Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo ...
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Lemon Seed Podcasts
Are you a gardener, farmer, forager or herbalist - or maybe you're a little plant curious? Then you've come to the right place - this is Seeds & Weeds a podcast from Small House Farm! www.SeedsandWeedsPodcast.com The Seeds and Weeds Podcast is hosted by Bevin Cohen and brought to you by Small House Farm. Support the show at www.patreon.com/smallhousefarm
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Weekly comedy podcast in which three cowardly losers (Ben Knight, Mike Goldstein and Rohan Ganju) recap and review obscure, low-budget horror movies.
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Join Dr Karl Kruszelnicki, Lucy Smith and their scientific guests, with a bunch of curious triple j listeners for a weekly injection of science, myth-bashing and answers!
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1
Hair of the dog, photographic memories and shingles
40:00
40:00
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40:00Where does all our energy go when we die? Why do humans laugh? And is rain water or tap water better for plant growth? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Public domain kickin' it to ya See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
Smart Pricing in Home Services: Profits without fear
21:49
21:49
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21:49Send us a text Ever wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes. We start by reframing growth throug…
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1
Frozen vs fresh veggies, soap suds and nangs
38:00
38:00
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38:00Would an invisible person be blind? Can you have too much muscle? And who teaches bees how to make honey? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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1
Humanoids from the Deep aka Monsters (1980)
1:14:15
1:14:15
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1:14:15We all know that humanoids are not from the deep, what this film presupposes is that they are See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
The Importance of the Speed to Lead With Danielle from Contractors In Charge
21:11
21:11
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21:11Send us a text Leads aren’t dying. They’re expiring while your team gets to them. We unpack a practical playbook for contractors to capture more jobs without buying more clicks, focusing on speed to lead across online scheduling, AI-enabled chat, and automated follow-ups that never sleep. Joined by Danielle from Contractor In Charge and OnePath, we…
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1
Frisson, cryogenic freezing and thylacines
39:00
39:00
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39:00What's the deal with Neil the Seal? Can you sniff a fart away? And what does sickness smell like? Dr Karl and Zoe Kean answer these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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No butt boy's about it See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
From Technician to Leader: The Untold Transition
13:47
13:47
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13:47Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table. We start wit…
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1
Pollen peaks, jump scares and alcohol vs mood
42:00
42:00
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42:00Is there a link between albedo and climate change? Are four-leaf clovers really that lucky? And could ants rule the world? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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1
The Squash Episode - in the Garden, Kitchen and Apothecary with our Favorite Fall Fruit!
28:17
28:17
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28:17From growing and harvesting to seed saving and cooking, we’re exploring everything you need to know about squash! Learn the difference between summer and winter squash, how to cure them for long-term storage, and discover creative ways to use squash in the kitchen—from roasted seeds to pumpkin puree and even edible leaves and flowers! 🍂 Plus, we’r…
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1
Hell House LLC (2005) [feat. Karl Chandler] [[minus Ben Knight]]
1:24:04
1:24:04
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1:24:04Ben Knight was still out of town for this one, he was on tour but while he was away he agreed to stay in only Hell House's out of solidarity. See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
Ugh, Another Slow Month?!? Is it Ops or Marketing?
