Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they inter ...
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Episode #265: Interactive Floor Plans - Greg Bray and Kevin Weitzel
37:58
37:58
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37:58This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can utilize interactive floor plans to increase leads and sales, and they can be leveraged to accelerate the home buyer decision making process. https://www.buildermarketingpodcast.com/episodes/265-interactive-floor-plans-greg-bray-and-kevin-weitzel…
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Episode #266: Distinguishing Your Sales and Marketing - Taylor Humphrey
27:26
27:26
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27:26This week on The Home Builder Digital Marketing Podcast, Taylor Humphrey of Pacesetter Homes joins Greg and Kevin to discuss how home builders can distinguish their sales and marketing to create an exceptional home buyer experience. https://www.buildermarketingpodcast.com/episodes/266-distinguishing-your-sales-and-marketing-taylor-humphrey…
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Episode #264: Finding Your Unique Selling Proposition - Kirsten Nease
28:03
28:03
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28:03This week on The Home Builder Digital Marketing Podcast, Kirsten Nease of Cornerstone Homes joins Greg and Kevin to discuss how finding a unique selling proposition can help home builders strengthen and focus digital marketing strategies. https://www.buildermarketingpodcast.com/episodes/264-finding-your-unique-selling-proposition-kirsten-nease…
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Episode #263: Initiating Home Builder Digital Marketing - Dani Cook
22:35
22:35
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22:35This week on The Home Builder Digital Marketing Podcast, Dani Cook of Scott Communities joins Greg and Kevin to discuss what smaller home builders can do to initiate home builder digital marketing. https://www.buildermarketingpodcast.com/episodes/263-initiating-home-builder-digital-marketing-dani-cook…
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Episode #262: Marketing for Master Planned Communities - Stephanie Walker
24:35
24:35
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24:35This week on The Home Builder Digital Marketing Podcast, Stephanie Walker of Rancho Mission Viejo joins Greg and Kevin to discuss how home builders and developers market to home buyers in master-planned communities. https://www.buildermarketingpodcast.com/episodes/262-marketing-for-master-planned-communities-stephanie-walker…
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Episode #261: Merging Home Builder Sales and Marketing - Megan Bakel
23:14
23:14
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23:14This week on The Home Builder Digital Marketing Podcast, Megan Bakel of Landsea Homes joins Greg and Kevin to discuss how home builders can merge sales and marketing to convert more leads and create a better home buying experience. https://www.buildermarketingpodcast.com/episodes/261-merging-home-builder-sales-and-marketing-megan-bakel…
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Episode #260: Home Builder Digital Marketing Strategies - Jay Dixon
31:05
31:05
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31:05This week on The Home Builder Digital Marketing Podcast, Jay Dixon of AdsIntelligence Marketing joins Greg and Kevin to discuss home builder digital marketing strategies that generate more qualified leads. https://www.buildermarketingpodcast.com/episodes/260-home-builder-digital-marketing-strategies-jay-dixon…
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Episode #259: 2025 International Builders' Show Recap - Greg Bray and Kevin Weitzel
26:30
26:30
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26:30This week on The Home Builder Digital Marketing Podcast, Greg and Kevin recap highlights from the NAHB International Builders' Show in Las Vegas where home builder digital marketers were able to connect and learn from the industry's digital marketing experts. https://www.buildermarketingpodcast.com/episodes/259-2025-international-builders-show-reca…
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Episode #258: The 2024 Home Buyer Conversion Report - Jimmy Diffee
31:34
31:34
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31:34This week on The Home Builder Digital Marketing Podcast, Jimmy Diffee of Bokka Group joins Greg and Kevin to discuss the 2024 Home Buyer Conversion Report, a detailed analysis that will help home builders understand the key influences that cause home buyers to take action. https://www.buildermarketingpodcast.com/episodes/258-the-2024-home-buyer-con…
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Episode #257: Exceptional Marketing Requires Adaptability - Tom Nelson
30:17
30:17
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30:17This week on The Home Builder Digital Marketing Podcast, Tom Nelson of NDG Communications joins Greg and Kevin to discuss why exceptional home builder digital marketing requires adaptability and open-mindedness. https://www.buildermarketingpodcast.com/episodes/257-exceptional-marketing-requires-adaptability-tom-nelson…
