A podcast about all things advertising and marketing, featuring great guests and stories. Produced by Radio Lounge in Houston, Texas USA
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Joe Sova Podcasts
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Audiobook Recording and Narration - Special Guest, Author, Gardner Landry
36:34
36:34
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36:34The new book: Songs of My Father and Other Essays What do mayonnaise, Tab, iced tea, Vicodin, and French banana (or is it French vanilla?) ice cream have in common? If you guess addictive tendencies and over-the-top histrionic narcissism, you win! Enjoy the conversation with author, Gardner Landry.By Radio Lounge
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SOVAS Debbe Hirata and Joan Baker Talk About the VO Biz...
42:20
42:20
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42:20Debbe Hirata is constantly surprised by her success in the VO business. That makes her appreciate where she is. But she hasn't forgotten how she got there. This is a journey of faith, opportunity, and a love of voiceover. This one will make you smile and give you hope. Go ahead, listen.By Radio Lounge
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SOVAS and Joe Cipriano; Good Conversation and Great VO Advice
46:53
46:53
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46:53It's no secret that Joe Cipriano KNEW what he wanted to do, and went ahead and made it happen. This is not only a passion that needs to be there, but you've got to understand HOW this business works. It's unlike anything else we do. So, are you curious?By Radio Lounge
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A SOVAS Conversation with Voice Actor Bob Bergen - He Said What?!
1:06:27
1:06:27
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1:06:27He's really funny, but he's also dead serious when it comes to what makes a voice actor, successful. This isn't out of some book. It's real life experience in the VO Biz. A guy who knows that you need to want it more than anybody else, be willing to do more than everybody else, get there early, be willing to stay late, and "be nice".…
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SOVAS - The VOiceover Community - Is For Podcasters Too
34:01
34:01
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34:01The Society of Voice Arts and Sciences is so very necessary in our VO World. Now, with their Voice Arts Awards, coming up in December, Podcasters can enter their work as well. SOVAS, your "happy place", wants to hear from you, today.By Radio Lounge
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Exclusive Furniture Part 2, where Sam Zavary Sells Success
43:47
43:47
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43:47Balancing family time with work time is never an easy thing to do. Sam talks about his struggles with that dynamic as he grew his Houston-based furniture business, and how he has adjusted his schedule to give the best to both family and business. This is the story or hard work and an incredibly high standard of work ethic. Every furniture outlet ha…
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The $39 Lizard CD Rack - The Story of Exclusive Furniture
47:15
47:15
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47:15Sam Zavary could sell just about anything he wanted to, but he discovered his true passion was in the furniture business and he has proven that to his family, his community and his industry. This podcast takes you back to the journey Sam took prior to launching this very successful retail furniture outlet in Houston. A high work ethic and a curiosi…
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Ledge Lounger is not new to the field of luxury outdoor furnishings and this COVID19 thing was another great example of how they adapted and adjusted to our new normal. The Lee Group is featuring many Houston-area small businesses under their Houston Rallies banner. Ledge Lounger is not just about your backyard retreat. Their high-end products can …
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COVID19 and Dining Out - Houston Rallies with Harold's
36:59
36:59
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36:59Maybe you've already visited your favorite restaurant as restrictions are relaxed, or maybe you're apprehensive to make that move. The conversation with Alli Jarret gives us a look into the other side of this crisis, from the business side. Harold's has a great vibe going, with a cool location in an iconic Houston building. Now, they are making thi…
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The Lee Group Rallies Houston in the Fight against COVID19
39:06
39:06
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39:06Discover how it came together and meet two of the team members that are behind the project. