Best Learning At Laurier Podcasts (2025)

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EP 275 - Aren't Marketing Agencies all the Same? (Watch Video to know Why they're NOT) 26:57

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1d ago26:57

26:57

Nathan had Jay and Réland back to cover all things marketing. They discuss various aspects of marketing, personal experiences, and the intersection of life and work. They emphasize the importance of specialization in marketing, share personal stories about family life, and explore innovations in marketing tools. Watch the full video HERE. #marketin…

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EP 274 - Unlocking Financial Success: The Role of a Fractional CFO 33:38

1d ago33:38

33:38

Nathan brings Crystal back on to discuss the importance of financial literacy and the role of a fractional CFO in helping businesses understand their financial health. The conversation emphasizes the need for business owners to be proactive in managing their finances and the value of coaching in achieving business success. Guest Name: Crystal Haigh…

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EP 274 - Laurier Mandin, the Journey of a Marketing Veteran 26:43

9d ago26:43

26:43

Nathan brings on fellow marketing expert Laurier Mandin, who shares his extensive experience in the field. Laurier shares the significance of creativity and resilience in business, recounting personal stories of overcoming obstacles and the loneliness that often accompanies the entrepreneurial journey. Guest Name: Laurier Mandin Title: President & …

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EP 272 - Unlocking the Google Algorithm 32:19

16d ago32:19

32:19

Nathan invites Lindsey Busfield, the Vice President and Partner at Optimize My Firm, a company specializing in SEO for law firms. Lindsey shares her unique journey into the niche of legal marketing, emphasizing the importance of niching down, becoming an expert in SEO, and understanding market needs. The conversation covers common mistakes business…

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EP 271 - Is Going IPO for You 55:20

24d ago55:20

55:20

Nathan brings Chris Magaña, the Money Nerd, back on to talk about the intricacies of capital investment, the evolving landscape of IPOs, and creative financing solutions for entrepreneurs. Also, Chris's experiences with one's business model and exploring non-dilutive funding options to ensure sustainable growth. Guest Name: Chris Magaña Title: Priv…

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EP 270 - Mastering Digital Avatars in Marketing 31:12

30d ago31:12

31:12

Nathan invites Jason Henneberry to discuss the importance of digital avatars in marketing, the real estate evolution of the industry with AI, and strategies for building a brand on social media. They chat about the challenges in Canada's real estate and conversion strategies for leads. Guest Name: Jason Henneberry Title: Real Estate Marketing Coach…

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EP 269 - Beyond the Grind: Supporting Emerging Entrepreneurs 14:13

1M ago14:13

14:13

Nathan brings Emmanuel back to the show to discuss the journey of emerging entrepreneurs, the mental challenges they face, and the importance of understanding the difference between self-employment and true entrepreneurship. Guest Name: Emmanuel Williams Title: Economic Justice & Development Director Company: Black United Fund of Oregon Expertise: …

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EP 268 - The Future of Marketing: AI's Impact on Strategies 18:17

1M ago18:17

18:17

Nathan speaks with Joe Kimemia from Nairobi, Kenya, about the evolving landscape of marketing in Africa, and the impact of AI. Joe shares on how AI is transforming marketing strategies, enabling faster content production, and leveling the playing field for smaller agencies. Guest Name: Joe Kimemia Title: CEO & Marketing Expert Company: Shupav Exper…

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EP 267 - Marketing Entrepreneurs Stop Treating Yourself as a Side Piece 26:31

2M ago26:31

26:31

Nathan and Rae focus on how people often create comforting stories to stay within their comfort zones, hindering their financial success, but you can achieve #financialfreedom with the right #mindset. The video is to help the viewers they're not alone and to confront these self-made fears, recognizing they are not real obstacles, and to embrace #pe…

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EP 266 - Niche Expertise: Finding Your Unique Selling Proposition 1:02:50

