Introducing a new "micro" pod series from Marc Carias. Marc was employee number four at Revenue Management Labs and brings a wealth of experience built over 20 plus years in CPG pricing and commercial strategy. Marc’s Minute delivers one clear idea each week that helps make sense of pricing in a crowded and fast moving category. Subscribe to follow the full series. First episode coming soon. Learn more about Revenue Management Labs here #CPGPricing #PricingStrategy #ThePricingGuys #RevenueMa ...
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Marcsminute Podcasts
In this Marc’s Minute, Marc talks about a trend that’s becoming harder to ignore in consumer goods: value bifurcation. Consumers are increasingly splitting into two groups. One is looking for the lowest possible price. The other is willing to spend more, but only when the value is clear and compelling. What’s disappearing is the middle. Companies t…
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World Cup 2026 ticket prices are rising fast. Not because costs are higher, but because demand is far outpacing supply. More host cities, massive global interest, limited inventory, and a once in a generation experience are driving extremely high willingness to pay. Pricing is simply responding to that reality. The lesson goes beyond football. When…
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Marc’s Minute | How Consumer Buying Behavior Is Forcing Pricing Strategies to Evolve
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In this episode of Marc’s Minute, Marc breaks down how quickly consumer buying behavior is changing. Shoppers are moving away from base price decisions and placing more weight on promotions, affordability, and perceived value. What we are seeing at Walmart, McDonald’s, and Chili’s reflects a broader shift that is forcing pricing strategies to evolv…
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Introducing a brand new video series from Marc Carias. Marc was employee number four at Revenue Management Labs and brings a wealth of experience built over 20 plus years in CPG pricing and commercial strategy. Marc’s Minute delivers one clear idea each week that helps make sense of pricing in a crowded and fast moving category. Subscribe to follow…
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