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Lisa Mason Ziegler Podcasts

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Seed Talk with Lisa & Layne

Lisa Mason Ziegler & Layne Angelo

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Join Lisa Mason Ziegler and Layne Angelo as they discuss all things related to gardening, flower farming, and growing from seed. Lisa brings over two decades of flower farming experience to the conversation, while Layne offers the perspective of an avid home gardener, seed starter, and engineer. Together, the duo provides an informative and entertaining look into the world of flowers as well as vegetables, bulbs, woodies, and more. From seed starting to harvesting and everything in between, ...
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The Flower Podcast

Scott Shepherd, Host and Flower Educator

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The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at https://www.theflowerpodcast ...
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Discover how a simple idea—planting a native border—became a powerful living shield around Lisa’s flower farm. In this episode, you’ll learn why native plants matter more than you think, how a “halo” habitat can protect your land, and the practical steps to create your own wildlife corridor, no matter the size of your space. Mentions: Book: Bringin…
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Dreaming of blooms beyond your field season? Join Sunny Meadows Flower Farm as they share hard-earned lessons from two decades of growing in hoop houses and greenhouses. Learn how season extension opens up year-round sales, supports your team, and transforms your flower business—whether you're just adding your first tunnel or leveling up your entir…
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Scott Shepherd sits down with floral designer and grower Lindsey Mizock of Pompelmo Floral to talk about creativity, freelancing, and what it means to intentionally keep your business small. Lindsey shares insights from her years working on small farms along the California coast, her fine-art background, and her approach to design rooted in observa…
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In this episode, Lisa shares her favorite secret weapon for building rich, living soil — leaves! Learn how Grandpa Ziegler inspired a lifelong practice that feeds the soil, saves water, reduces weeds, and supports a thriving ecosystem. Lisa explains when and how to collect leaves, what kinds to avoid, and simple ways to turn them into “leaf mold go…
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To celebrate the autumn season, Lisa and Layne wind up their “Fall Flower Spotlight” series with a deep dive into eucalyptus, one of their favorite foliage plants for fall. Listen to the podcast and learn why eucalyptus deserve a spot in your fall cut-flower garden! The video version of Lisa and Layne's conversation will be posted to The Gardener’s…
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Flower farming is full of beauty, but turning that beauty into a profitable business takes strategy. In this episode, Lennie Larkin breaks down the real numbers behind a thriving flower farm, from understanding profit margins and valuing your time to pricing, marketing, and knowing when to pivot. You’ll learn practical, down-to-earth tips for makin…
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This week, Scott explores the intersection of science and artistry in the world of flower breeding. Dr. Keith Hammett, New Zealand's leading ornamental plant breeder, shares his passion for developing Dahlias, Sweet Peas, and Clivias that blend genetics, color, and creativity. Together, they discuss the delicate balance between science and art, the…
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To celebrate the autumn season, Lisa and Layne continue their “Fall Flower Spotlight” series with a deep dive into rooster peppers (Capsicum annuum), one of their favorite plants for fall interest. Listen to the podcast and learn why rooster peppers deserve a spot in your fall cut-flower garden! The video version of Lisa and Layne's conversation wi…
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Starting a flower business comes with its fair share of jitters — and most new growers face the same three big fears: Are my flowers good enough? Will I have enough to sell? How much should I charge? In this episode, Lisa shares her own early experiences as a new grower and the simple habits that transformed anxiety into steady progress. Whether yo…
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To celebrate the autumn season, Lisa and Layne continue their “Fall Flower Spotlight” series with a deep dive into celosia plumes (Celosia argentea), one of their favorite flowers to plant for fall blooms. Listen to the podcast and learn why celosia plumes deserve a spot in your fall cut-flower garden! The video version of Lisa and Layne's conversa…
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The hardest part of starting a flower farm isn’t growing, it’s getting past the fear that keeps you from beginning. In this episode, Lisa shares why fear shows up at the start and how to take simple, practical steps to finally move forward with confidence. Mentions Register in Oct '25 for Lisa's Live Masterclass, "Where to Sell Cut Flowers: Finding…
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Starting Fresh with Galena Berkompas Building a new flower farm from the ground up! In this episode, returning guest Galena Berkompas of Micro Flower Farm shares what it's like to start over on a new piece of land in Vancouver, Washington. She talks about prioritizing perennials, choosing cover crops, and balancing short-term crops with long-term i…
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To celebrate the autumn season, Lisa and Layne continue their “Fall Flower Spotlight” series with a deep dive into marigolds (Tagetes erecta), one of their favorite flowers to plant for fall blooms. Listen to the podcast and learn why marigolds deserve a spot in your fall cut-flower garden! The video version of Lisa and Layne's conversation will be…
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Fear has a sneaky way of keeping flower farmers and small-business dreamers stuck in place. In this episode, Lisa shares a simple plan for breaking through fear, building momentum, and finally moving toward the business you want. Mentions Field & Garden #363: The Silent Partner: Fear Lisa's Book, Cool Flowers ⁠⁠⁠⁠Shop the TGW Online Store for all y…
