Best Launch Babes Podcasts (2025)

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9 | How to Segment Your Email List After a Launch: Turn Non-Buyers Into Next-Cycle Customers 29:45

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3d ago29:45

29:45

Most coaches blast the same post-launch emails to everyone on their list. Strategic coaches know that's where conversions die. Here's the difference: while everyone else is sending generic follow-ups to buyers and no-shows alike, the coaches who actually convert after cart close are running targeted, behavior-based email sequences that turn engaged…

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8 | The 5-Step Post-Launch Checklist to Keep Selling After Cart Close 20:30

10d ago20:30

20:30

If you're calling it a wrap as soon as the cart closes, you're walking away from the hottest audience you'll have all year. Those non-buyers are ON FIRE - but only for a hot minute before that window slams shut. Miss it, and you're leaving money (and momentum) on the table. They just spent time watching you, engaging with you, learning from you. So…

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7 | Launch IQ: The 5 Metrics That Predict Whether Your Next Launch Scales or Stalls 26:28

16d ago26:28

26:28

If you’ve ever run the same offer, same strategy, same energy… and got wildly different results, this episode is your answer key. Because it’s not your webinar script or ad copy doing the heavy lifting - it’s your launch system. In this episode of Launch Confidential, Taylor and Diana break down: What Launch IQ actually is - and why it determines w…

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6 | Post-Launch Strategy: How to Turn ‘Not Yet’ Leads Into Future Buyers 26:28

24d ago26:28

26:28

Cart close isn’t the end of your story — it’s the hottest moment of your launch. 🔥 Most coaches treat it like the afterparty’s over and everyone went home… but really, your warmest leads are still waiting for their moment to say “yes”.. In this episode, Taylor and Diana unpack “the missed window” — that golden stretch of time right after cart close…

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5 | Why Your Non-Buyers Aren’t Lost: The Hidden Gold in Every Launch 15:39

1M ago15:39

15:39

You know that post-launch pit in your stomach? All those registrants showed up… and then ghosted at checkout? 😬 This week, Taylor and Diana flip the script on “no.” You’ll see why your non-buyers aren’t rejection—they’re near-buyers on their own timeline. We’ll unpack the psychology of timing, the follow-up moves that turn ghosted checkouts into fu…

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4 | Build a List That Buys: How to Turn Lead Magnets into Launch Fuel 11:51

1M ago11:51

11:51

If you’ve ever said “I just need a bigger list and my launches will finally take off,” this episode is your gentle (but firm) intervention. Because… no. Not all subscribers are buyers. Some are browsing, some are collecting freebies... And a list full of those? It’s like running a boutique for people who only ever “try things on”. In this episode o…

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3 | Stop Chasing Cold Leads: How to Heat Your Audience (and Your Sales) 13:18

1M ago13:18

13:18

Pouring all your ad spend into cold traffic…and wondering why results whiplash? In this episode of Launch Confidential, Taylor & Diana break down why “more reach” isn’t the goal — warmer reach is. You’ll learn how to build an audience that already trusts you, and use between-launch seasons to turn lurkers into buyers. Get a break down the numbers t…

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2 | The Launch Reframe: Why Predictable Sales Start Long Before Cart Open 20:23

1M ago20:23

20:23

Still cramming all your trust-building, objection-handling, and closing into five frantic days? Still treating cart close like “The End” instead of the starting gun for your next launch? In this episode of Launch Confidential, Taylor and Diana reframe launch week as the receipt printer, not the whole business model. You’ll learn how to turn your ru…

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1 | Turn Non-Buyers Into Clients: The Post-Launch Plan for Coaches 25:03

1M ago25:03

25:03

Are you exhausted by launch cycles that feel like a sprint… only to end with a trickle of sales? Do you ghost your list the minute cart closes, secretly hoping things will “just work out better next time”? In this kickoff episode of Launch Confidential, Taylor and Diana break down why unpredictable launch results aren’t a “funnel problem” — they’re…

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Launching October 28th 1:40

2M ago1:40

1:40

If every launch feels like starting from zero again, it’s time to start building momentum that lasts. We’re Taylor Marks and Diana Toronto, co-founders of Launch Babes - helping coaches create predictable sales all year long, not just during launch week. Launch Confidential: turning launch leftovers into loyal clients with marketing systems and str…

