Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create video tutorials and marketing content without complicated setups or wasted time. Learn easy, time-saving strategies to connect with your audience, grow your business, and expand your reach—all while staying focused on your passion.
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Lyric Kinard Podcasts
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How to Build a Successful Creative Business on YouTube ft. Beth Ann Williams
53:13
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In this episode, I sit down with quilting educator and YouTuber Beth Ann Williams, who has built a thriving online teaching business by doing something many creatives are afraid to do: learn in public. When chronic illness made travel impossible, Beth Ann shifted from in-person workshops to Zoom classes… and eventually discovered that YouTube was t…
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How to Turn Your Art Into Income with Kimberley Pierce Cartwright
49:57
49:57
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49:57
Some artists teach. Some artists build community. But Kimberley Pierce Cartwright does both with a depth of soul that you can feel the moment she starts speaking. In this episode, Kimberley shares her remarkable journey, from sewing childhood dolls on a treadle machine with no electricity to becoming a textile artist, teacher, ceramic artist, confe…
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Art as Stress Relief for High-Achievers with Alicia Díaz-Blevins
49:31
49:31
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This week, I’m talking with Alicia Díaz-Blevins, a fluid-art instructor, creative wellness mentor, and business consultant who turned her decades of corporate leadership experience into something beautiful, helping busy professionals decompress and reconnect with joy through art. Alicia shares how painting became her sanctuary during years of high-…
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Claudia’s Cartonnage Journey: Turning Creativity Into Community
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52:33
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52:33
Some conversations stay with you long after the recording stops, and this one with Claudia Squio is absolutely that kind of episode. Claudia is the founder of ColorWay Arts, an online school and creative business built around Cartonnage, the beautiful art of crafting fabric-covered boxes, books, and heirloom pieces that hold memory, meaning, and lo…
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Inside the Black Women Stitch with Lisa Woolfork
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53:35
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53:35
What happens when living your truth means losing the community you thought was yours? In this powerful and deeply personal episode, I sit down with Lisa Woolfork, founder of Black Women Stitch and host of the Stitch Please podcast, to discuss courage, integrity, and the cost of standing firmly by your values. Lisa shares her story of navigating rac…
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How to Build an Online Art Course One Step at a Time with Marcela Strasdas
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This week on Creatives on Camera, I talk with Marcela Strasdas, a vibrant painter and art educator from Victoria, BC, whose creative journey proves that you don’t need perfection, you just need to start. Marcela shares how she built her first online course “one sticky note at a time,” testing her ideas in a backyard class before moving online. We d…
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You Don’t Have to Be Good at Art Because Art Is Good for You with Marianne Gargour
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50:19
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50:19
Sometimes, life delivers the most powerful lessons in unexpected ways. My guest, Marianne Gargour, knows this intimately. A professional artist and certified life coach, Marianne transformed her cancer journey into a creative calling, helping others use art, mindfulness, and conversation to move from stress and overwhelm into joy and connection. In…
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Turning a Local Art Store into a Thriving Online Community with Beth Bluestein
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48:46
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I love conversations that remind us how creativity thrives not just in big cities or fancy studios, but in small towns, small spaces, and close-knit communities. In this episode, I talk with Beth Bluestein, owner of Sparrow Art Supply in Middlebury, Vermont. Beth shares how she turned a 750-square-foot art store into a vibrant creative hub, one tha…
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What to Do When It’s Hard: How Your “Why” & Values Can Keep You Going
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22:47
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Let’s be honest, building a creative business isn’t always easy. There are days when the tech breaks, the sign-ups don’t come, or you just feel tired and overwhelmed. I’ve been there too. In this episode, I talk about what keeps us going when it feels hard, the deeper why behind what we do, and how reconnecting with your core values can help you fi…
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How Anne Fjeld Built a Knitting Business That Changes Lives
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54:05
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54:05
If you’ve ever wondered how to turn your craft into a sustainable business without losing your soul, this conversation is for you. I sat down with Anne Fjeld, a Norwegian knitting designer who transformed burnout and struggle into a thriving teaching business rooted in tradition, culture, and community. Anne shares how she found her “niche inside a…
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Sarah Hurley on Turning Creativity into a Superpower
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45:03
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45:03
When I think about what it really takes to grow a creative business, the story of Sarah Hurley always comes to mind. Sarah started her brand with just £40 and a dream, and within five years, built it into a multi-million-dollar company with licensing, retail, and global partnerships. But her path wasn’t all smooth; she faced burnout, realigned, and…
