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Lars Hedenborg Podcasts

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You didn’t get into real estate to work 24/7, chase the next deal, or feel trapped by your own success. The Freedom Driven Agent Podcast is for real estate agents, team leaders, and broker-owners who want to build real time and money freedom—not just higher production. Hosted by Lars Hedenborg, founder of the Agent Freedom Collective and author of The Freedom Driven Agent, this podcast breaks down why the traditional real estate model keeps agents stuck—and what to do instead. Each episode f ...
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Real Estate Business Builders

Lars Hedenborg | Real Estate Coach

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Welcome to Real Estate Business Builders! Bottom line… the real estate industry has failed to create a clear path to financial freedom. Traditional brokerages and coaching are designed to keep you running on the “transaction treadmill” with no exit strategy. While I didn’t have any sales, marketing or business building experience when I got into real estate, I was willing to bet on myself and figure it out because my family was depending on me. Having served over 5,000 families with their re ...
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Welcome to The Freedom Driven Agent Podcast, where real estate meets real life, business systems, and long term freedom. In this first introductory episode, host Lars Hedenborg lays out why most agents feel stuck, burned out, or dependent on paid leads, and what it really takes to build a predictable, sustainable real estate business in 2026 and be…
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In this heartfelt and motivational talk, Lars shares his personal story... from his childhood challenges to finding his path in the real estate industry and achieving professional success. He turns the tough lessons he learned along his journey into actionable advice for real estate agents to push through adversity and finally create a fulfilling l…
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Let's dive deep into proven, practical lead generation strategies that help agents boost their business without burning out. Discover the SIX essential ways to close more deals and make more money RIGHT NOW. You’ll walk away with actionable tips you can implement today to thrive in any market, despite external factors. Thanks for Listening! Don't f…
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Turn a single property listing into FIVE commission checks with essential lead generation techniques, client engagement strategies, and marketing tactics. Learn how to build a listing-focused business, help sellers buy their next home, generate referrals, attract buyers, and find additional sellers in the neighborhood. Grab the 'Listing Marketing G…
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What if you never had to cold call or chase leads again? In this episode, I break down how to turn your current and past clients into a reliable lead generation machine using smarter relationship marketing. You’ll learn how to use reviews, referrals, and standout client experiences to build trust and grow your business, without spending a dime on a…
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Let's break down the exact strategy top agents use to turn content into commissions, without cold-calling or paid leads. And without scrolling forever on Instagram or Facebook. Here’s what you’ll learn: How to build trust and authority with every post The daily habit around social media that keeps your pipeline full How our “database touch blueprin…
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If your days are full but your bank account’s not, this video is your wake-up call. I'm breaking down the real difference between being productive and being profitable... and why most agents have it backwards. ✅ Learn the 5 critical activities that drive real income ✅ Discover how to audit your day and stop hiding in “busy work” ✅ Find out how one …
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I’m breaking down the key lessons, systems, and frameworks that can help you build a business that runs without you. These are the 5 books every real estate agent should read to become a Million Dollar Agent. They can work as a blueprint for scaling with freedom, earning more, and working less. If you're ready to stop doing everything yourself and …
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There’s a big difference between working IN your business and building a business. Appointments, contracts, negotiations... that’s your job. But if you want freedom, you need to time-block space to build systems, delegation paths and automations. That’s how you stop being the bottleneck and start scaling like a real CEO would. Want to know the dail…
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A lot of agents are betting big on AI… but it might be costing you more than you realize. Let's break down 4 reasons why AI could actually be hurting your real estate business... and what to focus on instead if you want real results. I’m not anti-AI. My whole team uses it literally every single day. But if you’re using it as a shortcut to leads, co…
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Most real estate agents are sabotaging their own success without even realizing it. The industry isn’t set up for you to win, so if you’re struggling to grow, it’s not your fault. But if you don’t take control, you’ll stay stuck. In this episode, I’m breaking down three critical mistakes agents make that keep them from selling more homes and making…
