Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
show episodes
 
Artwork
 
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo ...
  continue reading
 
A podcast focused on how you can pick up the basics of mindfulness and meditation with the aim of creating a calmer, happier you and a kinder world. Become a friend of the podcast & access exclusive content: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/mindfulnessforbeginners⁠⁠⁠⁠⁠⁠⁠
  continue reading
 
Loading …
show series
 
Send us a text Ever feel like you're throwing marketing dollars into a black hole and praying something works? You're not alone. In this refreshingly honest episode, we're peeling back the layers on what's really holding home service contractors back from marketing success. Marketing for contractors has become a chaotic landscape of conflicting adv…
  continue reading
 
Send us a text Ever wonder what $150,000 in professional branding and business resources could do for a contracting company? The answer might surprise you—it could completely transform their trajectory. When Lemon Seed Marketing dreamed up the Great American Brand Story initiative, they knew they needed powerful partners to make it truly impactful.…
  continue reading
 
Send us a text Ever wondered why some home service businesses become household names while others remain forgettable? The secret isn't just clever digital marketing or a fancy logo—it's building genuine community relationships that transform customers into raving fans. Crystal, founder and lead strategist at Lemon Seed Marketing, pulls back the cur…
  continue reading
 
Send us a text Culture isn't just a buzzword – it's the foundation that determines whether businesses thrive or merely survive. This conversation dives deep into why prioritizing people before products and profits creates sustainable success. The research is clear: money only impacts happiness up to about $75,000 per year. Beyond that threshold, pu…
  continue reading
 
Send us a text Digital marketing frustrates many contractors, but what if the secret isn't finding the perfect channel—but creating a powerful strategy where everything works together? Tim Brown, CEO of Hook Agency, joins Crystal to unpack what truly makes digital marketing work for home service businesses. Unlike marketers who guard their "secret …
  continue reading
 
Send us a text What happens when social media shifts from an obligatory marketing checkbox to a strategic centerpiece of your brand-building efforts? Jen McKee, founder of Kee Hart Marketing, joins Crystal to unpack exactly how contractors and home service businesses can leverage authentic social content to transform their online presence. For too …
  continue reading
 
Do cortisol detoxes work? Can our bodies predict rain with pain? And is this Halsey lyric - ‘the father's DNA stays inside the mother for 7 years’ - scientifically accurate? Bianca Nogrady and Dr Theresa Larkin answer these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
  continue reading
 
Send us a text Marketing synergy isn't just a buzzword—it's the game-changing approach that separates thriving contractors from those perpetually struggling to generate consistent leads. Drawing from recent conversations with digital marketing providers, Crystal tackles the critical disconnect happening in contractor marketing today. Too many busin…
  continue reading
 
Send us a text What if your most powerful marketing strategy isn't about generating leads or spending more on advertising, but simply showing genuine appreciation to your customers? This episode dives deep into the transformative power of gratitude marketing with Caleb Bates from To Your Success, exploring how thoughtful gestures of appreciation cr…
  continue reading
 
Send us a text Step into the future of contractor marketing with insights on how artificial intelligence, strategic branding and customer rehash can revolutionize your business. In this engaging episode with Crystal and Alec Stevanovski from Homepros, we invite you to explore the impact of AI tools—like ChatGPT—on everyday marketing tasks and how t…
  continue reading
 
Send us a text We're sipping some lemonade with the fabulous ladies from CSR Academy! In this episode, you'll discover the profound impact of customer service representatives (CSRs) on business success. We delve into training strategies, systems, and mindsets that can shift the trajectory of your company. - Explore the essential role of CSRs - Disc…
  continue reading
 
Send us a text What if embracing technology could revolutionize your trades business? In this episode, I sit down with Jess Krellman, the innovative founder and CEO of Titan Advising Gurus, to uncover how Service Titan can transform operations and fuel growth in the trades industry. Jess shares her compelling journey from hands-on trades experience…
  continue reading
 
Send us a text Unleash the potential of your trades business with insights from Tom Casey, master advisor at Best Postcards and acclaimed contractor, as he cuts through the noise of self-proclaimed marketing gurus. Discover how to differentiate hype from reality, and why adopting a pragmatic, BS-filtered approach is essential for successful marketi…
  continue reading
 
