This is the Marketing Tails podcast where we feature top executives and entrepreneurs and share their inspiring stories.
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Mark Bevington Podcasts
Sharing information about, and the stories behind, #Every1 in Franklin County Schools in Frankfort, Kentucky.
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From Birds to Breakthroughs: 50 Years of Pet Nutrition with Purpose
31:31
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31:31Welcome to Marketing Tails—the show where host Mark Bevington talks with founders and execs who are excelling at growth and changing the way we do business. Mark sat down with Nadine Lafeber, Vice President of Marketing and Sales at a multi-generational company that's been pioneering high-quality, specialized pet nutrition since 1973. What began as…
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Treats, Toys & Brand Lessons from Global Pet Expo
18:13
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18:13In this episode of Marketing Tails, recorded live at Global Pet Expo 2025, host Mark Bevington sits down with two powerhouse pet treat brands making waves in the industry: George from Tall Tails (3T Brands) and Kelsey Sora from Polkadog. From heritage-driven storytelling to premium ingredient sourcing, this candid conversation dives into what's dri…
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The Original Cat Backpack With Emily Miethner
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35:35Emily Miethner is Co-founder of Travel Cat, an omni-channel pet product company specializing in premium cat products. A serial entrepreneur with expertise in community building, social media, and digital marketing, she co-founded Travel Cat, formerly known as Your Cat Backpack, in 2018 with her husband. Now the world's leading cat travel brand, Tra…
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Empowering Student Voices with Elle Bevington and Stephen Lemon
10:43
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10:43Ever wondered how young leaders balance school, entrepreneurship, and community service? Meet Elle Bevington and Stephen Lemon, our star student board members from Franklin County High School and Western Hills High School. Elle, a senior, is not just class president but also an entrepreneur running her own gift shop, Neat Down South. Stephen, a jun…
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From Student to Leader: Jennifer Kantner's Role in Shaping Franklin County Schools and Community Engagement
12:23
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12:23Jennifer Kantner's journey from local student to board chair of Franklin County Schools is both inspiring and deeply personal. Growing up in Frankfort and now guiding the educational future for her two daughters, Jennifer offers a unique perspective on the challenges and triumphs of ensuring quality education. As she steps into her role, she candid…
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Navigating Snow Days: Superintendent Kopp on Making Critical Weather Decisions for Franklin County Schools
8:34
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8:34Imagine waking up to a winter wonderland, only to wonder if school is still on. Superintendent Kopp shares his personal journey from childhood snow days in southern Ohio to the challenging decisions he faces today as head of Franklin County Schools. Discover the meticulous process that unfolds as early as 3:30 a.m., when Kopp, alongside Brad McKinn…
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From Paws to Profit: Building an Authentic Pet Brand Online With Tori Mistick
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36:12Tori Mistick is the Founder of Wear Wag Repeat, an award-winning dog mom lifestyle brand and blog, and the host of its popular podcast highlighting inspiring women entrepreneurs in the pet industry. With over 40,000 Instagram followers, Tori has built a vibrant community of pet lovers and is recognized for her expertise in digital marketing, dog ca…
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From Sleepover Idea to Teen-preneurship: The Luca & The Five Girls Venture
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22:21Elli, Kate, Lauren, Emery, and Rylie are the Founders of Luca & The Five Girls, an organic dog treat company. The 17-year-old high school students' entrepreneurial journey began at a sleepover in 2017 — inspired by their love for a dog named Luca, they decided to create healthy, tasty dog treats. The group has successfully expanded their business t…
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Revolutionizing Learning Through Pets With Melinda Thomas
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27:25Melinda Thomas is the Executive Director of Pets in the Classroom, a grant program that supports teachers and enhances students' educational and personal development through pet interaction. Under her leadership, the organization has impacted over 10 million students and 250,000 teachers, providing financial assistance for classroom pets across the…
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How 3TBrands Bridges the Gap Between Pets, Pet Parents, and Retailers With George Barton
33:27
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33:27George Barton is the Marketing Director at 3TBrands, a company specializing in dog products such as toys, beds, blankets, and accessories under the brands Tall Tails and Original Territory. 3TBrands leverages its 90-year manufacturing heritage, drawing on its roots in the infant and baby space to create safer and more thoughtful pet products. With …
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Product Marketer Turned Pet Chew Toy Leader: Building a Viral Brand
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40:21Adam Baker is the Founder of SodaPup, a Colorado-based company specializing in innovative, sustainable, and non-toxic rubber dog toys in the USA. With a background in product management at notable companies such as Nike, Under Armour, and Crocs, Adam has successfully transferred his knowledge to the pet industry. Under his leadership, SodaPup has b…
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Amendment 2: Superintendents Speak Out on the Future of Education Funding
25:41
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25:41Can public tax dollars pave the path for private education? Join us on FCS Unscripted as we confront this pressing issue with superintendents Mark Kopp, SherI Satterly, Sheila Mitchell, and Billy Parker. The spotlight is on Amendment 2, A legislative measure that could drastically reshape education funding. With 100,000 students currently outside t…