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Success feels great... until you have no time to enjoy it. I walked away from six-figure paychecks because I saw the cost of chasing money without control. Are you making money and owning your time? Or just grinding, hoping it pays off? Let’s talk about building a business that truly gives you both! Thanks for Listening! Don't forget to: Grab a Fre…
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A lot of agents get stuck because they put things off and avoid the work that actually grows their business. The right coach helps break that cycle by improving your habits and sharpening your processes. In this episode, I’m sharing why mentorship makes such a big difference and how it helps you reach your goals faster. Thanks for Listening! Don't …
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Want to sell more homes, close bigger deals, and dominate your market? Believe it or not, Hollywood has some powerful lessons to offer. We’re breaking down six must-watch movies that reveal key sales strategies, mindset shifts, and negotiation tactics that can help you claim a bigger piece of the pie. Thanks for Listening! Don't forget to: Grab a F…
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Discover the truth about what it takes to succeed as a part-time (and full-time) realtor. With proven strategies and actionable advice anyone can apply to aim for two to three deals a month! Dive into our latest insights on becoming a top-performing agent, even if you're starting part-time. Thanks for Listening! Don't forget to: Grab a Free Busines…
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Despite the many challenges agents are facing out there, I'll walk you through a four-step process so you can achieve success, with actionable advice on structuring your time, generating leads, and scaling your business. Tune in to learn how to significantly increase your income and maintain a healthy work-life balance in real estate. Thanks for Li…
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Is cold calling dead in 2025? Let's tackle this question! Learn if cold calling is outdated, explore other smart ways to attract warm leads, and get SIX (plus a bonus!) reasons to ditch it for good. If you want a scalable, sustainable business... this is a great place to start! Thanks for Listening! Don't forget to: Grab a Free Business Call! Doing…
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Success in real estate really comes down to THREE things: sticking to the process instead of chasing quick wins, staying focused on your own path instead of constantly comparing yourself to others, and deciding to show up like a pro every single day. What if just one mindset shift could be the difference between struggling and thriving? Don’t miss …
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Most agents chase leads around... but some figured out a way to get clients coming to THEM instead. In this episode, I’ll show you how to use, optimize, and rank your Google Business Profile to generate 52 deals a year... without begging for it. You’ll learn: 🔹 The easiest way to stack five-star reviews and build trust fast 🔹 How to get your profil…
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Want to get more done without working nonstop? These six productivity hacks will help you close more deals while staying in control of your time. Plus, we’ll break down how top agents build lead gen and conversion systems that actually work. Let’s dive in! Thanks for Listening! Don't forget to: Grab a Free Business Call! Doing less than $250K GCI a…
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The eight essential well-being and business apps to maintain a balanced lifestyle, track your habits, reach your professional goals, and be more productive. All with actionable tips to transform your real estate business! Check it out on YouTube here!! Thanks for Listening! Don't forget to: Grab a Free Business Call! Doing less than $250K GCI and w…
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Discover the hidden challenges real estate agents face in 2025 (and beyond)... and what it takes to rise above them. Packed with proven insights from 18 years in the industry, this video reveals the mindset and systems you need to build a resilient, thriving real estate business. 💪 Thanks for Listening! Don't forget to: Grab a Free Business Call! D…
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Are you on track to crush your 2025 goals, or lacking lead generation systems for an opportunity-filled year? Let's dive into low or no-cost lead generation strategies for real estate business growth, including FSBOs, Instagram, and much more. Feel like it's all too much? Go to milliondollaragentmethod.com and book a call so can come along to help …
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Learn how two critical hires took me from 27 to 248 transactions a year... and unlocked COMPLETE financial freedom. In this training, I’ll share my journey, the must-have roles you must fill (even if you’re not building a team), and actionable strategies to create a profitable, scalable real estate business. Thanks for Listening! Don't forget to: G…
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For the full experience, watch this on YouTube, where you can see my screen and follow along! Click here! Discover the seven key marketing KPIs every real estate agent must track to build a scalable, stress-free business and boost sales using inbound marketing strategies. Learn how to generate consistent leads and achieve financial freedom. Thanks …
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Let's explore the significance of economic cycles and projections for 2025 to help you thrive regardless of politics or market conditions. Learn these stats to stay ahead of the competition and use them to educate your clients! Thanks for Listening! Don't forget to: Grab a Free Business Call! Doing less than $250K GCI and want to scale to $1M+ as a…
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