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Maria Coryell-Martin on Building Art Toolkit and a Sustainable Creative Business
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50:50
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50:50
When I first met Maria Coryell-Martin, I was struck by her adventurous spirit; she’s an expeditionary artist who has sketched walruses in Greenland, penguins in Antarctica, and built a business that now reaches creatives worldwide. In this episode of Creatives on Camera, I talk with Maria about how she turned necessity into invention, creating her …
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Marketing Without Overwhelm: Amberleigh Adoff’s Approach for Creatives
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44:59
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44:59
Marketing often feels like the most challenging part of running a creative business, but it doesn’t have to. In this episode, Lyric Kinard talks with Amberleigh Adoff, a former art educator turned surface pattern designer, social media manager, and creative mentor. Amberleigh shares her journey from teaching to building a thriving creative business…
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YouTube, Memberships, and Community: How Emma Brassfield Grew Her Creative Business
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I’m thrilled to share this week’s conversation with the incredibly creative Emma Brassfield of Studio 7t7. Emma’s career began in costume and special effects, working on blockbuster films like Harry Potter, Batman Begins, and Star Wars (yes, she made Chewbacca’s costume!). But when the demanding film industry no longer aligned with family life, she…
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Nicole Stevenson on Building Creative Businesses That Feed Your Soul
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49:15
What do you do when the business that once lit you up starts to drain your energy? Nicole Stevenson has lived that journey, from selling art on the Venice Beach boardwalk to running a national clothing line, to becoming the founder of Craftcation Conference and Patchwork Show. In this conversation, Nicole shares how to recognize when it’s time to p…
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What is Your North Star and How Do You Get There?
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11:40
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11:40
Every creative business needs direction, and that’s where your North Star comes in. In this solo episode, I share how to dream big about the business and life you want, then break that vision down into systems and baby steps that actually move you forward. Your North Star should feel so big it scares you. You’ll probably never “stand on it”, but it…
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Money Is an Amplifier: Taxes & Mindset for Creatives with Hannah Cole
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56:48
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56:48
I’m thrilled to bring you artist‑turned‑tax expert Hannah Cole of Sunlight Tax. We dig into the mindset piece (money is an amplifier), the simplest first steps to act like a real business (hello, separate bank account), and the practical systems that make tax time easy. Hannah walks us through her Money Bootcamp, the gorgeous “rainbow” deductions g…
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Building Your Creative Business with Podia: Behind the Scenes with Nicola Wynn
51:06
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51:06
In the third episode of my On-Demand Platform Interview Series, I’m joined by Nicola Wynn from Podia, the platform I personally use for many of my on-demand classes. Nicola shares how Podia helps creatives simplify their tech, sell courses and digital products, and build stronger connections with their audience. We cover free migrations, built-in e…
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The Adaptive Knitter, Beth Gorishek, on Designing Joyful, Inclusive Creative Spaces
53:34
53:34
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53:34
In this episode of Creatives on Camera, I sit down with Beth Gorishek, also known as The Adaptive Knitter, to talk about accessibility, creativity, and the power of making art available to everyone. Beth shares her journey of growing up with a limb difference, building a thriving business in the fiber arts industry, and how she helps makers adapt t…
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Start Where You Are: Teaching, Imperfection, and Self-Publishing with Tori McElwain
50:27
50:27
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50:27
I’m so excited to share this conversation with my friend and fellow coach, quilter, and teacher, Tori McElwain. Tori and I talk about the real-life journey of building a creative business while juggling motherhood, military life, and burnout—and why she chose self-publishing to get her book Workshops Unleashed out into the world. Tori’s story is su…
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Crafting Your Brand Story with the Dream Team (Part 2)
1:09:59
1:09:59
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How do creative educators actually get their content made and out the door without burning out or hiring a full team? In this second half of Lyric’s conversation with the Dream Team featuring HollyAnne Knight, Sarah Rivero Khandjian, and Corey Pearson, we leave the theory behind and dive into the nitty gritty. From camera hacks to content batching,…
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Crafting Your Brand Story with the Dream Team (Part 1)
57:24
57:24
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57:24
In this powerhouse episode of Creatives on Camera, I’m joined by three of my favorite social media-savvy creatives: HollyAnne Knight, Sarah Khandjian, and Corey Pearson. We first met at the Handcrafts & Hobbies Conference and had so much fun geeking out over branding and marketing that I had to bring them together again—this time on the podcast! Th…
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Course Creation in Under an Hour? David Zenler Shows Us How
52:03
52:03
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52:03
