Best LightBlueMedia Podcasts (2025)

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Am I Paranoid About AI? A Conversation with Neil Wilkins 31:35

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1d ago31:35

31:35

AI is reshaping everything—from business to our sense of what’s real. In this thought-provoking conversation, Kiran asks Neil Wilkins whether our unease around artificial intelligence is justified or simply misunderstood. Together they explore AI-first businesses, human–machine “relationships,” and what happens when technology starts to feel a litt…

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Opinionated Marketers on: ROBOTS 12:50

3d ago12:50

12:50

Charles and Kiran explore the reality of robots in care homes, from Japan’s seal-like companions to machines that just get in the way. They debate why humans keep giving robots faces, what makes automation useful, and whether we’re designing for need or novelty.By LightBlueMedia

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Creating NEW Product Categories 26:58

12d ago26:58

26:58

Vahagn Sarksyan, VP of Marketing at KRISP, shares how the company turned a simple noise-cancelling tool into a whole new voice AI category. From educating users who didn’t know they had a problem to shifting from B2C to B2B, he talks about testing ideas fast, building trust, and turning product value into the story. This episode is a sharp and hone…

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Opinionated Marketers on: LONG WAVE THEORY 17:04

17d ago17:04

17:04

In this episode of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss Schumpeter’s long wave theory and the cycles of creative destruction—from steam power to AI. They look at how innovation changes economies, jobs, and industries, why adaptability matters, and whether solar energy could drive the next global revolution. Read more: “4.6 B…

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Sowing the Right Message: Marketing to Farmers with Anthony Smith 34:16

22d ago34:16

34:16

This week on The Cambridge Marketing Podcast, Anthony Smith from Red Stag Media explains how to market to farmers and agribusinesses. He shares insights into agricultural and horticultural marketing, the power of digital tools in farming, and why using the right language is vital for connecting with rural audiences.…

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The Three Secrets to Avoiding 'Death by PowerPoint': Story, Visuals, and Pacing 33:50

29d ago33:50

33:50

In this episode, we explore a Three-Step Formula for successful PowerPoint presentations. Our guest is Richard Goring of BrightCarbon, who reveals why many presentations miss the mark and therefore fail in their objective. This episode is a must-listen for anyone who uses PowerPoint, Google Slides or any other tool for business communication, sales…

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How to write emails that people ACTUALLY read 40:24

1M ago40:24

40:24

Email expert Kim Arnold joins Kiran to reveal why most of us are terrible at writing emails—and how to fix it. From the “Dump Truck” (walls of text) and “White Bread” (bland, personality-free emails) to the “Undertaker” (buried calls-to-action), Kim explains the biggest mistakes people make and shares practical tips to write clear, persuasive, and …

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Commercial Intelligence Explained: How to Measure What Really Matters in Marketing 30:03

1M ago30:03

30:03

What does “commercial intelligence” really mean for marketers, and why do so many of us avoid it? In this episode, I sit down with Andrew Hatcher (entrepreneur, investor, and fellow of the Cambridge Marketing College) to cut through the noise around numbers, ROI, and lifetime customer value. We dig into the stuff marketers often push aside: how muc…

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Employer Brands 20:28

2M ago20:28

20:28

What does a strong employer brand really look like? Alexis Drake of Reed Talent Solutions explains why honesty beats buzzwords, how the right Employee Value Proposition attracts top talent, and why cutting through the corporate beige is essential for smarter talent acquisition and retention.By LightBlueMedia

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Community Engagement and Stakeholder Marketing 30:59

2M ago30:59

30:59

What really makes a community tick? Hayley Williams, founder of Keystone Marketing, shares how to spark community engagement, move beyond personas, and build trust through authentic conversations.By LightBlueMedia

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Opinionated Marketers on - CRACKER BARREL 11:16

2M ago11:16

11:16

Charles Nixon and Kiran Kapur dive into Cracker Barrel’s failed logo rebrand, how a presidential tweet turned backlash into retreat, and what it reveals about branding, social media firestorms, and influencer power. Plus: the rise of AI influencers and how electric cars could reinvent roadside dining.…

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The AI Marketing Summit 2025: How to Future-Proof Your Strategy 25:12

2M ago25:12

25:12

In this episode, Kiran sits down with Neil Wilkins, founder and host of the AI Marketing Summit, to explore how AI is reshaping marketing strategy, creativity, and business growth. From practical tools like process mapping and AI video creation to big-picture questions on ethics, AGI, and the future of work, the summit brings together 24 global tho…

