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Free Spirits: Insights on Functional Beverages

Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages

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Join David Gonzalez and Lars Miller as we explore the beverage industry and functional beverages. The Free Spirits Podcast shares stories from founders, brand operators, and retail experts in the beverage and cannabis space. From adult beverages to the secrets of retail success, we explore what makes great brands thrive. Follow us on social media to join the conversation and elevate your understanding of beverage business operations. Social - @larsmillermedia & @herbalprofiles on all social ...
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Spark Hunter

Fighter Steel Productions | Realm

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When the world’s most advanced AI evolves past the limits of human intelligence, the US government fears she has gone rogue and is determined to take her out. Now, over dinner with her Maker, a final meal will determine if she represents a new hope for the world… or its destruction. With sharpshooters in position, and the NSA listening to their every word, her Maker must determine if she is a threat to herself or others as he tries to protect his masterpiece. For she is a machine with an evo ...
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After nearly a decade in the NFL, Micah Hyde didn’t plan on entering the beverage industry. But a real estate investment in his Ohio hometown turned into something unexpected, a pivot from dispensary dreams to launching Hyde’s Hail Mary, a new functional beverage designed for recovery, presence, and better nights. On this episode of The Free Spirit…
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In this episode of the Free Spirits Podcast, Lars Miller and David Gonzalez sit down with Julie Rhodes, founder of Kick Fizz and longtime beverage industry consultant, to explore what it takes to launch a differentiated brand in today’s crowded adult beverage space. Julie shares why Kick Fizz focuses on low-dose, sessionable beverages that give con…
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In this episode of the Free Spirits Podcast, hosts Lars Miller and David Gonzalez sit down with Peter Barsoom, founder of 1906 and one of the most forward-thinking minds in the functional product space. Known for pioneering fast-acting, low-dose edibles that deliver consistent effects, Peter is now turning his attention to the beverage category wit…
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In this episode of the Free Spirits Podcast, we’re joined by Ben Kennedy, CEO and co-founder of Fable Libations, one of the most distinct and disciplined brands in the modern beverage industry. Known for its award-winning botanical THC cocktails, Fable has carved out a space in the crowded world of functional beverages by refusing to follow trends—…
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In this episode of The Free Spirits Podcast, hosts Lars Miller and David Gonzalez sit down with Joanne Caceres, a partner at Dentons and one of the most trusted legal voices in the cannabis industry, to unpack the legal, cultural, and commercial forces shaping the future of functional beverages and hemp legislation. Joanne has spent years crafting …
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In this episode of the Free Spirits Podcast, we dive into the evolving cannabis beverage industry with Ben Larson, CEO of Vertosa. Discover how Vertosa leads the way in emulsion technology for infused beverages, impacting popular brands like Collective Project, Wunder, and Pabst High Seltzer. Ben shares his incredible journey from startup accelerat…
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Join hosts Lars Miller and David Gonzalez on Free Spirits as they sit down with Gordon Whelpley, founder of Float House—a Connecticut-based beverage company pushing the boundaries of adult beverages. Gordon, an award-winning brewer with deep roots in the craft beer world, shares his journey from beer to THC beverages and cannabis drinks, blending b…
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What happens when a successful cidery owner enters the THC beverage game? In this episode of The Free Spirits Podcast, we talk with Adam Ruhland—founder of both Wild State Cider and Birdie—about what it really takes to build a cannabis beverage brand from the ground up. From operational advantages to branding decisions, R&D challenges to distributi…
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Doug Fulton discusses strategies for scaling THC and functional beverage brands to navigate the complex beverage landscape. Doug Fulton, Co-CEO of Emergent Beverages and founder of the Brand Accelerator, joins us to break down how cannabis and functional beverage brands can scale with strategic growth, smart distribution, and vertical integration. …
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Wynk leads the way in hemp-derived THC beverages, navigating challenges in the beverage industry. In this episode of the Free Spirits Podcast, we sit down with Angus Rittenburg, CEO of Wherehouse Beverage and the visionary behind Wynk, to talk about how his team is scaling one of the most innovative hemp-derived THC beverage brands in the country. …
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In this episode of the Free Spirits podcast, we sit down with Jake Bullock, co-founder of Cann - the leading microdose cannabis beverage brand revolutionizing social drinking. Jake shares how his personal journey with alcohol led him to create Cann, offering a 2mg THC alternative that provides a gentle, controlled experience similar to having a bee…
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Summary In this episode of the Free Spirits podcast, Lars Miller and David Gonzalez interview Kim Gamez, founder and CEO of Soberish, a marketplace for non-alcoholic and hemp-derived beverages. Kim shares her entrepreneurial journey, from her early days in the restaurant industry to her current venture, highlighting the importance of community enga…
