Dive into the dynamic world of real estate with Lynn Hoffman and Eric Johnson in the first episode of "The Business of Real Estate" podcast. Both seasoned coaches, they offer a mix of expert insights and practical advice for both new and experienced professionals. In this episode, they discuss navigating market changes, using technology effectively, and building lasting client relationships. Aimed at refining sales strategies and enhancing business planning, this engaging discussion promises ...
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Lynn Hoffmann Podcasts
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Burnout to Balance with Matthew Regan | TBORE S2 E12
46:48
46:48
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46:48⏱️ Top 10 Timestamps 0:00 – Introduction: Can You Build a Massive Real Estate Business and Have a Life? 2:10 – From Lawn-Cutting at 12 to $500M+ in Sales: Early Lessons in Time & Focus 6:50 – Burnout, Anxiety & the Dark Side of "Success" in Your 20s 9:00 – The Cottage Epiphany: Redefining What Success Actually Means 12:05 – Stepping Out of Producti…
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The Power Of Authenticity And Grit in Real Estate With John Gaida
49:43
49:43
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49:43⏱️ Top 10 Timestamps 0:00 – Introduction: Grit, Authenticity & The Business of Real Estate 1:02 – John's Evolution as a Realtor & Becoming His True Self 3:15 – Learning to Fire Clients and Protect Mental Energy 5:09 – Delegation, Admins & Letting Go of "Doing It All" 8:25 – The Messy Journey of Hiring the Right Support 9:53 – Becoming "The Rural Hi…
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The Secret Community No One Talks About — Inside the World of Modular & Mobile Homes
52:07
52:07
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52:07⏱️ Timestamps 00:01:10 – How Tina became the "Queen" of mobile & modular home sales 00:02:04 – Why professional photos help sell mobile homes faster 00:05:25 – What a land lease community really means for homeowners 00:08:25 – No-financing zones: how to sell cash-only mobile home properties 00:13:22 – Common buyer misconceptions about trailer parks…
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Turning Passion into Purpose With Andrea Florian | TBORE S2 E8
42:41
42:41
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42:41In this inspiring episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Andrea Florian, team leader of The Florian Team and community powerhouse in Burlington. Andrea shares her incredible journey — from her early days as a professional musician to becoming one of Burlington's most community-driven real …
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The TRUTH About Building Your Real Estate Team! | The Business Of Real Estate (TBORE) S2 E7
43:20
43:20
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43:20⏱️ Timestamps 00:00 – Introduction to Matthew Regan & Team Building in Real Estate 02:00 – The Early Entrepreneurial Mindset: From Lawn Mowing to Real Estate 04:15 – Why Building a Real Estate Team Matters 06:00 – The Power of Hiring the Right Admin and Paying for Talent 08:00 – Leverage, Leadership, and the Apple Analogy 10:30 – Creating Culture a…
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Struggling With Unsold Listings? Do THIS | The Business Of Real Estate (TBORE) | S2 E6
41:06
41:06
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41:06⏱️ Timestamps – Don't Miss These Key Moments: 0:45 – Why agents are turning down listing appointments 2:54 – What to do when clients demand an unrealistic price 4:30 – The hidden emotional toll of overpriced listings 5:11 – "Your Home Sold Guaranteed" strategies explained 8:03 – Time vs. money: The #1 question every agent must ask 9:37 – How to pro…
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How TikTok Grew My Real Estate Business w/ Madelyn Townes | S2 E5
41:09
41:09
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41:09In this episode of The Business of Real Estate podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Madelyn Townes, a rising star in real estate who has built a powerful personal brand through TikTok and Instagram. Madelyn shares her journey from traditional lead generation to becoming a social media powerhouse, attracting clients with authe…
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TO CONDO OR NOT TO CONDO | The Business Of Real Estate (TBORE) | S2 E4
30:54
30:54
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30:54Timestamps⏱️ 00:00 – Welcome & today's topic: The complexities of condos 01:20 – Key considerations for listing a condo (bylaws, reserve funds, special assessments) 03:05 – Status certificates: Why timing is everything 06:11 – Hidden condo issues lawyers & agents should watch for 09:05 – Bylaws & lifestyle rules: Pets, rentals, and Airbnbs 12:30 – …
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THE PRICE IS RIGHT! OR IS IT? | TBORE S2E3
37:27
37:27
