Breaking The Quantity Myth
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Making Lemo Podcasts
Thoughts have power in your life that’s why we can work together with letting go of those thoughts that hurt us. We have the power and the mind set to say I don’t want to think negative, so let’s share stories and let go of negativity and people who bring it and let go of past thoughts that effect your future. Enjoy!
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If you're a fight fan, you've come to the right place! From UFC Fight Breakdowns to interviews and analysis, we've got you covered. Whether you're trying to get to know fighters, make some money with friends or take on those fine folks in Vegas, we can help you do that, too. https://youtube.com/playlist?list=PLgCobixfxkl5YzA016RVZI4lDbCZHIpPH Subscribe to our YouTube Channel and follow us on Instagram/Twitter/TikTok! https://linktr.ee/TheSookyScoop
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The Future of Security Operations Podcast is dedicated to empowering SecOps leaders to reimagine how their teams work so they can scale their security efforts and build a team that achieves more with less.
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Reading the Inner Profile Picture: Body Language, Tone, and Authenticity in Sales Conversations
30:07
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30:07In this episode, Jake explores how to decipher a prospect’s true feelings by reading beyond their words... tuning into posture, cadence, tone, and microexpressions to uncover their inner profile picture. You’ll learn: Why the outward profile we show can mask deeper motivations, needs, and desires. How skilled salespeople read urgency and excitement…
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Choosing Your Network Wisely With Nancy Fox
34:23
34:23
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34:23In this episode, Jake chats with Nancy Fox, a seasoned fractional executive coach and author who specializes in helping professionals make smooth entrepreneurial transitions. Nancy shares her insights on the myths fractional executives face and the reality of building a quality network focused on decision makers. You’ll learn: Why your network is y…
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Summer of STRATA - Action: Closing the Sale by Making It Their Idea
25:17
25:17
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25:17In this episode, Jake unpacks the final step in the STRATA framework: Action. You’ll learn how to get prospects to naturally follow through on the ideas and excitement you have cultivated throughout the sales process. You’ll discover: Why the best sales pitches make the idea feel like the prospect’s own. How a thoughtful call to action is a gentle,…
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The Integrated Entrepreneur - Embracing the Whole Self with Raeanne Lacatena
34:47
34:47
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34:47In this episode, Jake welcomes Raeanne Lacatena, holistic business coach, Reiki master, and author of "The Integrated Entrepreneur." Raeanne shares her unique approach to blending personal development with business growth, helping entrepreneurs embrace their whole selves... not just their professional personas. You’ll learn: What it means to be an …
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Summer Of STRATA: Transfer - Making Your Idea Their Idea
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27:16
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27:16In this episode, Jake dives into the “Transfer” step in the STRATA framework and reveals how the best sales pitches make the idea feel like it’s the prospect’s own. Y ou’ll discover why leading the prospect to their own conclusion dramatically reduces resistance and buyer’s remorse. You’ll learn: Why pushy, scripted sales pitches back prospects int…
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Clarity, Connection, and Confidence with Paden Squires
32:21
32:21
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32:21In this episode, Jake welcomes Paden Squires, a dynamic CPA and podcast host breaking the mold with a unique blend of social charisma and financial expertise. You’ll learn: How Paden’s journey from rural beginnings to thriving entrepreneur blends personality with precision. Why clarity and focus in your messaging and network are essential to attrac…
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Summer of STRATA: Anchor - Shifting Perspectives to Win Sales and Build Trust
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34:23In this episode, Jake dives deep into the “Anchor” layer of the STRATA framework, exploring how shifting anchors can transform sales conversations and help both sellers and buyers make better decisions. You’ll learn: Why everything we make important can become the anchor for ourselves and others, and why price is often the default anchor in sales. …
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Market Eminence and Professional Sales Wisdom with David Newman
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35:41In this episode, Jake hosts David Newman, founder of Do It Marketing and a seasoned expert in professional services marketing and sales. David shares his journey from corporate consultant to influential author and coach who helps entrepreneurs build market eminence and master sales. You’ll learn: Why having people love you... and hate you...is a si…
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Summer Of STRATA: Reframe - Changing The Lens To Create Opportunity
28:28
28:28
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28:28In this episode, Jake explores the critical STRATA layer called Reframe and how shifting perspective on pricing, objections, and value can transform your sales conversations. You’ll learn: Why it’s never about price alone, but about the perceived value and the cost of inaction. How to separate the concepts of worth, price, and value and charge acco…
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Building Genuine Connections and Taking Action with Brett Trainor
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37:41In this episode, Jake sits down with Brett Trainor, a leading name in the fractional community, who shares his journey from corporate life to entrepreneurial freedom and how he built an authentic, engaged network from scratch. You’ll learn: How shifting mindset from “what am I going to get out of this call” to “how can I add value and learn” change…
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Summer of STRATA: Trigger – Activating the Right Responses to Connect and Convert
24:33
24:33
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24:33In this episode, Jake explores the power of Trigger, the second layer in the STRATA framework, and how understanding and leveraging triggers can dramatically improve your sales and business development. You’ll learn: Why selling the results and the life your client will have with your product beats selling features and benefits. How to spot the sig…
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Communicating Your Value as a Fractional Leader with Jason Jones
38:42
38:42
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38:42In this episode, Jake chats with communication coach and fractional leadership specialist Jason Jones about how totally different the game is when shifting from corporate job interviews to authentic business development conversations. Jason breaks down why success isn’t about blasting generic pitches, but about getting deeply relevant to the client…
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Signal: The First Layer of STRATA and Its Power in Business Development
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28:33
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28:33In this episode, Jake digs into the critical power of Signal, the first and arguably most important layer of the STRATA framework. Signal is all the tiny but impactful cues we give off long before we say a word, from punctuality to posture, phone usage to tone, our vibe sets the stage for every interaction. You’ll discover: How unconscious signals …
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Tines’ Field CISO Matt Muller on security’s communications problem and the future of the SOC
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44:39In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Matt Muller, Field CISO at Tines. With over a decade of experience at companies like Material Security, Coinbase, and Inflection, Matt’s got a strong track record of scaling SecOps teams, building threat detection and mitigation programs, and driving trust and …
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Building Trust and Relationships with Todd Wilkowski
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31:18
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31:18In this episode, Jake welcomes longtime friend and fractional general counsel Todd Wilkowski to the show. Todd’s journey from commercial litigator to trusted problem solver in the business world reveals the power of relational sales and the importance of genuine connection over transactional hustle. Todd dives deep into: Why understanding who you a…
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STRATA – The Six Layers of Neurostrategic Influence
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24:37
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24:37In this episode, Jake unpacks the fresh concept of STRATA, the six-layer framework embedded in neurostrategy that revolutionizes how you communicate and persuade. Far from just another sales acronym, STRATA maps exactly how your prospect’s brain filters trust, emotion, bias, and decision-making in a precise sequence. You’ll learn why most communica…
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RegScale’s Travis Howerton on taking the pain out of compliance in highly-regulated industries
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47:37In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Travis Howerton, Co-founder and CEO of RegScale. Travis began his security career with roles at government and regulated organizations, including the National Nuclear Security Administration and Oak Ridge National Laboratory, before being inspired by inefficien…
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Mastering Rapport: Sales Without the Push With Nikki Rausch
42:34
42:34
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42:34In this episode of Lead Gen Reboot, host Jake Stahl dives deep with Nikki Rausch, the Sales Maven specializing in transforming the misunderstood process of selling. Tired of chasing leads like it’s a lottery? Nikki flips the script, showing why building rapport and meaningful conversations isn’t just better... it’s faster and more effective. Jake a…
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Huntabil.IT’s Raymond Schippers on scaling IR during Canva’s hypergrowth
