Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo

Juli Polise Podcasts

show episodes
 
Loading …
show series
 
Episode Overview Rebrand Updates Everything is aligning under the Mothership Creator brand. Newsletter is officially moving to Substack next week for easier commenting, a clean chronological feed, and one central home. New schedule: Tuesdays: Mothership Creator Forecast newsletter Fridays: Creator Strategy podcast Tuesday’s issue will always previe…
  continue reading
 
🎙️ Why Every Creator Should Learn Transitions (Even If You’re Not in Fashion or Beauty) 🧴 Unsponsored By Remembrin Daily Cleanse Deep Body Wash Helen shares her hilarious discovery of this “anti–old person smell” body wash after seeing a viral video about “old man smell” and learning that persimmon can help neutralize it. The verdict? She loves it …
  continue reading
 
🧡 Episode Overview Helen’s back (a little hoarse but always showing up!) with her latest Unsponsored By discoveries and a deep-dive on how to run great group Lives on TikTok — from planning to moderating to managing guests with grace. 💄 Unsponsored By: Lip Finds of the Week CoverGirl Outlast Lip Stain – natural, long-lasting color that feels like y…
  continue reading
 
Episode Title: Batch Creating Content: What Works (and What Doesn’t) 🗓️ Episode Summary Helen is back from her travels and diving right into one of the most talked-about topics inside The Muthership Studio this month — batch creating content. In this episode, she shares her honest experience of batch creating tutorials before her trip, what she lea…
  continue reading
 
✈️ Opening Notes Helen kicks off this episode laughing at herself because she’s deep in batch creation mode! Yes, this episode was recorded on the same day as last week’s, and she didn’t even change her shirt (she’s airport-ready, okay?). But as she explains, the reason she shares that is to teach transparency: your audience never has to know when …
  continue reading
 
🎙️ The Social Media Strategy Podcast — “What Not to Do on Social Media” Episode Summary: In this energetic and laughter-filled episode, Helen (aka The Muthership) records just before jetting off to Greece! 🌍✈️ She dives into a passionate and practical list of “what not to do” on social media — straight from her creator heart and years of experience…
  continue reading
 
Today, I’m kicking things off in the Unsponsored By segment with a surprise fashion find (yes, pants!) from Vuori—plus a little lesson in how to actually pronounce the brand. From there, we’re diving into the heart of this episode: why it’s never too late to make a first impression on social media. Every video you post is someone’s very first encou…
  continue reading
 
Intro & Unsponsored By Helen kicks off with her “Unsponsored By” segment, introducing Pistache, an Italian linen brand she recently discovered and loves for its breathable, versatile pieces. Guest Spotlight Helen welcomes her friend and colleague Elysha Lenkin, a personal stylist with 30+ years of experience in fashion and TV commercial styling. El…
  continue reading
 
This week, Helen kicks off the episode in true Muthership style—by showing up in a dental lab coat. Why? Because the Unsponsored By products of the week are all about oral care. From toothpaste that changed her life (literally) to the softest toothbrushes on the planet, she shares behind-the-scenes stories from working on Sensodyne and Pronamel sho…
  continue reading
 
Today's episode dives into editing basics for creators — why keeping things simple, intentional, and well-paced can make your content stronger and more engaging. Unsponsored By Segment Simple Mills Sweetened Nut Flour Crackers – gluten free, natural, chocolatey crunch, a win. Catalina Crunch Protein Cereal – decent crunch, but highlights the murky …
  continue reading
 
September Reset + Building Community Happy September! 🎉 For me, September feels like a mini New Year — a chance to reset, refresh, and get back on track. In This Episode: September Theme: Inside the Studio, we’re focusing on building community — creating content that connects your audience to YOU and to each other. Why It Matters: TikTok is shiftin…
  continue reading
 
Content gear that is not sponsored, but will help you level up your content game! Click here listen to the full debrief on the scam that took my pride along with 15 hours of my life: https://yourstruly.transistor.fm/episodes/86-did-we-just-get-scammed Click here to view it on YouTube: https://www.youtube.com/watch?v=bINNjxirRBE&list=PLlBCxxLwC-ffe2…
  continue reading
 
