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How are experts, coaches, teachers, trainers, consultants, and educators all with a vision, a goal, and a purpose growing their businesses inside of today's modern world? How are they getting clients and more importantly keeping them? Inside of The Category Kings Podcast you'll get the answers to these questions and more as Linh Trinh takes you behind the scenes of the strategy and thoughts as he builds 3 brand new companies from the ground up to become CATEGORY KINGS
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YOUNG MARKETERS PODCAST

Marketing Fundamentals. Vietnam Stories. Young Marketers.

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Inspired with real marketing stories. Reall challenges. Real struggles. Real inspirations. Real lessons. In Vietnam market. Fundamentally By young aspiring marketers From Biti’s, Unilever, Nestlé, Grab, One Mount Group, GHTK, Dentsu Redder And many more. All graduate from 1 program Young Marketers Elite Development Across seasons It’s the first time ever Young Marketers Podcast Season 1 Back to Marketing Fundamentals For the passionate marketing lovers and brand builders And those wannabe Al ...
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Join me for a conversation with Dr. Seulghee Lee (Assistant Professor of African American Studies and English, University of South Carolina) about his recently published book, Other Lovings: An AfroAsian American Theory of Life (Ohio State UP, 2025). Some topics of our discussion include Adrian Tomine's graphic novel Shortcomings (2007), Gayl Jones…
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Join NBN host Hollay Ghadery for a thought-provoking conversation with Linda Trihn about her memoir, Seeking Spirit: A Vietnamese (Non)Buddhist Memoir (Miroland, 2025). Linda Trinh had everything she thought an immigrant woman should want: motherhood, career, and security. Yet, she felt empty. Growing up in Winnipeg, Linda helped her mom make offer…
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Spies deep behind enemy lines; double agents; a Chinese American James Bond; black propaganda radio broadcasters; guerrilla fighters; pirates; smugglers; prostitutes and dancers as spies; and Asian Americans collaborating with Axis Powers. All these colorful individuals form the story of Asian Americans in the Office of Strategic Services (OSS), th…
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Chinatown neighborhoods in the United States are about more than restaurants, shops, and architecture, argues San Jose State urban studies associate professor Laureen Hom in The Power of Chinatown: Searching for Spatial Justice in Los Angeles (California UP, 2024). They're also communities where people live, organize, and argue over politics. China…
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Nearly fifty years after the end of the war in Vietnam, American children of Vietnamese refugees continue to process the meanings of the war and its consequences through creative work. Displacing Kinship: The Intimacies of Intergenerational Trauma in Vietnamese American Cultural Production (Temple UP, 2024) examines how Vietnamese American cultural…
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In 1931, Hazel Ying Lee, a nineteen-year-old American daughter of Chinese immigrants, sat in on a friend’s flight lesson. It changed her life. In less than a year, a girl with a wicked sense of humor, a newfound love of flying, and a tough can-do attitude earned her pilot’s license and headed for China to help against invading Japanese forces. In t…
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In 1492, Christopher Columbus arrived on the Caribbean Island of Guanahaní to find an Edenic scene that was soon mythologized. But behind the myth of paradise, the Caribbean and its people would come to pay the price of relentless Western exploitation and abuse. In Dark Laboratory: On Columbus, the Caribbean, and the Origins of the Climate Crisis (…
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In this episode, I talked to Corinne Sugino, whose book Making the Human: Race, Allegory, and Asian Americans (Rutgers UP, 2024) examines how mainstream stories about Asian American success have come to serve harmful ideas about progress. At the turn of the century, Asian Americans have come to embody meritocracy and heteronormative family values, …
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Jami Nakamura Lin spent much of her life feeling monstrous for reasons outside of her control. As a young woman with undiagnosed bipolar disorder, much of her adolescence was marked by periods of extreme rage and an array of psychiatric treatments, and her relationships suffered as a result, especially as her father's cancer grasped hold of their f…
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In a book that pulls together both sides of the Pacific, Bundok: A Hinterland History of Filipino America (UNC Press, 2023) asks the question: what if we look at Filipino history not from the cities or the imperial metropoles, but from the mountains and the countryside? Or put another way, from the "bundok," the Tagalog word for "mountain" which Am…