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To celebrate the autumn season, Lisa and Layne kick off the first episode of their “Fall Flower Spotlight” series with a deep dive into cosmos (Cosmos bipinnatus), one of their favorite flowers to plant for fall blooms. Listen to the podcast and learn why cosmos deserve a spot in your fall cut-flower garden! The video version of Lisa and Layne's co…
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What Is Your Most Important Tool? Madeline Hooper has such a great story. After years in public relations, competing as a ballroom dancer, and teacher she turned her focus to gardening and helping others. Together with her husband, she's spent over three decades creating and caring for their Rockland Farm in New York. She's also the co-creator of t…
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Wondering if you should pinch your fall-planted cool flowers before or after they overwinter? Confused about how low down to make the cut? Today, Lisa and Layne discuss the ins and outs of pinching fall-planted branching cool flowers (aka cool-season hardy annuals). They cover what pinching is, why it is done, and when and where to make the cut bef…
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Running a flower business comes with big questions: Where should I sell? How do I make the most of my time? In this episode, Lisa Mason Ziegler and Lennie Larkin join me for a candid chat with farmer Torrie Anderson. From farmers markets to flower passes, we share honest advice and real-world strategies that can help you find clarity in your own bu…
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I’ve been growing snapdragons for over two decades and thought I had a handle on it—but NOT after this discussion with Dave Dowling! In this episode, we are talking about extending the harvest season, how to do that but variety selection, harvesting, conditioning, and more! This is but a small sampling of what it is like to learn from Dave. I am so…
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My guest today is Jenny Marks from Clifton Springs New York, a grower and educator who has built her business from the ground up. Jenny runs Trademarks Flower Farm, a productive one-acre farm celebrated for its gorgeous early spring blooms and smart, efficient growing practices. Alongside her own farm work, she created Trademark Farmer, where she t…
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In this episode of Field and Garden, Lisa Mason Ziegler shares the skill that transformed her flower farm, her business, and her life: choosing her mood. From small habits like saying a cheerful phrase out loud to keeping a gratitude list and taking a daily walk, Lisa explains how these simple practices can help you stay calm, positive, and resilie…
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Today, we're sharing a recent interview that Layne and Lisa did with Scott Shepherd on The Flower Podcast. They covered lots of great topics and common questions about Cool Flowers, perennials, biennials, and more! So listen in, and enjoy! Re-aired with permission from The Flower Podcast. Mentions The Flower Podcast, with host Scott Shepherd Seed T…
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In this episode of The Flower Podcast, Scott is joined by Tina Barkley, co-founder of Fleurs de Villes. With more than 25 years in creative industries, Tina has built a career around bringing beauty, entrepreneurship, and storytelling together. She shares how floral artistry can go beyond decoration — becoming a way to tell stories, engage communit…
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The BIG Calendar-Journal: The Brain of My Flower Farm Ever feel overwhelmed by seed starting and succession planting? In this episode, Lisa Mason Ziegler shares the origin story of the BIG Calendar-Journal—the wall calendar that turned her flower farm around. Discover how a giant calendar became her farm’s brain, why it works better than a garden j…
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What makes The Flower Farmer Club such a special place for flower farmers and gardeners? In this episode, Lisa Mason Ziegler pulls back the curtain on the hidden benefits of her popular online membership community. She shares the vision behind the Club, why she considers it an honor to mentor others, and how this community helps growers overcome th…
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On this episode of The Flower Podcast, I'm joined by Layne Angelo, Seed Director at The Gardener's Workshop and co-host of Seed Talk with Lisa & Layne, alongside Lisa Mason Ziegler — gardener, flower farmer, educator, author, and founder of The Gardener's Workshop. Lisa has been a guest before, and it was wonderful to welcome her back and to also c…
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Thinking about starting a flower farm? 🌻 In this episode, Lisa Mason Ziegler shares honest insights from her own journey—what it really takes, what to expect in the early days, and how to know if flower farming is the right path for you. If you’ve ever dreamed of turning a love for flowers into a business, this is a must-listen! Mentions ⁠⁠⁠Book: T…
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This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: ⁠⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠⁠. Dave is always happy to share his knowledg…
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In this episode of The Flower Podcast, host Scott Shepherd sits down with Franceska McCaughan, The Hotel Florist, to explore how florists can grow their businesses with weekly floral accounts. Franceska shares her journey from experimenting with flower bars to building a thriving business serving hotels, restaurants, and professional spaces. She ex…
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In this special episode of Field & Garden, we're thrilled to share an interview that originally aired on The Dirt on Flowers podcast. Lisa Mason Ziegler dives into the world of cool-season hardy annuals — what she calls “cool flowers” — and why fall planting can be a game-changer for flower farmers and gardeners alike. Whether you're new to the con…
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Confused about the right time to harvest your flowers? Experiencing issues after cutting and wondering what went wrong? Today, Lisa and Layne discuss the importance of knowing the proper harvest stage for cut flowers and the potential problems you might encounter by harvesting too early or too late. Listen to the podcast and discover which issues y…
