Best John Yoast Podcasts (2025)

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SEO 101 Ep 508 - AI Overviews, Preferred Sources, and the Future of Organic Search Conversions 27:52

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26d ago27:52

27:52

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover Perplexity’s bold bid for Chrome, Google’s new Preferred Sources feature, the impact of AI on SEO conversions, attribution challenges, behavioral shifts toward Reddit and YouTube, GPT-5’s rocky rollout, a hilarious Gemini bug, and Google’s claims about AI-driven search trends and websi…

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Positively Different: Inside Upper Bucks Christian School Principal Scott Bergey on legacy, relationships, and a faith that lasts. 25:58

1M ago25:58

25:58

From strong‑willed student to principal, Scott Bergey shares how Upper Bucks Christian School (UBCS) shapes students through biblical integration, family partnership, and excellence—in academics, arts, athletics, and character. We talk legacy that sticks, why relationships come first, and practical paths for every student (college, trades, and call…

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SEO 101 Ep 507 - Generative Engine Optimization, Google AI Search Trends, and Query Fan-Out 35:37

1M ago35:37

35:37

In this episode of SEO 101, Ross Dunn and Scott Van Achte cover critical WordPress plugin vulnerabilities, ChatGPT conversations appearing in Google Search, the rise of generative engine optimization, AI’s impact on visibility, local SEO review issues, Google’s Query Fan Out technique, ChatGPT sourcing Google data, and Bing’s lastmod tag recommenda…

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SEO 101 Ep 506: AI Overviews Eroding Web Traffic, Google's Update Volatility, and CSS for SEO 34:20

2M ago34:20

34:20

In this episode of SEO 101, Ross Dunn and Scott Van Achte break down the June 2025 Google core update, discuss AI Overviews eroding web clicks, share updates on Core Web Vitals data in Search Console, cover OpenAI’s crawling behavior, CSS and image best practices for SEO, product pricing by state, and Google’s latest advice for handling event pages…

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SEO 101 Ep 505 - Local SEO Shifts, Core Update Effects, and What AI Means for Site Rankings 33:17

2M ago33:17

33:17

In this episode of SEO 101, Ross Dunn and Scott Van Achte discuss the June 2025 Google core update, its impact on local SEO, new Google Search Console features, possible Core Web Vitals bugs, issues with online reviews, disavow file relevance, AI-generated content in rankings, and best practices for site indexing and high-quality content creation. …

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SEO 101 Episode 504 - Google Search Console Indexing Tips and Service Area Guidelines Update 21:01

2M ago21:01

21:01

In this episode of SEO 101, we explore practical uses for the Google Search Console URL Inspection Tool, including indexing checks and troubleshooting page rendering. We also discuss Google's new guidelines on service area businesses, prohibiting the addition of countries or states, and analyze the recent decline in AI Overviews' search rankings, e…

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SEO 101 Episode 503 - Yoast LLMs.txt Support, Google Markup Removals, and Search Console Updates 34:13

3M ago34:13

34:13

In this episode of SEO 101, we explore the latest SEO developments, including Yoast plugin support for LLMs.txt, Google's removal of seven structured data markups, and the integration of AI Mode traffic data in Search Console. We also address a question from a viewer about niche blogging strategies, emphasizing the benefits of focused content and m…

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SEO 101 Episode 502 - Exploring SEO Evolution and Future Trends: An Interview with SEO Expert Jim Hedger 43:00

3M ago43:00

43:00

In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte interview SEO expert, friend, host of Webcology on WMR.FM, owner of Digital Always Media and StepForth’s first employee, Jim Hedger. The topics discussed range from the early days of SEO to Jim’s predictions for generative engine optimization over the coming years and what …

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SEO 101 Episode 501 - Google’s Recently Viewed Labels, Launch of AI Mode, and Insights on Crawl Budget Management 31:28

3M ago31:28

31:28

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore key updates in the SEO landscape, including Google's testing of recently viewed labels in search results and the significant launch of AI Mode for U.S. searchers. They also discuss insights on managing crawl budgets effectively for improved indexing. Tune in for valuable strate…

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SEO 101 Episode 500 - Celebrating 500 Episodes - Reflecting on Our Journey, Key SEO Moments, and Personal Insights 1:10:13

4M ago1:10:13

1:10:13

Join us for the 500th episode of SEO 101, a special celebration of our journey together! In this milestone episode, we reflect on key moments, including significant Google updates, essential SEO best practices, and memorable guest interviews. We share personal insights and stories that highlight our growth and connection with you, our loyal listene…

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SEO 101 Episode 499 - Google TLD Redirects, AI Updates, and Boosting Engagement Strategies 22:56

5M ago22:56

22:56

In this solo episode of SEO 101, Scott Van Achte explores Google's recent core update that impacts organic ranking overlaps and highlights the importance of high-quality content. He reviews the updated Quality Raters Guidelines, discusses AI's influence on search visibility, and shares actionable strategies to enhance engagement and optimize for AI…

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SEO 101 Episode 498 - Ranking Volatility, Reddit’s AI Advantage, Introducing LLM.txt 21:17

5M ago21:17

21:17

In this episode, we explore signs of a potential Google core update affecting rankings, Reddit's sneaky ranking successes using AI, and Google's new AI-generated summaries in Knowledge Panels. We also discuss an exciting opportunity for an AI crawler version of the robots file called LLM.text. Advertising Inquiries: https://redcircle.com/brands Pri…

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SEO 101 Episode 497 - Adapting SEO for 2025 and Optimizing for AI Overviews 19:01

5M ago19:01

19:01

In this solo episode, Ross Dunn explores the key insights from Google's March 2025 Core Update, including the effects of AI on search strategies. He discusses how to adapt to the latest changes and compares selling on marketplaces versus your own website, offering practical tips to enhance your online presence. Tune in for expert advice! Advertisin…