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This empowering book blends history, storytelling, and culturally grounded techniques to equip readers with the tools needed to promote self-reflection, personal growth, and diasporic healing. Asian Americans represent the fastest growing ethnic group in the United States, yet few books capture how historical events, immigration experiences, cultur…
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In Unsustainable Empire: Alternative Histories of Hawai‘i Statehood (Duke University Press, 2018), Dean Itsuji Saranillio offers a bold challenge to conventional understandings of Hawai‘i’s admission as a U.S. state. Hawai‘i statehood is popularly remembered as a civil rights victory against racist claims that Hawai‘i was undeserving of statehood b…
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In 1986 the Compact of Free Association marked the formal end of U.S. colonialism in the Republic of the Marshall Islands, while simultaneously re-entrenching imperial power dynamics between the two countries. The U.S.-RMI Compact at once enshrined exclusive U.S. military access to the islands and established the right of “visa-free” migration to t…
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Justin K.H. Tse captures the voices of Cantonese Protestant Christians from the San Francisco, Vancouver, and Hong Kong metropolitan areas as they reflect on their efforts to adapt to secular communities while retaining their identity and beliefs. In the context of the transpacific region between Asia and the Americas, the “Pacific Rim” refers to a…
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Set in 1977, Johnny Delivers (Guernica Editions, 2024) tells the absorbing story of 18-year-old Johnny Wong—the son of Chinese immigrants to Canada—who calls on the spirit of Bruce Lee to help him navigate the still relevant challenges of racism and how it permeates our interiority, our institutions, our relationships, and our livelihood. Toxic mas…
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For anyone who has ever felt like they don't belong, Sigh, Gone: A Misfit's Memoir of Great Books, Punk Rock, and the Fight to Fit In (Flatiron Books, 2020) shares an irreverent, funny, and moving tale of displacement and assimilation woven together with poignant themes from beloved works of classic literature. In 1975, during the fall of Saigon, P…
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Jackie Wang is a poet, scholar, multimedia artist, and Assistant Professor of American Studies and Ethnicity at the University of Southern California. She is the author of the poetry collection The Sunflower Cast a Spell to Save Us from the Void (2021), which was a finalist for the National Book Award; the critical essay collection Carceral Capital…
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Today, U.S. Immigration & Customs Enforcement (ICE) detains an average of 37,000 migrants each night. To do so, they rely on, and pay for, the use of hundreds of local jails. But this is nothing new: the federal government has been detaining migrants in city and county jails for more than 100 years. In The Migrant's Jail: An American History of Mas…
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Today’s book is: Immigration Realities: Challenging Common Misperceptions (Columbia UP, 2024), by Ernesto Castaneda and Carina Cione, which is a practical, evidence-based primer on immigrants and immigration. Each chapter debunks a frequently encountered claim and answers common questions. Presenting the latest findings and decades of interdiscipli…
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When people migrate and settle in other countries, do they automatically form a diaspora? In Insurgent Communities: How Protests Create a Filipino Diaspora (U Chicago Press, 2024), Sharon M. Quinsaat explains the dynamic process through which a diaspora is strategically constructed. Quinsaat looks to Filipinos in the United States and the Netherlan…
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Alexandra Chan thinks she has life figured out until, in the Year of the Ram, the death of her father—her last parent—brings her to her knees, an event seemingly foretold in Chinese mythology. Today’s book is: In The Garden Behind the Moon: A Memoir of Loss, Myth, and Magic (Flashpoint Books, 2024), by Dr. Alexandra Chan, who is a left-brained arch…
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One of my talking points when hanging out with my fellow diplomatic historians is the painful absence of scholarship on Hawaii. Too many political histories treat Hawaii’s statehood as a kind of historical inevitability, an event that was bound to pass the moment the kingdom was annexed. As I would frequently pontificate, “nobody has unpacked the i…
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The Parashakthi Temple in Pontiac, Michigan serves as a site of worship for the Hindu goddess Karumariamman, whose origins are in South India. In her American home Karumariamman has assumed the status of Great Goddess, a tantric deity and wonder worker who communicates directly with devotees through dreams, visions, and miracles. Drawing on fifteen…
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Made in Asia/America: Why Video Games Were Never (Really) about Us (Duke UP, 2024) explores the key role video games play within the race makings of Asia/America. Its fourteen critical essays on games, ranging from Death Stranding to Animal Crossing, and five roundtables with twenty Asian/American game makers examine the historical entanglements of…
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Vice President Kamala Harris is poised to become the Democratic Party’s nominee for president. The path to this nomination and the generation election has been a bit unusual—with President Joe Biden deciding not to pursue re-election but doing so after the primary season has concluded. Thus, there is a rather condensed election season, and Vice Pre…
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Between 1919 and 1961, pioneering Chinese American actress Anna May Wong established an enduring legacy that encompassed cinema, theatre, radio, and American television. Born in Los Angeles, yet with her US citizenship scrutinised due to the Chinese Exclusion Act, Wong—a defiant misfit—innovated nuanced performances to subvert the racism and sexism…
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After the 1965 Immigration and Nationality Act loosened discriminatory restrictions, people from Northeast Asian countries such as South Korea, Taiwan, Japan, and eventually China immigrated to the United States in large numbers. Highly skilled Asian immigrants flocked to professional-managerial occupations, especially in science, technology, engin…
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This episode features a conversation with Dr. William Gow on his recently published book, Performing Chinatown: Hollywood, Tourism, and the Making of a Chinese American Community (Stanford University Press, 2024), focuses on the 1930s and 1940s Los Angeles–its Chinatowns, and “city,” as well as the Chinese American community’s relationship with Hol…
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Any serious consideration of Asian American life forces us to reframe the way we talk about racism and antiracism. There are two contemporary approaches to antiracist theory and practice. The first emphasizes racial identity to the exclusion of political economy, making racialized life in America illegible. This approach's prevalence, in the academ…
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The Racism of People Who Love You: Essays on Mixed Race Belonging (Beacon Press, 2023) is an unflinching look at the challenges and misunderstandings mixed-race people face in family spaces and intimate relationships across their varying cultural backgrounds. In this emotionally powerful and intellectually provocative blend of memoir, cultural crit…
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Previously ranked among the hemisphere’s poorest countries, Guyana is becoming a global leader in per capita oil production, a shift which promises to profoundly transform the nation. This sea change presents a unique opportunity to dissect both the environmental impacts of modern-world resource extraction and the obscured yet damaging ways in whic…
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Today’s book is: We Take Our Cities With Us (Ohio State UP, 2022), by Sorayya Khan. After her mother’s death, Sorayya Khan confronts her grief by revisiting their relationship, her parents’ lives, and her own Pakistani-Dutch heritage in a multicultural memoir that unfolds over seven cities and three continents. We Take Our Cities with Us ushers us …
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Building a Nation at War: Building a Nation at War: Transnational Knowledge Networks and the Development of China during and after World War II (Harvard UP, 2022) argues that the Chinese Nationalist government’s retreat inland during the Sino-Japanese War (1937–1945), its consequent need for inland resources, and its participation in new scientific…
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Real Americans (Knopf, 2024) begins on the precipice of Y2K in New York City, when twenty-two-year-old Lily Chen, an unpaid intern at a slick media company, meets Matthew. Matthew is everything Lily is not: easygoing and effortlessly attractive, a native East Coaster, and, most notably, heir to a vast pharmaceutical empire. Lily couldn't be more di…
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From the author of Sea Change comes Green Frog: Stories (Vintage, 2024) a short story collection that explores Korean American womanhood, bodies, animals, and transformation as a means of survival. Equal parts fantastical--a pair of talking dolls help twins escape a stifling home, a heart boils on the stove as part of an elaborate cure for melancho…
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Today’s book is: The Translator’s Daughter: A Memoir (Mad Creek Books, 2024), by Grace Loh Prasad, which is a unique immigration story about the loneliness of living in a diaspora, the search for belonging, and the meaning of home. Born in Taiwan, Grace Loh Prasad was two years old when the threat of political persecution under Chiang Kai-shek’s di…
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In Dangerous Intercourse: Gender and Interracial Relations in the American Colonial Philippines, 1898–1946 (Cornell University Press, 2023), Dr. Tessa Winkelmann examines interracial social and sexual contact between Americans and Filipinos in the early twentieth century via a wide range of relationships—from the casual and economic to the formal a…