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Episode #256: Effective Home Builder Geofencing - Greg Bray and Kevin Weitzel
23:55
23:55
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23:55This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can use geofencing for more precise ad targeting and to generate more qualified home buyer leads. https://www.buildermarketingpodcast.com/episodes/256-effective-home-builder-geofencing-greg-bray-and-kevin-weitzel…
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Episode #255: AI Tools That Revolutionize Home Buying - Russ Wright
23:05
23:05
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23:05This week on The Home Builder Digital Marketing Podcast, Russ Wright of VisionAIry Success Engineering joins Greg and Kevin to discuss how AI tools can help home builders revolutionize their business and transform the home buying experience. https://www.buildermarketingpodcast.com/episodes/255-ai-tools-that-revolutionize-home-buying-russ-wright…
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Episode #254: Innovative Home Builder Digital Marketing - Melissa Cervin
30:14
30:14
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30:14This week on The Home Builder Digital Marketing Podcast, Melissa Cervin of Lombardo Homes joins Greg and Kevin to discuss how home builder digital marketers can use innovative tools to improve customer experience and increase sales. https://www.buildermarketingpodcast.com/episodes/254-innovative-home-builder-digital-marketing-melissa-cervin…
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Episode #253: Understanding Your Home Buyer Audience - John Peragine
26:38
26:38
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26:38This week on The Home Builder Digital Marketing Podcast, John Peragine of Audience Town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics. https://www.buildermarketingpodcast.com/episodes/253-understanding-your-home-buyer-audience-john-peragine…
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Episode #252: New Home Buyer Customer Experience Expectations - Josh Paul
25:23
25:23
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25:23This week on The Home Builder Digital Marketing Podcast, Josh Paul of Homebuilder Ops joins Greg and Kevin to discuss the 2024 New Home Buyer Customer Experience Expectations, a nationwide research study of buyers' residential construction sales and marketing preferences. https://www.buildermarketingpodcast.com/episodes/252-new-home-buyer-customer-…
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Episode #251: Elevating Interior Design in Model Homes - Doris Pearlman
29:28
29:28
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29:28This week on The Home Builder Digital Marketing Podcast, Doris Pearlman of Possibilities for Design joins Greg and Kevin to discuss how working with professional interior designers and merchandisers to design model homes can help home builders create spaces that connect with home buyers and increase revenue. https://www.buildermarketingpodcast.com/…
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Bonus Episode: Key Touchpoints That Build Brand Trust CommVersion Webinar - Greg Bray and Kevin Weitzel
30:50
30:50
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30:50On this bonus episode of The Home Builder Digital Marketing Podcast, Grey and Kevin share a CommVersion webinar with Nick Chitty, during which they discuss key customer touchpoints that build brand trust and drive sales. https://www.buildermarketingpodcast.com/episodes/bonus-episode-key-touchpoints-that-build-brand-trust-commversion-webinar-greg-br…
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Episode #250: Personalizing Home Builder Marketing - Brian Newquist
21:00
21:00
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21:00This week on The Home Builder Digital Marketing Podcast, Brian Newquist of Kovach Marketing joins Greg and Kevin to discuss the importance of personalizing home builder marketing to create a stronger connection with home buyers. https://www.buildermarketingpodcast.com/episodes/250-personalizing-home-builder-marketing-brian-newquist…
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Episode #249: Establishing a Home Builder Name and Brand - Bill Sieversten
28:52
28:52
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28:52This week on The Home Builder Digital Marketing Podcast, Bill Sieversten of Milesbrand joins Greg and Kevin to discuss how home builders can establish an effective name and a brand that will help build trust and create an emotional connection with home buyers. https://www.buildermarketingpodcast.com/episodes/249-establishing-a-home-builder-name-and…
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Episode #248: What Home Buyers Really Want - Rose Quint
29:55
29:55
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29:55This week on The Home Builder Digital Marketing Podcast, Rose Quint of the National Association of Home Builders joins Greg and Kevin to discuss the NAHB’s 2024 edition of What Home Buyers Really Want, a nationwide survey of recent and prospective home buyers. https://www.buildermarketingpodcast.com/episodes/248-what-home-buyers-really-want-rose-qu…