48:01
48:01
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48:01In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Raymond Schippers. With 15 years of experience leading detection and response teams, Raymond is a seasoned security leader with high-impact roles at Check Point and Canva under his belt. He recently became co-founder of Huntabil.IT, a Melbourne-based company pr…
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Neurostrategy For Personal Goals & Relationships
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38:45
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38:45In this episode, Jake Stahl shifts gears from sales strategy to self-mastery. Sharing stories from his own life, Jake opens up about how moments of uncertainty, transition, and emotional overwhelm can become powerful turning points.... IF we learn how to reframe them. He walks through the foundational principles of neuro-linguistic programming (NLP…
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Circle’s Dane VandenBerg on the future of security copilots and the evolution of threat intel
42:47
42:47
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42:47In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Dane VandenBerg. Dane’s 16-year security career includes product-focused roles with vendors like Qintel and more recently, Microsoft, where he was Principal Technical Specialist supporting the development of their security copilot. He’s also spent a lot of time…
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Building a Referral Machine That Works With Bryan McDonald
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35:33
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35:33In this episode, Jake Stahl sits down with Bryan McDonald — the “King of Referrals” — to dismantle the long-held myth that lead generation is a numbers game. If you’re tired of dialing thousands and chasing cold prospects, this conversation will reset your mindset for good. Jake and Bryan share hard-earned wisdom on: Why being laser-specific beats …
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GitLab’s CISO Josh Lemos on the pros and cons of making security practices public
47:50
47:50
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47:50In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Josh Lemos, CISO at GitLab. Throughout his 15-year career in security, Josh has led teams at ServiceNow, Cylance, and Square. Known for his expertise in AI-driven security strategies, Josh is also a board member with HiddenLayer. He drives innovation at GitLab …
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In this episode, Jake Stahl flips the script on traditional follow-up strategies that come off as pushy, salesy, and ultimately ineffective. Instead, he reveals how to triple (or even 10x) your response rates with a subtle but powerful shift: stop chasing replies, start offering value. Jake and co-host Jon explore tactical, real-world methods like:…
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Brex's CISO Mark Hillick on avoiding tool bloat and learning from high-severity incidents
42:05
42:05
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42:05In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Mark Hillick, CISO at Brex. Mark’s experience in the security industry spans more than two decades. He started out as a security engineer at Allied Irish Banks before advancing through companies like MongoDB to become Director and Head of Security at Riot Games…
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The Power of the Memory Dart: Clarity Clarity Wins With Steve Woodruff
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39:05
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39:05In this episode of Lead Gen Reboot, Jake Stahl sits down with the “King of Clarity” himself, Steve Woodruff, to dismantle the tired old elevator pitch and introduce the power of the memory dart. Discover how to rise above the noise, communicate with laser focus, and create messages that actually stick. 🔥 Topics covered: Why the elevator pitch is de…
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Ofgem’s Mollie Chard on driving resilience through diverse hiring practices
43:58
43:58
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43:58In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Mollie Chard. Mollie’s career spans 10+ years in technical SOC and leadership roles at organizations like the UK’s Met Office, Capgemini, and OVO. She’s recently accepted a new role as Head of Cyber Guidance & Monitoring at Ofgem, the UK’s Office of Gas and Ele…
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Everyone’s Doing It: The Psychology of the Bandwagon Effect in Sales
29:16
29:16
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29:16In this episode of Lead Gen Reboot, Jake Stahl dives into the bandwagon effect... why humans are wired to follow the crowd, and how smart sales pros can use that instinct to build momentum and trust. From tribal behavior to modern-day FOMO, Jake connects psychological dots to show how to ethically engineer influence into your sales process. This on…
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The Trade Desk's Joe McCallister on salary negotiation and leading without micromanaging
46:08
46:08
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46:08In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Joe McCallister. Joe’s journey in security is truly unique - in less than a decade, he pivoted from selling BMWs to his current role as Senior Manager of Cybersecurity Operations at The Trade Desk. He’s also led impactful initiatives in risk management, threat …