2M ago1:02:50

1:02:50

Nathan (NDub) invites childhood friend and entrepreneur Dan Whiteley to chat about building a profitable niche while sharing their childhood memories. Dan shares insights from his experience running A.L. Merryman Company, a specialized executive search firm in the construction industry, and discusses the impact of AI on the sector. He also covers t…

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EP 265 - The Simple Path for Building Wealth 37:29

2M ago37:29

37:29

Nathan (aka, NDUB) invites Chris Magaña back on the show to discuss the steps to building wealth for beginners. Chris, the money nerd, talks on the importance of assessing one's current financial situation, understanding spending habits, and the significance of discipline in wealth building. He also touches on the need to embrace struggles and the …

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EP 264 - AI and Cybersecurity Risks for Small Businesses 23:32

2M ago23:32

23:32

Nathan interviews Mark Tishenko, founder of edgefi, discussing the critical intersection of cybersecurity and AI. Mark emphasizes the need for proactive measures against internal and external threats and the role of AI in shaping the future of cybersecurity. Cybersecurity is essential for protecting businesses from various threats, including phishi…

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EP 263 - Building a Great Team Culture Fit is Key 28:27

3M ago28:27

28:27

Nathan brings Mac Prichard back to discuss the evolving landscape of workplace culture, particularly in the context of remote work and AI. Mac emphasizes the need for clear communication of mission and values during recruitment and the significance of investing in management training to foster a healthy team culture. The conversation also touches o…

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Ep 262 - The Hidden Costs of Overlooking a Marketing Strategy 28:48

3M ago28:48

28:48

Nathan Webster (aka, NDUB) invites Amanda Farley ( AIMClear's CMO ) to discuss the hidden costs of overlooking a marketing strategy. They cover the importance of brand authority, authenticity in marketing, and the role of social media algorithms. Amanda shares insights on humanizing content with AI, effective content distribution strategies, and th…

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Ep 261 - Unhinged Marketing and Business Problems 25:45

3M ago25:45

25:45

Nathan has Réland Logan back on they were all over the place discussing various topics ranging from community issues in Portland to marketing strategies. They delve into the impact of Prosper Portland on small businesses and the importance of understanding marketing tactics versus strategy. The conversation highlights the challenges of outreach and…

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Ep 260 - How to Close Deals because You Love It! 33:14

3M ago33:14

33:14

Nathan invites Gene Slade to discuss the importance of effective sales strategies and the mindset needed to succeed in business. Gene shares his journey from working in the trades to becoming a successful sales trainer, emphasizing the significance of understanding customer needs and selling solutions rather than products. The conversation delves i…

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Ep 259 - Money Nerd Chris breaks down Wealth College and Money 26:58

4M ago26:58

26:58

Nathan invites Chris Magaña, a private wealth manager, to chat about the complexities of money. Chris wears many hats as a father (his favorite), husband, son, uncle, lawyer, investor, professor, author, financial management guru, and community leader, and many, many more, which is why Nathan wanted him on the show. Chris shares the impact of AI on…

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Ep 258 - Building a Business around Passion 27:43

4M ago27:43

27:43

In this episode of Let's Talk Marketing with NDUB, Luke Wagener sits down with Armando Franca, a former soccer player turned entrepreneur, to talk about his powerful journey from Brazil to the United States. They explore how Armando balanced education and competitive soccer, and how his passion led to the launch of of his own organization and busin…

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Ep 257 - College to Entrepreneur 27:15

4M ago27:15

27:15

In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with intern Luke Wagener to explore the powerful intersection of entrepreneurship and education. Luke opens up about his journey from Germany to the U.S. He shares how his college experience helped shape his drive for personal growth and his long-term entrepreneurial ambiti…

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In Conversation with Elizabeth Mitchell: Making Music Guided by People at Laurier 42:32