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Episode #247: Generating Quality Referral Leads Online - Logan Shinholser
32:06
32:06
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32:06This week on The Home Builder Digital Marketing Podcast, Logan Shinholser of Contractor Growth Network joins Greg and Kevin to discuss how home builders can generate more quality referral leads online. https://www.buildermarketingpodcast.com/episodes/247-generating-quality-referral-leads-online-logan-shinholser…
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Episode #246: Forecasting Home Sales With Technology - David Lynch
30:24
30:24
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30:24This week on The Home Builder Digital Marketing Podcast, David Lynch of OpenHouse.ai joins Greg and Kevin to discuss how technology can help home builders forecast home sales and help guide marketing strategies. https://www.buildermarketingpodcast.com/episodes/246-forecasting-home-sales-with-technology-david-lynch…
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Episode #245: Connecting With International Home Buyers - Christian Calusa
31:37
31:37
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31:37This week on The Home Builder Digital Marketing Podcast, Christian Calusa of New Estate Only joins Greg and Kevin to discuss how home builders can connect with international home buyers in the United States and abroad. https://www.buildermarketingpodcast.com/episodes/245-connecting-with-international-home-buyers-christian-calusa…
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Episode #244: Digital Transformation for Home Builders - Brent Bommes
26:56
26:56
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26:56This week on The Home Builder Digital Marketing Podcast, Brent Bommes of RCT Built joins Greg and Kevin to discuss how home builders can transform business with technology and innovation. https://www.buildermarketingpodcast.com/episodes/244-digital-transformation-for-home-builders-brent-bommesBy Greg Bray and Kevin Weitzel
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Episode #243: Driving More Qualified Home Buyer Traffic - Erin Yarbrough
26:45
26:45
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26:45This week on The Home Builder Digital Marketing Podcast, Erin Yarbrough of Ideal Homes and Neighborhoods joins Greg and Kevin to discuss the home builder digital marketer’s role in driving more qualified home buyer traffic. https://www.buildermarketingpodcast.com/episodes/243-driving-more-qualified-home-buyer-traffic-erin-yarbrough…
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Episode #242: 2024 Home Builder Digital Marketing Summit Recap - Greg Bray and Kevin Weitzel
31:30
31:30
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31:30On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin recapture moments from the 2024 Home Builder Digital Marketing Summit. They give a synopsis of the speakers, roundtable discussions, and the marketing and OSC education tracks. If you could not make it this year, listen to this week's episode to learn more about wh…
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Episode #241: The Value of Data Management - Kyle Lintala
24:24
24:24
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24:24This week on The Home Builder Digital Marketing Podcast, Kyle Lintala of BILT Solutions joins Greg and Kevin to discuss the value of data management systems for home builders. https://www.buildermarketingpodcast.com/episodes/241-the-value-of-data-management-kyle-lintalaBy Greg Bray and Kevin Weitzel
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Episode #240: Becoming a Golden Online Sales Counselor - Terrell Turner
32:03
32:03
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32:03This week on The Home Builder Digital Marketing Podcast, Terrell Turner of Caruso Homes joins Greg and Kevin to discuss the qualities and skills it takes to become a golden online sales counselor for your home builder. https://www.buildermarketingpodcast.com/episodes/240-becoming-a-golden-online-sales-counselor-terrell-turner…
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Episode #239: Examining the Economics of Home Building - Joel Berner
31:03
31:03
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31:03This week on The Home Builder Digital Marketing Podcast, Joel Berner of realtor.com joins Greg and Kevin to discuss how examining current economics can help home builders understand new construction market conditions. https://www.buildermarketingpodcast.com/episodes/239-examining-the-economics-of-home-building-joel-berner…
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Episode #238: Got an Online Sales Counselor? - Rachel Starratt
28:39
28:39
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28:39This week on The Home Builder Digital Marketing Podcast, Rachel Starratt of Red Door Homes joins Greg and Kevin to discuss why every home builder should have an online sales counselor. https://www.buildermarketingpodcast.com/episodes/238-got-an-online-sales-counselor-rachel-starrattBy Greg Bray and Kevin Weitzel
