Best Jonathan Rivera Podcasts (2025)

1
When Performance Drops: A Marketer’s Playbook for Diagnosing Problems with Jonathan Bland, Co-founder of Omni Lab 49:47

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3h ago49:47

49:47

Jonathan Bland, Co-Founder of Omni Lab, joins the Marketing Dilemmas podcast to tackle one of the toughest questions marketers face: “Why is performance down?” He shares how to avoid knee-jerk optimisations, build a systematic process for diagnosing issues across channels, and communicate findings in a way that earns trust, even when the answer isn…

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The differentiation dilemma: How do you really stand out? With Sarah Breathnach, VP of Marketing at Hunters 48:50

5h ago48:50

48:50

In this episode of Marketing Dilemmas, Liam sits down with Sarah Breathnach, VP of Marketing at Hunters and Founder of the Demand Gen London community. Together they unpack one of the toughest challenges in B2B right now: how to stand out in a crowded, copycat market without falling into the trap of gimmicks or feature wars. Sarah shares lessons fr…

1
The Comfort Trap Dilemma with Michael Maximoff 49:10

14d ago49:10

49:10

Too many marketing teams fall into the comfort trap - sticking with what’s “always worked” and avoiding change until results dip. In this episode, Michael challenges that mindset head-on. He shares why waiting for a downturn before testing new channels or formats is a risky move, how to run small experiments alongside BAU, and the mindset shift nee…

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The zero-click search dilemma, with Tom Mansell, VP of Organic Performance at Croud 49:25

28d ago49:25

49:25

What happens when your SEO strategy stops delivering clicks? Tom Mansell, VP of Organic Performance at Croud, joins Marketing Dilemmas to unpack the radical shift in search behavior. From AI-powered search engines to plummeting click-through rates, Tom explains why traditional SEO metrics no longer tell the full story - and what forward-thinking ma…

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The new market penetration dilemma with Adina Apachitei, Global Director of Best Practices Programme 53:06

2M ago53:06

53:06

Adina, Global Director of Best Practice Programs at AVEVA, joins Marketing Dilemmas to unpack one of the hardest challenges in enterprise marketing: how do you effectively penetrate new markets when you’re juggling long sales cycles, complex portfolios, and competing internal priorities? From thought leadership to funnel strategy and outbound align…

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The innovator’s dilemma: Risking a successful product to chase new heights with Maura Rivera, CMO at Qualified 48:45

2M ago48:45

48:45

What do you do when AI creates both your biggest opportunity and your biggest risk? In this episode, Maura Rivera, CMO at Qualified, shares how her team made the bold decision to pivot away from their successful flagship product and reposition entirely around an AI-powered SDR agent. It’s a story of product bets, internal resistance, and how to go …

1
Marketing the marketing team with Florian Frese, Marketing Director at Wire 42:16

3M ago42:16

42:16

In this episode of Marketing Dilemmas, Liam is joined by Florian Frese, Marketing Director at Wire. Together, they unpack a challenge every marketer faces but few talk about: internal marketing. From building trust across teams to avoiding the dreaded “marketing in a silo” trap, Florian shares candid insights into what it really takes to get intern…

1
Trapped by the Ideal Customer Profile with Ben Smith, Marketing Director at Reachdesk 48:38

3M ago48:38

48:38

In this episode of Marketing Dilemmas, Liam sits down with Ben Smith, Marketing Director at Reachdesk to tackle a growth challenge many scale-ups face: what to do when you’ve nailed your ICP but are starting to hit a ceiling. They unpack how Reachdesk refined their targeting, improved win rates, and now face the next big question - how to expand wi…

1
The Demand Gen Marketer’s Call to Product Marketing Arms with Tas Bober, Founder of The Scroll Lab 57:47

4M ago57:47

57:47

B2B marketing isn't just campaigns and channels - it's understanding your product like a PMM. In this episode, Tas Bober (Founder at Scroll Lab) shares how realising her weakest link - product marketing - led her to build a lightweight, scalable framework every demand gen marketer can use to bridge the gap, run faster, and never rely on a last-minu…