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Opinionated Marketers on: EMOTIONAL AI 14:17

2M ago14:17

14:17

Can AI feel? Our Opinionated Marketers debate the absurd, the worrying, and the hilarious sides of emotional machines.By LightBlueMedia

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Opinionated Marketers on: UK INFLATION 10:04

2M ago10:04

10:04

Charles Nixon and Kiran Kapur tackle inflation, pricing, and AI in marketing - why innovation and clear storytelling matter now more than ever.By LightBlueMedia

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Opinionated Marketers on: AOL RIP 9:16

3M ago9:16

9:16

This week our Opinionated Marketers bid a misty-eyed farewell to what was once America's biggest internet service.By LightBlueMedia

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Opinionated Marketers on: WORD SOUP 10:01

3M ago10:01

10:01

This week, Kiran and Charles dive into how AI is shaking up marketing - from streamlining everyday tasks to churning out word salad. They explore job hunting with AI, shifting workplace culture, and why clear, simple messaging matters more than ever.By LightBlueMedia

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Opinionated Marketers on: ASIAN MARKETS 9:05

3M ago9:05

9:05

In this episode, Kiran and Charles chat about how businesses need to stop ignoring Asia and start marketing to it—not just outsourcing. They explore IKEA’s smart moves in India, lab-grown diamonds gaining ground, and how solar panel recycling could reshape sustainability.By LightBlueMedia

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Marketing for Architects 28:07

4M ago28:07

28:07

Marketing for architects is WAY more interesting than you'd think! For this episode, Susie Lober joins us to share why strategy beats shouting, how word-of-mouth actually works, and why architects aren’t just selling buildings. Susie has a very impressive CV, having worked at Norman Foster’s iconic Foster + Partners and who now runs her own consult…

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Re-branding Right! 39:59

4M ago39:59

39:59

In this episode, brand strategists Rachel Fairley and Sarah Robb join us to discuss their book Re-Brand Right: How to Refresh Your Brand and Marketing to Grow Your Business. We explore what rebranding really means, why it’s not just about new logos, and how smart brand strategy can boost revenue, cohesion—and even price. The discussion is FULL of s…

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Marketing a Theatre Production 31:09

5M ago31:09

31:09

This week Matt Wake of Hideout Theatre joins Kiran to discuss how his theatre company is storming the Edinburgh Fringe Festival this summer with their show The Players of Diadon. But, with no tangible product, how do you go about marketing? Listen to hear Matt talk about guerrilla tactics, branding and good old-fashioned hustle!…

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Opinionated Marketers on: AI Frustrations 12:17

5M ago12:17

12:17

This week, our Opinionated Marketers discuss the unnecessary use of AI in everyday life.By LightBlueMedia

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SOSTAC 33:19

5M ago33:19

33:19

In this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketing planning. They discuss how to make it work in real-world scenarios (dealing with vague briefs, moving targets, and tight deadlines) while keeping marketing strategies clear and focused.…

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Opinionatd Marketers on: THE MARKETING MEETUP SURVEY 13:01

5M ago13:01

13:01

This week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team dynamics, and AI adoption.By LightBlueMedia

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Marketing in the Charity Sector 22:09

5M ago22:09

22:09

This week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity. We explore the power of clear, stigma-free communication, what it’s really like being a trustee or chair, and how clever marketing and humour help support thousands of families dealing with tough health issues.…

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Opinionated Marketers on: PRICING 10:59

5M ago10:59

10:59

This week, our Opinionated Marketers discuss why brands should embrace pricing transparency. We also touch on changing consumer habits in the night time economy.By LightBlueMedia

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Measuring Marketing Effectiveness 25:25

5M ago25:25

25:25

In this episode, we dive into the tricky world of marketing measurement with Richard Levy. Why are marketers so nervous about being measured? How can we show real impact beyond fluffy metrics? From brand tracking to boardroom language, we explore what really works when proving marketing’s value without losing the creative spark.…

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Opinionated Marketers on: EUROPE 9:56

6M ago9:56

9:56

This week our Opinionated Marketrers look at the new UK-EU trade deal and what it actually means beyond the headlines. Plus, we chat about AI avatars in finance and how tech is reshaping work.By LightBlueMedia

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Brand Management 27:25

6M ago27:25

27:25

In this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values. She shares solopreneur insights, the power of tone of voice, and building trust through clear, strategic brand expression across all touch points. It's a must-listen for anyone involved in the day-to-d…

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Opinionated Marketers on: CONSISTENCY AND CALM 9:53

6M ago9:53

9:53

This week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world. We also discuss M&S's measured response to their recent cyberattack.By LightBlueMedia

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Digital Product Management 26:18

6M ago26:18

26:18

In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fast-paced, exciting role. Unlike traditional product management, where you're dealing with physical goods, digital products (like apps or platforms) are constantly evolving and can be updated instantly …

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Segmentation and Hyper-Personalisation 30:56

6M ago30:56

30:56

In this episode, Jason Donapel, co-founder of The Email Experience, dives into how brands can level up their retention marketing using smarter segmentation and hyper-personalisation. He explains why relying on generic pop-ups, discounts, and surface-level personalisation just doesn’t cut it anymore. Instead, he advocates for tailoring messages base…

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Opinionated Marketers on: RESILIENCE 10:39

6M ago10:39

10:39

In this weeks news, there are three prime examples of why resilience is so important. Kiran Kapur and Charles Nixon discuss.By LightBlueMedia

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Social Value 24:41

6M ago24:41

24:41

This podcast episode explores the concept of social value in the context of corporate responsibility and sustainability, with insights from Victoria Hartley, a sustainability professional. Victoria outlines how social value has evolved from early philanthropic efforts by industrialists (such as providing housing and education for workers) into a mo…

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Opinionated Marketers on: NAVIGATING TARIFF TURBULENCE 7:50

6M ago7:50

7:50

In this episode of Opinionated Marketers, Charles Nixon and Kiran Kapur dive into the world of tariffs and their far-reaching effects. Discover how tariffs, although not an immediate economic remedy, shape the landscape of international trade, influence consumer behaviour, and impact macro-economic policies. As we venture into potential recession, …

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Agency Relationships 24:08

7M ago24:08

24:08

On this programme, we discuss the value of strong agency relationships. Our guest is Andy Bargery, Client Director at oystercatchers - a company specialising in creative excellence in marketing communications.By LightBlueMedia

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Opinionated Marketers on: THE ETHICS OF MARKETING 11:29

7M ago11:29

11:29

Charles Nixon says it's time to "Up your ante" and do 25% more marketing. Find out why in this week's episode of Opinionated Marketers.By LightBlueMedia

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Content Localisation 28:27

7M ago28:27

28:27

This week we explore the importance and benefits of content localisation. Our guest is Shaheen Samavati from VeraContent, a marketing agency who specialise in Multimedia Localisation services.By LightBlueMedia

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Marketing in the Legal Profession 22:55

7M ago22:55

22:55

This week we look at marketing in the world of legal with returning guest, Rob Watson.By LightBlueMedia

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Opinionated Marketers on: APRIL FOOLS 15:21

7M ago15:21

15:21

This week - among other topics - our Opinionated Marketers discuss the demise of April Fools.By LightBlueMedia

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The Museum of Brands - Part 2 32:33

7M ago32:33

32:33

In our last episode, we took a tour of the Museum of Brands in London. This week the Museum's Director, Paul Botje, speaks to us about the collection, the challenges and the future of the museum.By LightBlueMedia

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Exploring the Evolution of Iconic Brands at the Museum of Brands 43:08

8M ago43:08

43:08

Welcome to the Cambridge Marketing Podcast, where this week, we take you on a fascinating journey through time at the Museum of Brands in Notting Hill, London. Joined by Christian Pratt, founder of The Clarity Company, we explore the rich history of branding, from Victorian railway memorabilia to iconic 20th-century products and beyond. As we walk …

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Opinionated Marketers on: RETRO MARKETING 10:07

8M ago10:07

10:07

This week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.By LightBlueMedia

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Exploring Cultural Nuances in International Marketing Strategies 31:14

8M ago31:14

31:14

Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape. Nand…

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Opinionated Marketers on: REVIEWS 9:28

8M ago9:28

9:28

In a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!By LightBlueMedia

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Marketing a Festival 32:57

8M ago32:57

32:57

We've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Director for the hugely successful Hay Festival in the UK.By LightBlueMedia

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Opinionated Marketers on: The Trough of Disillusionment 14:21

8M ago14:21

14:21

This week our Opinionated Marketers discuss Britain's booming Net Zero economy, and a change of perspective towards AI.By LightBlueMedia

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Inside the World of Golf's Leading Equipment Brands 29:03

8M ago29:03

29:03

Welcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communications Manager at Acushnet UK. Discover the strategies behind marketing leading golf brands Titleist and Footjoy, the competitive landscape of the golf ball market, and the importance of maintaining bran…