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37:27The Price Is Right… Or Is It? 🎯 | Avoiding the Overpriced Listing Trap in Real Estate In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson tackle one of the toughest challenges agents face — overpriced listings. From how to confidently say "no" to unworkable listings, to having a clear pricing plan that avoid…
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Buy A Home in 2025! (Even With Low Credit) | TBORE S2 E2
31:14
31:14
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31:14🎙 Buy A Home in 2025! (Even With Low Credit) | TBORE S2 E2 w/ Kelly Sauriol (Mission 35) 00:42 – Why Renters Are Hesitating in 2025 03:10 – Turning Renters into Buyers: Where to Start 05:20 – Fixing Credit Fast (Even in the 600s) 07:45 – Using Rental Income to Qualify for a Mortgage 10:50 – How Agents Can Save Deals with Mortgage Partners 15:30 – W…
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She Bought 3 Triplexes by 25 — Here's What Every REALTOR® Can Learn From Her | TBORE S2 E1
34:57
34:57
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34:57🎙 She Bought 3 Triplexes by 25 — Here's What Every REALTOR® Can Learn From Her | TBORE S2 E1 w/ Rachel Stempski 00:51 – Bought Her First Triplex at 22 03:07 – Lessons from Owning 3 Triplexes by 25 06:26 – Is Airbnb Still Worth It? 10:14 – Agents: Know the Airbnb Rules! 16:16 – Why She Only Uses Month-to-Month Leases 18:02 – The Only Legal Way to Re…
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Episode 34 - Master the Market Use Stats to WIN Every Deal with Special Guest Conrad Zurini
52:47
52:47
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52:47Episode 34 - Master the Market Use Stats to WIN Every Deal with Special Guest Conrad Zurini "Stop Guessing. Start Knowing: Why Stats Make You the Smartest Agent in the Room." ✨ Episode 34 of The Business of Real Estate (TBORE) dives deep into: In Episode 34 of The Business of Real Estate, Lynn Hoffmann and Eric Johnson welcome back RE/MAX Escarpmen…
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Episode 33 – The Questions Every REALTOR® Regrets Not Asking
44:40
44:40
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44:40✨ Episode 33 of The Business of Real Estate (TBORE) dives deep into: Before you hand over keys or ink a deal, make sure you're protected. In this episode, Lynn Hoffman and Eric Johnson share real-world horror stories, hard-learned lessons, and essential systems that every real estate agent must implement to avoid getting blindsided. 🎓 What You'll L…
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Episode 32 - Are You SabotagingYour Own Listings? | TBORE
42:23
42:23
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42:23🎙️ TBORE Episode 32: What's Your Plan? 📌 In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson tackle a crucial question every agent should be able to answer: "What's your listing plan?" With new legislation affecting listing agreements—especially in Ontario—agents must now clearly outline and follow through on thei…
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STOP saying "I'm a Realtor"... say THIS instead | TBORE Episode 31
30:19
30:19
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30:19🎙️ TBORE Episode 31: STOP saying "I'm a Realtor"... say THIS instead 🚀 Are you still introducing yourself as "just a realtor"? In this powerful episode of The Business of Real Estate (TBORE) podcast, hosts Lynn Hoffmann and Eric Johnson break down why your elevator pitch matters more than ever—and how to craft one that sets you apart from the sea o…
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BRANDING, MINDSET & SALES SECRETS : Luxury Real Estate Masterclass | TBORE Episode 30
49:24
49:24
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49:24🎙️ Mastering Luxury Real Estate | How to Break Into the High-End Market 🏡✨ In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson sit down with luxury real estate expert Peter Philip Papazach. Discover how to break into the luxury real estate market, stand out as a specialist, and serve affluent clients with confiden…
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Phase 1, 2 & 3 EXPLAINED!! The Commercial Real Estate Minefield | Episode 29
34:18
34:18
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34:18Are you considering getting into industrial or commercial real estate? 🏗️ In this episode of The Business of Real Estate podcast, we break down the critical and often misunderstood Phase 1, Phase 2, and Phase 3 environmental assessments that can make or break a deal! 🛑 Learn why these phases are essential when working with industrial properties, an…
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Why You're Failing at Follow-Ups (And How to Fix It) | Episode 28
39:08
39:08
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39:08🚀 Struggling to Find New Clients? Here's How to Fix That! 🚀 In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Erik Johnson dive deep into real estate lead generation, client retention, and how to build a referral-based real estate business without spending a fortune on marketing. ✅ Key Topics Covered: 🔹 How to use real…
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Episode 26 - The Business of Real Estate - "To Admin or Not to Admin?"
37:39
37:39
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37:39"To Admin or Not to Admin?" In Episode 26 of The Business of Real Estate Podcast, Lynnn Hoffman and Eric Johnson tackle the critical question: "To Admin or Not to Admin?" They explore how hiring an administrative assistant can help agents focus on income-generating activities instead of being bogged down by non-revenue tasks. The discussion emphasi…
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Episode 25 - The Business of Real Estate - Exceeding Client Expectations
35:53
35:53
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35:53Exceeding Client Expectations In Episode 25 of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson discuss how realtors can go above and beyond to exceed client expectations during the moving process. Drawing from personal experiences, they emphasize the stress and challenges clients face when relocating and highlight strategies for…
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Episode 24 - The Business of Real Estate - All About Referrals
41:25
41:25
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41:25Episode 24 - The Business of Real Estate All About Referrals In this episode, Lynn Hoffmann and Eric Johnson dive into one of the most powerful tools for growing a real estate business: Referrals. They emphasize that while many agents want to generate referrals, few have a clear plan to do so effectively. Key takeaways include working your existing…
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The Business of Reat Estate – EPISODE #23
25:11
25:11
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25:11Episode 23 - The Business of Real Estate Building a Consistent, Purpose-Driven Real Estate Business In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson discuss the importance of developing a business strategy tailored to your strengths, purpose, and goals. Drawing insights from two highly successful but vastly dif…
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The Business of Real Estate – EPISODE #22
40:33
40:33
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40:33The Business of Real Estate – Episode 22 Episode 22 – Complexities of Commercial Real Estate Welcome to The Business of Real Estate Podcast With Special Guest: Sam Stogiannes This week, Lynn Hoffmann and Eric Thompson dive into the complexities of commercial real estate with special guest Sam Stokes. If you've ever considered exploring commercial r…
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The Business of Reat Estate – EPISODE #21
38:31
38:31
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38:31The Business of Real Estate – Episode 21 Episode 21 – Luxury Real Estate Welcome to The Business of Real Estate Podcast This week, Lynn Hoffmann and Eric Johnson explore the world of luxury real estate. Many agents aspire to scale their business, and luxury properties offer the perfect opportunity to increase earnings while selling fewer homes. But…
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The Business of Reat Estate – EPISODE #20
43:57
43:57
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43:57Episode 20 – Habits Welcome to The Business of Real Estate Podcast with Lynn Hoffman and Eric Johnson! This week, we're tackling habits. Are you stuck knowing what to do but can't seem to gain momentum? Or do you start something, only for it to fizzle out? You're not alone, and today, we're diving deep into building sustainable habits. Habits form …
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The Business of Reat Estate – EPISODE #19
28:31
28:31
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28:31All About Mortgages In this episode of The Business of Real Estate podcast, hosts Lynn Hoffmann and Eric Johnson discuss the importance of building strong relationships between realtors and mortgage professionals, featuring insights from James Buckland of RBC Mortgages and Rebecca Basken of Mission 35 Mortgages. The conversation highlights the valu…
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The Business of Reat Estate – EPISODE #18
41:29
41:29
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41:29Seasons of Change In this episode of The Business of Real Estate podcast, Lynn and Eric discuss the importance of flexibility in response to changing markets. Titled "Seasons of Change," they emphasize how agents must adapt to different market conditions, whether it's a buyer's market, seller's market, or balanced market. They stress the need for a…
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The Business of Real Estate – Episode #17
57:51
57:51
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57:51All About Coaching With Special Guests: Mary-Anne Gillespie, CEO of Red Apple Coaching, and David Greenspan, CEO and founder of MindShare 101 Episode 17 of "The Business of Real Estate" podcast focuses on the importance of coaching in the real estate industry. Hosts Lynn Hoffmann and Eric Johnson are joined by two guests, Marianne Gillespie, CEO of…
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The Business of Real Estate – Episode #16
42:14
42:14
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42:14Creating a Unique Client Experience With Special Guest: Conrad Zurini In Episode 16 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson welcome Conrad Zurini, broker-owner of RE/MAX Escarpment and RE/MAX Niagara. The discussion centres on creating a unique client experience in real estate. Conrad shares his journey of gro…
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The Business of Real Estate – Episode #15
37:55
37:55