I’ve got some fun things to share with you today, and then we’re diving into a topic I think is going to be really pressing soon: What happens if TikTok goes away? Now, I don’t want this to sound like doom and gloom—it’s actually the perfect wake-up call to think about your bigger social media strategy. Even when platforms shift, there are things y…
  continue reading
 
🎙️ Welcome back to The Socialize Strategy — the podcast where we talk social media, creator life, and all the behind-the-scenes bits most people don’t tell you. Before we get into today’s strategy, it’s time for my “unsponsored by” picks — aka products I genuinely use and love without a penny in my pocket from the brand. This week’s lineup includes…
  continue reading
 
The Vlog Evolution The “Unsponsored By” segment kicks off the episode with two daily must-haves: o Harney & Sons Hot Cinnamon Spice Tea – Helen's forever favorite (no sugar needed, think chai vibes) o Fellow Tea Kettle – Sleek, fast, and perfect for daily tea-making (she swears it boils faster!) 🎥 Main Topic: Why You Need to Start Vlogging · Vloggi…
  continue reading
 
🎯 Main Topic: Why You Should Do Trends (Yes, Even You) Helen breaks down the why behind occasionally participating in social media trends — even if you're hesitant: ✅ Reasons to Embrace Trends: Staying current: Shows you're tuned into the platform's culture. Algorithm boost: Trends get pushed further — they work. Community building: Viewers relate …
  continue reading
 
🔑 In This episode Helen shares tips for going live, how to deal with the nerves if it's your first time and why you should just do it anyway. And here are the 3 pieces of equipment that are worth the investment if you want to up your gams: **Wireless Hollyland Lark M2 Microphone Set: https://amzn.to/4bwInBu **SmallRig Tripod with remote: https://ww…
  continue reading
 
✨ Episode Overview: In this heartfelt and information-packed solo episode, Helen kicks things off with a meaningful story sparked by a letter and a stack of old cards—reminders of the deep, lasting connections she’s built through her content and community. She then dives into two of her most-used (unsponsored!) products that make her content-creati…
  continue reading
 
On this week’s episode, Helen covers: Favorite Tools + TikTok Future + Building What’s Next 🔌 Unsponsored Favorites of the Week 1. Hollyland Wireless Mic: Compact, clean audio, magnetized for easy placement Comes with adapters for iPhone/Android Great alternative to bulky, poor-quality wireless mics Bonus: Comes with discreet black stickers to cove…
  continue reading
 
How to Build Effective Social Media Habits If staying consistent on social media feels overwhelming, you’re not alone. Between the pressure to post, the temptation to scroll, and the constant changes in trends, it can be hard to build a rhythm. But what if creating content became as automatic as checking your phone? This week, we’re diving into sim…
  continue reading
 
Today we're talking about real life tv commercial production and how it relates to social media content creators. Helen covered the stages and crew roles on a shoot, as well as how to connect the dots to yourself as a content creator. Pre-Production: This happens before the shoot where the client sources their team of production experts. Once a cre…
  continue reading
 
If you’ve ever wondered why your videos feel flat—even if your content is great—it might be the angles. The right camera angle does more than just capture a scene, it sets the tone, creates emotion, or tells a story without a word. This week, we’re breaking down the essential camera angles every content creator should know—and how to use them to el…
  continue reading
 
In today's episode, we share how to become your most authentic self on camera. Helen went well beyond the newsletter outline below and covered bonus tips about how to gain confidence with little camera hacks and practice ideas! 🎬 Record Something Daily (Even If You Never Post It) Treat it like vocal warm-ups for your face. One take, one topic—anyth…
  continue reading
 
Today we’re diving into the world of social media ads—how they hit us, how they're crafted, and why they’re more familiar than you think. After decades working behind the scenes in commercial production, I’m pulling back the curtain on the old-school tricks that are now dressed up as everyday TikToks and Instagram Reels. From bubble machines that n…
  continue reading
 
