Hey girl, I see YOU! You’ve always been a go-getter but something is stopping you from reaching that next step. I know, I’ve been there. Please, call me Lisa... that’s what my friends do! I’ve also been called a serial entrepreneur, skincare guru, wellness biohacker... and the woman behind the crown. With more than 30 years of experience, my superpower is developing talent through business branding and lifestyle coaching. But really, I’m just an LA native, fur mom to the BEST rescue dog, fif ...
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Lisa Hyde Podcasts
This podcast is only as good as my attention span. I don't want to mislead you into thinking there is an actual topic :)
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Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.
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LIT Society is the hilarious weekly book podcast that’s making a global community of listeners fall in love again with reading. Thursdays, join life-long friends Kari and Alexis as they use books to explore pop culture and personal peculiarities. From Tolstoy to Toni Morrison, this is the virtual book club for you!
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Plane crash survival Story! Carolina was on board when Flight 8250 crashed on San Andres Island
16:22
16:22
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16:22Send us a text Aries Flight 8250 crashes just short of the runway in San Andrés during a stormy night. I met Carolina as we were both volunteering for the FIFA Club World Cup and as I do, I attempted to speak Spanish and I replied to something with "Si". And she froze and said, "that one word could save your life". From there she told me how she th…
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Send us a text Jeremy is part of the Smith and Davis Clothing family and we talk about being a 9th generation Fayette County kid, sunday dinners, softball dreams, and of course we do a summer and a mortgage related smash and trash.
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Linkedin Expert Strategies For Success With Al Kushner
31:21
31:21
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31:21Host: Jeremy Rivera - Unscripted SEO Podcast Guest: Al Kushner - Author of "The LinkedIn Advantage" Website: linkedvantage.com Episode Overview LinkedIn expert Al Kushner shares 20+ years of experience on how to leverage LinkedIn for business growth, combining traditional networking strategies with modern AI tools. From profile optimization to vide…
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Nay Nay, memory lane, educating and influencing kids, higher standards
1:13:25
1:13:25
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1:13:25Send us a text One of the best people in the world joins me taking a walk down memory road and we also solve all of the problems of our education system. Shout outs in this episode to The O'neill family, Operation Bootcamp friends, Brian Kemp, and the Tennessee Volunteers!By Disco Dave
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Maintaining Control in an AI-Driven Marketing World With Lisa Raehsler
1:16:32
1:16:32
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1:16:32In this conversation, Lisa Raehsler discusses the evolving landscape of PPC advertising, particularly in light of recent AI advancements. She emphasizes the importance of understanding user intent, the role of keywords and copy in targeting, and the foundational principles that underpin successful PPC campaigns. The discussion also touches on the i…
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Send us a text Growing up Lake Martin #lakemartin #godawgs #fayettecountyga #closingtimedavidmonsour #dadeville Group of friends spawned from a lifelong friends talk about growing up spending summers together on Lake Martin Alabama. 20 years of lake life and friendships.By Disco Dave
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Calculators and Digital Assets Value For SEO with Steven Schneider
33:50
33:50
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33:50Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR. Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO. Key Topics Discussed The Calculator SEO Strategy Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog c…
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Talking Stereotypes with Scott Porter and Lisa Kelly
58:32
58:32
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58:32Send us a text Lisa Kelly and Scott Porter join Closing time with David Monsour podcast and we discuss mostly good and mostly valid stereotypes between our three cultures.
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SEO Agency Evolution: From Content Mills to Business Consultants Guest: Flynn Zaiger, Founder & CEO of Online Optimism Host: Jeremy Rivera, Unscripted Podcast Read the full detailed recap blogpost of the interview Key Takeaways Bottom Line Up Front: Modern SEO agencies must evolve beyond traditional tactics to become true business consultants who u…
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A Special Sunday drive addition with Ray Edmondson and his classic cars.
30:44
30:44
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30:44Send us a text Sugar Ray aka Papa aka Dave E's younger brother talks about his classic car collection. A Special Sunday drive addition with Ray Edmondson and his classic cars.By Disco Dave
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Shawn Lowe, a buyer’s perspective: how the process changed as you now look to buy your fifth home?