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The Art of Authentic Networking with Wes Lemos
31:54
31:54
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31:54In this episode of Lead Gen Reboot, Jake Stahl welcomes entrepreneur Wes Lemos, the founder of Sales Connector. They dive deep into the evolving landscape of lead generation, discussing the pitfalls of automation driven outreach and the importance of genuine human connection. Wes shares insights from his experience building multiple businesses, emp…
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LastPass's Christofer Hoff on navigating incidents while rebuilding the security org from scratch
55:59
55:59
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55:59The Future of Security Operations podcast is back for a sixth season, and, to kick it off, Thomas is joined by Christofer Hoff. Christofer has over 30 years of experience in network and information security architecture, development, engineering, operations, and management, including security leadership roles at Bank of America, Citadel, and Junipe…
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How Psychological Biases Sabotage Your Sales Success
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22:36
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22:36In this episode, Jake Stahl flips traditional sales wisdom on its head. If you’ve been grinding through endless cold calls or drowning in a sea of LinkedIn posts, Jake reveals why the obsession with quantity is killing your results. Instead, he dives deep into two powerful psychological principles—the Availability Heuristic and the Dunning-Kruger E…
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The Fractional Formula: Ditching The Numbers Game With John Arms
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43:07In this powerhouse episode of Lead Gen Reboot, host Jake Stahl welcomes John Arms, the "Mayor of Fractional," to challenge the outdated quantity-driven approach to sales and business development. If you've ever felt stuck in the grind of cold outreach and mass emails, this episode will flip your perspective on how to generate leads and build a thri…
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Are you stuck in the endless cycle of cold calls, mass outreach, and chasing vanity metrics like likes and comments? Jake Stahl is here to bust the myth that more equals better. In this episode, we dive deep into why quality connections far outweigh sheer numbers in lead generation and sales success. 🚀 Key Takeaways: ✅ Why sales isn’t just a number…
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Sales Excellence Simplified - Beau Billington
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43:28In this powerhouse episode, we sit down with Beau Billington, a sales leader with a track record of driving growth and building high-performance teams. From practical sales strategies to leadership insights, Beau dives deep into what it takes to excel in today’s competitive sales landscape. Whether you’re a sales rep, a manager, or an entrepreneur,…
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In this episode, Jake Stahl delves into the heart of sales beyond mere numbers, emphasizing the power of meaningful connections and strategic future pacing to enhance sales conversations. As the world of sales relentlessly pushes quantity, Jake challenges this notion by focusing on the quality of interactions that deliver real value. Key Points: Fu…
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Beyond the Numbers: Mastering Quality Connections with Ben Albert
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43:12Master connector, marketer, and podcast host Ben Albert joins Jake Stahl this week so discuss their revolutionary approach to business development and relationship building. Key topics: Quality Over Quantity: Jake Stahl and Ben Albert discuss focusing on strategic, meaningful relationships rather than mass outreach to achieve sales success. Giving …
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The Transformational Power of "I'm Curious"
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29:52In this episode of "Lead Gen Reboot," Jake Stahl dives into the art of sales conversation, focusing on the power of curiosity. Jake reveals how two simple words, "I'm curious," can transform sales interactions by moving beyond conventional objection handling to create meaningful, open-ended dialogues that reveal true client needs and build genuine …
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The Quantity Myth & First Impressions With Cory Dunham
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45:52In this episode, Jake dives deep into the art of strategic outreach with Cory Dunham, an industry veteran with over thirty-nine years of experience in marketing. Together, they challenge the traditional notion of quantity-driven sales strategies and emphasize the importance of genuine, quality connection in business development. Key Topics Discusse…
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"What Would It Take?" Transforming Sales with Strategy
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22:38In this episode of Lead Gen Reboot, Jon and Jake unravel the myth of quantity-focused sales strategies. This isn’t just about dialing countless numbers; it's about redefining communication in sales through genuine connection and strategic negotiation. Key Highlights: Dive into the power of the question, "What would it take?" and how it transforms p…