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Episode #237: Leveraging AI in Home Building Marketing - Jason Rhoads
25:23
25:23
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25:23This week on The Home Builder Digital Marketing Podcast, Jason Rhoads of Rhoads Creative joins Greg and Kevin to discuss how home builders can leverage AI in digital marketing to gain insights and improve efficiency. https://www.buildermarketingpodcast.com/episodes/237-leveraging-ai-in-home-building-marketing-jason-rhoads…
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Bonus Episode : 2024 Home Builder Digital Marketing Summit Preview - Greg Bray and Kevin Weitzel
16:57
16:57
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16:57On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2024 Home Builder Digital Marketing Summit. The Summit will include engaging learning opportunities, small group roundtable discussions, marketing and OSC education tracks, time to network with leading industry experts and pe…
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Episode #236: The Power of Content Marketing - Spencer Powell
34:29
34:29
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34:29This week on The Home Builder Digital Marketing Podcast, Spencer Powell of Builder Funnel joins Greg and Kevin to discuss the power of content marketing for home builders in attracting, engaging, and capturing new home buyers. https://www.buildermarketingpodcast.com/episodes/236-the-power-of-content-marketing-spencer-powell…
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Episode #235: Connecting Builders With New Home Buyers - Sarah Cook
23:20
23:20
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23:20This week on The Home Builder Digital Marketing Podcast, Sarah Cook of New Home Directory joins Greg and Kevin to discuss how New Homes Directory can help home builders connect with new home buyers. https://www.buildermarketingpodcast.com/episodes/235-connecting-builders-with-new-home-buyers-sarah-cook…
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Episode #234: New Construction Home Buyer Trends - Qadra Evans
23:40
23:40
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23:40This week on The Home Builder Digital Marketing Podcast, Qadra Evans of Zillow New Construction joins Greg and Kevin to discuss the 2024 Zillow New Construction Consumer Housing Trends Report and what the results reveal about new construction buyers. https://www.buildermarketingpodcast.com/episodes/234-new-construction-home-buyer-trends-qadra-evans…
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Episode #233: Online Homebuyer Mystery Shopping Results - Leah Fellows and Carol Morgan
38:07
38:07
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38:07This week on The Home Builder Digital Marketing Podcast, Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing join Greg and Kevin to discuss the 4th Annual Online Homebuyer Mystery Shop Report and how home builders can use the results to improve their follow-up process. https://www.buildermarketingpodcast.com/episodes/233-online-home…
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Episode #232: Generational Marketing in Home Building - Sara Gutterman
37:15
37:15
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37:15This week on The Home Builder Digital Marketing Podcast, Sara Gutterman of Green Builder Media joins Greg and Kevin to discuss how generational marketing can help home builders attract and engage the right home buyer with the right message at the right time. https://www.buildermarketingpodcast.com/episodes/generational-marketing-in-home-building-sa…
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Episode #231: Leveraging Automation and AI for Growth - Jason Benedict
25:31
25:31
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25:31This week on The Home Builder Digital Marketing Podcast, Jason Benedict of Automation Agency joins Greg and Kevin to discuss how home builders can leverage automation and AI to improve efficiency and grow business. https://www.buildermarketingpodcast.com/episodes/231-leverating-auotmation-and-ai-for-growth-jason-benedict…
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Episode #230: Returning to Home Builder Marketing Basics - Jake Kaplan
27:36
27:36
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27:36This week on The Home Builder Digital Marketing Podcast, Jake Kaplan of Garman Homes joins Greg and Kevin to discuss why home builders should return to the basics when it comes to digital marketing. https://www.buildermarketingpodcast.com/episodes/230-returning-to-home-builder-marketing-basics-jake-kaplan…
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Episode #229: Advocating for Housing Affordability - David Belman
32:01
32:01
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32:01This week on The Home Builder Digital Marketing Podcast, David Belman of Belman Homes joins Greg and Kevin to discuss how home builders can advocate for housing affordability. https://www.buildermarketingpodcast.com/episodes/229-advocating-for-housing-affordability-david-belmanBy Greg Bray and Kevin Weitzel