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37:55Using a CRM In Episode 15 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson dive into the importance of using a Customer Relationship Management (CRM) system. They emphasize that a CRM is essential for maintaining and automating contact with clients and leads, preventing valuable relationships from falling through the c…
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The Business of Real Estate – Episode #14
55:11
55:11
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55:11What do you want to be when you grow up? With special guest: Tony Johal Episode 14 of "The Business of Real Estate" podcast, hosted by Lynn Hoffmann and Eric Johnson, features a guest with a diverse background in real estate, Tony Johal covers everything from residential sales to commercial, brokerage ownership, and franchising. He emphasizes the i…
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The Business of Real Estate – Episode #13
37:02
37:02
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37:02Unique Value Proposition In Episode 13 of "The Business of Real Estate" podcast, hosts Lynn Hoffmann and Eric Johnson discuss the importance of having a Unique Value Proposition (UVP) in the real estate industry. They emphasize that many realtors struggle to clearly define what makes them stand out. The key points covered include: Defining Your UVP…
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The Business of Real Estate – Episode #12
32:15
32:15
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32:15Overcoming Objections In this episode of "The Business of Real Estate" podcast, hosts Eric Johnson and Lynn Hoffmann dive into the topic of overcoming objections in the real estate industry. They emphasize that objections should be seen as opportunities rather than roadblocks. Lynn introduces the "LIMBS" approach (Listen, Isolate, Mirror, Solve) fo…
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Open Houses – Cracking the Code Welcome to episode nine of The Business of Real Estate podcast with Lynn Hoffman and Eric Johnson. Today we're discussing open houses, improving them, and maximizing their effectiveness. If you're a realtor struggling to get the most out of your open houses, stay tuned. Open houses are crucial marketing tools for rea…
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Panning for Gold Welcome to episode eight of The Business of Real Estate podcast with Lynn Hoffman and Eric Johnson. Today, we're talking all things prospecting and generating clients for your real estate business. Many agents confuse marketing with prospecting. Prospecting involves finding and adding new people, turning them into leads for your da…
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To Team, or Not to Team Welcome to episode seven of The Business of Real Estate podcast with Lynn Hoffman and Eric Johnson. Today, we're discussing whether to join or start a team. We'll hear from team leaders about creating and leading a team, and also discuss what single agents should consider when joining a team. Joining us are Justine Wolcott f…
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Marketing Tells a Story Welcome to episode six of The Business of Real Estate podcast with Lynn Hoffman and Eric Johnson. Today's topic is marketing and how it tells a story to the public. We discuss the differences between marketing, branding, and prospecting. Marketing involves promotion and crafting a narrative, while branding is about your iden…
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"Who Do You Know?" Welcome to episode five of The Business of Real Estate podcast with Lynn Hoffman and Eric Johnson. Today's topic is all about databases—who should be in them and how to manage them effectively. Many agents misunderstand what a database is; it should include everyone you know, not just past clients. A database is a collection of r…
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Mastering Time Management Welcome to episode four of The Business of Real Estate podcast with Lynn Hoffman and Eric Johnson. Today, we're diving into time management—how to maximize your day. One phrase we use is, "Either you run the day or the day runs you." Many agents react to events instead of planning ahead. As your own CEO, prioritize plannin…
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Discussions on how real estate agents can build their business to a higher level. Designed for beginners to established agents, each episode includes discussions on a particular topic. Join Lynn Hoffman and Eric Johnson in episode two of "The Business of Real Estate" podcast as they delve into the necessity and impact of a solid business plan. This…
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Planning for Success in Real Estate To thrive in real estate, you need a solid plan. When transitioning from a traditional job, where you earn a paycheck every two weeks, to running your own business, it's essential to understand your finances. Know your numbers and costs inside and out. As your own CEO, budgeting and setting aside money is crucial…
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The Business of Real Estate – Premiere EPISODE #1 – AN OVERVIEW
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35:34EPISODE #1 Dive into the dynamic world of real estate with Lynn Hoffman and Eric Johnson in the first episode of "The Business of Real Estate" podcast. Both seasoned coaches, they offer a mix of expert insights and practical advice for both new and experienced professionals. In this episode, they discuss navigating market changes, using technology …
…
continue reading