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(Ep 5 of 5) Digital Course Marketing with AI — What to Automate and What to Write Yourself 11:44

5M ago11:44

11:44

AI can save you hours in your business—but it shouldn’t replace you. In this episode, we’re talking about how to use AI in a smart, strategic way to simplify your marketing without losing your voice. In this episode, you’ll learn: ✅ Why not all AI is equal (and the difference between generic ChatGPT and custom AI Assistants) ✅ How to use AI to spee…

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(Ep 4 of 5) Sales Pages That Convert (Without the Sleaze) 8:18

5M ago8:18

8:18

Writing your sales page doesn’t have to feel like a cringe-fest. In this episode, I’m walking you through how to write a sales page that actually converts—without resorting to hype or hard sells. In this episode, you’ll learn: ✅ Why most sales pages flop (hint: it’s usually vague copy or over-the-top promises) ✅ The simple anatomy of a high-convert…

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(Ep 3 of 5) Funnels Aren’t Dead — But Yours Might Be 9:53

5M ago9:53

9:53

If you’ve ever felt stuck or overwhelmed trying to set up a sales funnel, this episode is for you. We’re breaking it all down step-by-step—no tech headaches required. In this episode, you’ll learn: ✅ What a sales funnel actually is (for the newbies, we’re keeping it simple) ✅ The core elements of a sales funnel tied to top, middle, and bottom of fu…

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(Ep 2 of 5) The One Lead Magnet That’s Still Working 9:05

5M ago9:05

9:05

Struggling to grow your email list? You’re not alone—and your problem probably isn’t your email platform… it’s your lead magnet. In this episode, we’ll break down: ✅ What a lead magnet really is (especially if you’re new to list-building) ✅ How to come up with the right lead magnet idea for your course audience ✅ Lead magnet examples ✅ Smart ways t…

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(Ep 1 of 5) Writing Emails That Actually Convert (Without Feeling Spammy) 8:26

5M ago8:26

8:26

Ready to write emails that actually connect with your audience and drive sales—without feeling spammy? In this episode, we’re kicking off Season 1 with a fresh look at email marketing for course creators. I’ll walk you through: ✅ Why your emails aren’t converting (and the #1 mistake most course creators make) ✅ My simple Value, Tease, Pitch framewo…

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🎙️ Trailer: Welcome to the Digital Course Assistant Podcast 1:03

5M ago1:03

1:03

Welcome to the Digital Course Assistant Podcast—the show for course creators who want to launch faster, market better, and stress less. Hosted by Julie Ball, a marketing and tech strategist with over a decade in the online business world, this podcast is your go-to for practical tools, AI-powered shortcuts, and strategies to grow your course busine…

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50 | Year Mark Celebration + Personal Update 8:49

1+ y ago8:49

8:49

One year ago, I setoff on a crazy adventure. I started a podcast, and recorded myself talking into a weird bulging mic for ~30 minutes every single week. 😵 Over the course of 365 days, I covered topics I'd been waiting to share with a broader audience for years. From strategic planning to content batching to marketing and PR differences… You know, …

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49 | How to Create and Manage a Flexible Schedule 23:36

1+ y ago23:36

23:36

FUN FACT: About 90% of the time, my MYP podcast episodes are scripted… but this week, it's time to get vulnerable 😳 Over the past two years (since the birth of my son), I’ve been working on creating and managing a flexible schedule… and, it has been a long time coming. Since opening Plum & Parcel 10 years ago, a lot has changed. From my client base…

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48 | Bachelorette Alum Desiree Siegfried on Why She Chose Homeschooling and Ministry over Business 32:05

1+ y ago32:05

32:05

By now, I assume you've probably heard a bit about the Bachelor franchise. 🌹 As a seasoned reality TV connoisseur, Bachelorette season 9 lead Desiree Siegfried (previously Desiree Hartsock) was one of my favorites, which is why I asked her to join me on the podcast this week. 🤗🎙 Although the Bachelorette was just the beginning of a beautiful journe…

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47 | Marketing Through The Seasons | Your 12 Month Replay | Summer Edition 16:14