In this episode, I’m sharing a wild personal update (spoiler: it involves 15 stitches and a middle-of-the-night fall), followed by two unsponsored product reviews—one brutally honest take on a trending TikTok bra alternative, and a rave about my favorite organizing pouches. Then we dive into practical, easy-to-understand tips for choosing the right…
  continue reading
 
In today's on-the-road episode of The Socialize Strategy, Helen records from a hotel room in Las Vegas—mic in suitcase, content in motion. She kicks things off with her beloved “unsponsored buys,” including Halara jeans, SmallRig tripods, and a shout-out to her licensing show client, Hangry Pets. The heart of this episode dives into a shared creato…
  continue reading
 
In this episode of The Socialize Strategy, Helen kicks off with her "Unsponsored By" segment, spotlighting two favorite products—a sleek, smartly designed water bottle and a game-changing wireless microphone. Then, she dives into making engagement on Instagram (and beyond) easier and more intentional. From clever comment strategies to the secret po…
  continue reading
 
📌 Making Content Planning Easy In this episode, we're diving into one of the biggest game-changers for any content creator: getting organized. Whether you're juggling multiple platforms or just trying to post more consistently, having a solid content planning system can save you time, reduce stress, and seriously level up your output. 🧠 Core Tips &…
  continue reading
 
Today’s episode covers how to use SEO strategies to get your social media videos discovered. Make sure you use this powerful tool for increasing visibility on platforms like TikTok, Instagram, YouTube, and Facebook. 💡 Key Takeaways: 1. SEO Works on Social Media • Helen shares a real-life story: a baton tutorial she posted a year ago was discovered …
  continue reading
 
In this episode of The Socialize Strategy, Helen kicks off what she’s calling Part One of the Small Business Series, dropping essential social media tips for small business owners. Whether you're strapped for time, creatively blocked, or just unsure where to start, Helen’s got real talk, relatable examples, and honest advice to help you level up yo…
  continue reading
 
This week Helen breaks down why video formatting is essential for engagement across platforms like TikTok, Instagram, and YouTube. She walks through editing basics in CapCut, sharing how to fix common issues like black bars, wrong aspect ratios, and poor layout. ✂️ Key Takeaways: Set your aspect ratio first! Use the correct format (like vertical fo…
  continue reading
 
🎉 Highlights from This Episode: This week’s episode is full of reflection, celebration, and practical tips for creators at every stage of their journey. Helen shares big updates from her world and drops some major knowledge on growing your presence—and confidence—on social media. LINK TO VIDEO MENTIONED IN THIS EPISODE: https://www.tiktok.com/t/ZTj…
  continue reading
 
Maximizing Music on Social Media: Why Use Music on Social Media? Using trending music helps increase visibility on platforms like TikTok, Instagram, and YouTube Shorts. Trending music doesn’t guarantee followers, but it improves your chances of being discovered. Music trends can either be random (like an '80s song becoming popular unexpectedly) or …
  continue reading
 
Introduction: "Socialize Strategy" • Podcasting from the Road: A brief reflection on how content creation can happen anywhere, even from a sparsely decorated Airbnb. • Main Topic: Understanding the balance between using trends and creating original content. Section 1: Understanding Social Media Trends • Defining Trends: What are social media trends…
  continue reading
 
This week @themuthership provides a social media overview that gives you the basics with insider tips on how to maximize your presence on social media as a brand or business that has a team. Clarify Your Goals Determine your goal on social media, promoting your business, showcasing expertise, being visible, or navigating social media credibility. A…
  continue reading
 
Podcast Notes: Simplifying Content Creation & Managing Social Media Helen production background video HERE! The Challenge of Social Media: The constant cycle of producing content can feel overwhelming, similar to the “hamster wheel” of social media management. The key is finding balance and simplifying the process. Content Creation vs. TV Productio…
  continue reading
 
Today, we’re talking about the downside of going viral – a topic not often discussed. While going viral brings excitement, it can come with unexpected challenges. The rush of virality: Watching views and comments flood in is exciting, and it feels like a dopamine rush. But the flood of activity also has negative consequences. Clogged comment feeds:…
  continue reading
 