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Leveraging Strategic Insights and Market Intelligence for Purpose-Driven Innovation
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46:35Peter Kenseth is the Vice President and Managing Partner at Maia Strategy, a consulting firm leveraging market intelligence and in-depth customized research and analysis to help companies enter new markets, outflank the competition, and win new customers. Since joining the firm in 2013, Peter has helped businesses develop winning strategies by unco…
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From the Himalayas to Your Pet: Building an Authentic, Award-Winning Brand
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42:11Pukar Pyakurel is the Founder and President of Yak9 Chews, an award-winning pet treat company creating premium organic cheese chews for dogs. Yak9 Chews is recognized as an industry leader in the yak cheese chew industry with its innovative flavors and sustainable product packaging. Founded in 2015 by Pukar and his wife Shristi, the brand stands ou…
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The Power of Community for Your Marketing
39:28
39:28
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39:28Mark Schaefer is the Executive Director at Schaefer Marketing Solutions, which helps companies stand out in a world of overwhelming information density. He is a TED keynote speaker, marketing strategist, futurist, university educator, and author of 10 books, including KNOWN and Marketing Rebellion. From Fortune 500 companies such as adidas and John…
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An Inside Look at Facility Upgrades with Jennifer Perkins
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14:21
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14:21What if your local school's facilities could rival those of a professional sports complex? Join us on this episode of FCS Unscripted, where we sit down with Jennifer Perkins, Chief Operating Officer of Franklin County Schools, to discover the transformative upgrades sweeping the district. From the expansive new grandstands at our football fields, p…
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Revolutionizing Pet Care With Organic Manufacturing
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35:27Sarah Goldberger is the Founder and CEO of Lord Jameson, an award-winning luxury dog treats company on a mission to kindle the bond between dogs and humans. A seasoned professional with over 25 years of experience, Sarah started her career at ABC Good Morning America, specializing in brand development, business management, and luxury product market…
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Unveiling the Future of AI-Driven Marketing and Analytics
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36:37John Wall is Co-host of Marketing Over Coffee, where he explores the intersection of marketing, sales, and technology with industry experts. A seasoned marketer, John is also a Partner at Trust Insights, where he harnesses the power of data, AI, and marketing technologies to drive growth. With a track record of innovation, his career includes a sig…
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Lessons in Authenticity From an Athlete Turned Entrepreneur
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42:11Kat Donatello is the Founder and Chief Inspiration Officer at Austin and Kat, which specializes in natural, holistic pet supplements. Fueled by her dedication to animal health, Kat transitioned from a high-level athlete and race director to a trailblazer in the CBD pet wellness space. Starting in her home kitchen with all-natural remedies to improv…
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Excitement for the New School Year: Insights from the Summer Administrative Retreat
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23:00What if you could unlock the secrets to a thriving school year, straight from the minds of our passionate Franklin County Schools administrators? Get ready to be inspired as we chat with leaders who are buzzing with excitement and innovative ideas for the 2024 academic season. Starting with Megan Barton and Brittany Beach from Hearn Elementary, you…
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Redefining the Pet Business With Blue Line K-9
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45:16Michael Soler is the Founder of Blue Line K-9 Dog Training, a team of highly qualified and experienced dog trainers focused on improving the lives of pet owners and their companions. With over 20 years of experience, Michael is a decorated Marine veteran, an accomplished entrepreneur, a keynote speaker, and a recognized authority in dog training. H…
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Student-Centered Leadership: A Conversation with Board Member Chuck Fletcher on Prioritizing Student Needs and Community Engagement
12:48
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12:48What does it take to make decisions that truly prioritize the needs of students, even when they're not popular with the adults? Dive into this thought-provoking conversation with Mr. Chuck Fletcher, an experienced board member of Franklin County Schools, as he joins Superintendent Kopp on FCS Unscripted. With eight years of dedicated service under …
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Harnessing Nature's Power: The MAVRIK Journey to Horse Health With Sara McCarville
31:18
31:18
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31:18Sara McCarville is the Founder and CEO of MAVRIK equine, a pioneering company dedicated to enhancing horse health and performance through innovative solutions and comprehensive care. Sara is also the CEO of Sterling Essentials, an all-natural essential oil-based leather cleaner and conditioner company. Sara's expertise in equine management has led …
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Advocacy in Focus: Mindy Dutka on the Power of Story-Driven Dog Photography
28:27
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28:27Mindy Dutka is a visual storyteller, dog advocate, and commercial dog photographer for Dogs I Meet, providing mission-driven photography for brands and animal welfare organizations. Dogs supported her during the most challenging times of her life, inspiring her to rekindle her passion for photography. Now, Mindy partners with brands and mission-dri…
