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Kaylene Langford Podcasts

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Real-life and raw startup stories from the frontline of successful business. Hosted by business coach and founder of StartUp Creative, Kaylene Langford, these episodes are packed with invaluable how-to advice, resources, recommendations and inspiration for up-and-coming startups, freelancers and entrepreneurs. Feel empowered in the knowledge that managing a business you love isn’t a pipedream but rather an opportunity waiting to come to life. It simply requires persistence, sleep deprivation ...
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Not Just About Copy is a podcast to help you write and communicate better in your small business or marketing role. To do this, you need to know why good copy works – and to write with purpose. You need to understand your tone of voice and your audience – deeply. And finally, you need confidence and sustainable writing habits so you actually take action. This podcast can help by giving you fresh ideas, practical tips and strategies to write better copy, with more flow, confidence and fun.
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On today’s episode I share a personal reflection about the passing of a dear friend and coaching client. Amanda was due to come on the podcast to share her inspiring story of starting and scaling her family business Eyre Way, an eco friendly off grid holiday accomodation. Sadly we never got around to recording the episode but she was a big fan of t…
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On today's episode I chat with Rosy, the brains behind IV League Drips, an IV vitamin infusion company. Rosy shares her inspiring startup story about how she introduced a new health treatment to the Australian market and the challenges she had to overcome. She also shares insights into her marketing strategy and what she did to get to know her targ…
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Now that you have people coming to your website, learn how to utilise online tools to stay in touch with your audience, answer their questions, keep them engaged and support them in making a decision to shop with you. Newsletter signup incentives Announcement bars Regular newsletters— setup and examples Sales pages FAQ, reviews and testimonials Wat…
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Learn practical strategies to attract more visitors to your website, build a database of potential customers that you own outside of social media and the different ways in which you can build trust with your audience and show them around your website and business with automation tools. Understanding your target market with website analytics and onl…
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Tips, advice and examples to help you get your business, work, products and services in front of new audiences to help you grow and scale your business. Topics covered: Figuring out who you should be pitching to How pitching can help you grow your business and increase your reach Tips for planning your perfect pitch Outline of a effective pitch ema…
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On today's episode I break down the topic of fear, how it shows up as excuses when we set out to start and scale our businesses and share my go-to tips and strategies for overcoming it so as to take action on your goals. I'll list out the 4 major fears that hold us back and give you practical tools and steps you can take to minimise the fear and in…
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On today's episode I'm joined by a coaching client and friend Chantel who is a photographer and recently viral content creator who is constantly working on new ways to showcase her skills and find new audiences to teach. She shares how she used Chat GTP to refine her target market and find new angles to promote her business which resulted in her go…
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On today's episode I discuss how focu, time and motivation all play into each other and how you can optimise them all to increase your productivity to help you start and scale your side hustles and businesses. Grab your copy of our focus and motivation resources on our website: Guide to time management Just Start: 5 part motivational audio series M…
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Reflecting on recent trends and social media changes, I share insights into how you can safeguard your business in 2025. Three key marketing strategies to reach your audience outside of social media and what to be on the lookout for the year ahead. Get in touch for 1:1 Business Coaching to personalise your strategy and set yourself up for success. …
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On today's episode I share 5 tips for spring/summer or end of year cleaning of your business. As the year starts to wind down, now is a good time to start to take stock of what you've achieved this year and what you can start to put in place for the new year. Check out my latest writing on our Substack channel A Year From Now Join our 2025 Business…
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Join our 1- Day Workshop in Sydney https://www.startupcreative.com.au/workshop On today's episode I discuss a personal life update and the perspective it's given me on my goals and desires since. I've been reflecting on why we don't go after our goals and what are the key factors that hold us back from investing time and resources into ourselves. T…
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On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today. Topics: transition from corporate to self employed how I grew our audience from 3000-20,000 in the first 2 years our co…
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On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today. Topics: transition from corporate to self employed how I grew our audience from 3000-20,000 in the first 2 years our co…
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On today's show I teach you how you can grow your business by adding more options for your customer to buy from you and increase your chances of repeat business from existing customers. In this episode we'll cover: reviewing your customer journey to find new opportunities tips for conducting a business audit/health check reviewing your customer exp…
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On today's episode I discuss recent use of AI images without permission of the subjects and how our authentic humanity can be used as an advantage in the online space. I'll also break down my top tips on how to grow your audience, the formulas and strategies that I use in my business and with my coaching clients. Topics include: why getting to know…
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In today's episode I share my top tips for effective time management, starting with the big picture and breaking it down into daily tasks. I'll also cover: how to set goals that will improve your time management tips for daily, weekly and monthly to-do lists how to prioritize your work to maximise your motivation my top 10 hacks for increased time …
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It's been 9 months since I last recorded a solo episode on StartUp Creative, so today I am putting my own advice to use and sharing how I've personally overcome procrastination to record this podcast for you today and in setting and actioning new goals in my business. In this episode I also discuss: knowing your worth and pricing and how it can att…
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A big thank you to everyone who came out last Thursday night to our Make Your Mark event powered by Squarespace and StartUp Creative. It was such an inspiring and fun event and if you missed it, don’t worry, you can check out the video replay now live on our YouTube channel. Thank you to our special guests Bobby Clark, Dr Chris Cheers and Sophie fr…
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On today’s episode I caught up with a new friend and author of ‘Work Backwards’ , Tim Duggan. Tim founded a digital company known as ‘SameSame’ then eventually paved the way for a media company Junkee which is co-founded and helped to scale to great success. Despite realising his dreams, Tim found himself burnt and ready to quit. He knew something …
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Welcome back to the StartUp Creative Podcast and the first episode for 2024. On today's episode I caught up with Odette Barry who has been a long time network/friend from the creative entrepreneur world. We got chatting on Instagram about our morning routines and thought it would make for a great conversation about how different they were and how i…
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On today's episode I caught up with Brooke who is one of the 6 founders of Sharesies, an online platform and app that’s aim is make investing easy and accessible to someone who haas $5 or $5 million dollars to spend. I first saw Brooke talk at Purpose Conference in October 2023 and was instantly inspired by and intrigued about the company’s mission…
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Zee Scott runs a multifaceted business. She’s a marriage celebrant, MC, cake artist, buttercream workshop facilitator and mini wedding venue owner! Zee has managed to fit everything she loves into her business and it all just 'works'! In this episode, you’ll hear: How Zee pursues multiple interests without feeling overwhelmed or overworked Where Ze…
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* Register for my Quarterly Content Planning Workshop: https://www.emmamcmillancopy.com/quarterly-content-planning-workshop/ In this episode you’ll learn how best to prompt ChatGPT so you get a genuinely useful result – fast. These tips are a mix of things I’ve done, things I’ve learned and things I’ve researched – so you don’t have to. Whether you…
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Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style. Tess also writes and…
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Do you feel a mad panic hit when October hits? Like the year’s almost over and you’ve ‘run out of time?’ You’re not alone. This week I’m delving into the pressure we often feel at this time of year, whether we’re in small business or not. I’ll equip you with 12 strategies and tips to help you navigate this time of year with a sense of peace, optimi…
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