de mooiste tot de moeilijkste mo…

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Signs You’re Ready (or Not Ready) for Big Initiatives | Marketing Ops in 1 1:17

1M ago1:17

1:17

A quick minisode on a relevant topic to many ops departments in 2025 and beyond.By Marketing Ops In Five

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What’s keeping businesses from succeeding with first-party data? 14:53

1M ago14:53

14:53

What’s keeping businesses from succeeding with first-party data? What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics? With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the v…

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Study Finds 95% of AI Pilots Fail. Same Old Tale? 2:27

1M ago2:27

2:27

Discussing a recent Fortune.com article on an MIT study showing that most AI pilots in US organizations are failing and the potential takeaways for marketing ops approaches.By Marketing Ops In Five

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Software Isn’t Eating the World—Services Are with Sangram Vajre 46:27

2M ago46:27

46:27

Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. Our guest is Sangram Vajre, co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdate…

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5 Things Marketing Ops Teams Can Do to Get Better Results 3:42

2M ago3:42

3:42

5 things your marketing ops team should start (or stop) focusing on in 2025: Big Picture Goals and Outcomes Define Roles and Responsibilities Set Priorities and Stick to Them Build A Repeatable Project Management Apparatus (Stop) Overly Focusing On Tech AloneBy Marketing Ops In Five

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How to lead marketing in the great big messy real world with Kathleen Schaub 22:50

2M ago22:50

22:50

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured. We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and po…

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How Slowing Down to Build a Solid Foundation Can Make You Faster 2:26

2M ago2:26

2:26

Taking the time to focus on a consistent strategy, mindset, and end-to-end system can make us more adaptive and scrappy in the long run.By Marketing Ops In Five

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Breaking Playbooks: AI and the New Marketing Era with Ed See 32:44

2M ago32:44

32:44

In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importanc…

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“Just Add Another Form Field!” That’ll Fix Everything, Right? 2:22

2M ago2:22

2:22

Sometimes we dig ourselves deeper into trouble by trying to solve the same problems with the same solutions, while missing the bigger picture. #marketingoperations #formfields #marketingopsBy Marketing Ops In Five

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Who’s watching the security of your martech stack? with Rob Stacey 9:45

2M ago9:45

9:45

Who’s watching the security of your martech stack? There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizat…

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3 Commonly Overlooked Areas in Ops 2:56

2M ago2:56

2:56

Undervalued focus areas I've noticed in ops lately: Training, Onboarding, and Education User Experience Simplifying and Starting With the BasicsBy Marketing Ops In Five

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Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen 41:54

3M ago41:54

41:54

In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the i…

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The Cake Comes With a Catch 4:02

3M ago4:02

4:02

In marketing ops, you can’t always get what you want, but you’ll learn something every time.By Marketing Ops In Five

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How to use video to bolster your GTM strategy with Korina Edwards 12:08

3M ago12:08

12:08

Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no bett…

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It’s a Trap: The Cost of Rushed Solutions 3:06

3M ago3:06

3:06

e often default to fixing problems hastily, offering solutions before we've established a clear strategy or fully understood the long-term implications of our decisions. Rethinking our approach can lead to better outcomes in the long run.By Marketing Ops In Five

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Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach Vidibor 35:12

3M ago35:12

35:12

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the int…

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Good Marketing Ops Advice Is Easy to Hear, Hard to Do 3:40

3M ago3:40

3:40

"Follow the tips and tricks of the pros," they said. "Just do what the thought leaders do," they said. Easier said than done has never been more true.By Marketing Ops In Five

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Enabling Teams to Do Cooler Things 2:19

3M ago2:19

2:19

Why hire talented problem solvers only to bury them in busywork, fire drills, and broken processes? An important part of marketing operations should be enabling our teams to think bigger while doing bigger, cooler things.By Marketing Ops In Five

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How to lead marketing through economic uncertainty with Lisa Cole 13:06

3M ago13:06

13:06

This podcast is produced by MarTech, a Third Door Media property.By MarTech.org

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Cars Have Mechanics, Pipes Have Plumbers. Who Handles Your Marketing Ops? 2:41

4M ago2:41

2:41

Multiple cooks in the kitchen can work when they're adding value to the topic at hand, but without clear ownership of ops or focus on high-level outcomes, it quickly becomes counterproductive.By Marketing Ops In Five

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AI Reminds Us Not to Put All Our Eggs in One Basket 2:33

4M ago2:33

2:33

AI is changing things quickly while making some of our most trusted tools and methods feel antiquated. This isn’t just an SEO story, it’s a reminder for ops not to put all their eggs in one basket.By Marketing Ops In Five

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Playbook Broken: Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve 32:28

4M ago32:28

32:28

In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her …

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Rushing to the Finish Line and Still Falling Short 3:19

4M ago3:19

3:19

We often rush into solving problems in by zeroing in on symptoms instead of stepping back to see the full picture, which can lead to narrow, short-term fixes. This same reactive mindset often sends us rushing to the finish line, only to lose in the end.By Marketing Ops In Five

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Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay 23:39

4M ago23:39

23:39

Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference. They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversatio…

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Playbook Broken: Rethinking Marketing with Molly St. Louis 36:01

4M ago36:01

36:01

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measu…

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Share of search is the marketing metric you need to be tracking 9:57

7M ago9:57

9:57

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps…

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Is the way we build and measure brands changing? 16:59

7M ago16:59

16:59

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to …

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AI agents will infiltrate your martech stack 13:38

7M ago13:38

13:38

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents be…

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Why it's harder to build an audience than ever before 12:42

7M ago12:42

12:42

A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both sit…

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Want to really understand marketing ops? Talk to this guy 14:28

8M ago14:28

14:28

Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone. Alongside …

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How influencer marketing became an essential marketing channel 12:59

8M ago12:59

12:59

There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. It’s also big business for both content creators and brands. But how did we get here? In …

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What do C-level execs think of their GTM strategies? 13:51

8M ago13:51

13:51

Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies. In th…

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Voice agents will change how you think about your brand and your website 12:34

8M ago12:34

12:34

The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines. But the way people look for information about brands is changing. Artificial intelligence is just one example. As…

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What can marketers learn from the Savannah Bananas? 14:01

9M ago14:01

14:01

It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudevil…