Best Marc Bitanga Podcasts (2025)

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So You Wanna Be a VP of Marketing? - Interview with Mitch Solway, Fractional CMO & VP Marketing Coach 42:36

Play Pause

9d ago42:36

42:36

What does it really take to go from junior marketer to marketing exec? In this episode, Marc Bitanga and Mitch Solway pull back the curtain on what it's like to step into a VP of Marketing role—and stay there. They talk real career paths (spoiler: there’s no one-size-fits-all), the emotional landmines most new execs stumble over, and the difference…

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How to Respond When Sales Says They're Getting "Low Quality Leads" 4:45

1M ago4:45

4:45

In this episode, we dig into a scenario that many marketing leaders know all too well: getting called out by the sales team, sometimes in front of your peers, or “low-quality” leads. Ouch. But instead of getting defensive, what if you leaned in with curiosity? We explore why your relationship with your head of sales is nearly as important as your r…

1
How to Structure Your Marketing Team: In-House, Agencies, or Freelancer? 4:46

1M ago4:46

4:46

What do you keep in-house? What do you outsource? And when does it make sense to bring in a freelancer? In this episode, Marc breaks down the thinking behind building a modern marketing org that actually aligns with your business goals. Because it’s not just about roles and titles. It starts with strategy. And your headcount budget. And knowing exa…

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How to be Your CEO's BFF: From Marketer to Strategic Partner 5:58

1M ago5:58

5:58

Every marketer wants influence. Respect. A voice in the room where the big decisions get made. But very few actually earn it. In this episode, Marc Bitanga challenges the way most marketing leaders think about their role—and reveals what it really takes to be seen as a strategic partner to the CEO. You’ll walk away asking yourself new questions. Ha…

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Executive Presence: It’s Not a Vibe, It’s a Skill 8:19

2M ago8:19

8:19

You’ve heard it tossed around in boardrooms and feedback sessions—“You need to work on your executive presence.” But what the hell does that even mean? In this episode of Funnels & Feelings, Marc Bitanga breaks down the mystical-sounding concept of executive presence into six real, practical components you can actually work on. From keeping your co…

1
Help...My Boss Won't Let Me Invest in Brand 3:59

2M ago3:59

3:59

What do marketing budgets and home renovations have in common? A lot more than you think. In this episode of Funnels & Feelings, host Marc Bitanga explains why asking for brand budget when your customer acquisition engine is broken is like buying fancy curtains for a house with a leaky roof. Marc dishes out spicy metaphors, straight talk, and a dos…

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Ep 26: The Future of content marketing with Podia's Nicola Wynn 50:23

2M ago50:23

50:23

Episode Summary: Jon and Alex speak with Nicola Wynn from Podia about the dynamic world of content marketing. They cover the strategic use of AI, the critical importance of building an email list, and the common mistakes people make with lead magnets. Nicola shares insights on how Podia supports creators and emphasizes the value of embracing failur…

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Ep 25: From screen printing to SaaS founder 55:14

2M ago55:14

55:14

Episode Summary Jon and Alex are joined by Stuart, the founder of SassyDB, to discuss his entrepreneurial journey. Stuart shares his transition from the world of screen printing to founding a SaaS company. He details the challenges of being a solo founder and the emotional impact of startup life. They explore the critical role of user feedback in g…

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Ep 24: Cold emails that actually work with James Milsom from Hunter.io 50:07

2M ago50:07

50:07

Episode Summary: * Jon and Alex speak with James about cold email outreach. * James explains Hunter’s analysis of over 11 million emails sent in 2024. * He shows why 61 % of decision makers still prefer email over other channels. * He reveals that 95 % of cold emails land in spam. * They cover why open rates mislead and why reply rates matter more.…

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Ep 23: Competing with giants to grow your SaaS with Anthony Eden 45:23

2M ago45:23

45:23

Episode Summary: In this episode of SaaSy as F**k, Jon McGreevey interviews Anthony Eden, founder and CEO of DNSimple. They discuss Anthony's journey from being a CTO to starting his own company, the challenges of running a tech business, and the importance of solving real problems. Anthony shares insights on customer acquisition, ethical business …

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Ep. 22: Unlocking sales through conversion quizzes with Alefiya Khoraki 53:07

3M ago53:07

53:07

Episode Summary: Jon and Alex engage in a compelling conversation with Alefiya Khoraki, co-founder of Nomad's Marketing, exploring the transformative power of conversion quiz funnels. Alefiya distinguishes between conventional personality quizzes and strategic conversion quizzes designed specifically for sales. Highlighting her innovative approach,…

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Ep.21: The psychology of SaaS pricing with Garrick van Buren 44:41

3M ago44:41

44:41

Episode Summary: In this conversation, pricing expert Garrick Van Buren discusses the intricacies of pricing strategies in the SaaS industry. He emphasises the importance of understanding customer value, common pricing mistakes, and the necessity of conducting thorough customer research. The discussion also highlights the challenges founders face i…

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Ep.20: From writer to SaaS agency founder with Kamil Rextin 46:11

3M ago46:11

46:11

Episode Summary: In this episode of 'SaaSy as F**k', hosts Jon McGreevy and Alex Radford welcome Kamil Rextin, founder of 42 Agency. The conversation explores Kamil's humorous approach to agency culture, his journey from a writer in Pakistan to a successful agency founder in Canada, and the evolution of his agency's focus from SaaS to exploring new…

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Ep. 19: The power of comparison pages with Federico Jorge 57:40

3M ago57:40

57:40

Episode Summary In this episode of Sassy as F**k, Jon McGreevy speaks with Federico Jorge, founder of Stack Against, about his journey in copywriting, the evolution of comparison pages, and their significance in the SaaS industry. Federico shares insights on the benefits of comparison pages for SEO and lead generation, as well as the challenges of …

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Coffee with Neel Singh - Zuck's AI Vision, 1-of-1 Brands and AI Pressure on CMOs 1:13:02

4M ago1:13:02

1:13:02

In this episode, Marc Bitanga is joined by fellow Fractional CMO, Neel Singh for a deep dive into how artificial intelligence is transforming the marketing landscape. Together, they unpack the changing expectations placed on marketing leaders—especially the increasing demand for executional excellence that predates AI but has since been amplified b…

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Ep. 18: What actually is a Fractional CMO? With Marc Bitanga 40:42

4M ago40:42

40:42

Episode Title: The Strategic Power of a Fractional CMO Episode Summary: In this engaging conversation, Jon, Alex, and Marc delve into the critical role of a fractional CMO in today's marketing landscape. Marc Bitanga clarifies the distinct position of a fractional CMO compared to traditional consultants and agencies, emphasizing its strategic, exec…

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Ep. 17: Where Jon gets banned from LinkedIn 57:35

4M ago57:35

57:35

Episode 5 part 2 Show Notes Episode Title : LinkedIn Sagas, SaaS Pricing & The AI Revolution (Alternative Titles): * From Small Talk to Big Issues: The Podcast Evolution * Navigating LinkedIn: Personal Stories and Insights * SaaS Deep Dive: Pricing, Targeting, and AI * AI, Creativity, and the Future of Expertise Hosts: Alex Radford & Jon McGreevey …

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Ep. 16: Someone stole our f*cking podcast!! 42:30

4M ago42:30

42:30

Episode Summary: In the first part of this episode, hosts Alex Radford and Jon McGreevey reflect on their three-year journey with the "SaaSy as F**k" podcast. They delve into the emotional impact of discovering another podcast imitating their name and logo, discussing the challenges of plagiarism in creative fields and how it fuels their motivation…

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Ep. 15: Humour, RevOps, and rolling the dice, with Jen Igartua 59:59

5M ago59:59

59:59

Join us as we chat with with Jen Igartua. We kick things off by exploring Jen's unique and humorous approach to content on LinkedIn, challenging the platform's typically serious tone and discussing the importance of authenticity in professional settings. Jen shares insights from her journey as CEO of GoNimbly, delving into the critical role of Reve…

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Ep 14: Standing out in a crowded field, with Joel Klettke 57:54

5M ago57:54

57:54

In this fun chat, Joel Klettke, a renowned SaaS copywriter, discusses the importance of standing out in the crowded field of copywriting, particularly in the B2B space. He shares insights on the common fears that hold businesses back from being innovative and how to break free from clichés in copywriting. Joel also recounts his personal journey int…

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Ep 13: From writer to SaaS founder, with Jane Portman 45:21

5M ago45:21

45:21

In this engaging conversation, Jon and Jane Portman discuss the multifaceted journey of building a SaaS business while balancing personal life. Jane shares her experiences transitioning from a UI/UX consultant to co-founding User List, an email automation platform. They explore the challenges of slow growth in the SaaS industry, the importance of n…

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Ep 12: We're back! 35:51

7M ago35:51

35:51

Episode Summary: After 18 months, Alex Radford and Jon McGreevy have returned, brimming with the usual SaaS and a dash of nostalgia. In this comeback episode, they chat candidly about what they've been up to, the evolution of their careers, and the future of SaaSy as F**k. Expect laughs, tangents, and a peek into their renewed vision for the podcas…

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Ep 11: Welcome to the Story Hotel, with Gillian Jones 1:02:56

2+ y ago1:02:56

1:02:56

SaaS copywriter Gill Jones joins us to discuss story-driven copy, the pros and cons of being a copywriter with ASD, and her hatred of cruises. Follow her on Twitter Visit her website This is our last episode for a while, as we focus on other projects, but we hope to be back towards the end of the year! This is a public episode. If you would like to…

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Ep 10: The power of inbound marketing with Sarah Noel Block 52:08

2+ y ago52:08

52:08

For the first episode of a new season, we're joined by inbound marketing expert—and host of the Tiny Marketing podcast—Sarah Noel Block. We discuss inbound marketing, coping with small marketing budgets, and her journey into freelancing. Check out her work here: https://www.sarahnoelblock.com/ This is a public episode. If you would like to discuss …

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Ep 9: Apparently UI and UX AREN'T the same thing, with Peter Loving 54:31

3y ago54:31

54:31

In the final episode of Season 1, we're joined by Peter Loving, Senior Product Designer at UserActive. We chat about his journey from designing physical products to digital products, common UI and UX mistakes, and the future of SaaS. Show notes: UserActive - https://www.useractive.io/ Todoist - https://todoist.com/ Notion - https://www.notion.so/ T…

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Ep 8: Hoping AI doesn't turn on us, with CK Lee 57:01

3y ago57:01

57:01

In the latest episode of SaaSy as F**k, we chat all things AI with TagTeam AI founder CK Lee. We discuss his globe-trotting history, how he first founded TAGGUN, and how that turned into Tagteam AI. AI is a big buzzword nowadays, so it was great to get CK's honest feeling about AI's potential for helping businesses (and probably not killing us all)…

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Ep 7: Using no-code tools to build a SaaS with Eman Zabi 1:10:33

3+ y ago1:10:33

1:10:33

After a short break from the podcast, we return with a brilliant and inspirational interview with copywriter and Terrain.io founder Eman Zabi. We discuss building and growing a no-code SaaS, the importance of accessibility, and much more! Show notes: Adventurers Playlist – https://adventurersplaylist.carrd.co Terrain – https://www.knowtheterrain.io…

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Ep 6: How to persuade your mum to buy you an N64 with Josh Garofalo 1:46:44

3+ y ago1:46:44

1:46:44

In episode 6 of SaaSy as F**k we talk to Josh Garofalo who is not only a market-leading SaaS copywriter, but also a big part of Jon's origin story. We also hear how Josh wrote his first sales letter—to his mum—to convince her why she should buy him a Nintendo 64. This is a public episode. If you would like to discuss this with other subscribers or …

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Ep 5: Identifying customer pain points with Marc Thomas 1:42:21

4y ago1:42:21

1:42:21

This month we're joined by Head of Growth at Powered by Search Marc Thomas, where we discuss pain points, the future of SaaS marketing, effective marketing strategies, and the power of positivity. Marc also shares his thoughts about Thinkbois, and we exchange our various business ideas that were left to die in the notepad. This is a public episode.…

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Ep 4: Making customers happy with Jeroen Corthout 1:36:52

4y ago1:36:52

1:36:52

Salesflare co-founder Jeroen Corthout joins us for our fourth episode of SaaSy as F**k to talk about company funding, AI, books, and...having sex on mars. It was a great chat where we learned a lot about how Salesflare uses feedback from users to continuously improve and evolve their product. Beers mentioned: https://beerizer.com/shop/kaiexclusiveb…