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Sharon Tuggle is the Founder and CEO of 5 Element Food Therapy, an innovative venture dedicated to enhancing pet health through nutrition. Her journey into the pet care industry began with a personal experience involving her dog's health crisis, igniting her passion for the healing power of food rooted in traditional Chinese medicine. This led Shar…
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Crafting the Perfect Meal: It's All About Pet Gut Health With Joshua Honcoop
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40:43Joshua Honcoop is the Founder and CEO of Honcoop Natural Pet Food, a leading innovator in the high-end pet food industry. Driven by a passion for crafting nourishing meals for dogs, Honcoop prioritizes canine well-being by focusing on natural baked treats and promoting gut health through specialized products. Joshua and his team offer nutrition con…
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Cap and Gown Countdown: Information for the Graduations at FCHS and WHHS
7:03
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7:03Prepare for a celebration like no other, as wereveal the ins and outs of our upcoming graduation festivities in Franklin County. This Saturday’s ceremonies are not just a rite of passage; they're the culmination of years of dedication from our students. In this special episode of FCS Unscripted, we whisk you behind the scenes to explore the prepara…
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Unveiling Trends and Innovation in Pet Treats and Cakes
42:17
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42:17Melinda Kirk Stenger is the CEO and Founder of PetCakes by Lucky Paws, a complete baking kit for cats and dogs and winner of the Best in Show Award at the Global Pet Expo 2023. A dynamic entrepreneur with over 20 years of canine culinary experience, Melinda spearheaded the development of the first-ever DIY organic microwavable pet treats, revolutio…
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Jordan Sand is Co-founder of Cold Water Technologies, the brand behind Happy Scratch technology, a supplemental formula that supports skin health to relieve pet allergies. As an add-on to pet food, the formula decreases hotspots and itching. Jordan developed Happy Scratch after receiving a post-doctorate degree in molecular and environmental toxico…
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Celebrating Partnerships: Honoring the Frankfort Plant Board's Role in Fueling Franklin County Schools' Success
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14:21Feel the rush of anticipation as Franklin County Schools gear up for pivotal moments that set the pace for the future. I'm Superintendent Mark Kopp, and in this episode of FCS Unscripted, we're crossing the academic finish line with the same gusto as Derby contenders in their final furlong. Join us as we explore the vital contributions of the Frank…
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Functional and Tasty Dog Treats: How To Develop the Winning Combo
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27:45Rianna Young is the Founder and CEO of Happy Hounds, a premium pet treat and tincture company that strives to improve pets' quality of life by reducing anxiety and pain. NY Cannabis Insider has recognized Rianna as one of New York's Women in Cannabis. She previously worked in various local and state government roles in New York, including Chief of …
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Marketing Insights From a Corporate Refugee Turned Successful Franchisee
35:07
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35:07Gerry Romanelli is an entrepreneur, small business owner, and franchisee of multiple brands including Hounds Town, Units Storage, Fetch!, and Furry Land. His background in transportation and logistics, highlighted by extensive business experience, has helped shape his understanding of the latest products, services, and standards in the market. Gerr…
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Harnessing Data Integration in CRMs for Business Growth
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27:11David Masulli is the CRM Manager at Pet Food Experts, a leading pet food and supplies distributor partnering with over 6,500 retailers across the US. A RevOps veteran with a background in marketing automation and HubSpot administration, David has a proven track record of optimizing e-commerce revenue and developing compelling marketing campaigns. L…
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Marching Forward: Reflecting on the 1964 March on Frankfort's Legacy and the Future of Social Justice in Education
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17:08Step into a powerful retelling of history as we unite with Katima Smith-Willis, Kristy Powe, and Larry Murphy to illuminate the profound lessons of the 1964 March on Frankfort. Our discussion promises to bridge generations, revealing how the march not only shaped local history but continues to inspire current and future activists. Together, we diss…
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Safeguarding eCommerce in an Evolving Digital Landscape With Maya Barkay
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41:09Maya Barkay is Vice President of Marketing at EverC, a cyber intelligence company providing financial institutions, vendors, and merchants with risk management services. With over two decades of marketing and leadership expertise, she is a seasoned professional renowned for her strategic prowess. Throughout her career, Maya has spearheaded impactfu…
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The Unique CRM Challenges of Operating Dog Socials with Luke Silverman of Bark Social
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29:50Luke Silverman is the Co-founder and CEO of Bark Social, a social experience integrating three of life's pleasures: the companionship of dogs, the indulgence of libations, and freshly brewed coffee. Wanting his dog to live his best life, Luke was inspired to create this first-of-its-kind concept. He is a third-generation restaurateur who grew up le…
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Braving the Elements: Superintendent Kopp on Decision-Making During Severe Weather in Franklin County Schools