45:52
45:52
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45:52Send us a text Shawn tells us from the perspective of someone currently in the market what the process looks like and how it has changed over time.By Disco Dave
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The chilling true story of a brutal family murder in a small Kansas town—and the two drifters who committed it. With haunting detail and literary precision, Truman Capote delves into the minds of the killers, the grief of the community, and the fragile boundary between good and evil. The Book: In Cold Blood Let's Get LIT! Links & Resources: Grab yo…
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Darcy Sullivan: Mastering Local SEO for Health Professionals
37:51
37:51
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37:51In this episode, Jeremy Rivera interviews Darcy Sullivan from Propel Marketing and Design, focusing on the intricacies of local SEO, particularly for health and wellness businesses like chiropractors and physical therapists. They discuss the importance of niche specialization, effective content strategies, link building, and the role of AI in SEO p…
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Two highly successful Lacrosse mentors cross discuss how sports prepare us for life success.
51:00
51:00
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51:00Send us a text Rhett Jones found success on the field as a kid to a young adult and David King never touched a stick or played the game but won a high school championship as a coach and now is an assistant coach for the University of Georgia Bulldogs! And at the same time, both run highly successful real estate businesses.…
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PREVIEW - The Nightingale by Kristin Hannah (Part 2)
20:38
20:38
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20:38Two sisters in Nazi-occupied France choose different paths—one struggles to protect her daughter while living under enemy rule, the other risks everything to join the Resistance. This is a heartbreaking and inspiring tale of survival and sacrifice that celebrates the extraordinary strength of women in the face of unimaginable odds. The book: The Ni…
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Exploding the SEO Landscape with Melissa Popp
45:50
45:50
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45:50In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Melissa Popp, the content strategy director at Rickety Roo. They discuss Melissa's extensive experience in SEO and content marketing, particularly focusing on the challenges faced by small and medium-sized businesses in local SEO. The conversation delves into the evolving lands…
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When Kristina Stephens is not sitting on the beach, she is selling a lot of Real Estate.
40:52
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40:52Send us a text A little bit of gossiping in this episode as we talk about some of the habits of bad real estate agents. We talked about beaches, area codes, home inspections and buyers decisions.By Disco Dave
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Leigh Schumpler talks local politics, Karen Read, Trader Joes, and the dominance of UGA Football
35:22
35:22
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35:22Send us a text It's all in the title. And I'm busy.By Disco Dave
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Daniel Horowitz & Navigating the New SEO Landscape
40:47
40:47
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40:47In this conversation, Jeremy Rivera and Daniel Horowitz discuss the evolution of SEO and link building in the context of AI advancements. Daniel shares his experiences transitioning from traditional link building to a more integrated approach that includes digital PR and enterprise SEO. They explore the importance of building topical authority, the…
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Adopted at birth. Two friends find out they hold more in common than they thought.
58:23
58:23
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58:23Send us a text Wasn't the plan, and we find out both Matt Tuff and Greg Ferrara were adopted at birth, how they find out and the men it shaped them into. Matt talks about his 7 years and running volunteering with Meals on Wheels and Greg talk about the Camino de Santiago.
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The Nightingale by Kristin Hannah (Part 1)
1:05:52
1:05:52
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1:05:52Set in Nazi-occupied France, The Nightingale follows two sisters—one cautious and reserved, the other bold and rebellious—as they each fight to survive and resist in their own way. As war tests their courage and loyalty, both women are drawn into dangerous choices that will define their legacy. The book: The Nightingale by Kristin Hannah Let's get …
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Send us a text Widows Lori King and Erin Drez lead groups from Widows to Winning
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Building Your Brand Through Authentic Narrative with Joshua Ramsey
45:39
45:39
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45:39Episode Description In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Joshua Ramsey, Fractional CMO and founder of JRCMO. They explore how authentic storytelling can differentiate brands in crowded markets, the evolution of the fractional CMO role, and how to develop unique selling propositions even for seemingly "boring"…
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Two girls from different racial backgrounds meet in a shelter and form a complicated, lifelong bond. As they reunite at various points in their lives, shifting memories and buried prejudices force them—and the reader—to confront how race, class, and personal history shape perception. The result is a reading experience as powerful as it is provocati…
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Grady Teske: How The Human Element in B2B Marketing Thrives in an AI-Driven World
42:24
42:24