14:56
14:56
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14:56Send us a text Shoulder season has a way of telling the truth. When the weather stops handing you leads, response-based digital channels cool off, and the real drivers of growth—outbound effort and tight operations—step into the spotlight. We walk through a practical playbook for HVAC, pest, and home service pros to build demand on purpose, not by …
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1
Navigating your business with your partner - the good, the bad, the ugly
42:02
42:02
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42:02Send us a text What if working with your spouse or sibling could be your unfair advantage instead of a constant tug-of-war? We sit down with women leading HVAC, plumbing, electrical, and home service companies to unpack the real playbook for thriving in business together: define lanes, plan ahead, price with confidence, and protect the parts of lif…
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1
Butt breathing, plovers and flammable water
38:00
38:00
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38:00How will the universe end? What makes weight lighter in the pool? And with enough helium, could we float? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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1
3 Home Service Marketing Strategies You’ve Probably Never Tried (But Really Should)
20:30
20:30
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20:30Send us a text Ever wonder why some home service brands feel trustworthy before they even quote the job? We pull back the curtain on three simple, overlooked moves that stack trust fast: a brand ecosystem audit, a hyperlocal micro influencer network, and a documentary-style install video that shows the work, the manners, and the finish line. First,…
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1
AI consciousness, sleep paralysis and onion tears
40:00
40:00
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40:00Do ants outweigh humans? Are we getting any more water on Earth? And why do dreams leave us on cliffhangers? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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A movie so bad it may have ended Mike's Bigfoot Corner:( See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
Maintenance Club EXTRAS: Growing Revenue During the Slow Season
20:04
20:04
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20:04Send us a text Phones get quiet, bills don’t. We tackle the slow-season squeeze head-on with a blueprint for building maintenance clubs that are easy to sell, rich with perks, and powerful enough to turn downtime into dependable revenue. Rachel kicks things off before Crystal and Emily dive into the strategies we use with HVAC, plumbing, roofing, a…
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1
Motion sickness, 3I/ATLAS and cross-breeding
39:00
39:00
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39:00What would happen to the universe if we could time travel? How fast does the earth move? And at what point does our brain switch from awake to asleep? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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By Ben Knight, Mike Goldstein and Rohan Ganju
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1
Stop the Scatter: Smart Marketing Systems for Home Service Businesses
32:42
32:42
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32:42By Lemon Seed
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1
The science of cringe, meat juice & psychedelic shrimp
43:00
43:00
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43:00Will trees adapt to climate change? What causes migraine auras? And what happens in your body when you quit vaping? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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When life gives you lemons, make the movie Lemon Tree Passage See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
From Operator to Owner: Scaling Smarter with Ryan Lee
31:20
31:20
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31:20Send us a text Tired of adding hours and still feeling stuck? We dive straight into the moves that create freedom: pricing for profit, selling outcomes in the home, and using a simple, layered marketing mix that actually compounds results. Our guest, Ryan Lee—former landscape lighting owner turned coach—shares how a 10% price increase can double pr…
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1
Fibre, the carnivore diet & drunk hamsters
42:00
42:00
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42:00How does boiling water affect tea? What is the instant smell from a packet of salt and vinegar chips? And how do carbohydrates and protein interact in our digestive system? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Money is the seed of all evil See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
AI-Powered Sales: How Distance Helps Service Businesses Win More
26:18
26:18
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26:18Send us a text How quickly are you responding to potential customers? In today's instant-gratification marketplace, that question might determine whether your contracting business thrives or struggles. When a homeowner discovers a pest problem at midnight or needs an emergency HVAC repair, they're not waiting until your business hours—they want ans…
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All About Sage + Propagating Herbs - Autumn Equinox Special!
29:05
29:05
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29:05🍂 Celebrate the Season of Transition with Seeds and Weeds! 🌱 In this special Autumn Equinox episode, the Seeds and Weeds podcast dives into the magic of fall! From the crisp air to the golden hues, we embrace the beauty of the season while sharing practical tips and inspiration for gardeners, foragers, and herbalists alike. 🌻 ✨ Highlights inclu…
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1
Smelly sneezes, stress seizures & sound proofing
39:00
39:00
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39:00What's the correlation between black holes and time travel? Do batteries weigh less when they are empty? Why do some people develop indigestion later in life? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Where there's a Willow Creek there's a Way-low Creek See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
Top 5 Dumbest Mistakes Contractors Make (Are YOU on our List?)