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These are the top 5 mistakes I see folks making related to Cool Flowers, don't be one of them! 1. Not knowing your first & last frost dates, along with your lowest expected winter temperature 2. Not preparing your garden beds ahead of time 3. Not knowing how each seed prefers to be started (indoors or outside, direct sow vs transplants) 4. Not prov…
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If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting time sweet spot, you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker! As a Southerner, I spent years at the far…
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Stepping away and looking at the big picture, it is easy to see why and how we have been skipping over spring crops. Some of us go to extremes to get warm plants blooming sooner than they should be and others are still planting this family way too late to reap the rewards that well-established plants give. Warm-season plants are familiar, which mak…
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This week, Scott sits down with Kori Hargreaves, the heart and hands behind Dawn Creek Farm, for a conversation rooted in seeds, selection, and the creative process of flower breeding. Kori shares insights from her decade-long journey developing new open-pollinated varieties—including her collaboration with Floret. They explore the practical side o…
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I stumbled into growing annuals. I initially began planting perennials, but I quickly saw the error of my ways - I was going to run out of space, QUICK! As my business was gaining more demand than flowers I had-- I became a little crazy figuring out how to make the most of my total property of 1.17 acres that also had my home and outbuildings. I al…
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💐 Struggling with flower pricing or choosing the right crops? Get real-world advice from a seasoned flower farmer and coach on how to price confidently, pick profitable perennials, and deal with pesky pests like thrips. Whether you're just starting or growing your flower biz, these tips will help you build a thriving, sustainable farm. 🌿 Learn how …
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In this episode of The Flower Podcast, Scott Shepherd talks with Carole Patilla of Tuckshop Flowers and co-founder of The Farewell Flowers Directory. They explore the growing movement toward sustainable and foam-free funeral flowers. Carole shares practical tips for florists ready to shift away from floral foam, embrace compostable design, and reth…
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Discover the Top 3 Perennials that truly earn their keep on a cut flower farm! Join Lisa Mason Ziegler and Dave Dowling as they share expert advice on growing peonies, Baptisia, and sedum -perennials that offer high yield, low maintenance, and long-term profitability. Perfect for beginner and seasoned flower farmers alike. Mentions⁠ Dave's Course: …
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Ready to take your flower farming to the next level? Join Lisa Mason Ziegler as she shares how to transition from growing annuals to incorporating perennials, bulbs, and woodies into your operation. Learn how succession planting, smart crop choices, and careful planning can create a more sustainable and profitable business. Lisa offers real-life le…
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In this episode of The Flower Podcast, Elizabeth Hodges, owner of Philo Floral in Greenville SC., opens up about the powerful mindset shift that helped her build a business rooted in authenticity. We explore how understanding generational values—from Gen Z's focus on connection and transparency to older generations' appreciation for experience—can …
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💐 Want to make more money (and avoid wasting it) in your flower farm? In this episode, Lisa Mason Ziegler shares her hard-earned tips for choosing the best crops to grow for profit. From low-cost annuals to succession planting and market-smart decisions, get practical advice to help you grow a thriving flower business. Whether you're just starting …
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How Flower Farmers Can Survive (and Thrive) During Hard Times 🌻 In this heartfelt episode, Lisa Mason Ziegler shares real-world lessons from 30+ years of flower farming—through 9/11, the 2008 crash, COVID, and today’s economic uncertainty. Learn how to adapt, pivot, and stay rooted when crisis strikes. 🌱 Whether you're a new grower or a seasoned fa…
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In this episode, we welcome back Adrianne Gammie, a dedicated flower farmer known for her intentional approach to business, sustainability, and community impact. Adrianne shares valuable insights from her evolving farm, covering everything from pollinator habitat and land stewardship to profitability and professional relationships. Her candid advic…
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Welcome to another episode of our popular weekly live Q&A session on Instagram, Ask a Florist, featuring guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. …
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Thinking of starting a garden? 🌿🌸 Learn the crucial difference between a garden and a landscape and why your approach matters! With the right mindset and simple steps, your garden can flourish and bring you joy. Dive in for my practical tips that make gardening rewarding and fun! Mentions Field & Garden #342: The Simplicity of a Cutting Garden Book…
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Flowers are at the heart of so many meaningful moments—especially since Mother's Day week just happened. This episode honors the hardworking farmers, florists, designers, and behind-the-scenes teams who make it all possible. Returning guest Diane Szukovathy of Jello Mold Farm joins Scott for a rich conversation about long-term farm planning, infras…
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Today, we’re diving deep into the wonderful world of cutting gardens. Whether you’re a seasoned gardener or just starting out, this guide will help you create a cutting garden that brings joy and beauty to your life. Here, Lisa covers what you need to know to make your cutting garden thrive. Mentions Online Courses: The Easy Cut Flower Garden, Cool…
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Today, Lisa dives into the experiences and insights of Diane Szukovathy of Jello Mold Farm. A passionate flower farmer and co-founder of the Seattle Wholesale Growers Market, through her journey, we explore the importance of standards in the floral industry, the power of collaboration amongst flower farmers, and the creation of a valuable new resou…
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