Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo ...
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Join Dr Karl Kruszelnicki, Lucy Smith and their scientific guests, with a bunch of curious triple j listeners for a weekly injection of science, myth-bashing and answers!
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A podcast focused on how you can pick up the basics of mindfulness and meditation with the aim of creating a calmer, happier you and a kinder world. Become a friend of the podcast & access exclusive content: https://www.patreon.com/mindfulnessforbeginners
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The origins of BBQ, fecal bacteria and the Seven Sisters
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39:00Is it possible to turn into your roommates? How did the living DNA code come to exist? And when did we first start using kitchen utensils? Dr Karl and Zoe Kean answer these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Promo & No Mojo : When bad ads happen to good contractors— and how to turn it around.
20:49
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20:49Send us a text Ever feel like you're throwing marketing dollars into a black hole and praying something works? You're not alone. In this refreshingly honest episode, we're peeling back the layers on what's really holding home service contractors back from marketing success. Marketing for contractors has become a chaotic landscape of conflicting adv…
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Smoke alarms, airplane mode and chemtrails
39:18
39:18
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39:18Does blending ingredients in a smoothie destroy their nutrients? How do we distinguish between phantom smells and real smells? And are infrared saunas safe? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Send us a text Ever wonder what $150,000 in professional branding and business resources could do for a contracting company? The answer might surprise you—it could completely transform their trajectory. When Lemon Seed Marketing dreamed up the Great American Brand Story initiative, they knew they needed powerful partners to make it truly impactful.…
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What influences intelligence? Does the earth's rotation affect flight time? And what temperature will de-fog your windscreen? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Beyond the Logo: Building a Brand That Lasts
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21:38
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21:38Send us a text Ever wondered why some home service businesses become household names while others remain forgettable? The secret isn't just clever digital marketing or a fancy logo—it's building genuine community relationships that transform customers into raving fans. Crystal, founder and lead strategist at Lemon Seed Marketing, pulls back the cur…
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Rollercoaster retirement, winking, and zombie stars
39:16
39:16
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39:16Why am I always running out of conditioner before shampoo? How come mozzies bite some people and not others? And does a dog's sense of smell give it a better memory? Dr Karl answers these questions and more on triple j Mornings with Jaimee Taylor-Nielsen.By Australian Broadcasting Corporation
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Culture that Converts: How Thaddeus Tondu Built a Team that Powers Marketing Results
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37:50Send us a text Culture isn't just a buzzword – it's the foundation that determines whether businesses thrive or merely survive. This conversation dives deep into why prioritizing people before products and profits creates sustainable success. The research is clear: money only impacts happiness up to about $75,000 per year. Beyond that threshold, pu…
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Alien planets, sea sickness 101 and the perfect chocolate
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38:05Is it possible to breathe through our ears? Why do we always queue in a snake form? And what's hiding in the rest of the ocean? Dr Karl answers these questions and more on triple j Mornings with Jaimee Taylor-NielsenBy Australian Broadcasting Corporation
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Hooked on Growth: Tim Brown’s Approach to Marketing That Scales
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39:17Send us a text Digital marketing frustrates many contractors, but what if the secret isn't finding the perfect channel—but creating a powerful strategy where everything works together? Tim Brown, CEO of Hook Agency, joins Crystal to unpack what truly makes digital marketing work for home service businesses. Unlike marketers who guard their "secret …
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What would happen if the Moon was bigger than Earth? How is sandpaper made? And does glue dry in space? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Show Up, Stand Out, Scale: Jen McKee’s Formula for Social Media Marketing Success
32:35
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32:35Send us a text What happens when social media shifts from an obligatory marketing checkbox to a strategic centerpiece of your brand-building efforts? Jen McKee, founder of Kee Hart Marketing, joins Crystal to unpack exactly how contractors and home service businesses can leverage authentic social content to transform their online presence. For too …
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Crime scenes, sweat logic and fighting misinformation
43:12
43:12
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43:12Do cortisol detoxes work? Can our bodies predict rain with pain? And is this Halsey lyric - ‘the father's DNA stays inside the mother for 7 years’ - scientifically accurate? Bianca Nogrady and Dr Theresa Larkin answer these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Send us a text Marketing synergy isn't just a buzzword—it's the game-changing approach that separates thriving contractors from those perpetually struggling to generate consistent leads. Drawing from recent conversations with digital marketing providers, Crystal tackles the critical disconnect happening in contractor marketing today. Too many busin…
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Cloud seeding, endorphins and heartstrings
40:53
40:53
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40:53Do animals have different blood types? How was the earth's core created? And back to basics - why is the sky blue? Bianca Nogrady answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Winning with Gratitude: The Marketing Strategy That Keeps Customers Coming Back
