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Lisa Mason Ziegler Podcasts

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Seed Talk with Lisa & Layne

Lisa Mason Ziegler & Layne Angelo

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Join Lisa Mason Ziegler and Layne Angelo as they discuss all things related to gardening, flower farming, and growing from seed. Lisa brings over two decades of flower farming experience to the conversation, while Layne offers the perspective of an avid home gardener, seed starter, and engineer. Together, the duo provides an informative and entertaining look into the world of flowers as well as vegetables, bulbs, woodies, and more. From seed starting to harvesting and everything in between, ...
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The Flower Podcast

Scott Shepherd, Host and Flower Educator

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The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at https://www.theflowerpodcast ...
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I’ve been growing snapdragons for over two decades and thought I had a handle on it—but NOT after this discussion with Dave Dowling! In this episode, we are talking about extending the harvest season, how to do that but variety selection, harvesting, conditioning, and more! This is but a small sampling of what it is like to learn from Dave. I am so…
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My guest today is Jenny Marks from Clifton Springs New York, a grower and educator who has built her business from the ground up. Jenny runs Trademarks Flower Farm, a productive one-acre farm celebrated for its gorgeous early spring blooms and smart, efficient growing practices. Alongside her own farm work, she created Trademark Farmer, where she t…
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In this episode of Field and Garden, Lisa Mason Ziegler shares the skill that transformed her flower farm, her business, and her life: choosing her mood. From small habits like saying a cheerful phrase out loud to keeping a gratitude list and taking a daily walk, Lisa explains how these simple practices can help you stay calm, positive, and resilie…
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Today, we're sharing a recent interview that Layne and Lisa did with Scott Shepherd on The Flower Podcast. They covered lots of great topics and common questions about Cool Flowers, perennials, biennials, and more! So listen in, and enjoy! Re-aired with permission from The Flower Podcast. Mentions The Flower Podcast, with host Scott Shepherd Seed T…
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In this episode of The Flower Podcast, Scott is joined by Tina Barkley, co-founder of Fleurs de Villes. With more than 25 years in creative industries, Tina has built a career around bringing beauty, entrepreneurship, and storytelling together. She shares how floral artistry can go beyond decoration — becoming a way to tell stories, engage communit…
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The BIG Calendar-Journal: The Brain of My Flower Farm Ever feel overwhelmed by seed starting and succession planting? In this episode, Lisa Mason Ziegler shares the origin story of the BIG Calendar-Journal—the wall calendar that turned her flower farm around. Discover how a giant calendar became her farm’s brain, why it works better than a garden j…
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What makes The Flower Farmer Club such a special place for flower farmers and gardeners? In this episode, Lisa Mason Ziegler pulls back the curtain on the hidden benefits of her popular online membership community. She shares the vision behind the Club, why she considers it an honor to mentor others, and how this community helps growers overcome th…
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On this episode of The Flower Podcast, I’m joined by Layne Angelo, Seed Director at The Gardener’s Workshop and co-host of Seed Talk with Lisa & Layne, alongside Lisa Mason Ziegler — gardener, flower farmer, educator, author, and founder of The Gardener’s Workshop. Lisa has been a guest before, and it was wonderful to welcome her back and to also c…
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Thinking about starting a flower farm? 🌻 In this episode, Lisa Mason Ziegler shares honest insights from her own journey—what it really takes, what to expect in the early days, and how to know if flower farming is the right path for you. If you’ve ever dreamed of turning a love for flowers into a business, this is a must-listen! Mentions ⁠⁠⁠Book: T…
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This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: ⁠⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠⁠. Dave is always happy to share his knowledg…
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In this episode of The Flower Podcast, host Scott Shepherd sits down with Franceska McCaughan, The Hotel Florist, to explore how florists can grow their businesses with weekly floral accounts. Franceska shares her journey from experimenting with flower bars to building a thriving business serving hotels, restaurants, and professional spaces. She ex…
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In this special episode of Field & Garden, we're thrilled to share an interview that originally aired on The Dirt on Flowers podcast. Lisa Mason Ziegler dives into the world of cool-season hardy annuals — what she calls “cool flowers” — and why fall planting can be a game-changer for flower farmers and gardeners alike. Whether you're new to the con…
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Confused about the right time to harvest your flowers? Experiencing issues after cutting and wondering what went wrong? Today, Lisa and Layne discuss the importance of knowing the proper harvest stage for cut flowers and the potential problems you might encounter by harvesting too early or too late. Listen to the podcast and discover which issues y…
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These are the top 5 mistakes I see folks making related to Cool Flowers, don't be one of them! 1. Not knowing your first & last frost dates, along with your lowest expected winter temperature 2. Not preparing your garden beds ahead of time 3. Not knowing how each seed prefers to be started (indoors or outside, direct sow vs transplants) 4. Not prov…
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If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting time sweet spot, you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker! As a Southerner, I spent years at the far…