1+ y ago16:14

16:14

Here's the reality… If you're based in the U.S., you're heading into the summer. And, if you have kids, you know what that means.🍦 Although summer can be labeled as a season of disruption as normal routines get a little “out of whack”, it's also one of rest. YES, I HAVE GREAT NEWS! 🥳 Due to consumer spending trends, many brands take a short hiatus …

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46 | Dreaming Small to Achieve Big | A Conversation About Purpose, Passion and Impact with Liz Bohannon 36:56

1+ y ago36:56

36:56

A lot can happen in a decade, which is how long it's been since I first met my friend Liz Bohannon! Liz is a social entrepreneur (best known for co-founding and leading Sseko Designs), a bestselling author, speaker, podcast host, AND a past client of P&P. Watching Liz's platform grow from near and far over the past decade has been wildly incredible…

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45 | 5 Things to Do Every Monday For Your Marketing With Less Than 2 Hours 21:17

1+ y ago21:17

21:17

Now we know Mondays can get a bad rap… This past three-day weekend being an exception 🇺🇸 But over here, the first day of the week is almost always a breeze when all of P&P's marketing is teed up for the next 5-7 days before we even hit lunch 💯 Trust me, this rhythm didn't happen overnight. It took recognizing the clunky, inefficient hours I was spe…

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44 | LinkedIn or Instagram? How to Choose the Social Media Platform Right for You 23:16

1+ y ago23:16

23:16

I used to tell all my clients that being on every social media platform was absolutely necessary to breakthrough the noise of this loud world… But, I’m here to tell you otherwise. Most of us small biz owners are strapped for time and even resources. 😵‍💫 You or your small team are trying to keep up, releasing as much content as you possibly can and …

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43 | 7 Things to Do Before Building Your Website | Marketing 101 23:56

1+ y ago23:56

23:56

One of my biggest goals at P&P is making sure you're setup for success… Too many of my clients, friends of friends (myself included 😬), jump way too quickly into the tactical and practical with their marketing, instead of taking time to be strategic. While creating your website for your purpose or business is great… it’s not the place to start. In …

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42 | Momming in the Media | 5 Bits of Advice as a New Mom in Entrepreneurship and Journalism with Kelsey Ogletree, Pitchcraft 34:28

1+ y ago34:28

34:28

Mother's Day is this Sunday, and whether you agree or not, I believe most moms are superhuman. 🦸 'Momming' while running your own small business, juggling to-dos at home or leading a full marketing team, or all three at once 🤪, is crazy work. But, moms do it all.the.time. They figure it out. They own it. And, that's what I call #supermomenergy For …

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41 | 5 Ways to Systemize Your Marketing with Chelsi Jo 32:26

1+ y ago32:26

32:26

Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships. Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky. Whether “systemizing your life” is a new or seasoned practice for you, the big questio…

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40 | 3 Sustainable Marketing Strategies | Earth Day Special 12:04

1+ y ago12:04

12:04

If you've been listening to this podcast for a bit now, you know I love a good event, even on Earth Day 🌎🌱 As someone who has worked for companies that celebrate April 22 all month long, and partnered with a Sustainability team to communicate their “going green” progress globally four years in a row… You can expect I choose marketing strategies and…

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39 | Your Guide to Batching Content | 7 AWESOME Content Batching Tips 18:46

1+ y ago18:46

18:46

It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone. With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride. 🎢 Can you relate? Thankfully, I was able to take a few steps back without missing a beat. 🥁 And, you know how I did it? CONTENT BAT…

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38 | Integrated Marketing and PR Strategies That Helped Propel A Dream | Interview w/ Polly Payne, Horacio Printing 30:48

1+ y ago30:48

30:48

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖 Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌 Polly's planners landed in the hand…

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37 | "I'm not a writer" | 5 Ways You Can Outsource Writing Editorial Pieces and PR Pitches 13:48

1+ y ago13:48

13:48

Hi friend! Ever considered outsourcing your PR? 💵 I know, I know, I know… I talk a lot about doing your own PR and marketing over here on the MYP podcast, so why am I suggesting outsourcing? I will always advocate for you being your own multi-channel, integrated marketing and communications manager. 💪 But, as a small business owner myself, I am ful…

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36 | 3 Reminders to Help You Do What Matters Most in a Get Things Done World w/ Michelle Myers, She Works His Way 41:33

