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Luke Carlson Podcasts

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High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew ...
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The Whole Rabbit

Luke Madrid

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The weekly occult podcast diving into the deep end of mythology, high-strangeness and religion. A show for seekers upon the path and wanderers of the outer abyss. Where others stay surface level, we go deep into the rabbit holes of demonolatry, chaos magick, gnosticism Thelema, Aleister Crowley, fallen angels, the ars goetia, MKULTRA, the black cross of Saturn and of course Ancient Egypt.
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The more you know, the more you grow. Knowledge is power and comes with great responsibility. Meet someone and get to know them. Become a supporter of this podcast: https://www.spreaker.com/podcast/the-daily-plan-it-with-jimmy-olsen--4369462/support.
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In this episode of the Discover Strength Podcast, CEO Luke Carlson is joined by Dr. James Fisher, a globally recognized exercise scientist, to explore what happens in our bodies from the very first weeks of resistance training through years of disciplined effort. They break down the neurological adaptations that drive early strength gains, the morp…
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How can you build a successful HIT personal training business without your own HIT studio? Jeremy Amin has done it, and in this episode, we talk about how he’s growing his client list while training in a big box gym. We go into some very specific – and highly effective – tactics that he has used to get more clients, from simple things like talk tri…
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Send us comments, suggestions and ideas here! This week’s episode we dive into the wacky world of the live-streaming, colloidal silver selling cult, LoveHasWon whose central focus is the worship of an ex-McDonalds manager named Amy Carlson who they believe is God incarnate and preparing the world for our space brothers in the fifth dimension to rai…
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What do Steve Jobs and your next strength workout have in common? In this episode, Discover Strength CEO and exercise physiologist Luke Carlson tells the surprising story of how a freshman-year paper on high-intensity training (HIT) led to an unforgettable analogy: HIT is the Apple of strength training. Luke explores how HIT—rooted in evidence-base…
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So you’ve started getting good at getting strength training clients, but are you – or your trainers – doing things that drive business away without realizing it? Million-Dollar Trainer Pete Cerqua returns to talk about why your approach to client retention matters when it comes to building a successful fitness business and the things you can do rig…
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Send us comments, suggestions and ideas here! In this week’s episode we break out the military-grade thesaurus and embark down the long, winding road back to the shadowy origins from which some of our most common turns of phrase originate, illuminating their esoteric origins and what exactly they meant in the first place. On the free side of the sh…
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In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson interviews Dr. Brendon Gurd of Queen's University to unpack one of the biggest fitness buzzwords of the last five years: Zone 2 training. Dr. Gurd breaks down his recently published paper in Sports Medicine, titled “Much Ado About Zone 2”, and reveals what …
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What do you need to know to get the most out of your MedX machines and give your strength training clients the best possible results? In this previously members-only episode, we’re featuring award-winning trainer and MedX expert Bill Crawford, the founder of Basic Training in Scottsdale, Arizona. We go into detail on how to get the most in terms of…
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What separates a good strength training session from a great one? In this episode of the Discover Strength Podcast, CEO Luke Carlson is joined by three of the brand’s most experienced exercise physiologists—Rick Regnell, Kayla Ezuck, and Taylor Melvin—for a candid conversation rooted in over 100,000 training sessions. They break down the habits and…
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Send us comments, suggestions and ideas here! In this week’s episode we invite Tim over for coffee, whip out the Edgar Cayce Companion Guide and wax philosophic from the back of our moving truck as we explore the words, prophecies and metaphysics of America’s greatest and most well documented psychic. In this first half of the episode we explore th…
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What’s it like to leave a high-paying job in one of the greatest cities in the world so you can create a hyper-focused podcast serving High-Intensity Training business owners? That’s exactly what Lawrence Neal, founder of the High Intensity Business podcast (formerly called Corporate Warrior) did, and it wasn’t always smooth sailing. Dave Bess turn…
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In this pivotal episode, Discover Strength CEO Luke Carlson dives deep into the core purpose and bold 10-year vision that will shape the future of the company—and potentially, the entire fitness industry. Luke unpacks the driving force behind Discover Strength’s mission: to lead a movement in evidence-based exercise, and outlines the newly defined …
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What does it take to go from 1 studio to 1 million in revenue? Strength Evolution founder Patrick Ziebell joins us to talk about how he finally unlocked the path to success after being slow to grow. We talk about how important having the right focus is, using MedX Medical machines, working as a trainer versus working on the business, how he looks a…
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What’s it like doing over a hundred client sessions a week, helping people get fit and fixing injuries caused by things like CrossFit? Salus Strength Founder Kyra Seiler talks about how she fixed her many injuries using high-intensity training and how she’s helping many people do the same while getting in the best shape of their life. We go into ho…
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Discover Strength CEO and exercise physiologist Luke Carlson takes you behind the scenes of Project Discover—our ongoing effort to advance the science of strength training and lead the movement in evidence-based exercise. In this episode, Luke shares: The history of Discover Strength’s published research and collaborations with Dr. James Fisher and…
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How quickly can you become a highly profitable personal trainer and HIT studio owner? TJ Milam is the founder of Premier Strength in Nashville, Tennessee, and he talks about his journey from starting out in Hollywood to starting his own High-Intensity Training Studio and getting 40 sessions right after opening. We go into the powerful customer serv…
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Send us comments, suggestions and ideas here! In this week’s discussion we gather for tea around the fire and share the prophecies, advice and metaphysics straight from the sleeping prophet himself, Edgar Cayce. Having covered his life’s story in quite some depth, we set aside all the formalities and jump right into the most revealing sections of E…