In this episode, we're diving into the realities of monetizing on social media—debunking some common myths and sharing practical advice for creators at every stage of their journey. From the misconception that a big following equals big money to the strategies that actually lead to successful monetization, we cover it all. Here’s what you’ll learn …
  continue reading
 
In this episode, Helen shares insights from the past week and dives into trends, content creation strategies, and upcoming events: Recap of Last Week's Episode Helen highlights her conversation with Grace McCarrick about negativity on social media, emphasizing how interviews that unfold organically, instead of following a rigid question list, lead …
  continue reading
 
On today's episode, we welcomed Grace McCarrick whose expertise is dealing with negativity on social media. Grace is a founder and content creator on a mission to revolutionize how we approach work. Over the past three years, she has helped teams become more cohesive and has recently worked with brands like Airbnb, Chewy, Abercrombie, and more. She…
  continue reading
 
Today is our weekly trends and content ideas episode. Before diving into trends, a few thoughts and observations from the past week. Topic 1: Algorithm Mistakes Misleading Advice on Following Niche Accounts Many people advise following accounts in your niche to grow your audience. This advice can be misleading and counterproductive. Following simil…
  continue reading
 
In this episode, we dive into key takeaways from our latest Socialize Studio sessions, featuring expert insights on casting, camera angles, and video production techniques to enhance your content. 🎭 Casting Director Donald Case’s Session Discussed shifts in commercial and video content casting Compared the use of actors vs. real people in productio…
  continue reading
 
In today’s episode, there was a lot covered in addition to the weekly trends and content ideas. Here is the overview: - Doug's Winter Party Aftermath - Duolingo OWL Stunt - Socialize Studio Member’s Viral Moment Camera Angles & Their Impact • Discussed in a recent video, sparking a mix of reactions. • Breakdown of what different camera angles commu…
  continue reading
 
Episode Overview: Happy Valentine's Day! In this special edition of the Socialize Strategy podcast, Helen shares her love for content creation, her audience, and the joy of going off the rails with creativity. She also dives into frequently asked questions about social media strategies, content backup, hashtags, video search optimization, and incre…
  continue reading
 
This week’s episode started off with an explanation of the latest viral trend: Doug’s Winter Party – A Viral Feel-Good Trend - A man in Bucks County, PA, hand-delivered paper invitations to his neighbors for a winter party. - A neighbor caught the invite on her Ring camera, shared it on TikTok, and it went viral. - Now, people across the world clai…
  continue reading
 
Today's podcast is all about the different ways to elevate your content with editing know-how! Episode Highlights: Behind-the-Scenes of Mobile Podcasting · Helen shares her travel-friendly podcast setup · Why she uses a handheld mic instead of her usual setup · Tips for getting the best audio quality on the go Elevating Your Social Media Content · …
  continue reading
 
Welcome to the Socialize Forecast! We made it through January—congratulations! It felt like the longest month ever, but here we are in February. Lots of content creators joked about January being 130 days long, and it was spot on! Wednesday night: Socialize Studio community meetup in Tampa at American Social Bar (5 PM). If you're attending, reply t…
  continue reading
 
Creating vlogs can seamlessly integrate content creation into your daily life—if done right! In this episode, we’re breaking down how to commit to vlogging, stay consistent, and capture moments without it feeling like a chore. What You’ll Learn: ✅ The mindset shift needed to become a natural vlogger ✅ Strategies to remind yourself to film throughou…
  continue reading
 
🎥 Why YouTube is Worth Your Time: On today's episode, Helen shares her personal YouTube journey: Started posting videos during the pandemic as an experiment. Accumulated over 8,000 followers and monetized her channel with minimal effort. Viral content tip: A simple towel-rolling video still generates $200/month years later. Lesson learned: Even if …
  continue reading
 
In today's episode, Helen provided some insight into how the production industry has changed with the rise of social media. She also shared instructions on how to execute a shirt rip transition and provided some details about her work inside the Socialize Studio. Key things covered: Casting in Production vs. Social Media - Helen explains the tradit…
  continue reading
 
Loading …
Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play