1
The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata 50:35

4M ago50:35

50:35

In this episode, Liam is joined by Steffen, CMO and co-founder of DreamData, to unpack one of B2B marketing’s trickiest challenges: how to bridge the gap between awareness and sales readiness without jumping the gun. They dive into the dilemma of where marketing should focus its energy in the funnel - top, middle, or bottom - and explore what it re…

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Evolving an ABM strategy that actually works, with Cognism’s Tim Hughes and Liam Collins 32:04

5M ago32:04

32:04

In this episode of The Loop, Tim and Liam reunite six months after their first ABM deep dive to share how their program at Cognism has matured into a high-performing machine. From refining their ICP and working hand-in-hand with sales to building an account prioritisation engine and embracing out-of-the-box 1:1 tactics, this conversation is packed …

1
How Cognism is scaling upmarket with Cognism’s VP of Paid Acquisition, Liam Collins 31:04

6M ago31:04

31:04

In this episode of The Loop, Joe McLaughlin sits down with Liam Collins, VP of Paid Acquisition at Cognism, for an inside look at how the marketing team is driving Cognism’s shift into the mid-market and enterprise space. From laying strong strategic foundations to aligning sales and marketing around a single North Star, Joe and Liam unpack the pla…

1
Why big brands win, and how you can compete, with Dale Harrison 57:40

6M ago57:40

57:40

Cognism’s Senior Demand Generation Manager, Joe Mclaughlin speaks to Dale Harrison, brand marketing and commercial strategy expert about the slow movement of market share, the importance of brand awareness, and why companies must balance brand and performance marketing for long-term success.By Cognism

1
Mastering Content IP and Strategic Marketing with Brendan Hufford, Founder of Growth Sprints 42:19

7M ago42:19

42:19

In this episode of The Loop, host Joe Mclaughlin sits down with Brendan Hufford, Founder of Growth Sprints, to discuss his unique approach to content strategy, naming problems instead of categories, and why "checkbox marketing" is holding companies back. Brendan shares insights on content IP, channel-agnostic marketing, and innovative tactics like …

1
Optimising websites and implementing systematic website testing with Estelle Marasigan 38:47

7M ago38:47

38:47

In this episode of The Loop Podcast, host Amy sits down with Estelle, Cognism’s Web and Design Lead, to discuss all things website optimization. Estelle shares insights from her two and a half years at Cognism, diving into the various A/B tests, design tweaks, and SEO improvements that have driven measurable results.…

1
How we redefined our ICP with Evan Nelson, Cognism’s VP of Customer Experience 46:04

8M ago46:04

46:04

Cognism's VP of Marketing, Liam Bartholomew is joined by Evan Nelson, VP of Customer Experience to share their joined experience redefining Cognism's ICP during the CHASM project. Listen to find out how we implemented the CHASM project, the difference between true best-fit ICP and the mystifying ICP and how we’re investing in the highest impact are…

1
When to localise or translate content in international organisations with Cognism’s Content Managers 32:24

8M ago32:24

32:24

Cognism’s Demand Gen Content Manager, Amy Collins chats to SEO and Content Manager (France), Charlotte de Beaumont about Cognism’s demand generation content strategy across regions. When do you translate, localise or create net new?By Cognism

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Marketing signals that drive results with Trinity Nguyen, CMO at Usergems 35:22

9M ago35:22

35:22

Cognism’s VP of Marketing, Liam Bartholomew speaks to CMO at Usergems, Trinity Nguyen about the power of authenticity in brand storytelling, how data-driven creativity is the future of marketing and how community is the new currency for brands.By Cognism

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How to scale content creation with AI (without forfeiting quality) with Vincent Plassard, Growth Lead at Userled 35:02

10M ago35:02

35:02

Cognism’s Manager, SEO Daisy Shevlin speaks to Growth Marketing Lead at Userled, Vincent Plassard about how both Cognism and Userled are implementing AI internally. And how to scale content creation using AI without losing the human element.By Cognism

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SEO masterclass: Identifying weak spots, generative AI and what it means to create quality SEO content with Dmitry Dragilev, Founder of Topic Ranker 44:35

10M ago44:35

44:35

Cognism’s Senior SEO Manager, Joe Barron speaks to Dmitry Dragilev, Founder of Topic Ranker about the inner workings of optimising content for search. How to identify weak spots in an SEO strategy, how to make the most of generative AI and most importantly, what it means to create QUALITY SEO content.…