4M ago42:32

42:32

2024 Hoffman-Little Award winner Elizabeth Mitchell from Laurier’s Faculty of Music shares her journey into music therapy and the connective power of music in helping people express emotions, memories, and experiences. She discusses the importance of improvisation, versatility, and self-awareness, skills that allow practitioners to meet clients whe…

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Ep 256 - The Story of Sofia Carvajal 24:58

4M ago24:58

24:58

In this episode of Let's Talk Marketing with NDUB, Nathan Webster talks to Sofia Carvajal, a professional soccer player, influencer and entrepreneur who shares her inspiring journey from Colombia to the United States. Sofia shares how she earned a scholarship through playing pro in Colombia to pursue her passion for women's soccer at Oklahoma City …

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Ep 255 - AI will Take Your Job if You Let it! 28:57

5M ago28:57

28:57

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan explore the impact of artificial intelligence (AI) on job security in the creative industries, addressing top concerns like “Will AI take my job?” and “How is AI changing the future of work?”. Rae and Nathan cover the key difference between AI automation and augmenta…

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In Conversation with Marybeth White: Teaching as a Continual Process of Learning at Laurier 34:17

5M ago34:17

34:17

Marybeth White from Laurier’s Religion and Culture Department and recipient of the 2024 Sustained Excellence Teaching Award, shares insights on fostering a student-centered learning environment grounded in compassion, flexibility and inclusive design. Marybeth discusses the changes she’s seen in students throughout her career, including what studen…

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Ep 254 - My Trip to Kenya! 19:06

5M ago19:06

19:06

In this episode of Let's Talk Marketing with NDUB, Nathan Webster dives into his unforgettable trip to Nairobi, Kenya, where culture, business, and personal discovery intersected. He shares insights from engaging with local marketing professionals, reflects on the contrast between Portland and Nairobi airport experiences, and highlights the vibrant…

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Ep 253- Why Is Marketing Important In Business? 12:27

5M ago12:27

12:27

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the critical importance of marketing in business. He emphasizes that marketing is an investment that requires careful planning and strategy. The conversation covers key topics such as brand awareness, engagement strategies, personalization in marketing, and the significance…

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Ep 252 - DIY Marketing - Building a Website 15:49

5M ago15:49

15:49

In this episode of Let's Talk Marketing with NDUB, Nathan Webster emphasizes the importance of DIY marketing, particularly focusing on building your own website and owning your domain. He discusses the significance of creating quality content and how a website serves as a business plan. Nathan encourages listeners to leverage their digital presence…

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Ep 251 - The Era of Zero-Click Search 35:42

5M ago35:42

35:42

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the critical topic of zero click search and its implications for businesses. They explore how Google is evolving into an answer engine, leading to significant traffic drops for many companies. The conversation emphasizes the need for businesses to adapt thei…

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Ep 250 - Why a Brand Strategist says "Your Website Sucks" 33:46

6M ago33:46

33:46

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Réland Logan discuss the critical aspects of website design and brand strategy. They explore why many websites fail to meet user expectations, emphasizing the importance of clarity, purpose, and regular updates. The conversation highlights the need for a user-centric approach, wh…

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EP 249 - Business Lending 101 34:09

6M ago34:09

34:09

In this episode of Let's Talk Marketing with NDUB, Nathan Webster invited Crystal Haight and Dina Kroshkin to discuss their journey in the finance industry, emphasizing the importance of financial knowledge for business owners. They explore the dynamics of good and bad debt, the significance of strategic partnerships, and how to become a desirable …

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In Conversation with Michael Woodford: Mentoring Students to be Change Agents 54:36

6M ago54:36

54:36

Join 2024 Faculty Mentoring Award recipient Michael Woodford from Laurier’s Faculty of Social Work as he shares how some of the mentors along his personal and professional journey impacted him, the importance of sharing power in mentoring relationships, and the value of creating spaces where students can thrive as their authentic selves. Whether na…

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Ep 248 - The 3 Reasons why Streaming Wins over Cable 14:40