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SEO 101 Episode 496 - March 2025 Core Update, a Little Known Mistake to Avoid, and AI Errors 29:29

6M ago29:29

29:29

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte discuss Google's March 2025 core update and its focus on quality content. They explain a mistake that can cause search engine result click-through rates to plummet, and they address the challenges of AI accuracy in search engines and its implications for digital content creators. Adver…

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SEO 101 Episode 495 - Google Search Decline: AI Preferences, User Trust, and Ranking Volatility 31:44

6M ago31:44

31:44

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent VOX Media survey revealing declining trust in Google Search, with a shift toward AI tools. They discuss Google's updates for personal info removal, local SEO strategies, and AI ranking volatility, emphasizing the need for diverse content to improve visibility in evol…

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SEO 101 Episode 494 - Google Search Changes: 'All Results' Rename, Local Listing Drops, Audio SEO Insights, and Review Count Bug Fixes 31:44

6M ago31:44

31:44

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent Google search updates, including the renaming of the “All Results” feature, the removal of pagination numbers, and new image search capabilities. They discuss the impact of local listings on organic results, the benefits of audio versions for SEO, and review count bu…

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SEO 101 Episode 493 - AI Overviews Impacting Click-Through Rates, Recipe Blog User Experience Guidelines, and Local Reviews Bug Fixes 37:56

7M ago37:56

37:56

In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the significant decline in click-through rates due to Google's AI Overviews. They discuss new guidelines for recipe blogs to enhance user experience, and address a recent bug affecting local reviews. Tune in for insights on these critical SEO developments and their implications…

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SEO 101 Episode 492: Google Breadcrumb Removal, JavaScript Tool Disruptions, AI News and Enforcement Updates 29:08

7M ago29:08

29:08

In this episode of the SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte discuss Google’s removal of mobile breadcrumbs, disruptions to SEO tools from JavaScript requirements, DeepSeek updates, site reputation abuse enforcement in Germany, and Google AI Overviews offering coding assistance. Tune in for essential SEO insights! Advertising Inquiri…

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SEO 101 Episode 491 - Spam Impact, Continuous Scroll Return, and Blogging Benefits 26:13

7M ago26:13

26:13

In this solo episode of SEO 101, Scott analyzes the December 2024 Google Spam Update and its effects on site rankings. He discusses the reintroduction of continuous scroll for Image and Video results and explores the importance of blogging for authority and fresh content, along with best practices for optimizing your website. Advertising Inquiries:…

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SEO 101 Episode 490 - 2025 Predictions, Google December Core Update, and ChatGPT Search for Free Users: Features and Insights 32:22

8M ago32:22

32:22

In this episode of SEO 101, Ross and Scott share their predictions for 2025, and Bing's removal of the cache link and Google's December 2024 core update; analyzing their potential impacts on search rankings. They also explore the features of ChatGPT Search now available to free users, highlighting its usefulness for research and its limitations for…

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SEO 101 Episode 489 - Exploring ChatGPT Search, Google’s Gemini 2, and Project Mariner 29:40

8M ago29:40

29:40

In this episode of SEO 101, we explore key insights from ChatGPT's search results, discuss ongoing volatility following Google's core update, and examine recent indexing issues. We also cover the importance of long-form content, local SEO, and Google's Gemini 2.0 and what Project Mariner may mean for search in 2025. Advertising Inquiries: https://r…

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SEO 101 Episode 488 - Google's November Update, Search Console Recommendations, Rebranding Tips, and SEO Strategies 33:47

8M ago33:47

33:47

In this episode of SEO 101, we discuss the ongoing November Core Update and its ranking volatility, the recently launched Google Search Console Recommendations that suggest SEO actions, and John Mueller's insights on why generic names struggle to rank. We also provide essential tips for a successful domain rebranding transition. Tune in for essenti…

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SEO 101 Episode 487 - Google Analytics Glitches, Ranking Signals Explained, and New Reputation Abuse Policies 29:18

10M ago29:18

29:18

In this episode of SEO 101, we discuss recent Google Analytics data issues, the importance of both page-level and site-wide ranking signals, and the updated policies against site reputation abuse. Tune in for insights on how these changes impact SEO strategies and best practices for maintaining strong website rankings. Advertising Inquiries: https:…

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SEO 101 Episode 486 - A Big SearchGPT Ranking Tip, Maximizing Crawl Budget and Outdated SEO Practices 32:53

10M ago32:53

32:53

In this episode of SEO 101, we discuss the November 2024 Core Update's impact on search results, updated crawl budget guidelines for mobile and desktop sites, and six outdated SEO practices to abandon. We also cover the implications of the FTC's new review policy and a fundamental tip on how to be found with SearchGPT. Tune in for practical insight…

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SEO 101 Episode 485 - Helpful Content Update Bad News, Search Console Bug Panic, and ChatGPT Search Launch 21:21

10M ago21:21

21:21

In this episode of SEO 101, we explore Google’s upcoming search ranking update and the frustrations voiced by content creators affected by the Helpful Content Update. We discuss a recent Google Search Console bug that caused panic among site owners and provide insights into the evolving landscape of SEO best practices. Advertising Inquiries: https:…

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SEO 101 Episode 484 - October SEO Volatility, Penalty for Fortune Recommends, & Content Length Insights 26:23

10M ago26:23

26:23

In this episode of SEO 101, we explore October's search ranking volatility, potential penalties for Fortune Recommends due to site reputation abuse, and the removal of the sitelinks search box. We also discuss Google's new "People's Insights," expandable knowledge panels, and John Mueller’s insights on Core Web Vitals and ideal content length. Adve…