Send us a text What if you could transform your roofing business into a powerhouse of efficiency and customer satisfaction? Join us as we welcome John Deloria, co-founder of ProLine, to explore this possibility. John's journey from mission trips to becoming an industry innovator is filled with lessons on integrity, work-life balance, and the art of…
  continue reading
 
Send us a text What if you could unlock the secrets of skyrocketing your business revenue for 2025? Get ready to uncover Lemon Seed's specialized quarterly training that centers on operational efficiencies, competitive pricing, and effective marketing. We dive into the nitty-gritty of tracking average ticket values and maximizing lifetime customer …
  continue reading
 
Send us a text Unlock the secrets to exceptional technician training and business success with our special guest, Danielle Wernert, a visionary leader who has transformed the training landscape for over 500 technicians. By tuning in, you'll discover how to bridge the gap in technical training and embrace a culture of learning and adaptability. Dani…
  continue reading
 
Send us a text Stephanie Postel, co-owner and COO of Anchor Heating and Cooling, takes us on an inspiring journey of branding and marketing success. In this episode, we uncover Stephanie's secrets to transforming her company into a thriving business in just three years. From her background in monogramming and embroidery to her experience as a Kappa…
  continue reading
 
Send us a text Unlock the secrets of successful rebranding and family business dynamics with our esteemed guest, Rory Krueger. Rory shares his transformative journey of steering a Missouri-based family-owned business from being a mechanical contractor to a company that resonates deeply with homeowners, embracing the charm of old-fashioned values. D…
  continue reading
 
What invasive species tastes the best? What would happen if we eradicated feral cats? And how does your body respond when you start eating meat again after years of being vegetarian? Dr Karl and special guest Professor Phill Cassey answer these questions and more on triple j Mornings with Lucy Smith.…
  continue reading
 
Send us a text Katy Higgins, a pioneering force in the HVAC world, joins us to share her remarkable journey from telemarketer to a powerhouse owner of a $5 million enterprise. Katy's narrative is one of grit and perseverance as she overcame industry stereotypes to emerge as one of the first female comfort advisors in Northern Utah. Her dedication t…
  continue reading
 
Send us a text What if AI could revolutionize your marketing strategy and boost your customer lifetime value? This episode features the insightful Eric Thomas, founder of Rival Digital, and marketing expert Sarah Gerardo, as they share their predictions for 2025, exploring the future of AI in marketing for trades like HVAC and plumbing. Together, w…
  continue reading
 
Send us a text Tanya Strittmatter, a passionate advocate for the trades, shares her inspiring journey and the profound sense of community that binds the industry. Listen to Tanya as she recounts how her husband's legacy as a second-generation business owner shaped her path and fueled her mission to learn from past mistakes for collective success. W…
  continue reading
 
In this episode of A Summer of Science, we’ll be looking back at your best questions about the future. We’ll dive into how reintroducing extinct animals might shape our future, if robots will take our jobs, and what cool burning is and the role it might play in an increasingly warmer climate.By Australian Broadcasting Corporation
  continue reading
 
Send us a text Ever wonder why some contractors stall while others soar? Join me, Crystal, as I unravel the mysteries behind successful branding and marketing strategies from my lively hub in Houston, Texas. After days immersed in conversations with local contractors, I've gathered tales of triumph and missteps—like the pitfalls of clinging to lack…
  continue reading
 
Send us a text Welcome to another engaging episode of "From the Yellow Chair," where we sit down with Leo Morales, the inspiring co-owner of BCI Plumbing, Heating, and Cooling from Denton, Texas. What if the secret to thriving in business and life lies in the people you surround yourself with? Leo's riveting journey across 34 relocations and divers…
  continue reading
 
Send us a text Discover how the HVAC industry is undergoing a seismic shift towards digital innovation with our special guest, Brian Feenie, a veteran in the field with decades of insight. Brian delves into the urgent necessity for HVAC businesses to craft a bespoke tech stack, illuminating the pitfalls and victories of leaving behind paper-bound t…
  continue reading
 
Send us a text How can a former manufacturing plant worker transform into a visionary force in outdoor videography? Jarod from Diboll, Texas, has done just that, and in this episode, we unlock the secrets behind his meteoric rise. As the owner of C4 Media Productions, Jarrod has redefined brand storytelling in East Texas, particularly shining a lig…
  continue reading
 
Loading …
Listen to this show while you explore
Play