6M ago14:40

14:40

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the advantages of streaming over cable television from a marketing perspective. He outlines three main reasons: affordability, quality content, and the importance of understanding consumer needs. Nathan emphasizes that streaming services are more accessible and flexible, al…

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Ep 247 - Hiring Mistakes to Avoid with Mac Prichard 46:46

6M ago46:46

46:46

In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with Mac Pritchard, founder of Mac's List, discussing the nuances of hiring and job searching. Mac shares his journey from a communications professional to a job board operator, emphasizing the importance of human connections in hiring. The conversation delves into common hir…

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Ep 246 - Facebook Ad Tips and Tricks 21:01

7M ago21:01

21:01

In this episode of Let's Talk Marketing with NDUB, Nathan Webster engages with marketing expert Marin Ištvanić to explore the intricacies of Facebook advertising and digital marketing strategies. They discuss Marin's journey from a computer science student to a successful entrepreneur managing a boutique agency specializing in paid social media. Th…

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Ep 245 - CMO Diamonds w/Amanda 29:40

7M ago29:40

29:40

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Amanda Farley discuss the evolving role of AI in marketing and business. They explore how AI is not a new concept but has become more accessible and impactful in various sectors. The conversation covers practical applications of AI, tools for different business stages, and strate…

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Ep 244 - Marketing isn't Comfortable 7:43

7M ago7:43

7:43

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the challenges and realities of marketing, emphasizing the importance of authenticity and investment in oneself and one's business. He highlights that marketing is often uncomfortable and requires stepping outside of one's comfort zone. Nathan encourages listeners to embrac…

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Ep 243 - Why Fractional CMOs or Growth Marketing Agencies Are Crucial for Scaling Businesses 24:46

8M ago24:46

24:46

In this episode of Let's Talk Marketing with NDUB, Nathan Webster speaks with Amanda Farley, CMO of Aimclear, about the critical role of fractional CMOs in driving growth and scaling businesses. They discuss the importance of strategic alignment in marketing, the necessity of effective systems and attribution, and the value of data-driven decision-…

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In Conversation with Avis Beek: Inspiring Exploratory and Inclusive Education at Laurier 42:42

8M ago42:42

42:42

Avis Beek from Laurier’s Faculty of Education and the recipient of the 2024 Early Career Excellence Award shares her hands-on, kinesthetic approach to STEM education. Through creative activities that include slime-making, terrarium building, and even live animals(!), Avis sparks curiosity and fosters collaborative and inclusive learning environment…

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Ep 242 - Business + Community = Self-Care | NDUB 24:22

8M ago24:22

24:22

In this episode of Let's Talk Marketing with NDUB, Nathan Webster and Eduardo Torres discuss the intersection of business, community, and self-care. They explore the importance of authenticity in business, the role of community in personal and professional growth, and the significance of self-care for leaders. Eduardo shares his journey from being …

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Ep 241 - Kya & Travis Hunter see Influencer Shadowside | NDUB 25:09

8M ago25:09

25:09

In this episode of Let's Talk Marketing with NDUB, Nathan and Réland discuss various themes surrounding marketing, social media dynamics, and the challenges faced by women in the industry. They delve into the viral success of Cooking with Kaya, highlighting the double standards in how women are perceived in the influencer space compared to their ma…

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In Conversation with Jeremy Hunsinger: Building Knowledge Together at Laurier 1:01:56

8M ago1:01:56

1:01:56

Jeremy Hunsinger from Laurier's Communication Studies department and recipient of the 2024 Innovation in Teaching Award, shares his approach to creating a student-centered, studio-like classroom environment. Jeremy discusses how he integrates active learning from the very first class by having students co-create the course syllabus. His approach to…

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Ep 240 - Was Sean "Diddy" Combs a Marketing Genius? | NDUB 17:51