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Authentic Lead Generation: Dean Isaacs & Jake Stahl on Sales Success
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28:55
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28:55This week, Jake Stahl and Dean Isaacs debunk the common misconceptions of sales and lead generation in a digital age. This episode takes a critical look at the false security of mass outreach and AI-driven cold DM tactics on platforms like LinkedIn, highlighting the potential pitfalls of amplifying mistakes and damaging reputations. Key Takeaways: …
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One Phrase To Revolutionize Your Conversations
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17:41In this episode, Jake Stahl explores the power of the phrase "Would you be open to...," revealing its ability to foster autonomy and curiosity in conversations. Apply this phrase in sales, leadership, networking, and personal relationships to lower resistance and invite collaborative dialogue. Jake emphasizes practicing this linguistic shift to obs…
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Have you been saying "thank you" all wrong? In this episode, we explore the fascinating psychology of reciprocity—the principle that people feel compelled to return favors—and how expressing gratitude, especially with the word “thanks,” can transform your interactions in business, relationships, and beyond. What You’ll Learn: What is Reciprocity? T…
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Afni's Brent Deterding on deploying MFA for 10,000 employees and becoming "the Happy CISO"
44:14
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44:14In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Brent Deterding. Brent has over 25 years of experience in security, both on the vendor side and now as a security leader. He spent a big part of his career with cloud-native security analytics platform SecureWorks, and he’s currently the CISO of Afni, a global …
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Ask Sage's Nicolas Chaillan on moving the DOD to zero trust and deploying Kubernetes in space
48:06
48:06
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48:06In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Nicolas Chaillan. Nicolas is a security leader who has held several high-profile roles in US federal agencies including Chief Software Officer for the US Air Force and Space Force, Special Advisor for Cloud Security and DevSecOps at the Department of Defense (D…
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The NFL's George Griesler on securing the Super Bowl and reducing risk through collaboration
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44:34In this week’s episode of The Future of Security Operations podcast, Thomas is joined by George Griesler. George has been working in cybersecurity since 1997, when he assumed the role of Senior Network administrator at the United States Golf Association (USGA), eventually advancing to Director of Information Security. He currently serves as the Sen…
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Barracuda's Adam Khan on AI-driven XDR and plugging the cybersecurity skills gap
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36:57In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Adam Khan. Adam is a cybersecurity and technology leader with over 25 years of experience working at Fortune 500 companies. He has a proven track record of building and managing global security teams, leading engineering, infrastructure, application, and produc…
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Reddit’s Matt Johansen on renouncing superhero culture and what comes next after “shift left”
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56:59
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56:59In this week’s episode of The Future of Security Operations podcast, Thomas is joined by Matt Johansen. Matt is a security veteran who has helped defend startups, the biggest financial companies in the world, and everything in between. Alongside his day job as Head of Software Security at Reddit, he teaches companies how to protect against cyber at…
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Twilio's Prima Virani on democratizing security and tackling burnout through automation
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45:29This week on The Future of Security Operations podcast, Thomas is joined by Prima Virani. Prima is a security engineer who worked across industries as varied as oil and gas and Fintech before becoming Principal Security Engineer at Twilio. With over a decade of experience spanning infrastructure security engineering, incident detection and response…
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Fastly’s Andrew Santell on going from the Navy to Netflix and breaking free of bad processes
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48:45On this episode of The Future of Security Operations podcast, Thomas is joined by Andrew Santell. Andrew is an experienced security leader who worked for the U.S. Navy for over a decade before moving into the private sector. In 2021, he founded the Security Operations program at Netflix, and recently, he joined edge cloud platform Fastly, where he …
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