1
Expanding businesses in EMEA with Archita Fritz 46:15

10M ago46:15

46:15

Cognism's VP of Marketing, Liam Bartholomew speaks to EU expansion expert, Archita Fritz - spilling her insights on the importance of dedicated expansion plans. Playbooks from one region don't automatically work in another!By Cognism

1
How to build a revenue driven SEO strategy with Sam Dunning, Founder of Breaking B2B 46:20

11M ago46:20

46:20

Cognism’s Senior Content Manager and SEO whizz, Joe Barron speaks to Sam Dunning, Founder of Breaking B2B about the similarities in our approaches to SEO. Cognism’s money keyword strategy and Sam’s revenue driven SEO strategy.By Cognism

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Demand generation and paid alignment for revenue growth with Cognism’s Senior DG Manager, Jamie Skeels and Senior Paid Acquisition Manager, Lee Gannon 41:04

11M ago41:04

41:04

Cognism’s Senior DG Manager, Jamie Skeels speaks to Senior Paid Acquisition Manager, Lee Gannon about how their two teams - demand generation and paid - work together to drive business results.By Cognism

1
Laying the Groundwork: The Importance of Pre-Entry Marketing in New Regions with Liam Bartholomew, VP of Marketing at Cognism 31:16

12M ago31:16

31:16

Demand Generation Content Manager, Amy Collins speaks to VP of Marketing, Liam Bartholomew about Cognism's lessons expanding into EU countries. Specifically with regard to their experiences going sales-first, or marketing-first.By Cognism

1
Mastering Product Marketing with Josh Britton, VP of Product Marketing 38:39

1y ago38:39

38:39

Cognism's Demand Generation Content Manager Amy Collins chats to VP of Product Marketing Josh Britton about how Cognism's product marketing function has evolved with him leading the charge. They discuss the extensive research Josh has carried out to understand the state of play and the early successes Josh has achieved in his short tenure since joi…

1
From Salesforce to Scaleup: Maura Rivera’s leadership transition to CMO at Qualified 38:53

1y ago38:53

38:53

Cognism’s CMO Alice de Courcy speaks to Maura Rivera, former Marketing Manager at Salesforce, current CMO at Qualified about how this career path shaped how she leads her marketing team.By Cognism

1
First 160 days in seat as VP of Paid Acquisition at Cognism with Liam Collins 27:20

1y ago27:20

27:20

Cognism’s DG Content Manager, Amy Collins speaks to Liam Collins who has been at Cognism for five months as the newly appointed VP of Paid Acquisition on how he has evolved paid strategy and team set up in his first 160 days.By Cognism

1
Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins 26:07

1y ago26:07

26:07

Cognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand.By Cognism

1
B2B marketing doesn’t need to be boring! How we run big rock campaigns at Cognism with Senior Demand Gen Manager, Jamie Skeels and Demand Gen Content Manager, Amy Collins 49:44

1y ago49:44

49:44

Cognism’s Senior Demand Gen Manager, Jamie Skeels speaks to Demand Gen Content Manager, Amy Collins all about Cognism’s approach to what they term ‘big rock’ campaigns.By Cognism

1
How to ACTUALLY use AI in marketing to drive demand with Kyle Coleman, CMO at Copy.ai 36:08

1y ago36:08

36:08

Cognism’s CMO Alice de Courcy speaks to Kyle Coleman, CMO at Copy.ai about how marketers can effectively use AI to stay relevant and ultimately drive demand.By Cognism

1
Marketing to SMBs versus Enterprises using demand generation strategies with Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin 32:18

1y ago32:18

32:18

Cognism and Kaspr Demand Gen Team Leads, Tim Hughes and Joe Mclaughlin get together to discuss the two very different approaches they have to take. Kaspr targeting SMBs and Cognism moving up market to target enterprises. How does this impact how they apply demand generation principles?By Cognism

1
Adapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili Piper 41:14

1y ago41:14

41:14

Cognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.By Cognism

1
Managing SEO in a demand gen org with Cognism & Kaspr Manager for SEO, Daisy Shevlin and SEO Content Manager, Monika Kisielewska 44:07