8M ago17:51

17:51

In this episode of Let's Talk Marketing with NDUB, Nathan explores the genius of Sean Diddy Combs, examining his strategies, influence, and the darker aspects of his persona. The conversation delves into how Diddy has navigated the marketing landscape, leveraging his relationships and understanding of consumer behavior to build his brand. Watch the…

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Ep 239 - Why the Cooking with Kya is Viral | NDUB 15:11

8M ago15:11

15:11

In this episode of Let's Talk Marketing with NDUB, Nathan Webster explores the viral success of Cooking with Kya, discussing the importance of engagement in marketing and branding. He emphasizes how Kya's unique approach to cooking videos combines entertainment and education, leading to widespread popularity without direct selling. Nathan highlight…

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EP 238 - 2024 Recap To 1025 Predictions | NUDB 17:54

9M ago17:54

17:54

In this episode of Let's Talk Marketing with NDUB, Nathan Webster eflects on the tumultuous year of 2024, discussing the evolution of marketing, business, and personal growth. He shares insights from his travels, particularly in Africa, and emphasizes the importance of adapting to change in a post-pandemic world. Nathan also makes predictions for 2…

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EP 237 - The 5 Feelings of Advertising | NDUB 22:01

9M ago22:01

22:01

In this episode of Let's Talk Marketing with NDUB, Nathan Webster delves into the five key emotions that drive advertising: fear, pride, envy, love, and pain. He emphasizes the importance of understanding these emotions to create effective marketing strategies that resonate with consumers. By invoking these feelings, brands can foster loyalty and e…

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EP 236 - CPT on "NOT LIKE US" | NDUB 41:30

9M ago41:30

41:30

In this episode of Let's Talk Marketing with NDUB, Nathan, Réland, and Jay reunite to discuss various topics ranging from the latest in music culture, particularly the ongoing Drake beef, to marketing strategies employed by artists like Kendrick Lamar. They explore the implications of music trends on marketing, the accessibility of concert tickets,…

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EP 235 - 3 Ways How Branding Creates Recurring Revenue | NDUB 13:48

9M ago13:48

13:48

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses three key ways branding can create recurring revenue for businesses. He emphasizes the importance of staying top of mind with customers, leveraging data to understand consumer behavior, and positioning the brand as a solution to customer pain points. Through examples from w…

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EP 234 - The Double-Edged Sword of Branding | NDUB 14:31

10M ago14:31

14:31

In this episode of Let's Talk Marketing with NDUB, Nathan Webster discusses the complexities of branding as a double-edged sword in marketing. He emphasizes that branding is not a direct sales tool but a long-term strategy that builds brand equity and customer reassurance. The conversation explores the importance of creating a positive customer exp…

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EP 233 - Event Marketing & Management | NDUB 22:36

10M ago22:36

22:36

In this episode of Let's Talk Marketing with NDUB, Nathan Webster interviews Haley Ingraham, Director of Marketing at Event Cadence. They discuss the evolution of event marketing, Haley's journey from journalism to the event industry, and the features of the Event Cadence platform that simplify event logistics for both organizers and attendees. The…

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In Conversation with Elaine Cheng: Preparing Future Archaeologists at Laurier 36:50

10M ago36:50

36:50

Elaine Cheng from Laurier’s Archaeology and Heritage Studies program and 2024 Early Career Excellence winner shares how she guides students through classroom and field experiences that blend real-world challenges with a mix of career-integrated and experiential learning. Elaine emphasizes the importance of both hands-on fieldwork and in-class activ…

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EP 232 - Every Entrepreneur's Problem | NDUB 9:17

10M ago9:17

9:17

In this episode of Let's Talk Marketing with NDUB, Nathan A. Webster discusses the significant impact of personal demons on entrepreneurship. He emphasizes that personal challenges often manifest as business obstacles, and highlights the importance of personal experience in shaping business strategies. Nathan encourages entrepreneurs to face their …