Who else is sick and tired of paying for marketing and advertising that fails miserably to move the needle and leaves you frustrated, confused, and ready to write off marketing altogether? Enter...The Dental Marketing Secrets Podcast. Our mission is to be the ultimate source for ideas and tactics to grow your dental and ortho practice, allow you to serve a more patients, and leave a greater impact. And for more proven strategies to grow your practice, visit www.MarkThackeray.com
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Mark Thackeray Podcasts
Welcome to Agency Thinking, conversations around all things creative and marketing agency: working in them, working for them, leaving them to do your own thing, starting or rebooting an agency ... and more. In Season 1 we talked through the areas that co-host Dave needed to address, to launch his content consultancy. Season 2 sees me chat with compadres who work with agencies: e.g creative, tech, pm, planning partners: how does the ecosystem work and what can that teach agencies? Agency Thin ...
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If you find yourself with nothing particular to do in an airport, train or bus or you've got a quiet evening to yourself in a hotel room or you're facing the delicious prospect of an extended lunch or tea break, why not pick up Coffee Break Collection 001 and enjoy the experience? This anthology has a selection of humorous pieces guaranteed to keep you entertained. Opening with a master of the genre, PG Wodehouse, the first story is a pseudo-scholarly treatise on football captains! A delight ...
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All things science, technology, innovation and exploration. Let's Explore! The Explorers Institute is committed to inspiring everyone to discover their inner explorer. We believe in the power of science, technology, and innovation to change our world for the better through personal connection and meaningful storytelling.
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#100: How to Get Your Team Involved with Marketing w/ Dr. Sten Ericson
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50:04In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations of success, while also addressing the challenges of staff turnover and the necessity of building a strong p…
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#99: Back from the Dental Dead: Reviving Lost Patients
27:18
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27:18Ever feel like your schedule has more holes than Swiss cheese? You're not alone. In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient reactivation. Turns out, you don’t need more leads. You simply need to reconnect with the ones you already have. You know... the patients who came in once, loved…
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#98: How AI Can Fix Broken Marketing & Burned Out Staff w/ Dr. Miles Beckett
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41:28In this episode, I’m joined by Dr. Miles Beckett, former ER and plastic surgeon turned healthcare tech entrepreneur, and the Co-Founder & CEO of Flossy - an AI-powered platform designed to streamline dental practice operations. Dr. Becket shares how AI is stepping beyond the hype and finally becoming a real, practical solution to two of the biggest…
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#97: How to Build Industry Authority and Attract the Right Patients w/ George Wright
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45:00If you feel like your dental practice is getting lost in the noise of ads, algorithms, and endless social media scrolls... you're not alone. In this episode, I'm joined by George Wright III, host of The Daily Mastermind Podcast and founder of the Authority Media Network, to talk about the one thing that can cut through all of that noise: Authority …
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#96: You Don’t Need More Time. You Need Better Tools w/ Lorie Streeter
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48:29Ever feel like your dental team is running around all day... but nothing’s really moving forward? You’re not alone. In this episode, I sit down with Lorie Streeter of MaxAssist to tackle one of the most overused (and misunderstood) excuses in dentistry: “We’re just too busy.” (Spoiler alert: It’s not a time problem...it’s a tool problem. And we’re …
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#95: The Fortune’s in the Follow-Up: Fixing the #1 Marketing Mistake in Your Dental Practice
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30:48Most dental practices don’t have a formal lead follow-up system in place...and it’s killing their marketing ROI. In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do today to fix it. If you’ve ever felt like you’re spending more on marketing than you’re getting back, this might …
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#94: Direct Mail in 2025 -Why It Still Works w/ Former NFL Pro Aaron Boone
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47:13Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025. Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-ba…
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#93: Making Magic: How To Disney-fy Your Practice
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30:08What if your dental office could feel as magical as a visit to Disney? In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explore how to transform your practice into a place that patients rave about, refer their friends to, and actually look for…
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#92: Never Lose A New Patient Call to Voicemail Again - Dr. Peter Gabbay
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39:17In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Dr. Peter Gabbay, the founder of Dentina.ai, an AI-driven dental receptionist that's transforming how practices manage patient calls. Discover how Dentina.ai helps ensure you never lose a new patient call to voicemail again...saving your practice from missin…
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More great books at LoyalBooks.comBy Various
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More great books at LoyalBooks.comBy Various
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More great books at LoyalBooks.comBy Various
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English as She is Wrote – Chapter 2 By Advertisers and on Sign Boards
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6:44More great books at LoyalBooks.comBy Various
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English as She is Wrote – Chapter 3 For Epitaphs
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10:27More great books at LoyalBooks.comBy Various
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More great books at LoyalBooks.comBy Various
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More great books at LoyalBooks.comBy Various
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#91: Applying the 80/20 Rule to Your Practice