The most recent episode of our On Demand Platform series is here! Today, I chatted with David Zenler of the all-in-one course creation platform, Zenler. We dig into what makes this platform so special for educators, especially creatives who feel overwhelmed by tech. David walks us through how you can literally build a lead-generating site in under …
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You Have to Be Bad in Order to Get Good: Overcoming Perfectionism on Camera
13:14
13:14
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In this solo episode, I’m sharing a heart-to-heart on something that holds so many creatives back: perfectionism. Whether you're a maker, quilter, or artist stepping into online teaching, the fear of not being “good enough” on camera is real and you’re not alone. I talk about imposter syndrome, why it’s totally normal to feel awkward at first, and …
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From Craftsy to YouTube: How Christa Watson Built a Thriving Teaching Business
44:12
44:12
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44:12
I’ve admired Christa Watson for years, she’s a powerhouse in the quilting world, and I’m so honored that she sat down with me for the newest episode of Creatives on Camera. Throughout our conversation, we go deep into what it really looks like to build a thriving, multi-faceted teaching business. From her early days participating in her local quilt…
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April Sproule on Building a Heart-Led Teaching Business That Works for Your Life
49:32
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49:32
In this episode, I sit down with mixed media textile artist and teacher April Sproule to talk about her journey from longarm quilting to thriving as an online educator. April’s story is such a powerful reminder that your teaching business doesn’t have to look like anyone else’s to be successful, it only needs to work for you. We chat about how the …
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Inspiring Creativity On and Off Camera with Jane Clauss
46:56
46:56
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46:56
I’m so excited to share this episode of Creatives on Camera today! I got to sit down with the ever-energetic Jane Clauss, a TV host, podcaster, creative maker, and media pro with a passion for inspiring others to create. Jane shares how she blended a lifelong love of making with a 30-year career in television and radio, and how she’s built a joyful…
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Behind the Scenes of One of the Largest Online Quilting Communities with Bea Byrne
56:18
56:18
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56:18
In this episode, I sit down with Bea Byrne, a quilter, teacher, and the creative force behind the Quilt n Learn online summits and the largest online quilting event, Tour de Fabric. What started as a personal dream to attend a quilting-focused summit became a global event that’s now bringing together over seven thousand quilters and fiber artists e…
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Grow Your Quilt Teaching Business with Global Quilt Connection
18:21
18:21
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18:21
This episode is specifically for my fellow quilt teachers! I’m sharing the story behind the Global Quilt Connection, a grassroots effort started by myself and Sue Blyweiss that blossomed into one of the most effective platforms for quilt teachers to connect with the people who hire them. Born out of the early days of the pandemic, the Global Quilt …
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From Craft to Course: Building a Profitable Online Classroom with Thinkific’s Aaron Morin
43:35
43:35
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A couple of weeks back, I introduced the On-Demand Platform Series, and I’m excited to bring that first interview to you today with Aaron Morin from Thinkific! Aaron Morin is the Senior Manager of Customer Education and Community at Thinkific, and he’s joining me to talk about all things course creation, community-building, and launching with heart…
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Quilting Live: How Sondrasa Uses Twitch to Connect and Create
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41:30
In this episode, I sat down with the incredible Sondrasa of Art Quilts by Design to talk about the unexpected ways live streaming has shaped her creative business. We dove into how she built a community through platforms like Twitch and YouTube, the differences between pre-recorded and live content, and why she’s passionate about bringing people al…
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Organize, Streamline & Thrive with Google, featuring Google Expert, Adrienne Farrow
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If you’ve ever wasted twenty minutes searching for a video file or lost a day trying to remember where you put that draft PDF, this episode is going to be a game changer. I sat down with Adrienne Farrow, a former teacher turned Google Suite expert, to talk about how creative business owners can reduce digital clutter and get seriously streamlined u…
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Introducing the On-Demand Platform Interview Series
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Back when I started teaching online, a company approached me about using their platform and I took the offer because they were literally the first online course platform for quilters! Now, many years later, there are endless platforms for bringing your craft business online… so endless that it feels impossible to choose the one that’s best for your…
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Using AI Authentically, Ethically, and Efficiently in Your Business with Shirlee Engel
49:31
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Lacking confidence on camera? Want to utilize the support of AI but feel overwhelmed? If so, today's episode is going to feel empowering for you. I'm joined by Shirlee Engel, a former Canadian national TV reporter and founder of Camera Confident, where she teaches business owners how to show up on video with purpose and presence. In this conversati…
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How Masterminding and Community Can Grow Your Business with Abby Glassenberg
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48:00