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Episode #228: Building Connection With Home Buyers - Christopher Brown
27:18
27:18
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27:18This week on The Home Builder Digital Marketing Podcast, Christopher Brown of NEXT Group of Companies joins Greg and Kevin to discuss how and why home builder digital marketers should build emotional connections with home buyers earlier in the home buying journey. https://www.buildermarketingpodcast.com/episodes/228-building-connection-with-home-bu…
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Bonus Episode: AI in Home Building: A Practical Approach - Bill Gelbaugh and Al Trellis
53:28
53:28
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53:28On this bonus episode of The Home Builder Digital Marketing Podcast, Al Trellis of The Home Builder’s Network and Bill Gelbaugh of OutHouse join Kevin to discuss the practical applications of AI in home building. https://www.buildermarketingpodcast.com/episodes/bonus-episode-ai-in-home-building-a-practical-approach-bill-gelbaugh-and-al-trellis…
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Episode #227: Customer-Focused Home Builder Teams - Craig Neal
28:18
28:18
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28:18This week on The Home Builder Digital Marketing Podcast, Craig Neal of Toll Brothers joins Greg and Kevin to discuss how home builders can create customer-focused sales and marketing teams. https://www.buildermarketingpodcast.com/episodes/227-customer-focused-home-builder-teams-craig-nealBy Greg Bray and Kevin Weitzel
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Episode #226: Home Builder Marketing is All About the Math - Renee Stowe
23:57
23:57
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23:57This week on The Home Builder Digital Marketing Podcast, Renee Stowe of Renee Stowed Marketing Solutions joins Greg and Kevin to discuss how consistently collecting and analyzing data can boost home builder digital marketing efforts. https://www.buildermarketingpodcast.com/episodes/226-home-builder-marketing-is-all-about-the-math-renee-stowe…
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Episode #225: Female Perspectives in Home Building - Jennifer Johnson
26:18
26:18
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26:18This week on The Home Builder Digital Marketing Podcast, Jennifer Johnson of Olivia Clarke Homes joins Greg and Kevin to discuss the value female perspectives bring to the home building industry. https://www.buildermarketingpodcast.com/episodes/225-female-perspectives-in-home-building-jennifer-johnson…
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Episode #224: Creating Compelling Copywriting - Ben Culbreth
28:06
28:06
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28:06This week on The Home Builder Digital Marketing Podcast, Ben Culbreth of Culbreth Copywriting joins Greg and Kevin to discuss how home builders can create compelling copywriting that connects with potential home buyers. https://www.buildermarketingpodcast.com/episodes/224-creating-compelling-copywriting-ben-culbreth…
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Episode #223: Creating a Stellar Home Buyer Experience - Shawn McGuire
27:10
27:10
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27:10This week on The Home Builder Digital Marketing Podcast, Shawn McGuire of Celebrity Homes joins Greg and Kevin to discuss why home builders must create a stellar home buyer experience, especially in the current housing market. https://www.buildermarketingpodcast.com/episodes/223-creating-a-stellar-home-buyer-experience-shawn-mcguire…
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Episode #222: Creating Impactful Visual Content - Jacob Bettis
31:02
31:02
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31:02This week on The Home Builder Digital Marketing Podcast, Jacob Bettis of Insignia Studios joins Greg and Kevin to discuss how strategic planning can help home builders create, share, and track impactful visual content. https://www.buildermarketingpodcast.com/episodes/222-creating-impactful-visual-content-jacob-bettis…
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Episode #221: Being an AI-Ready Home Builder Marketer - Matt Brutsche
32:54
32:54
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32:54This week on The Home Builder Digital Marketing Podcast, Matt Brutshe of 500 Rockets Marketing joins Greg and Kevin to discuss how home builder digital marketers can become AI-ready. https://www.buildermarketingpodcast.com/episodes/221-being-an-ai-ready-home-builder-marketer-matt-brutscheBy Greg Bray and Kevin Weitzel
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Episode #220: Utilizing AI in Home Building Processes - Doug Newell
30:52
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30:52This week on The Home Builder Digital Marketing Podcast, Doug Newell of Swarmalytics joins Greg and Kevin to discuss how home builders can use AI to optimize building processes and make accurate sales predictions. https://www.buildermarketingpodcast.com/episodes/220-utilizing-ai-in-home-building-processes-doug-newell…
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