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Stepping away and looking at the big picture, it is easy to see why and how we have been skipping over spring crops. Some of us go to extremes to get warm plants blooming sooner than they should be and others are still planting this family way too late to reap the rewards that well-established plants give. Warm-season plants are familiar, which mak…
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This week, Scott sits down with Kori Hargreaves, the heart and hands behind Dawn Creek Farm, for a conversation rooted in seeds, selection, and the creative process of flower breeding. Kori shares insights from her decade-long journey developing new open-pollinated varieties—including her collaboration with Floret. They explore the practical side o…
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I stumbled into growing annuals. I initially began planting perennials, but I quickly saw the error of my ways - I was going to run out of space, QUICK! As my business was gaining more demand than flowers I had-- I became a little crazy figuring out how to make the most of my total property of 1.17 acres that also had my home and outbuildings. I al…
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💐 Struggling with flower pricing or choosing the right crops? Get real-world advice from a seasoned flower farmer and coach on how to price confidently, pick profitable perennials, and deal with pesky pests like thrips. Whether you're just starting or growing your flower biz, these tips will help you build a thriving, sustainable farm. 🌿 Learn how …
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In this episode of The Flower Podcast, Scott Shepherd talks with Carole Patilla of Tuckshop Flowers and co-founder of The Farewell Flowers Directory. They explore the growing movement toward sustainable and foam-free funeral flowers. Carole shares practical tips for florists ready to shift away from floral foam, embrace compostable design, and reth…
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Discover the Top 3 Perennials that truly earn their keep on a cut flower farm! Join Lisa Mason Ziegler and Dave Dowling as they share expert advice on growing peonies, Baptisia, and sedum -perennials that offer high yield, low maintenance, and long-term profitability. Perfect for beginner and seasoned flower farmers alike. Mentions⁠ Dave's Course: …
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Ready to take your flower farming to the next level? Join Lisa Mason Ziegler as she shares how to transition from growing annuals to incorporating perennials, bulbs, and woodies into your operation. Learn how succession planting, smart crop choices, and careful planning can create a more sustainable and profitable business. Lisa offers real-life le…
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In this episode of The Flower Podcast, Elizabeth Hodges, owner of Philo Floral in Greenville SC., opens up about the powerful mindset shift that helped her build a business rooted in authenticity. We explore how understanding generational values—from Gen Z’s focus on connection and transparency to older generations’ appreciation for experience—can …
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💐 Want to make more money (and avoid wasting it) in your flower farm? In this episode, Lisa Mason Ziegler shares her hard-earned tips for choosing the best crops to grow for profit. From low-cost annuals to succession planting and market-smart decisions, get practical advice to help you grow a thriving flower business. Whether you're just starting …
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How Flower Farmers Can Survive (and Thrive) During Hard Times 🌻 In this heartfelt episode, Lisa Mason Ziegler shares real-world lessons from 30+ years of flower farming—through 9/11, the 2008 crash, COVID, and today’s economic uncertainty. Learn how to adapt, pivot, and stay rooted when crisis strikes. 🌱 Whether you're a new grower or a seasoned fa…
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In this episode, we welcome back Adrianne Gammie, a dedicated flower farmer known for her intentional approach to business, sustainability, and community impact. Adrianne shares valuable insights from her evolving farm, covering everything from pollinator habitat and land stewardship to profitability and professional relationships. Her candid advic…
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Welcome to another episode of our popular weekly live Q&A session on Instagram, Ask a Florist, featuring guest host Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is also one of our course instructors here at The Gardener’s Workshop. …
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Thinking of starting a garden? 🌿🌸 Learn the crucial difference between a garden and a landscape and why your approach matters! With the right mindset and simple steps, your garden can flourish and bring you joy. Dive in for my practical tips that make gardening rewarding and fun! Mentions Field & Garden #342: The Simplicity of a Cutting Garden Book…
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Flowers are at the heart of so many meaningful moments—especially since Mother’s Day week just happened. This episode honors the hardworking farmers, florists, designers, and behind-the-scenes teams who make it all possible. Returning guest Diane Szukovathy of Jello Mold Farm joins Scott for a rich conversation about long-term farm planning, infras…
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Today, we’re diving deep into the wonderful world of cutting gardens. Whether you’re a seasoned gardener or just starting out, this guide will help you create a cutting garden that brings joy and beauty to your life. Here, Lisa covers what you need to know to make your cutting garden thrive. Mentions Online Courses: The Easy Cut Flower Garden, Cool…
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Today, Lisa dives into the experiences and insights of Diane Szukovathy of Jello Mold Farm. A passionate flower farmer and co-founder of the Seattle Wholesale Growers Market, through her journey, we explore the importance of standards in the floral industry, the power of collaboration amongst flower farmers, and the creation of a valuable new resou…
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Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. This one featured guest host Lennie Larkin, author of Flower Farming for Profit and owner of B-Side Farm in Oregon. She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A, Lennie fielded questions abou…
