Best Margin Maximizers Podcasts (2025)

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The Brutal Truth About Business Sale Value What Most SME Owners Miss.mp4 37:15

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13d ago37:15

37:15

With over a decade of front-line experience, Mick Godwin has seen the real - and often brutal - truth behind business exits. As a Senior Business Broker at Benchmark Business Sales, Mick doesn’t sugarcoat it: most SME owners are sitting on a ticking time bomb of misplaced expectations when it comes to the value of their business. Known for his dire…

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1264. #TFCP - Margin Mastery: Using Rate Predictions to Maximize Profit! 32:15

14d ago32:15

32:15

Let’s welcome this week’s first guest, Carly Gunby of Transfix, to share how modern freight technology is transforming outdated business development! Our conversation explores the significant role of niche specialization, consistent pricing, and real-time AI-driven tools. From analyzing broker behaviors to optimizing lane performance and adopting s…

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How We Maximize Conference ROI and the Truth About Google vs. ChatGPT 16:09

10h ago16:09

16:09

In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshap…

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1273. #TFCP - From Policy to Pavement: How Advocacy Shapes Trucking! 32:28

3d ago32:28

32:28

Listen to another episode with real insight into the trucking industry, not theories, not noise, only facts, and today, we’ve got Ben Greenberg from the North Carolina Trucking Association! We dig into everything from nuclear verdicts and rising insurance costs to state and federal legislative efforts that directly impact carriers and shippers, why…

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1272. #TFCP - Mileage, Maps, and Margins: Optimizing Freight for Profitability 31:54

4d ago31:54

31:54

How do you make sure your drivers aren’t caught off guard during holiday runs? Are you really getting the most accurate routing data for your RFPs? Mark Lukenbill of MileMaker is back to dive into mileage standardization, why truck-specific routing beats Google Maps every time, and how MileMaker’s API delivers real-time traffic, weather, tolls, and…

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How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore? 16:59

4d ago16:59

16:59

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue and the need to build AI skills to stay ahead. TIME-STAMPED SHOW NOTES (00:00) Understanding ChatGPT's Ranking Model (03:08) The Importance of Freshne…

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1271. #TFCP - Empty Backhauls, Full Potential: Reducing Waste in Trucking! 32:05

5d ago32:05

32:05

In this episode, Private Fleet Net Zero’s co-founder, Russell Jones, talks about how his platform is delivering better pricing, safer service, and stronger margins, transforming the way brokers access private fleet capacity! Russ shares his journey to building a multimillion-dollar business that helps fleets and brokers unlock billions in freight s…

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How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack 15:38

6d ago15:38

15:38

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platforms like ChatGPT and Reddit, while also exploring effective content creation through YouTube and webinars to drive engagement and leads. TIME-STAMPED SH…

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1270. #TFCP - Non-Domiciled CDL Nightmare? What Is Fueling the Trucking Crisis!? 33:20

6d ago33:20

33:20

Everyone’s pointing fingers at foreign drivers, visas, and this so-called “driver shortage” after the Florida crash. But are we actually addressing the real problem, and is the narrative we’re hearing online actually true? Or just noise? Today, we’ll break down the numbers on non-domiciled CDL holders, tax and safety compliance, and the failures of…

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Axiom Trade Invite Code : (kickback) Save 15% Discount On Trading Fees | Axiom Trade Referral Code 2:36

6d ago2:36

2:36

Axiom Trade Invite Code : (kickback) Save 15% Discount On Trading Fees | Axiom Trade Referral CodeBy shaileshs

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How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand? 20:38

7d ago20:38

20:38

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets. TIME-ST…

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1269. #TFCP - Building Brands in Freight: Social Media Strategies To Use! 43:55

7d ago43:55

43:55

What’s the secret to building a real brand in freight? Authentic content, smart use of technology, or simply showing up every day? I’m excited to feature the man behind SPI Logistics’ branding, RJ Finnegan! RJ shared the intersection of sales and marketing in our industry and how SPI has adapted its 45+ years of experience to modern branding strate…

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Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers 34:25