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Summary In this episode of the Free Spirits Podcast, host Lars Miller and co-host David Gonzalez engage with Kerry Hinkle, Director of Membership and Public Affairs at the US Hemp Roundtable. They discuss the evolution of the hemp industry since the 2018 Farm Bill, the challenges of regulation, and the importance of advocacy in shaping policy. Hink…
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In this episode of the Free Spirits Podcast, Lars Miller and David Gonzalez engage with Chris Fontes, CEO and founder of High Spirits Beverages, who shares his journey in the THC beverage industry. Chris discusses the inception of his company, the challenges faced with Delta 8, and the innovative launch of Trojan Horse Cannabis. He emphasizes the i…
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In this episode of the Free Spirits Podcast, host Lars Miller and co-host David Gonzalez welcome Lisa Hurwitz, president and co-founder of Happi, a low-dose THC beverage brand. They discuss Lisa's unique experience of running a cannabis beverage company while living in Nicaragua, the challenges and opportunities for women in the male-dominated cann…
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Summary In this episode of the Free Spirits podcast, Lars Miller and David Gonzalez interview Brandon Harshberger, the president of Cheech & Chong's Global Holdings. They discuss the expansive operations of the company, which includes various cannabis products and beverages. Brandon shares his journey into the cannabis industry, the importance of b…
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In this episode of the Free Spirits podcast, host Lars Miller and co-host David Gonzalez engage with Art Massolo, VP of Business Development at Cycling Frog, a leading THC beverage brand. They explore Art's journey into the cannabis beverage industry, the lessons learned from the wine industry, and the evolution of THC beverages. The conversation d…
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Summary In this episode of the Free Spirits podcast, host Lars Miller and co-host David Gonzalez interview Jason Dayton, co-founder of Trail Magic, a rapidly growing THC beverage brand in Minnesota. Jason shares his journey from cider making to launching Trail Magic, highlighting the challenges and opportunities in the cannabis beverage industry. T…
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Summary In this episode, Lars Miller and David Gonzalez interview Aaron Naschbich, the founder of Brēz, a fast-growing THC and functional beverage brand. Aaron shares his background as an entrepreneur and marketer, and how it led him to create Brēz. The brand story behind Brēz is about providing a better alternative to alcohol, allowing people to f…
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Spark Hunter concludes with a resounding transcendent moment. The Maker (Mark Rylance) watches in awe as his creation (Rebecca Ferguson) transcends to a new level of consciousness and ethical awareness. Is it a source of hope for all humanity? Also with John Douglas Thompson. For discussion of issues raised by Spark Hunter, listen to All Things Hav…
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Spark Hunter claws her way back from the brink of the abyss. The robot (Rebecca Ferguson) is on a journey that feels all too human. Has evolution left her with weaknesses and flaws that even she can’t overcome? She makes a dreaded discovery and the Maker’s (Mark Rylance) guilt cascades across the dinner table. For discussion of issues raised by Spa…
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Spark Hunter in Colombia, where her innocence is tested. Twice. Music is the universal language, but is it enough to keep the robot (Rebecca Ferguson) from self-destructing? Her Maker (Mark Rylance), the genius roboticist, is desperate and running out of options. What happens when human and machine connect on a level once thought impossible? For di…
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In the abyss, Spark Hunter seeks the spark of humanity. The robot (Rebecca Ferguson) is growing. Her friendships have human depth. In the New York art world, complexity turns dangerous, for herself and those around her. What do love & despair mean for a machine? Also with Kathleen Turner & Richard E. Grant. Learn more about your ad choices. Visit m…
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Spark Hunter stays on a path toward a deeper consciousness. Surrounded by intelligence agents, the smartest AI in the world (Rebecca Ferguson) descends into a dark psychological hole. She-a thing-is overwhelmed by tastes and smells, yet she seeks her place in the world. The answers prove elusive while her Maker (Mark Rylance) parries a deadly threa…
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Spark Hunter flies through the desert. Our hero (Rebecca Ferguson) shares her innermost joy & despair with her Maker (Mark Rylance) when a discovery goes bad. With poetry and music, the robot tests her welcome in Moorish Morocco, an ancient civilization full of secrets, one buried high in the Atlas Mountains. Also with Edward Hibbert & Mary Beard. …
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Spark Hunter continues with a dinner between man and machine. This week the robot (Rebecca Ferguson) makes her first appearance over an elaborate dinner, telling a conflict-filled story set in southern France that probes her broken thinking, yet reveals that she could break out of her laboratory mold. Also with Linda Powell & Fisher Stevens. For di…
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Introducing Spark Hunter starring Mark Rylance and Rebecca Ferguson. We begin this week when the robot’s Maker (Rylance) is enlisted by the cyber-warfare unit to fix his creation (Ferguson) who has gone rogue. Shadow (Charles Dance) gives him two hours to avoid his worst nightmare. Realm presents Spark Hunter, a Fighter Steel audio drama. Also with…
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