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"Episode 93 of The Daily Plan-it" features host Jimmy Olsen and Lyle, the general manager of Game Day, an entertainment venue. The discussion primarily centers on Game Day's offerings, including its arcade, bowling, restaurant, and unique sensory play times for individuals with sensitivities. A significant portion of the conversation addresses the …
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In this powerful solo episode, Luke Carlson—CEO of Discover Strength shares 20 hard-earned lessons from completing 30 marathons over the past two decades. Blending cutting-edge exercise science with personal experimentation, Luke explores the real factors that drive performance: running economy, durability, strength training, progressive overload, …
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How does a world-class personal trainer give exercise instruction to clients? In this previously members-only Masterclass, Discover Strength CEO Luke Carlson dives deep into how to give the best exercise instruction for your HIT clients in painstaking detail - there’s no wiggle room to let mediocrity slip into this one! We talk about what you need …
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Send us comments, suggestions and ideas here! This week’s episode began as an investigation into a silly meme and quickly evolved into a crash course into the crossroads where the civil rights movement, Black Liberation Ideology and turn of the century occultism converged to produce the Nation of Islam whos mythic theology details a 6,000 year old …
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What separates the average strength trainer and HIT business owner from the great ones, and what key lessons can you learn from the best in the business? Scott Savor is the CEO and Leadership Consultant at Uncommon Competitor, and on this episode, we talk about what every HIT professional needs to develop to become more successful sooner. We talk a…
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Send us comments, suggestions and ideas here! In this week’s episode we disembark on the fifth and final part of our series where we detail 101 ways to become a Paranormal Investigator. If you’ve made it this far you have past your first test to become an official Beryl Bunny and Paranormal Investigation Squad Member, congratulations! In this week’…
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This interview from the Daily Plan-it features Jimmy Olsen and guest Matt McIver, who discusses Matt's journey from New York City to Des Moines to establish the Des Moines Social Club, a pivotal arts and culture incubator that fostered creative expression and community growth for a decade. The conversation explores the challenges and triumphs of bu…
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If you’re a studio owner or a personal trainer looking for the best strength training business model for yourself, what should you choose? Discover Strength CEO Luke Carlson explains your options, the pros and cons of each, and the key factors you need to think about when deciding which model you should use for your fitness business. If you’ve been…
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As Jesus approaches the cross, He challenges His followers to acknowledge Him boldly, trust the Holy Spirit in times of opposition, and live the way of the Kingdom—even when it’s costly. We also touch on what it means to deny Jesus, what 'blasphemy against the Holy Spirit' means, and the overarching refrain in the midst of all of this - Jesus sayin…
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Send us comments, suggestions and ideas here! In this week’s episode we get into the juicy part of our Ghost Hunting 101 series which focuses on ponderous art of scrying, some basic psychic self defense with a little bit of advanced theory, an invocation to Saint Michael and how to deal with haunted or otherwise cursed objects. In the extended epis…
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Fitness content is everywhere—but how do you separate science from sound bites? In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson shares four expert-backed filters for determining whether fitness information is credible. Learn why flashy confidence is a red flag, why you shouldn’t blindly follow the fittes…
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This edition of the Daily Plan-it features an interview with Nathan Deutmeyer, a professional in the senior living industry, discussing his career trajectory from sales to his current role focusing on co-op living for active adults. The conversation highlights the importance of planning for retirement, including financial preparedness and consideri…
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Ever wonder what it takes to not just build a successful strength training business but do it so well that you get the chance to turn it into a franchise? MaxStrength Fitness founder Jeff Tomaszewski returns to talk about the biggest lessons he’s learned about running a highly successful fitness business. We went into the importance of focus and si…
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Send us comments, suggestions and ideas here! In this week’s episode we continue onto part 3 of our series on Ghost Hunting (with our ghost-writer mister Tim Hacker) on the subject of anomalous paranormal activity that is hard to categorize (focusing on bigfoot), how to analyze evidence and taking the first steps to honing our own psychic ability. …
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For years, we've been told that losing weight is the key to better health. But what if everything you thought you knew about fitness and fatness is wrong? In this episode, Discover Strength CEO and exercise physiologist Luke Carlson unpacks the science behind the Fit and Fat Paradox — revealing why being aerobically fit and strong matters far more …
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Is pure SuperSlow the key to building an ultra-successful strength training business? Dagoberto “Bert” Vila returns to the podcast to talk about how he has used the SuperSlow protocol as a purist and a solo strength trainer and what lessons other HIT trainers and studio owners can learn from his experience. We go over his impressive numbers, workin…
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In this episode of the Discover Strength Podcast, CEO and exercise physiologist Luke Carlson breaks down three powerful "here and now" techniques to immediately improve the quality of your next strength training workout. From eliminating momentum at the start of each rep, to applying maximum effort with proper intent, and maintaining perfect form r…
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Send us comments, suggestions and ideas here! In this week’s show we have Tim Hacker back for PART 2 of our series on 101 Ways to Become a Ghost Hunter! In this part we discuss what types of ghosts you might encounter with some tips from esoteric Buddhist philosophy and conventional European history to reach a deeper understanding of the phenomena …
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The Daily Plan-it podcast, hosted by Jimmy Olsen, featuring guest Ernest Phillips. The conversation begins with Ernest Phillips' background, including his childhood, educational struggles with undiagnosed ADHD, and his path to becoming a coach specializing in relationship wealth, which he explains through his experiences and challenges with the tra…
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What would a strength studio from the future look like and how would it work? Spoiler alert: the future is happening right now, and there’s a lot we can learn from it! Lucas Leal joins us to talk about how his strength training studio is using technology to train clients better and make operating a HIT business smoother, more efficient, and easier …
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