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42:24A conversation with Grady Teske of Rising Tides on the Unscripted SEO Podcast hosted by Jeremy Rivera Key Topics The irreplaceable value of human connection in B2B marketing How Grady applies cross-industry strategies to create marketing innovation Why marketing should focus on the entire customer journey, not just conversion The evolution from con…
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Send us a text We sat down today with Ben and discussed open house strategies, how cluttered my kitchen is, the current housing market, and how to choose a great RealtorBy David
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Psychology Meets Marketing: The ELITE Method with Rai Hyde Cornell
35:51
35:51
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35:51In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend. Key Takeaways Marketi…
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Tinker Tailor Soldier Spy by John le Carré
20:00
20:00
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20:00In the shadowy depths of the Cold War, retired British intelligence officer George Smiley is called back to uncover a Soviet mole buried deep within the highest ranks of MI6. Smiley must outwit an enemy hiding in plain sight as he navigates a treacherous world of half-truths, betrayal, and old loyalties. Tinker Tailor Soldier Spy is a subtle, cereb…
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Two Parts Sugar, One Part Murder by Valerie Burns
1:12:47
1:12:47
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1:12:47After Maddy Montgomery is left at the altar by her Fiance, M.D., she learns she's inherited her aunt's bakery and decides to start anew in Small Town, Michigan. But not even a week after her move, Maddy finds herself the prime suspect in a real-life murder. Will our designer-label-loving heroine solve the case before her Gucci goose is cooked? Let'…
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Lisa Raehsler: Intersection of SEO and PPC
49:31
49:31
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49:31Summary In this episode of the Unscripted SEO podcast, Jeremy Rivera and Lisa Raehsler, founder of Big Click Co., delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertis…
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Careless People is a riveting exposé that uncovers how ambition and entitlement at the highest levels of power can erode truth, ethics, and democracy itself. Through gripping storytelling, Sarah Wynn-Williams delivers a chilling reminder of what's lost when idealism gives way to unchecked greed. Let's get LIT! Links & Resources: Grab your Digital R…
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Chris Scott: Identifying and Eliminating Execution Debt
31:50
31:50
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31:50Summary In this UnscriptedSEO interview, Jeremy Rivera and Chris Scott, founder of Boschetto Consulting, delve into the concept of execution debt, a term coined by Scott to describe the inefficiencies and bottlenecks that accumulate in businesses over time. They discuss how execution debt is relevant across various industries and the importance of …
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From Demolition to Digital: Kent Sheridan
52:28
52:28
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52:28Jeremy Rivera interviews Kent, who shares his journey from running a demolition company to diving into local SEO. They discuss the importance of understanding B2B SEO strategies, the significance of community engagement, and the evolving landscape of SEO. Kent emphasizes the need for businesses to adapt their marketing strategies to connect with th…
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Chris Rodriguez: Why SEO Experts Still Matter in the ChatGPT Era
47:50
47:50
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47:50Summary In this UnscriptedSEO conversation, Jeremy Rivera and Chris Rodriguez, the founder of iexcel, discuss the evolving landscape of SEO, emphasizing the importance of human expertise alongside AI tools. Chris shares his journey from the music industry to tech marketing, highlighting the differences in SEO practices across various industries. Th…
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Laura Lee: Building Bridges in Enterprise SEO
37:16
37:16
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37:16Summary In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Laura Lee, an experienced SEO professional with over 17 years in the industry. They discuss the challenges and strategies of enterprise SEO, the importance of aligning SEO efforts with business goals, and the evolving landscape of SEO in the age of AI. Laura share…
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The Violin Conspiracy: A Novel by Brendan Slocumb
1:17:17
1:17:17
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1:17:17When someone steals a Black classical violinist's priceless family heirloom on the eve of the most important competition of his career, he must unravel a web of greed, racism, and long-buried secrets to reclaim his rightful legacy. The Violin Conspiracy is a gripping mystery that explores the power of music, resilience, and the fight for justice in…
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Michael Buckbee: The Evolving Landscape of AI Search and its Implications for SEO
56:16
56:16
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56:16Summary In this UnscriptedSEO conversation, Jeremy Rivera and Michael Buckbee, the owner of Knowatoa, an SaaS that helps businesses win the AI search game, delve into the evolving landscape of AI search and its implications for SEO. They discuss the current state of AI tools, the future of search engines, and introduce the Biscuit Framework, a stra…
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SEO in the Age of AI: Wisdom vs Knowledge with Michael "Buzz" Buzinski
44:29
44:29
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44:29Jeremy Rivera and Michael 'Buzz' Buzinski discuss the importance of human experience in SEO compared to AI tools. They explore the limitations of AI in understanding context and generating content, emphasizing the need for expertise and authenticity in content marketing. The discussion also covers the evolution of SEO practices, the significance of…