1:02:38
1:02:38
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1:02:38Send us a text Ever wonder why some contractors seem to explode onto the scene while others struggle for decades without significant growth? The answer lies in avoiding what Crystal Williams and Eric Thomas call "the dumbest marketing mistakes" that plague the contracting industry. This candid conversation dives deep into the nine critical errors p…
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Should you really be weeing on your lemon tree? How close are we to finding proof of life on Mars? And what would happen to a helium balloon in zero gravity? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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2201
BONUS: Parmigianas, shopaholics and small talk
19:00
19:00
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19:00It turns out, you have A LOT of science (and not-science) questions for Dr. Karl - and he's going to answer them!By Australian Broadcasting Corporation
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I'm ghost quaking in my boots, pal. See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
Pay Smarter, Grow Faster: A Conversation with FieldPay’s Flavia de la Fuente
27:27
27:27
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27:27Send us a text The search for qualified HVAC talent has contractors desperate for innovative solutions. In this eye-opening conversation, Crystal welcomes Flavia De La Fuente, founder of Field Pay, who's pioneering a revolutionary approach to compensation that's transforming how service businesses recruit, retain, and motivate their teams. Flavia r…
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1
Hypnotism, Sunscreen and Simulation Theory
39:25
39:25
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39:25What is the science behind Deja-Vu? Do we all see the same colours? Does cotton cause indigestion? Dr Karl answers these questions and more on triple j Mornings with Jaimee Taylor-Nielsen.By Australian Broadcasting Corporation
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1
BONUS: Life on Mars, bum cracks and the power of optimism
27:00
27:00
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27:00It turns out, you have A LOT of science (and not-science) questions for Dr. Karl - and he's going to answer them!By Australian Broadcasting Corporation
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Sometime's I refer to Australia as 'Down Under' i'm waiting to see if it catches on See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
Beyond the Algorithm: Marketing That Doesn’t Bow to Google
30:31
30:31
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30:31Send us a text Feeling trapped in the Google advertising hamster wheel? You're not alone. As contractors face rising ad costs and diminishing returns from traditional search marketing, many are desperately seeking alternatives—but fear venturing into unfamiliar territory. This episode dismantles the myths surrounding lead aggregation platforms like…
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1
Changing seasons, vape smoke and heat cream vs. hand lotion
42:00
42:00
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42:00What would happen if we all jumped at once? Is there anything a black hole can't swallow? And what cooks faster, baked or boiled sweet potato? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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1
Totally Tomatoes: How to Grow, Cook, and Save the Ultimate Summer Crop
44:06
44:06
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44:06We’re diving into the juicy world of tomatoes—the ultimate summer garden staple. 🍅 From growing tips to recipes, seed-saving techniques, and expert advice, this episode is your one-stop shop for everything tomato. 🎙️ What’s Inside This Episode? Tomato Varieties Galore: From cherry tomatoes to beefsteaks, indeterminate to determinate, and even wil…
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I thought 'bottom feeder' was a type of washing machine See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
You're Only as Strong as Your Bench: Why Team Strength Matters in Home Services
36:05
36:05
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36:05Send us a text Ever wonder why your service business hits a ceiling despite your best marketing efforts? The answer might not be in your advertising strategy but in your leadership bench strength. In this enlightening conversation, Crystal welcomes leadership strategist Elise from Velocity Leader to explore how contractors can build depth on their …
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1
Science with Dr. Karl LIVE - Hosted by Lucy Smith: Part Two!
39:00
39:00
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39:00Whether you listen on the radio every Thursday, on YouTube or from your podcast feed, we've taken the show you know and love and brought it to the live stage!By Australian Broadcasting Corporation
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1
Manifestation, earthquakes and sun sneezes
41:00
41:00
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41:00Why does saliva assist suction (get your head outta the gutter!)? Can our eyes really change colour? And which planet would host the best for gigs? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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This movie put's the 'terror' and 'bigfoot pond' in 'Terror At Bigfoot Pond' See omnystudio.com/listener for privacy information.By Ben Knight, Mike Goldstein and Rohan Ganju
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1
Tracking Marketing- How do I Know if my Marketing is Working?
12:24
12:24
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12:24Send us a text Ready to transform your contracting business? Crystal, co-founder and lead strategist at Lemon Seed Marketing, breaks down the three essential mindshifts that separate thriving contractors from those constantly struggling with marketing frustrations. First, you must recognize that you already have a brand whether you're actively mana…
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1
Science with Dr. Karl LIVE - Hosted by Lucy Smith: Part One!
54:00
54:00
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54:00Whether you listen on the radio every Thursday, on YouTube or from your podcast feed, we've taken the show you know and love and brought it to the live stage!By Australian Broadcasting Corporation
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1
3I/ATLAS, The Great Attractor and parent black holes
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41:00
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41:00What's on the other side of a black hole? How hot does 'hot' go? And seriously, what came first: the chicken or the egg? Dr Karl and Krystal De Napoli answer these questions and more on triple j Mornings with Lucy Smith during National Science Week.By Australian Broadcasting Corporation
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