Today we are joined by an incredible guest who is at the forefront of supporting craft and creative entrepreneurs – Abby Glassenberg, the co-founder and president of the Craft Industry Alliance. In our conversation, she shares the mission of the Craft Industry Alliance and how they support creative entrepreneurs, educational resources like webinars…
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A Guide to Crafting Engaging and Aligned Online Courses with Shannon Boyer
48:19
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48:19
Today, we’re diving into one of the biggest challenges creative educators face when bringing their teaching online—how to create a course that is structured, engaging, and actually works for students. If you’ve ever struggled with organizing your lessons, figuring out how much content to include, or keeping students engaged from start to finish, th…
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Turning Your Creativity into an Evergreen Income: A Guide to On-Demand Courses
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24:24
I know that you are a creative, an artist, a quilter, a crafter, somebody who makes things and loves what you do so much that you can't help but teach. So what if you didn’t have to be limited by geography or other circumstances? What if you didn’t have to trade hours for dollars? Enter on demand courses! On-demand courses allow us to share our gif…
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How to Create Successful On-Demand Education with the Quilter on Fire, Brandy Maslowski
45:22
45:22
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45:22
I’m talking with someone who is truly on fire in the quilting world—Brandy Maslowski, the Quilter on Fire! Brandy’s journey into virtual teaching started in 2020, when she quickly pivoted to live Zoom workshops after all of her in-person events were canceled. Since then, her career has absolutely taken off, with new opportunities to appear on TV sh…
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Turn Your Skills into Professional Courses with Creative Spark
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If you've ever thought about working with a company to help market and sell your online craft workshops, then you are going to love today's guests. In this episode—I'm joined by Amy Barrett-Daffin, the head of C&T Publishing, and Sophie Scardaci, who runs Creative Spark, C&T's online learning platform. They are two of the most knowledgeable and gen…
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Owning Your Art: Contracts, Copyrights, and Creative Control with Sam Hunter
51:00
51:00
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51:00
Sam Hunter is not only an incredible quilt pattern designer and educator, but also a fierce advocate for creative entrepreneurs, fair pricing, and owning your work. I’m thrilled to welcome her on the show today. As the founder of The Revolutionary Craft Business Podcast, where she dives into the real challenges of the craft industry and shares prac…
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How Carolina Moore Grew Her YouTube Channel to Over 80K Followers
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52:26
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Have you ever met someone who blends creativity, business savvy, and fearless innovation into one powerhouse of a career? Well, today’s guest does just that. Carolina Moore is a quilter, product designer, businesswoman, and YouTube educator with over 80K followers, who has built a thriving brand by turning creative ideas into real, sellable product…
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Why Teaching via Zoom is More Beneficial Than You Think
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Welcome to the newest episode of Creatives on Camera. Today we're diving into a game-changing way to share your skills, grow your business and connect with students all over the world by teaching live Zoom workshops. You think that teaching a hands-on skill like quilting or sewing or crafting or knitting or weaving or woodworking on Zoom will never…
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Pioneering Virtual Quilting Education with Mel Beach
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In this episode, I had the absolute pleasure of chatting with my friend, award-winning quilter and educator Mel Beach. We dove into her journey from quilter to teacher, her instrumental role in bringing quilting events online during the pandemic, and how virtual education has transformed the quilting community. Mel shared her insights on adapting t…
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Embracing Technology: Creating Profit & Impact with Lisa Shepard Stewart
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46:26
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I’m excited to share our next guest interview with Lisa Shepard Stewart, an author, designer, and entrepreneur who has successfully integrated a whole virtual arm into her thriving brick and mortar business, Cultured Expressions. Lisa shares her journey from a lifelong passion for fabric to creating innovative virtual shopping experiences that not …
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Alex Anderson on Quilting, Camera Confidence, and Building a Global Community
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45:13
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I’m honored to have Alex Anderson, past HGTV television host and an author with over 1 million copies of her books sold, on the show today. Alex has worn many hats and I’m excited for you to hear her journey from being a reluctant television personality to becoming a beloved figure in the quilting community. She discusses her initial fears of being…
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Welcome to the first full episode of Creatives on Camera! I’m excited to introduce myself and share a bit about my devotion to helping makers just like you find success as creative entrepreneurs. When you tune in, you will hear my journey as an artist and teacher, the transition to online education, the impact of COVID-19 on the teaching landscape …
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Coming soon! Creatives on Camera: Using Video to Teach, Sell and Inspire Online Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create vi…
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