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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP371: Timing Your Calls To Action With Your Fans
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31:54
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Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all! In this episode of Creative Juice, Jack and Circa have a candid conversation about timing your calls to action and why so many artists struggle to get it right! Learn about what needs to be in place before you make an…
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EP370: 3 Split Tests To Perform across Your Music Marketing
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Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative Juice, Jack and Circa break down 3 split tests we’ve run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compar…
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EP369: If You Have Less Than 1000 Fans Online, Do These 3 Things
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Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists... In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn abo…
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EP368: Features, Benefits, and Storytelling To Your Fans
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What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look... In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and …
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EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt
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The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists... In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journ…
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EP366: Following Up With Your Fans To Move Your Career Forward
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Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists... In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you …
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EP365: The Fan Segments You NEED To Pay Attention To
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Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right... In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for you…
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EP364: Building a 3 Dimensional Artist Brand
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Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online... In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional…
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EP363: Studio Pro Marketing 101 With Carl Bahner
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47:17
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Looking to grow your studio business in today's rapidly evolving music industry? Or maybe you're an artist curious about what you can learn about branding outside the norms of music marketing? In this episode of Creative Juice, Jack and Circa sit down with Carl Bahner, a seasoned producer, engineer, drummer, and educator, to dive deep into the worl…
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EP362: Growing and Scaling As An Artist in 2025
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Ready to take your music career to the next level this year? Whether you're an artist just starting out or looking to scale up, understanding where to focus your efforts can make all the difference... In this episode of Creative Juice, Jack and Circa dive into the specific needs of artists at different stages of their careers! Learn how to identify…
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EP361: Top Selling Offers From Artists At Our Music Marketing Agency
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31:03
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31:03
Wondering what products to sell and how to market them to your fans so they ACTUALLY sell? It's one of the most common questions we hear from artists... In this episode of Creative Juice, Jack and Circa unpack the top-selling offers from our IndieX agency artists last year to give you insights and inspiration for your own offers! Learn about value …
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EP360: We're Not Fcked AI For Artists in 2025
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Does all the talk around AI and music have you feeling doom and gloom? Is there no hope? You're not alone, so take a deep breath... In this episode of Creative Juice, Jack and Circa open up a philosophical discussion about AI, the future of creative businesses, and where this whole dang thing might be headed! Learn what Andy Warhol can teach you ab…
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EP359: Avoid These Mistakes In Your Music Marketing
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Are you making simple mistakes in your music marketing? Many artists don't even know what to look out for... In this episode of Creative Juice, Jack and Circa put a magnifying glass on common strategic and tactical mistakes that artists need to avoid in their marketing! Learn about myths around oversaturation, bad targeting choices and trigger citi…
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EP358: Looking Back at Q4 and Planning Your E-Commerce Strategy
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Looking to fine tune your online store strategy for 2025? Looking back at insights from other artists last year can give you a head start... In this episode of Creative Juice, Jack and Circa share a market report from our agency IndieX, highlighting the significant e-commerce sales boost during Q4 of last year! Learn about sales growth at Black Fri…
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EP357: 2 Steps To Make Marketing Your Music More Productive
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25:42
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Want to make sure you hit your music career goals this year but that your marketing will hold you back? Two simple process tweaks could set you up for success... In this episode of Creative Juice, Jack and Circa outline two crucial processes that you can add into your music marketing right now to see an immediate increase in productivity. Learn how…
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EP356: What's Working In Music Marketing in 2025
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We get a ton of questions from artists and bands about the best music marketing practices across YouTube, Instagram, and our IndiePro community group. So today we'll answer a few... In this episode of Creative Juice, Jack and Circa hand-selected some great music marketing questions for a special Q&A episode! Learn about rebranding in your music car…
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EP355: What's On The HOrizon In The Music Business 2025
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What’s in store for the music industry in 2025? While no one can say for sure, we’ve got some predictions and ideas to share... In this episode of Creative Juice, Jack and Circa dive into our predictions related to AI generated music and AI artists, litigation that could shape the industry, the role of tastemakers, privacy concerns in music marketi…
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EP354: Music Marketing Predictions for 2025
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As 2024 wraps up, it’s time to look ahead at what 2025 has in store for music marketing and the music industry! In this episode of Creative Juice, join Jack and Circa for a round of predictions for the new year, diving into the future of AI, social media content strategies, music marketing tools, and more! If you’re ready to make 2025 your best yea…
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Want to focus your marketing on monetizing your audience and turning your fans into customers? You'll need to get in their heads... In this episode of Creative Juice, Jack and Circa discuss monetization in music marketing and how to create, ascend, and maximize customers to build revenue as an artist! Learn how to make offers to first time customer…
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EP352: Creative Marketing That Your Fans Will LOVE
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Stretching creativity into marketing is a huge step artists can take to create a culture and community that keeps fans engaged for the long haul! With more competition than ever for fans' attention, while it sounds great in theory, the practice requires a shift in thinking... In this episode of Creative Juice, Jack and Circa dive into creative mark…
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EP351: Quick Merch Tips To Sell More This Week
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As we roll into Cyber Week and the holiday season, there's a ton of opportunity for artists to sell more music and merch to fans! In this episode of Creative Juice, Jack is joined by IndieFounder Coach Jonah McLean aka DUX for a lightning round of quick tips to help you sell more this holiday season and beyond! Learn how to make your offers more va…
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EP350: Making Your First Impression on Fans Count
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In the attention economy of the music industry, many artists spin their wheels with marketing and struggle to even get their music out to new fans... In this episode of Creative Juice, Jack and Circa take on the marketing strategies that artists can use to grab attention and get traction with their music right from the start! Learn how the approach…
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If you're navigating the music industry as an artist as we head into 2025, your strongest currency is attention. If you know how to harness it... In this episode of Creative Juice, Jack and Circa discuss the three attention levers that your music marketing needs for you to build your business! Learn about creating lasting first impressions, transfo…
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EP348: The First Things You Need to Know About Music Marketing
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Music marketing is always evolving, always changing with trends in the industry, and whether you're just starting out trying to wrap your head around marketing your music or you're trying to keep on track with your goals, knowing what to focus on can be tough... In this episode of Creative Juice, Jack and Circa go back to foundations to discuss how…
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EP347: 6 Ways You Can Monetize Your Fanbase Online Today
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For artists with a large (or growing) audience online, one of the biggest questions we hear is "How do I monetize my fan base more effectively?" It’s all about choosing the right monetization paths... In this episode of Creative Juice, Jack and Circa dive into six paths to monetize your online audience, the pros and cons of each approach, and how t…
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