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30:08In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy. Here's a few highlights from this episode: Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most re…
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Little Masterpieces of American Wit and Humor
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6:37More great books at LoyalBooks.comBy Various
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Noting an Increase in Bigamy from Love Conquers All
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4:43More great books at LoyalBooks.comBy Various
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More great books at LoyalBooks.comBy Various
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More great books at LoyalBooks.comBy Various
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More great books at LoyalBooks.comBy Various
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More great books at LoyalBooks.comBy Various
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More great books at LoyalBooks.comBy Various
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More great books at LoyalBooks.comBy Various
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More great books at LoyalBooks.comBy Various
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#90: Is Your Website Helping or Hurting Your Practice
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40:07Your website is more than just an online business card—it’s the digital front door to your practice. In this episode, we’ll explore how a well-designed, user-friendly website can attract new patients and grow your practice. You’ll learn: Why first impressions matter and how to make your website stand out. The secrets to boosting your search ranking…
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#89: Which Marketing is Working with Dr. Jeff Greenfield
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48:19Are your marketing efforts actually paying off? Or are you just guessing? Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape. In this discussion, Jeff and Mark dive…
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Strategies for Building Effective Agency Services and Systems
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9:30Note this is another AI-generated review of some of my written guides. In this case, 2 separate guides that are linked but I'd never tried to synthesize them, until I used NotebookLM to do that. AI does a pretty good job here IMHO and I got some interesting insights listening to the 'hosts' talk through my 2 guides. (1. "Effective agency systems" -…
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This one-off episode of Agency Thinking brings NotebookLM's nascent abilities to bear on a review of one of my agency guides - 'Account growth for savvy Account Handlers'. Created as a way of test-driving NotebookLM, it actually worked out to be a useful and engaging 'podcast' - have a listen.
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#88: AI-Powered Dental Marketing with Adrian Lefler
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52:51In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices. Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies. Discover how AI can: Save you and your team precious time Kickstart your conten…
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#87: Treating People Not Patients with Dr. Michael Sonick
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58:03Author, speaker, and well-known periodontologist Dr. Michael Sonick joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people. Here are just a few of the highlights: Discover how to engineer an impeccable office environment that will leave a lasting impression on all tho…
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#86: Adding an Associate with Dr. Pete Theurer
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52:37The opportunities that an associate bring are exciting. An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build trust and familiarity with the new doctor. Bringing on associate also gives you the option to focus more on high-end ca…
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#85: Leveraging KPIs to Grow Your Practice w/ Dr. Weston Spencer
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39:10In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices. Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to…
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#84: The Marketing Startup Guide: 5 Steps
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44:01If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running. This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadma…
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Know your numbers. How often do we hear this? ALL. THE. TIME. But do you truly know what a patient is worth to you? And more importantly, do you know how much you can afford to invest to acquire a new patient? Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth. …
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#82: Rural Marketing with Dr. David Whitlock
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44:30Arizona. Texas. Colorado. Oklahoma. North Carolina. Kentucky. Dr. David Whitlock has practiced all over the country. And today he joins the show to reveal his absolute favorite place. (and it's not even close) Here are a few of the topics we address in this episode: Medicaid, drill & fill, and other common misconceptions Marketing in the city vs. s…
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#81: Traction: Get a Grip On Your Business [Part 3]
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53:31The final episode in our 3-part series on the book Traction by Gino Wickman. In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction. Here are a few highlights: How to create a Scorecard to give you an accurate pulse on your practice 3-Step Process for solvin…
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#80 Traction: Get a Grip On Your Business [Part 2]
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38:17Today, is the second part of our 3-part series on the book Traction by Gino Wickman. In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People. These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my o…
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#79: Traction: Get a Grip On Your Business [Part 1]
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29:43Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman. If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you…
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#78: Analytics & Attribution: Uncover What's Working with Nick Jackson
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39:36What's Really Driving New Patients? Here's How To Find Out In this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts. Delivering top-notch d…
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