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In Terracene: A Crude Aesthetics (Duke UP, 2023), Salar Mameni historicizes the popularization of the scientific notion of the Anthropocene alongside the emergence of the global war on terror. Mameni theorizes the Terracene as an epoch marked by a convergence of racialized militarism and environmental destruction. Both the Anthropocene and the war …
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In 2022, the U.S. Mint released the first batch of its American Women Quarters series, celebrating the achievements of U.S. women throughout its history. The first set of five included Maya Angelou, Sally Ride…and Anna May Wong, the first Asian-American to ever appear on U.S. currency. Katie Gee Salisbury takes on Anna May Wong’s life in her book N…
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To begin the celebration of Asian Pacific American Heritage Month, this episode features a conversation with Dr. Catherine Ceniza Choy about her book Asian American Histories of the United States (Beacon Press, 2022). Choy’s study identifies pivotal years in Asian American history as the focus of her eight chapters, which includes the beginning of …
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Transpacific Cartographies: Narrating the Contemporary Chinese Diaspora in the U.S. (Rutgers University Press, 2023) examines how contemporary Chinese diasporic narratives address the existential loss of home for immigrant communities at a time of global precarity and amid rising Sino-US tensions. Focusing on cultural productions of the Chinese dia…
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A collected series of intertwined poetic essays written by acclaimed Japanese poet Hiromi Ito--part nature writing, part travelogue, part existential philosophy. Written between April 2012 and November 2013, Tree Spirits Grass Spirits (Nightboat Books, 2023) adopts a non-linear narrative flow that mimics the growth of plants, and can be read as a c…
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Chinatown has a long history in Boston. Though little documented, it represents the city's most sustained neighborhood effort to survive during eras of hostility and urban transformation. It has been wounded and transformed, slowly ceding ground; at the same time, its residents and organizations have gained a more prominent voice over their communi…
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Amanda Mei Kim speaks to managing editor Emily Everett about her essay “California Obscura,” which appears in The Common’s most recent issue, in a portfolio of writing and art from and about the immigrant farmworker community. Amanda discusses how the essay changed and developed over many drafts. The finished piece explores her childhood growing up…
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Dr. SunAh M. Laybourn’s Out of Place: The Lives of Korean Adoptee Immigrants (NYU Press, 2024) explores the experiences of Korean adoptees, the largest population of adult transnational adoptees in the United States. Over 125,000 Korean children have been adopted into primarily white US families since the 1950s, and despite being raised as US citiz…
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Today’s book is: Secret Harvests: A Hidden Story of Separation and the Resilience of a Family Farm (Red Hen Press, 2023), by David Mas Masumoto. In his new memoir, Mas discovers his “lost” aunt. She had been taken away in 1942 when all Japanese Americans were considered the enemy and imprisoned. Due to a disability, she became a “ward” of the state…
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Between 1565 and 1815, the so-called Manila galleons enjoyed a near-complete monopoly on transpacific trade between Spain’s Asian and American colonies. Sailing from the Philippines to Mexico and back, these Spanish trading ships also facilitated the earliest migrations and displacements of Asian peoples to the Americas. Hailing from Gujarat, Nagas…
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The late nineteenth and early twentieth centuries saw the turbulent end of China’s imperial system, violent revolutionary movements, and the fraught establishment of a republican government. During these decades of reform and revolution, millions of far-flung “overseas Chinese” remained connected to Chinese domestic movements. Transpacific Reform a…
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Mimi Khúc is a PhD, writer, scholar, and teacher of things unwell. She is currently the Co-Editor of The Asian American Literary Review and an adjunct lecturer in Disability Studies at Georgetown University. Her work includes Open in Emergency, a hybrid book-arts project decolonizing Asian American mental health; the Asian American Tarot, a reimagi…
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Neema Avashia is the daughter of Indian immigrants and was born and raised in southern West Virginia. She has been an educator and activist in the Boston Public Schools since 2003 and was named a City of Boston Educator of the Year in 2013. Her first book, Another Appalachia: Coming Up Queer and Indian in a Mountain Place, was published by West Vir…
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