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Lisa Hyde Podcasts

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Hey girl, I see YOU! You’ve always been a go-getter but something is stopping you from reaching that next step. I know, I’ve been there. Please, call me Lisa... that’s what my friends do! I’ve also been called a serial entrepreneur, skincare guru, wellness biohacker... and the woman behind the crown. With more than 30 years of experience, my superpower is developing talent through business branding and lifestyle coaching. But really, I’m just an LA native, fur mom to the BEST rescue dog, fif ...
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Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.
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Lit Society: Books and Drama

Kari Herrera and Alexis Honoria

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LIT Society is the hilarious weekly book podcast that’s making a global community of listeners fall in love again with reading. Thursdays, join life-long friends Kari and Alexis as they use books to explore pop culture and personal peculiarities. From Tolstoy to Toni Morrison, this is the virtual book club for you!
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Send us a text Aries Flight 8250 crashes just short of the runway in San Andrés during a stormy night. I met Carolina as we were both volunteering for the FIFA Club World Cup and as I do, I attempted to speak Spanish and I replied to something with "Si". And she froze and said, "that one word could save your life". From there she told me how she th…
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Host: Jeremy Rivera - Unscripted SEO Podcast Guest: Al Kushner - Author of "The LinkedIn Advantage" Website: linkedvantage.com Episode Overview LinkedIn expert Al Kushner shares 20+ years of experience on how to leverage LinkedIn for business growth, combining traditional networking strategies with modern AI tools. From profile optimization to vide…
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In this conversation, Lisa Raehsler discusses the evolving landscape of PPC advertising, particularly in light of recent AI advancements. She emphasizes the importance of understanding user intent, the role of keywords and copy in targeting, and the foundational principles that underpin successful PPC campaigns. The discussion also touches on the i…
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Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR. Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO. Key Topics Discussed The Calculator SEO Strategy Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog c…
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SEO Agency Evolution: From Content Mills to Business Consultants Guest: Flynn Zaiger, Founder & CEO of Online Optimism Host: Jeremy Rivera, Unscripted Podcast Read the full detailed recap blogpost of the interview Key Takeaways Bottom Line Up Front: Modern SEO agencies must evolve beyond traditional tactics to become true business consultants who u…
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The chilling true story of a brutal family murder in a small Kansas town—and the two drifters who committed it. With haunting detail and literary precision, Truman Capote delves into the minds of the killers, the grief of the community, and the fragile boundary between good and evil. The Book: In Cold Blood Let's Get LIT! Links & Resources: Grab yo…
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In this episode, Jeremy Rivera interviews Darcy Sullivan from Propel Marketing and Design, focusing on the intricacies of local SEO, particularly for health and wellness businesses like chiropractors and physical therapists. They discuss the importance of niche specialization, effective content strategies, link building, and the role of AI in SEO p…
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Send us a text Rhett Jones found success on the field as a kid to a young adult and David King never touched a stick or played the game but won a high school championship as a coach and now is an assistant coach for the University of Georgia Bulldogs! And at the same time, both run highly successful real estate businesses.…
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Two sisters in Nazi-occupied France choose different paths—one struggles to protect her daughter while living under enemy rule, the other risks everything to join the Resistance. This is a heartbreaking and inspiring tale of survival and sacrifice that celebrates the extraordinary strength of women in the face of unimaginable odds. The book: The Ni…
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In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Melissa Popp, the content strategy director at Rickety Roo. They discuss Melissa's extensive experience in SEO and content marketing, particularly focusing on the challenges faced by small and medium-sized businesses in local SEO. The conversation delves into the evolving lands…
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In this conversation, Jeremy Rivera and Daniel Horowitz discuss the evolution of SEO and link building in the context of AI advancements. Daniel shares his experiences transitioning from traditional link building to a more integrated approach that includes digital PR and enterprise SEO. They explore the importance of building topical authority, the…
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Set in Nazi-occupied France, The Nightingale follows two sisters—one cautious and reserved, the other bold and rebellious—as they each fight to survive and resist in their own way. As war tests their courage and loyalty, both women are drawn into dangerous choices that will define their legacy. The book: The Nightingale by Kristin Hannah Let's get …
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Episode Description In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Joshua Ramsey, Fractional CMO and founder of JRCMO. They explore how authentic storytelling can differentiate brands in crowded markets, the evolution of the fractional CMO role, and how to develop unique selling propositions even for seemingly "boring"…
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Two girls from different racial backgrounds meet in a shelter and form a complicated, lifelong bond. As they reunite at various points in their lives, shifting memories and buried prejudices force them—and the reader—to confront how race, class, and personal history shape perception. The result is a reading experience as powerful as it is provocati…
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A conversation with Grady Teske of Rising Tides on the Unscripted SEO Podcast hosted by Jeremy Rivera Key Topics The irreplaceable value of human connection in B2B marketing How Grady applies cross-industry strategies to create marketing innovation Why marketing should focus on the entire customer journey, not just conversion The evolution from con…
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In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend. Key Takeaways Marketi…
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In the shadowy depths of the Cold War, retired British intelligence officer George Smiley is called back to uncover a Soviet mole buried deep within the highest ranks of MI6. Smiley must outwit an enemy hiding in plain sight as he navigates a treacherous world of half-truths, betrayal, and old loyalties. Tinker Tailor Soldier Spy is a subtle, cereb…
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After Maddy Montgomery is left at the altar by her Fiance, M.D., she learns she's inherited her aunt's bakery and decides to start anew in Small Town, Michigan. But not even a week after her move, Maddy finds herself the prime suspect in a real-life murder. Will our designer-label-loving heroine solve the case before her Gucci goose is cooked? Let'…