1+ y ago41:33

41:33

We're kicking off Holy Week with a very special guest. 🤍 Michelle Myers is the founder of She Works His Way, a non-profit organization for working women. She is an author, wife and mama of three children. And, has a VAST amount of wisdom to share around doing what matters most versus simply getting things done. 🙇‍♀️ Culture tells us to care about e…

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35 | "I don't have time" | 5 Systems to Help You Pitch Yourself for Podcasts and Editorial Pieces 15:58

1+ y ago15:58

15:58

Have you ever said to yourself… “I can't pitch myself, my biz or organization for speaking gigs or editorial pieces because I don't have enough time or I don't know how?" Have you fallen into the belief that you don't have the right connections, skills, money or time to make PR happen? But, are tired of living into this belief? I find that the bigg…

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34 | 3 Key Questions to Ask Yourself When Starting Your Own Email List w/ Rachel Lopez 33:46

1+ y ago33:46

33:46

When I first set out to create the Marketing Your Purpose podcast, one of my greatest weapons was my email list. Creating a carefully thought through list was no easy task. It took energy, time and investing in a strategy that as my new friend Rachel Lopez of Gal Agency describes was manageable and sustainable. But, that didn't happen overnight. So…

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33 | Your Small Business PR Team | 3 Women to Watch | A Nod to International Women's Day 13:14

2y ago13:14

13:14

Happy Women's History Month! This week is all about the ladies… I'm coming in with 3 small business, do-it-yourself PR gals I'd love for you to get to know. Because this month is all about honoring women, I believe it's important we do the same in our own areas of influence. I admire and respect the women featured on this week's episode. Their busi…

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32 | How to Build a Successful Online Business in Less Than 2 Hours a Week, Without Social Media w/ Stefanie Gass 30:14

2y ago30:14

30:14

Remember when I mentioned I'd be spending a lot less time on social media? Stefanie, our first guest + the gal behind Online Business for Christian Women, a Top 20 business podcast, was one of the many resources that made me say “buh-bye” to social media until Easter 👋 Stefanie is an incredible business and podcast coach, and a friend of a friend. …

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31 | 10 Healthy Alternatives to Social Media | Ash Wednesday & Lent Reflection 15:51

2y ago15:51

15:51

I know I'm not the only one… After a stressful day in the office, or once the kiddos have gone to bed, it's easy to slip out of real life and into my internet one. 📱 I spend countless hours on my phone, getting sucked into content and ads I didn't ask to see… Or, posting the perfect Instagram reel that ends up not being engaged with anyway. 😞 It do…

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30 | 5 Reasons Digital Marketing & PR are a Match Made in Heaven | Valentine's Day Edition 16:43

2y ago16:43

16:43

Welcome to the latest episode of the Marketing Your Purpose podcast hosted by Austin Kapur, a marketing and PR professional passionately helping purpose-driven businesses to be seen and heard. If you are a motivated entrepreneur, a persistent marketing leader, or a dedicated boss lady who requires a nudge towards purposeful marketing strategies, we…

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29 | How to Place Your Family Values & Needs Before Work | 7 Tips for High-Performing Women 17:53

2y ago17:53

17:53

Welcome to the latest episode of the Marketing Your Purpose podcast led by your host, Austin. Ideal for business entrepreneurs, marketing leaders, and those juggling work from home and family life, this episode introduces a fresh perspective on how to balance work commitments and family values. Drawing from Austin's personal experiences, this episo…

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28 | What Does It Look Like to Be Socially Conscious & Missional? | One Famous Brand & Entrepreneur Explains 12:39

2y ago12:39

12:39

Welcome to the Marketing Your Purpose podcast! Join Austin, an entrepreneur and marketing & PR pro for an in-depth look into the journey of Sseko Designs, a socially conscious fashion brand. Discover Sseko's humble beginnings under a mango tree and their mission to empower academically gifted female scholars by unlocking educational opportunities. …

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27 | Podcasting for Dummies | P.S. You're Not a Dummy 19:44

2y ago19:44

19:44

How often do you find yourself turning on a podcast, once dinner is finished and the dishes are piled in the sink? Or the kids are tucked into bed and the baskets of laundry are staring at you? Often? Us too. If you haven’t been living under a rock, you probably know that podcasting is here, and it is here to stay. It is predicted that there will b…