7d ago34:25

34:25

In this episode #3028, Eric Siu and Neil Patel discuss how interest rates, advertising budgets, and private equity shape marketing strategies. They critique the course-selling industry and break down Alex Hormozi’s successful webinar, emphasizing the importance of smart positioning in today’s economy. TIME-STAMPED SHOW NOTES (00:39) Interest Rates …

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1268. #TFCP - Freight Coach Q&A: Strategies to Land More Customers! 32:06

10d ago32:06

32:06

Are you really prepared for what it takes to run your own freight agent business? Do you know how to build customers from zero, niche down effectively, and keep your sales pipeline moving every single day? Deep dive into the last episode of this week to know the realities of being an independent freight agent, no fluff, just straight talk! I lay ou…

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1267. #TFCP - The Cash Flow Trap No One Talks About In Freight! 32:54

11d ago32:54

32:54

Upwell’s Charley Dehoney is back in today’s episode to discuss cash flow management in freight brokerage and how brokers can streamline billing and leverage automation to avoid costly mistakes! We talk about how AI can help prevent errors before they ever reach a customer, Charley’s early lessons in freight, the dangers of letting customers use you…

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AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag 22:40

11d ago22:40

22:40

In this episode #3027, Eric Siu and Neil Patel discuss the future of work and how technology is reshaping industries, from gaming in education to the evolving role of doctors. They also dive into SaaS valuations, the challenges agencies face in today’s market, rising marketing costs, and how AI disruption is influencing company performance. TIME-ST…

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Rethinking Balcony Construction with Modular Methods 39:14

11d ago39:14

39:14

In Giatec's new episode of The Construction Revolution Podcast, we’re joined by Antonio Manchisi, Vice President of Construction at Sapphire Balconies. Antonio shares how Sapphire is pushing the boundaries of safety, sustainability, and modular design in the balcony construction space. With decades of experience in offsite manufacturing and large-s…

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1266. #TFCP - A Founder's Journey: The Real Price of Calling Your Own Shots! 33:38

12d ago33:38

33:38

Bitfreighter’s Brad Perling is back on the show to share something about launching a successful freight tech company, from sleepless nights and zero revenue to building a profitable remote-first company serving shippers and brokers across the globe! Brad discusses EDI integration pain points in transportation, why aligned values within an organizat…

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The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift 20:37

12d ago20:37

20:37

In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media company, the role of CEO branding, differences between LinkedIn and X, and how AI is reshaping work expectations. TIME-STAMPED SHOW NOTES (00:00) The I…

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1265.#TFCP - Pipeline Power: Structuring a Freight Sales Process That Wins! 35:26

13d ago35:26

35:26

What’s holding your freight brokerage back from achieving growth? Lack of focus, poor data, or chasing the wrong customers? In today’s episode, Dr. James Kenny is back on the show as we speak about why building a clear strategy and defining your ideal customer profile is the real foundation before you even think of bringing AI, automation, or tech …

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You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup 23:38

13d ago23:38

23:38

In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based deals. They also discuss the resurgence of SEO with AI, the falling costs of intelligence, and why strong execution ultimately wins, using Brex vs. Ramp…

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Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?) 21:58

14d ago21:58

21:58

In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. They also highlight the importance of recruitment, building strong teams, and leveraging relationships to drive business growth. TIME-STAMPED SHOW NOTE…

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Brendan Johnston: Racing, Resilience, and Results 1:19:00

14d ago1:19:00

1:19:00

Australian cycling champ and Grand Prix contender Brendan Johnston shares the races that shaped him, the setbacks that tested him, and an upcoming project that may become his ultimate proving ground.

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1263. #TFCP - 5 Brutal Freight Broker Challenges & How To Overcome Them! 29:06

17d ago29:06

29:06

What’s the biggest threat to your freight business right now—fraud, market volatility, or outdated regulations? Today, let’s break down the harsh reality of trust issues between brokers and carriers, as fraud reaches all-time highs across social media and industry platforms! Tune in to find out the exact verification steps I use to spot real carrie…

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1262. #TFCP - No More Lost Freight Data: How APIs Are Saving Millions! 32:23

18d ago32:23

32:23

In today’s episode, NMFTA’s Keith Peterson and Farooq Huda of Worldwide Express join us to talk about how the Digital Standards Development Council (DSDC) is changing the game for freight tech! We explore how universal API standards are eliminating repetitive integration work across LTL, full truckload, 3PLs, and shippers, making “build once, use e…