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Ep 3: Using email to tell stories with Samar Owais 1:23:15

4y ago1:23:15

1:23:15

We are joined by email Strategist and copywriter Samar Owais for our third episode of SaaSy as F**k. We discuss her move from content writer to email copywriter, and the intimidating job of writing for Copyhackers. It was a fun and thoroughly interesting chat filled with amazing advice for any SaaS or startup. This is a public episode. If you would…

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Ep 2: Selling for seven figures, then doing it all again with Paulina Masson 1:26:14

4y ago1:26:14

1:26:14

In the second episode of SaaSy as F**k, we chat with CreatorBooks.com founder Paulina Masson about the lessons she's learnt going from selling one SaaS company to starting another, and the importance of setting big goals. It was a hugely motivational conversation, and wonderful to hear how Paulina has grown and improved both her businesses and hers…

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Ep 1: The accidental SaaS founder (with James Gill) 1:31:08

4y ago1:31:08

1:31:08

In this first episode of SaaSy as F**k, we talk to GoSquared CEO James Gill about his journey from being a teenager thinking that there might just be something to this internet thing, to being the founder and CEO of a successful SaaS company. It was an absolute delight chatting with James, as he throws pearls of wisdom out as if they were nothing. …

Marc Bitanga Podcasts

1
Funnels & Feelings - The Marketing Career Hotline

Marc Bitanga

1
SaaSy as Fuck Podcast

Jon McGreevy & Alex Radford

1
So You Wanna Be a VP of Marketing? - Interview with Mitch Solway, Fractional CMO & VP Marketing Coach 42:36

1
How to Respond When Sales Says They're Getting "Low Quality Leads" 4:45

1
How to Structure Your Marketing Team: In-House, Agencies, or Freelancer? 4:46

1
How to be Your CEO's BFF: From Marketer to Strategic Partner 5:58

1
Executive Presence: It’s Not a Vibe, It’s a Skill 8:19

1
Help...My Boss Won't Let Me Invest in Brand 3:59

1
Ep 26: The Future of content marketing with Podia's Nicola Wynn 50:23

1
Ep 25: From screen printing to SaaS founder 55:14

1
Ep 24: Cold emails that actually work with James Milsom from Hunter.io 50:07

1
Ep 23: Competing with giants to grow your SaaS with Anthony Eden 45:23

1
Ep. 22: Unlocking sales through conversion quizzes with Alefiya Khoraki 53:07

1
Ep.21: The psychology of SaaS pricing with Garrick van Buren 44:41

1
Ep.20: From writer to SaaS agency founder with Kamil Rextin 46:11

1
Ep. 19: The power of comparison pages with Federico Jorge 57:40

1
Coffee with Neel Singh - Zuck's AI Vision, 1-of-1 Brands and AI Pressure on CMOs 1:13:02

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Ep. 18: What actually is a Fractional CMO? With Marc Bitanga 40:42

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Ep. 17: Where Jon gets banned from LinkedIn 57:35

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Ep. 16: Someone stole our f*cking podcast!! 42:30

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Ep. 15: Humour, RevOps, and rolling the dice, with Jen Igartua 59:59

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Ep 14: Standing out in a crowded field, with Joel Klettke 57:54

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Ep 13: From writer to SaaS founder, with Jane Portman 45:21

1
Ep 12: We're back! 35:51

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Ep 11: Welcome to the Story Hotel, with Gillian Jones 1:02:56

1
Ep 10: The power of inbound marketing with Sarah Noel Block 52:08

1
Ep 9: Apparently UI and UX AREN'T the same thing, with Peter Loving 54:31

1
Ep 8: Hoping AI doesn't turn on us, with CK Lee 57:01

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Ep 7: Using no-code tools to build a SaaS with Eman Zabi 1:10:33

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Ep 6: How to persuade your mum to buy you an N64 with Josh Garofalo 1:46:44

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Ep 5: Identifying customer pain points with Marc Thomas 1:42:21

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Ep 4: Making customers happy with Jeroen Corthout 1:36:52

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Ep 3: Using email to tell stories with Samar Owais 1:23:15

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Ep 2: Selling for seven figures, then doing it all again with Paulina Masson 1:26:14

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Ep 1: The accidental SaaS founder (with James Gill) 1:31:08