1y ago44:07

44:07

Cognism & Kaspr Manager for SEO, Daisy Shevlin speaks to SEO Content Manager, Monika Kisielewska about how we have evolved our content strategy over the years and how we have started to weave demand gen and SEO together.By Cognism

1
EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH 37:32

1y ago37:32

37:32

Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.…

1
Inside the Minds of Revenue-Focused CMOs: With Alice de Courcy and MJ Smith 41:02

1+ y ago41:02

41:02

Cognism’s CMO Alice de Courcy, speaks to CMO at CoLab, MJ Peters about the activities she's run at CoLab that have had the biggest impact. From tightening entry criteria, to optimising product overview pages.By Cognism

1
Fix Your Funnel with Cognism’s VP of Marketing, Liam Bartholomew and Marketing Operations Manager, Simon Heckhuis 37:29

1+ y ago37:29

37:29

If your team is struggling with lead quality, routing, funnel analysis, automation, grading models, lead qualification or just alignment between marketing and ops… then this is the episode for you. Liam and Simon explore the various optimisations and fixes they've made over the years to Cognism's funnel that has resulted in 70% year on year growth.…

1
Effective account based marketing with Bill Macaitis 44:40

1+ y ago44:40

44:40

Cognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.By Cognism

1
How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2 39:11

1+ y ago39:11

39:11

Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.By Cognism

1
Nailing SEO strategy with Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug 49:53

1+ y ago49:53

49:53

Cognism’s SEO Content Manager, Monika Kisielewska speaks to Lashay Lewis, Content Strategy Advisor and Founder of Authority Plug. They discuss how SEO marketers can utilise AI, how aggressively you can sell on landing pages and much more.By Cognism

1
Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels 35:35

1+ y ago35:35

35:35

Ever wanted to know how Cognism runs their paid ads? We are going to reveal all! Cognism’s Senior Demand Gen Manager Jamie Skeels chats to Demand Gen Team Lead, Tim Hughes about our ad philosophy, where we've seen success and much more.By Cognism

1
Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel 41:22

1+ y ago41:22

41:22

Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.By Cognism

1
Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier 47:59

1+ y ago47:59

47:59

Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.By Cognism

1
Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign 56:04

1+ y ago56:04

56:04

Cognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!By Cognism

1
What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software 45:41

1+ y ago45:41

45:41

Cognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find …

1
Challenging the meaning of brand campaigns with John James, Founder of Hybrency 43:08

1+ y ago43:08

43:08

Cognism’s Senior DG Manager, Jamie Skeels speaks to John James, Founder of Hybrency about his view on brand marketing - and how lots of people are thinking about it wrong!By Cognism

1
Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-Nike 41:29

1+ y ago41:29

41:29

Global Head of Demand Gen at Cognism, Fran Langham chats to Pavel Teslenko Global Brand IMC Lead at Miro about the intricacies of brand marketing, what we can learn from B2C companies and much more. Listen now!By Cognism

1
Building demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at Growblocks 36:52

1+ y ago36:52

36:52

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Mikkel Plæhn, Head of Demand at Growblocks. What do you market when you don't have a product? Well... the founder, of course! This episode dives into the unique approach Mikkel and Growblocks founder have taken to building an audience.By Cognism

1
How to build B2B landing pages (that don’t suck) with Tas Bober, Founder of Delphinium Solutions 46:26

1+ y ago46:26

46:26

Cognism’s Demand Gen Manager, Jamie Skeels talks to Tas Bober, Founder of Delphinium Solutions about the ins and outs of creating landing page experiences that actually get results!By Cognism

1
Bonus episode: Measuring eBook campaigns 12:23

1+ y ago12:23

12:23

In the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?By Cognism

1
How to effectively deploy an ABM strategy for enterprise targets with Corrina Owens ex Gong enterprise ABM Manager 40:19

1+ y ago40:19

40:19

Cognism’s Global Head of Demand Gen, Fran Langham interviews Corrina Owens, ex Gong enterprise ABM Manager and Chief Evangelist of Purple Cork. They cover when to use ABM, what tools are Corrina's favourite and much more.By Cognism