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Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and the SEO Comeback 35:01

19d ago35:01

35:01

In this episode #3023, Eric Siu and Neil Patel discuss influencer marketing, shifting economic signals, and the role of ideation in creating impactful content. They cover website optimization, AI’s growing influence in marketing and business efficiency, and the need for strong customer development, ending with insights on how AI is reshaping SEO an…

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1261. #TFCP - Cracking the Code to Faster, Smarter Freight Rates! 29:36

19d ago29:36

29:36

What if you could quote thousands of lanes in minutes, respond to shippers in under two, and still have time to grow your customer base? Let’s welcome Tabi Connect’s Dan Hellmann back to the show to explain how quoting automation, RFP modules, and lightning-fast rate delivery are changing the game for freight brokers and carriers! We discuss why sp…

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Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play 17:42

20d ago17:42

17:42

In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platforms like Snapchat and Pinterest. They emphasize the importance of aligning brand messaging with and deeply understanding the ideal customer for more eff…

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1260. #TFCP - UPS’s Driver Buyout Backlash: Labor Tensions on the Rise?! 30:22

20d ago30:22

30:22

Today, let’s cover some industry headlines, from UPS buyout extensions and automation plans, to truck manufacturers suing California over emissions rules, to the decline in rail intermodal market share! Tune in to find out why my 12-month market outlook remains conservative and why consistent daily prospecting, 40, 50, even 60 calls a day, will kee…

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Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie 15:48

21d ago15:48

15:48

In this episode #3021, Eric Siu and Neil Patel discuss Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block success. They also share how luck, hard work, and networking together shape business achievements. TIME-STAMPED SHOW NOTES (00:00) Air One's Marketing Genius (02:59) OnlyFans Revenue Insights…

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1259. #TFCP - Beyond the Noise: Freight Trends Backed by Hard Data! 38:49

21d ago38:49

38:49

What’s really going on in freight brokerage right now? Why are rates stuck, and how should we position ourselves as brokers for the next market shift? Together with our guest today, Ken Adamo of DAT Freight & Analytics, we dig into the supply-and-demand imbalance that’s keeping rates flat, the impact of tariffs and interest rates on shipper behavio…

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Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich 18:22

22d ago18:22

18:22

In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They also highlight the balance between hard work, luck, and the networking opportunities that shape business outcomes. TIME-STAMPED SHOW NOTES (00:00) Erewho…

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1258. #TFCP - The Freight Broker Blueprint: Routines That Drive Revenue! 32:02

24d ago32:02

32:02

In today’s live show, you’ll learn how to find shippers, build a prospect list, and grow your freight business without spending thousands on lead-generation tools! This episode is about real freight industry insights, no gimmicks, no “guaranteed freight” scams, just what works! Discover why choosing one freight mode and owning your niche is key, ho…

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1257. #TFCP - From Bids to Blacklists: The Load Board Crackdown! 32:05

25d ago32:05

32:05

Are spot rates really holding, or is capacity starting to tighten under the surface? Today, let’s talk about the DAT’s load board data, seasonal freight patterns, how tariffs and interest rates are shaping the future of the industry, the recent FMCSA enforcement on English language proficiency and accountability gaps around fraud, and why human con…

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Your ChatGPT Searches Were Temporarily Visible in Google Search Results 24:20

26d ago24:20

24:20

In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI content and the trade-offs between entrepreneurship and private equity control in business. TIME-STAMPED SHOW NOTES (00:00) ChatGPT and Data Privacy Concern…

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Unveiling the Subsurface Network with 4M Analytics 32:54

26d ago32:54

32:54

In Giatec’s new episode of The Construction Revolution Podcast, we welcome Itzik Malka, Co-Founder and CEO of 4M Analytics, a company on a mission to map the underground world and prevent costly utility strikes. Itzik shares how 4M is using cutting-edge AI and geospatial data to create the world’s first comprehensive map of underground utilities—em…

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1256. #TFCP - Blueprint for Freight Sales: Building a Scalable System! 32:45