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11:17Ever wondered what goes into the decision-making process when schools are faced with severe weather conditions? Join us as Superintendent Kopp peels back the curtain on the complexities surrounding school closures in Franklin County, especially during the teeth-chattering chill of winter. This episode promises to arm you with an understanding of th…
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Brad Shear is the CEO of Potter League for Animals, the largest animal wellness organization in Rhode Island, which provides shelter and care for dogs. He's been in the animal wellness industry for over 29 years, contributing to multiple regional and national organizations. Before Potter League, Brad led the Mohawk Hudson Humane Society as Presiden…
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For the Love of Sales: It's Not About Selling
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29:40Darby Copenhaver is a Scale Specialist and Sales Coach at Agency 360, a marketing analytics solution helping businesses manage leads, advertisements, and social media marketing. In his role, he helps business owners transform their design agency burdens into assets that create predictability, wealth, and freedom. Before Agency 360, Darby worked as …
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Impacting Lives: The Remarkable Journey of Teacher and Coach Terry Johnson
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17:09Join us as we enter the world of Mr. Terry Johnson, a pillar of the Franklin County community, who's dedicated five decades to shaping young minds in the hallowed halls of Franklin County High School. We unravel his extraordinary life story, which includes a passion for languages, sports, and cuisine. Over a candid conversation, he reveals how a se…
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From Fluff to Fame: How To Make Your Pet Product Go Viral With Influencers
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28:55Dan Coughlin is the Co-founder and Managing Director of Get Hyped, a leading influencer and social media marketing agency. His keen eye for innovation and passion for delivering measurable results with influencers have helped Dan navigate brands to unprecedented heights across an ever-evolving social media landscape. Now a seasoned marketing strate…
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Student Success Stories: A Conversation with Josh Scott
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14:36Get ready for an engaging conversation with Josh Scott, a stellar high school student who's mastering the field of football and the art of leadership. From winning the prestigious Heisman High School Scholarship to serving as class president at Western Hills High School, Josh's journey is a testament to the power of hard work and ambition. Listen i…
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Marketing and Branding Isn't Brain Surgery
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29:30Jessie Wallace is a Marketing Coordinator at Nordblom Company, a multifaceted real estate enterprise investing in commercial, life science, biomedical, retail, and multi-family properties based in Massachusetts. In her role, Jessie oversees marketing initiatives for the commercial, residential, and corporate teams. She has over 10 years of experien…
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Unveiling the Success Story: How Franklin County Schools Achieve Remarkable Growth
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14:39Want to uncover the secrets behind the remarkable growth of Franklin County Schools? Join us as we pull back the curtain on our district's success with our special guest, Kimberly Young, the Director of Assessment and Program Effectiveness. Kimberly guides us through the fascinating world of test scores and accountability, shedding light on the pro…
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From Trades to Teaching: How Electrician Allen Neal and Diesel Mechanic Ryan Shouse Illuminate the World of Vocational Education at Franklin County Schools
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14:30Ever wondered how an electrician or a diesel mechanic could transfer their skills into a classroom? You're about to get your answers from two extraordinary educators, Allen Neal and Ryan Shouse, who did just that at the Franklin County Schools Career Tech Center. Their captivating stories of transformation and passion for imparting practical wisdom…
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TESTIMONIALS STINK! Video Case Stories Will 10X Your Business
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35:48Ian Garlic is the Founder of Video Cast Story, an agency that supports brands in developing strategies and goals for video case stories. He is also the Founder of StoryCrews, a company dedicated to connecting businesses with top-rated videographers to help them market and expand their brands through powerful video stories. With over 15 years of exp…
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Board Member Spotlight: Vice Chairperson Larry Perkins
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16:44Ever wondered about the transformative journey of an education board member from a humble background? Join us in a captivating conversation with our guest, Larry Perkins, the board vice chairman of Franklin County Schools. Larry, defying his economically challenging upbringing, has become a trailblazer for children often overlooked. He shares his u…
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Innovative Education: An Engaging Dialogue with Scott Murphy on Leadership, Courage, and the 'Promise' in Our District
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13:43Unravel the complexities of educational leadership with us as we sit down with our seasoned guest, Scott Murphy from the Public Education and Business Coalition (PEBC). A stalwart in the realm of education, Scott’s diverse experience, from being a middle school teacher to a director for English and professional development, brings a depth of unders…
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Cindy Dunston Quirk is the Founder and Chief Dog Lover at Scout and Zoe's Premium Pet Products, a company producing chews and treats made solely of American-sourced, human-grade raw ingredients. What started as an idea to cure allergy issues for her puppies Scout and Zoey evolved into a global enterprise creating products for dogs, cats, and small …
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