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We’re chatting with Nicole Pitt, the passionate owner of Flower Hill Farm, and a popular YouTube creator, as she shares her journey in the world of flower farming. Nicole’s story is all about planting roots, both literally and figuratively, as she returned to her childhood home in 2018 and transformed it into a thriving farm full of flowers. Some o…
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Let’s dive into why overplanting can be a problem. You might think, “Oh, I’ll just plant a little more!” But when you do this, you can overcrowd your garden. This makes it harder to care for your plants, leading to chaos. Mentions Open Farm Event: June 28, 2025 ⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠ ⁠⁠⁠⁠Shop the TGW Online Store for all y…
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Join Lisa Mason Ziegler and Ellen Frost as they discuss the limitations of floral recipes and the beauty of creating unique designs with local flowers. Discover how flexibility, communication, and community relationships can empower you to confidently make unique floral arrangements without using recipes. Mentions Ellen’s newsletter signup⁠ ⁠Ellen’…
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This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with leading designers. She emphasizes the need for exploring new trends and refining techniques to perfect one’s craft. A key theme in …
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Let’s talk money—the kind that keeps your flower farm alive or quietly drains it dry. In this episode, Lisa digs into the tough truth about spending on the farm: what’s worth it, what’s not, and how to make choices that lead to long-term success instead of slow collapse. If you're ready to face your farm finances head-on, this one's for you. Mentio…
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This episode features a takeover of our popular “Ask a Flower Farmer” live Q&A session on Instagram. Daniel Schavey of Petal Pickers Flower Co. in Greenville, SC hosted this one. Daniel is a 9th-year flower farmer growing in zone 8a and an alumnus of most of The Gardener’s Workshop’s online courses. Here, Daniel offers an update on his growing seas…
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This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates beautiful, seasonal arrangements for weddings and events, leads classes and workshops on the farm, and offers fresh bouquets at her…
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Today’s episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. However, this one we called Ask a Florist featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers. She is al…
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Should you sell your flowers to florists? What attributes make a farmer a good match for selling to a florist? Here, Lisa chats with Ellen about her experiences working with 40+ flower farmers in her region. Learn what she thinks it takes to be successful in this popular selling channel and how you can accomplish it. Mentions Ellen’s newsletter sig…
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Numbers are our friends! Digging deep into the data generated through the growing and selling of our flowers is an important part of creating a more sustainable business. This week, we’re chatting with Adrianne Gammie, owner of Marilla Field and Flora, along with Amelia Ihlo, founder of Rooted Farmers. We’ll take the time to meet Adrianne and discu…
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I’m thrilled to share an inspiring story with you today. I want to introduce you to Tricia from The Simple Sunflower, an organization that’s making a big difference in our community by repurposing flowers for those in need. In my chat with Tricia, you'll learn what they do, how they do it, and ways to apply this in your own community as well. Toget…
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Wondering if poppies make good cut flowers? Curious about the proper harvest stage and how to condition both flowers and pods? Today, Lisa and Layne discuss the ins and outs of harvesting Iceland Poppies (Papaver nudicaule) and Giant Poppy Pods (Papaver somniferum) for use as cut flowers. They cover the proper harvest stage, conditioning tips, and …
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Are you planting for success or setting yourself up for failure? Today, I’m excited to talk about something that many flower farmers, especially those just starting, often overlook. Are you a part-time flower farmer planting for a full-time flower farmer? This question is crucial to your success in the flower farming business. The bottom line is, d…
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Today’s guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client’s vision to life. Her focus is delivering the “Wow Factor” through bespoke floral experiences that exceed expectations. In this episode we had a great time …
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Looking forward to bouquets filled with snapdragons this spring? Wondering which varieties to grow, how tightly to space the plants, and whether or not to pinch? In this excerpt from episode 36, Layne is joined by Gretel Adams of Sunny Meadows Flower Farm in Columbus, Ohio to discuss one of her farm's top five Mother's Day flowers - snapdragons. La…
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This episode features a takeover of our popular weekly live Q&A session on Instagram, called Ask a Flower Farmer. It was guest-hosted by Dave Dowling of Ball/ColorLink, a former flower farmer and the instructor for our online course: ⁠⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠⁠⁠. Dave is always happy to share his knowledg…
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Wondering what's happening at the flower farm this month? Curious about which tasks should be on your radar? Today, Lisa and Layne discuss what's going on at the farm in February, offer a tip of the month, and cover recent questions from listeners. Listen to the podcast and learn about the goings-on at a southeastern Virginia (USDA zone 8a) flower …
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Flower farming isn't just about the blooms, it's about the journey! Join Lisa Mason Ziegler as she shares her insights on facing challenges and making smart choices in the world of flower farming. Your good life awaits! Mentions Lisa's Course, Flower Farming School Online Lisa's Course, The Easy Cut Flower Garden ⁠⁠⁠⁠Shop the TGW Online Store for a…
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