26d ago32:45

32:45

In this episode, a former top-ranked commercial truck sales rep, Sean Lyden of Systematic Selling, breaks down what actually works in freight sales! We talk about the 90-day rule in B2B, how to reframe cold calls as shopping for customers, and why your Ideal Customer Profile isn’t just about who to target, but also who to avoid. Sean also shares hi…

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Peer Groups Will Make You Rich (With A Caveat) 18:52

27d ago18:52

18:52

In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning, crypto and credit rewards, and cultural views on obesity—ending with thoughts on health, genetics, and lifestyle habits. TIME-STAMPED SHOW NOTES (00:…

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1255. #TFCP - Family, Freight, and Forward Thinking! 33:30

27d ago33:30

33:30

Whether you’re building relationships or just booking freight, this episode with the amazing couple from Cowtown Express Logistics, Colby and Raegan Baskin, is full of insights on how to build long-term success in the industry! Colby and Raegan unpack how they’ve evolved from a family-run straight truck operation to a high-integrity, full truckload…

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HR Strategies That Protect Your Bottom Line with Renee Henville 29:04

27d ago29:04

29:04

In this episode, we’re joined by Renee Henville, Founder of Integrate Human Resourcing and Recruit Collective, to unpack the full employee life cycle - from recruitment to retention and everything in between. We explore how smart hiring, onboarding, development, and offboarding practices can reduce business risk, boost productivity, and ultimately …

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Marketers MUST jump on Claude agents TODAY 23:16

28d ago23:16

23:16

In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing trends, AI, and SEO strategies differ for startups and established brands—and why adapting to client needs is critical for success. TIME-STAMPED SHOW …

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1254. #TFCP - Rate Intelligence, Reinvented: Stop Guessing, Start Earning! 34:54

28d ago34:54

34:54

What if brokers actually owned the data they generate and got paid for it? Today, Sam Tibbs shares how Trochi AI is flipping the script by giving brokers ownership in the data economy they fuel, literally offering equity to those who contribute the most. We discuss why today’s rate tools fall short, how Trochi AI captures real-time load-level insig…

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You Can't Be Rich Without Volatility 28:54

29d ago28:54

28:54

In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perception of agencies, and how AI is transforming marketing by increasing speed and efficiency. TIME-STAMPED SHOW NOTES (00:00) The Volatility of Wealth (…

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1253. #TFCP - Dimensioning Reimagined: The Rise of AI in the Warehouse! 32:51

1M ago32:51

32:51

Don’t miss the last episode of this week with Cargo Spectre’s Jason Joachim and Rohan Bhagwat! Jason and Rohan delve into how they’ve solved the age-old freight measurement headaches, especially the challenge of inaccurate dims causing added costs. They also explain how their system uses AI-powered automation to capture legal-for-trade dimensions, …

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3X Natl Champ Lauren Stephens 47:44

1M ago47:44

47:44

Lauren Stephens has been easy to spot in both Road and Gravel events; just look for the stars and stripes. She has won three US titles: two gravel and one road. Oh, but there's so much more to her career. How about more than 30 UCI road race victories? She has twice won the Joe Martin Stage Race, the Tour of the Gila and Unbound 100. Lauren has als…

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1252. #TFCP - How Do You ACTUALLY Deploy AI Into Your Organization?! 37:47

1M ago37:47

37:47

Are you getting ROI from your AI tools—or are you just adding more tech without solving real problems? Today’s episode with Ryan Schreiber, a leader in AI and machine learning for logistics, digs into what AI means beyond the buzzwords, why most companies today are only seeing incremental and not transformational value, and what’s holding them back…

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What Partnering Can Be a Better Form of Marketing? 16:22

1M ago16:22

16:22

In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing. TIME-STAMPED SHOW NOTES (00:00) The Power of Partner Marketing (04:34) Teac…

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1251. #TFCP - Owning Trucks vs. Owning Relationships: A Trucker’s Shift to Freight Sales! 45:14

1M ago45:14

45:14

In today’s episode, I’m joined by Sage (Erik Larson), a logistics veteran with over 20 years in the industry, from owner-operator to SPI agent. He shares how the 2008 recession nearly took him out and how his decision to go all-in on freight brokerage reshaped everything. We talk about the grind, working to master the over-dimensional niche, buildi…