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Summary In this episode of the Unscripted SEO podcast, Jeremy Rivera and Lisa Raehsler, founder of Big Click Co., delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertis…
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Careless People is a riveting exposé that uncovers how ambition and entitlement at the highest levels of power can erode truth, ethics, and democracy itself. Through gripping storytelling, Sarah Wynn-Williams delivers a chilling reminder of what's lost when idealism gives way to unchecked greed. Let's get LIT! Links & Resources: Grab your Digital R…
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Summary In this UnscriptedSEO interview, Jeremy Rivera and Chris Scott, founder of Boschetto Consulting, delve into the concept of execution debt, a term coined by Scott to describe the inefficiencies and bottlenecks that accumulate in businesses over time. They discuss how execution debt is relevant across various industries and the importance of …
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Jeremy Rivera interviews Kent, who shares his journey from running a demolition company to diving into local SEO. They discuss the importance of understanding B2B SEO strategies, the significance of community engagement, and the evolving landscape of SEO. Kent emphasizes the need for businesses to adapt their marketing strategies to connect with th…
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Summary In this UnscriptedSEO conversation, Jeremy Rivera and Chris Rodriguez, the founder of iexcel, discuss the evolving landscape of SEO, emphasizing the importance of human expertise alongside AI tools. Chris shares his journey from the music industry to tech marketing, highlighting the differences in SEO practices across various industries. Th…
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Summary In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Laura Lee, an experienced SEO professional with over 17 years in the industry. They discuss the challenges and strategies of enterprise SEO, the importance of aligning SEO efforts with business goals, and the evolving landscape of SEO in the age of AI. Laura share…
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When someone steals a Black classical violinist's priceless family heirloom on the eve of the most important competition of his career, he must unravel a web of greed, racism, and long-buried secrets to reclaim his rightful legacy. The Violin Conspiracy is a gripping mystery that explores the power of music, resilience, and the fight for justice in…
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Summary In this UnscriptedSEO conversation, Jeremy Rivera and Michael Buckbee, the owner of Knowatoa, an SaaS that helps businesses win the AI search game, delve into the evolving landscape of AI search and its implications for SEO. They discuss the current state of AI tools, the future of search engines, and introduce the Biscuit Framework, a stra…
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Jeremy Rivera and Michael 'Buzz' Buzinski discuss the importance of human experience in SEO compared to AI tools. They explore the limitations of AI in understanding context and generating content, emphasizing the need for expertise and authenticity in content marketing. The discussion also covers the evolution of SEO practices, the significance of…
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To hear this episode in full, subscribe to LIT Society on Patreon. We begin this week's episode with a tour of hidden and secret libraries worldwide (2:00). Then, let's continue with the conclusion of The Shadow of the Wind (10:45). Daniel unravels the tragic end of Julián Carax, uncovers a heartbreaking love story buried beneath layers of deceptio…
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While Google Search Console data for traffic is not accurate, it is our only window into indexation. It also gives us a handful of tools to help with our ability for to influence if our content is "indexed" and available to be chosen to display in search results: Submit manually/Fetch Url, Submit to index & Submit a Sitemap. This is a quick overvie…
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In post-war Barcelona, a young boy named Daniel discovers a mysterious novel, The Shadow of the Wind, only to learn that someone has been systematically destroying every copy of the author's works. As he delves into the book's secrets, Daniel becomes entangled in a dark, decades-old mystery of love, betrayal, and revenge that mirrors the story with…
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In this engaging conversation, Jeremy Rivera and Jesse Ringer of Method & Metric delve into the evolving landscape of SEO, discussing Jesse's journey from copywriting to technical SEO, the challenges posed by AI and Google's changing algorithms, and innovative strategies for building brand trust and community engagement. They explore the importance…
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In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Jesse McDonald, Senior SEO Director at Siege Media. They discuss Jesse's journey from graphic design to SEO, the importance of user experience in SEO strategies, and the evolving landscape of SEO in the age of AI. Jesse shares insights on how to effectively communicate wi…
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This is a Patreon Member Exclusive Episode (PMEE), meaning you must be a paid member of our Patreon (https://www.patreon.com/c/litsocietypod) to hear the entire episode. Today's book is about a death doula who attends death cafes to avoid pragmatically taking hold of her own life. If you have no idea what a death doula or a death cafe is, listen on…
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In this conversation, Jeremy Rivera interviews Daniel Molina, the owner of Red Palm Studios, a digital marketing firm specializing in the trades. They discuss the agency's focus on small to medium-sized clients, the importance of balancing growth with quality service, and the role of Standard Operating Procedures (SOPs) in scaling the business. Dan…
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Hey there, Team LITeratti and welcome to SEASON SIX of LIT Society!!! ("noises of celebration") We're so happy to be back with you and discussing AMAZING books and stories. We begin this episode by catching up and letting you all know what we've been doing with our time away (00:00). Then we discuss "Who is Haile Selassie?"—our theme of the week (0…
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Jeremy Rivera: When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting... to optimize the website for the business so that traffic is gained from all search sources in a…
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In this episode of the Unscripted SEO podcast, Jeremy Rivera interviews Gus Pelogia, a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager. The conversation also delves into the importance …
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Summary In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches. Callie shares actionable steps for building knowledge panels, emphasizing t…
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A link is a link. Except when it sucks. How do you gauge the value of a link? How do you approach the concepts of relevance with the insight from Mark Williams Cook's Google Exploit data? Semantic Links and Semantic Mastery founder Bradley Benner digs deep into this while sharing his own journey as an agency owner in the SEO space. ---> Check out t…
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