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The Shadow of the Wind by Carlos Ruiz Zafón (Part 2)
23:57
23:57
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23:57To hear this episode in full, subscribe to LIT Society on Patreon. We begin this week's episode with a tour of hidden and secret libraries worldwide (2:00). Then, let's continue with the conclusion of The Shadow of the Wind (10:45). Daniel unravels the tragic end of Julián Carax, uncovers a heartbreaking love story buried beneath layers of deceptio…
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SEO Bytes: Google Search Console - Crawled Not Indexed, Discovered Not Indexed
3:40
3:40
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3:40While Google Search Console data for traffic is not accurate, it is our only window into indexation. It also gives us a handful of tools to help with our ability for to influence if our content is "indexed" and available to be chosen to display in search results: Submit manually/Fetch Url, Submit to index & Submit a Sitemap. This is a quick overvie…
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The Shadow of the Wind by Carlos Ruiz Zafón (Part 1)
1:26:35
1:26:35
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1:26:35In post-war Barcelona, a young boy named Daniel discovers a mysterious novel, The Shadow of the Wind, only to learn that someone has been systematically destroying every copy of the author's works. As he delves into the book's secrets, Daniel becomes entangled in a dark, decades-old mystery of love, betrayal, and revenge that mirrors the story with…
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Jesse Ringer: Recognizing SEOs New Challenges, & Remaining Optimistic
45:41
45:41
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45:41In this engaging conversation, Jeremy Rivera and Jesse Ringer of Method & Metric delve into the evolving landscape of SEO, discussing Jesse's journey from copywriting to technical SEO, the challenges posed by AI and Google's changing algorithms, and innovative strategies for building brand trust and community engagement. They explore the importance…
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Jesse Mcdonald: UX + SEO Sitting In A Tree (and SaaS SEO, Brand building & market trend analysis)
43:23
43:23
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43:23In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Jesse McDonald, Senior SEO Director at Siege Media. They discuss Jesse's journey from graphic design to SEO, the importance of user experience in SEO strategies, and the evolving landscape of SEO in the age of AI. Jesse shares insights on how to effectively communicate wi…
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The Collected Regrets of Clover by Mikki Brammer
37:41
37:41
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37:41This is a Patreon Member Exclusive Episode (PMEE), meaning you must be a paid member of our Patreon (https://www.patreon.com/c/litsocietypod) to hear the entire episode. Today's book is about a death doula who attends death cafes to avoid pragmatically taking hold of her own life. If you have no idea what a death doula or a death cafe is, listen on…
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Daniel Molina: Building A Killer Local Service Agency That Connects with Customers & Brand
40:34
40:34
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40:34In this conversation, Jeremy Rivera interviews Daniel Molina, the owner of Red Palm Studios, a digital marketing firm specializing in the trades. They discuss the agency's focus on small to medium-sized clients, the importance of balancing growth with quality service, and the role of Standard Operating Procedures (SOPs) in scaling the business. Dan…
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How to Say Babylon by Safiya Sinclair (Season 6 Premiere)
1:15:50
1:15:50
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1:15:50Hey there, Team LITeratti and welcome to SEASON SIX of LIT Society!!! ("noises of celebration") We're so happy to be back with you and discussing AMAZING books and stories. We begin this episode by catching up and letting you all know what we've been doing with our time away (00:00). Then we discuss "Who is Haile Selassie?"—our theme of the week (0…
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Jeremy Rivera: When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting... to optimize the website for the business so that traffic is gained from all search sources in a…
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Gus Pelogia: Adapting to Search Technology Changes in SEO
55:18
55:18
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55:18In this episode of the Unscripted SEO podcast, Jeremy Rivera interviews Gus Pelogia, a senior SEO product manager at Indeed. They discuss Gus's journey in SEO, transitioning from agency work to an in-house role, and the unique challenges and opportunities that come with being an SEO product manager. The conversation also delves into the importance …
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Conquering Knoweldge Graph With Callie Scott of Blue Orchid Digital
8:45
8:45
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8:45Summary In this conversation, SEO author Jeremy Rivera and Callie Scott delve into the significance of knowledge graphs and knowledge panels in SEO. They discuss how businesses can leverage these tools to enhance their online presence, particularly through branded searches. Callie shares actionable steps for building knowledge panels, emphasizing t…
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Auditing Link Quality & Building SEO businesses With Bradley Benner
1:01:11
1:01:11
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1:01:11A link is a link. Except when it sucks. How do you gauge the value of a link? How do you approach the concepts of relevance with the insight from Mark Williams Cook's Google Exploit data? Semantic Links and Semantic Mastery founder Bradley Benner digs deep into this while sharing his own journey as an agency owner in the SEO space. ---> Check out t…
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