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35:16Send us a text What if your most powerful marketing strategy isn't about generating leads or spending more on advertising, but simply showing genuine appreciation to your customers? This episode dives deep into the transformative power of gratitude marketing with Caleb Bates from To Your Success, exploring how thoughtful gestures of appreciation cr…
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The ethics of genetics, teleporting earthworms and perfect naps
40:33
40:33
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40:33Why are we so helpless as babies? Are cats targeting people with allergies? And if we could bring back dinosaurs, would they survive? Zoe Kean answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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AI, Branding & Customer Re-hash Breakthroughs for Contractors
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54:44Send us a text Step into the future of contractor marketing with insights on how artificial intelligence, strategic branding and customer rehash can revolutionize your business. In this engaging episode with Crystal and Alec Stevanovski from Homepros, we invite you to explore the impact of AI tools—like ChatGPT—on everyday marketing tasks and how t…
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Heterochromia, cold water therapy and time of death
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40:17
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40:17How does our body tell us we're thirsty? Do trees get cancer? And if the entire world flooded, could we all turn into fish people? Bianca Nogrady answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Send us a text We're sipping some lemonade with the fabulous ladies from CSR Academy! In this episode, you'll discover the profound impact of customer service representatives (CSRs) on business success. We delve into training strategies, systems, and mindsets that can shift the trajectory of your company. - Explore the essential role of CSRs - Disc…
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Patternicity, lemon tree wees and static electricity
40:46
40:46
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40:46Where is wind going? Are ants able to predict rain? And why do sportspeople train at higher altitudes? Bianca Nogrady answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Scaling Smarter: Jess Kralemann on Optimizing Service Titan for Growth
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38:47
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38:47Send us a text What if embracing technology could revolutionize your trades business? In this episode, I sit down with Jess Krellman, the innovative founder and CEO of Titan Advising Gurus, to uncover how Service Titan can transform operations and fuel growth in the trades industry. Jess shares her compelling journey from hands-on trades experience…
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Taste vs. smell, doomscrolling and insulated drink bottles
40:10
40:10
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40:10Why does the contraceptive pill affect your dreams? Can your pet watch you weld? And is there a science behind the tension shifting in a room? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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"Cracking the Code: Purchase Cycles, Messaging, and Marketing for Home Services with Tom Casey"
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50:36Send us a text Unleash the potential of your trades business with insights from Tom Casey, master advisor at Best Postcards and acclaimed contractor, as he cuts through the noise of self-proclaimed marketing gurus. Discover how to differentiate hype from reality, and why adopting a pragmatic, BS-filtered approach is essential for successful marketi…
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Beached whales, earworms and the 'city killer' asteroid
42:32
42:32
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42:32What are the most effective ways to decrease exposure to microplastics? Is there a link between planet alignment and weather patterns? And what would happen if an asteroid hit the earth? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Building Success: John DeLaurier on Roofing Innovation, ProLine, and Entrepreneurship
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36:26
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36:26Send us a text What if you could transform your roofing business into a powerhouse of efficiency and customer satisfaction? Join us as we welcome John Deloria, co-founder of ProLine, to explore this possibility. John's journey from mission trips to becoming an industry innovator is filled with lessons on integrity, work-life balance, and the art of…
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Panic attacks, dark matter and melting ice creams
41:28
41:28
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41:28What’s the next step in human evolution? Are there any land animals that produce electricity? How do bees select their flowers? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Behind the Scenes of Our Client Quarterly Trainings With Ben Stark From Go Time Success Group
51:09
51:09
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51:09Send us a text What if you could unlock the secrets of skyrocketing your business revenue for 2025? Get ready to uncover Lemon Seed's specialized quarterly training that centers on operational efficiencies, competitive pricing, and effective marketing. We dive into the nitty-gritty of tracking average ticket values and maximizing lifetime customer …
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Cross-wiring, poison vs. venom and travelling farts
40:33
40:33
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40:33What's the difference between AM and FM radio? Why does plucking our eyebrows make us sneeze? And how do you stop a fart from following you into the next room? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Revolutionizing Technician Development and Its Marketing Impact
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28:51
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28:51Send us a text Unlock the secrets to exceptional technician training and business success with our special guest, Danielle Wernert, a visionary leader who has transformed the training landscape for over 500 technicians. By tuning in, you'll discover how to bridge the gap in technical training and embrace a culture of learning and adaptability. Dani…
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Satellites, spicy breastmilk and noise-cancelling headphones
43:54
43:54
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43:54Is time an illusion? Do our brains lie to us after a late-night shift? And why did our bodies decide we don't need hairy feet? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Owning your community with a fantastic brand!