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26 | Your 40-Hour Work Week Reboot | 4 ‘New Rules’ to Find Balance This Year 18:21

2y ago18:21

18:21

We recently wrote an article for working moms, and it was featured on a lifestyle publication that empowers mothers to thrive called Motherly. It was picked up by and syndicated on Yahoo! News globally, and it’s titled Working mamas: 4 ways to find more fulfillment in every aspect of your life. Even if you’re not a mom, we believe you’ll enjoy the …

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25 | Why the Bad Rap? 3 Common Issues with Purpose-Driven Marketing and How to Avoid Them 10:27

2y ago10:27

10:27

It’s no secret that purpose-driven marketing is powerful and so many brands have adopted their purpose, but many often put the cart, i.e. the marketing and messaging, before the horse… Plum & Parcel included. Purpose brings us together. It’s often at the center of many of the companies we work with and for, and for good reason. It’s in our human na…

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24 | How to Make a Successful Pivot | 4 Lessons and 3 Suggestions From 2023 17:07

2y ago17:07

17:07

Happy New Year, friends! This time of year is so important to me, particularly as I set the whole following year up. I believe it's CRUCIAL to set intentions for the year ahead while also trusting that all of the moving pieces are working for a greater purpose 🤍 I learned a lot this past year and I’m excited to share some of those lessons with you.…

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23 | Your Annual Plan Reset | 7 Steps to Including All of You in Your Goals 16:23

2y ago16:23

16:23

I am not the only one talking about annual planning, and for good reason. Annual planning and goal setting is crucial to growth. Annual plans help us hit our goals, but also direct our time. How we choose to allocate our time is a gift. If we're not good stewards of it, it ends up directing us. So, annual plans help us avoid this! I'm curious… have…

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22 | 5 Fave Books on Purpose, Biz and Life, Plus 5 I’m Reading in the New Year 28:29

2y ago28:29

28:29

Hi friend, Do you relate to this? Having two kids in the last four years means I've had a lot less time to sit down and read a good book… even though reading is SO important to me. In 2023, I had a goal to read 10 books, but you know how many I read? Maybe 5. So, here I am sharing my five fave books on purpose, life and biz from the last five years…

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21 | How to Contribute to Holiday Gift Guides, Blog Features & Roundups | Follow These 11 Steps 18:28

2y ago18:28

18:28

It's December, and if you haven't seen the slew of holiday gift guides, where have you been hiding?! I’ve seen major success with e-commerce clients who leverage gift guides as a mode of marketing and PR. Gift guides are a great tactic in your PR toolkit because these carefully curated features by blogs, influencers or brands you likely follow and …

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20 | 10 Things to be Grateful for in Life and Business | Giving Tuesday Special 18:06

2y ago18:06

18:06

As a wife and mama of two, it's easy to get stuck in the hustle and bustle the holidays bring, and forget what this season is really about. We sometimes overlook the simple things like having food on the table, a home over our head + clothes on our back. It's good to pause and give thanks for all that we've been given in this life. Today is Giving …

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19 | Thought Leadership 101: 4 Tips to a Powerful Viewpoint 19:13

2y ago19:13

19:13

What comes to mind when you hear ‘thought leadership’? Beyond overused business jargon? Can you think of someone you look up to who has a powerful viewpoint on a particular topic? Have you ever consumed a piece of content by a subject matter expert, and aligned yourself and your actions with theirs because you were compelled or moved by their messa…

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18 | 5 Steps to Building a Marketing & PR Budget 19:06

2y ago19:06

19:06

Tired of thinking about money? Sorry to be the bearer of bad news, but we need to talk about it, friend. In order to be profitable and purposeful, you have to crunch the numbers. You have to be smart with your money. You have to build a budget. I understand that creating a marketing and PR budget may feel impossible. You may feel stuck with questio…

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17 | Why Your Business Should Participate in Local Events 17:13

2y ago17:13

17:13

Are you ready to build your community in real life? It's time to get back to your why, as in why you started your business in the first place. Before you were worried about attracting new leads, customers or sales, and particularly online. Maybe like us, you've seen firsthand how in-person community and connection can naturally happen in a room ful…