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53:33
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53:33Send us a text Stephanie Postel, co-owner and COO of Anchor Heating and Cooling, takes us on an inspiring journey of branding and marketing success. In this episode, we uncover Stephanie's secrets to transforming her company into a thriving business in just three years. From her background in monogramming and embroidery to her experience as a Kappa…
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Solar urticaria, the mirage effect and friction explained
38:19
38:19
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38:19What would it take to shift the Earth's axis? How does the body process radiation from the sun? And is memory an innate skill or something we learn? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Heating Up the Market: Rory Krueger on Geothermal, Growth, and a Brand Refresh
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35:01Send us a text Unlock the secrets of successful rebranding and family business dynamics with our esteemed guest, Rory Krueger. Rory shares his transformative journey of steering a Missouri-based family-owned business from being a mechanical contractor to a company that resonates deeply with homeowners, embracing the charm of old-fashioned values. D…
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Cat containment, cane toad consumption and the toxic male technique
37:18
37:18
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37:18What invasive species tastes the best? What would happen if we eradicated feral cats? And how does your body respond when you start eating meat again after years of being vegetarian? Dr Karl and special guest Professor Phill Cassey answer these questions and more on triple j Mornings with Lucy Smith.…
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Breaking Barriers in HVAC: Katy Higgins’ Inspiring Journey with True Pros LLC
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26:19Send us a text Katy Higgins, a pioneering force in the HVAC world, joins us to share her remarkable journey from telemarketer to a powerhouse owner of a $5 million enterprise. Katy's narrative is one of grit and perseverance as she overcame industry stereotypes to emerge as one of the first female comfort advisors in Northern Utah. Her dedication t…
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Olfactory fatigue, genetic diseases and Facebook myths
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43:15
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43:15How long can humans survive without food? Why does coffee taste different when it goes cold? And will quantum computing and AI be the end of humanity? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Marketing Trends in 2025 w/Eric Thomas and Sarah Ghirardo
30:48
30:48
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30:48Send us a text What if AI could revolutionize your marketing strategy and boost your customer lifetime value? This episode features the insightful Eric Thomas, founder of Rival Digital, and marketing expert Sarah Gerardo, as they share their predictions for 2025, exploring the future of AI in marketing for trades like HVAC and plumbing. Together, w…
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In the last episode of our three-part summer series, we’ll be looking back at your best questions about the human body. We’ll delve into questions like does drinking apple cider vinegar improve gut health? How effective are collagen supplements? And what happens if you hold your urine in for too long?…
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Send us a text Tanya Strittmatter, a passionate advocate for the trades, shares her inspiring journey and the profound sense of community that binds the industry. Listen to Tanya as she recounts how her husband's legacy as a second-generation business owner shaped her path and fueled her mission to learn from past mistakes for collective success. W…
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In this episode of A Summer of Science, we’ll be looking back at your best questions about the future. We’ll dive into how reintroducing extinct animals might shape our future, if robots will take our jobs, and what cool burning is and the role it might play in an increasingly warmer climate.By Australian Broadcasting Corporation
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Over the next three weeks, we’ll be looking back at your best questions of 2024 and we’re kicking things off with space. In this episode we’ll answer things like is there any science behind astrology? Can you have sex in space? And do aliens really exist?By Australian Broadcasting Corporation
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Send us a text Ever wonder why some contractors stall while others soar? Join me, Crystal, as I unravel the mysteries behind successful branding and marketing strategies from my lively hub in Houston, Texas. After days immersed in conversations with local contractors, I've gathered tales of triumph and missteps—like the pitfalls of clinging to lack…
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Vitamin D, pesky flies and psychosis explained
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40:31
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40:31Does your blood type impact your dietary requirements? Is blue green algae safe to swim in? And why are there so many cicadas around this year? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Community Roots & New Growth: Leo of BCI on Expanding Services and Strengthening Local Ties
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47:03Send us a text Welcome to another engaging episode of "From the Yellow Chair," where we sit down with Leo Morales, the inspiring co-owner of BCI Plumbing, Heating, and Cooling from Denton, Texas. What if the secret to thriving in business and life lies in the people you surround yourself with? Leo's riveting journey across 34 relocations and divers…
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Doppler effect, the smell of rain and water intoxication
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42:11
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42:11Can we really hear the ocean in a seashell? What is considered the "right" amount of water? And why do our ears pop when we have the windows down while driving? Dr Karl answers these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Embracing Digital Transformation: Revolutionizing the HVAC Industry with Brian Feenie
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37:12Send us a text Discover how the HVAC industry is undergoing a seismic shift towards digital innovation with our special guest, Brian Feenie, a veteran in the field with decades of insight. Brian delves into the urgent necessity for HVAC businesses to craft a bespoke tech stack, illuminating the pitfalls and victories of leaving behind paper-bound t…
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Does intermittent fasting affect your metabolism? Why do you feel nerves in your gut? And could hay fever reignite food allergies? Dr Karl and special guest Dr Clare Collins answer these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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Capturing the Wild: Building Brand Power in the Outdoor Industry with Jarrod Christmas
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26:41Send us a text How can a former manufacturing plant worker transform into a visionary force in outdoor videography? Jarod from Diboll, Texas, has done just that, and in this episode, we unlock the secrets behind his meteoric rise. As the owner of C4 Media Productions, Jarrod has redefined brand storytelling in East Texas, particularly shining a lig…
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Sperm competition, ring of fire and the late heavy bombardment
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39:07
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39:07Why do we have eyebrows? Is there a way to predict the future of evolution in humans? And what would our doctors ask Charles Darwin at a dinner party? Dr Karl and special guest Zoe Kean answer these questions and more on triple j Mornings with Lucy Smith.By Australian Broadcasting Corporation
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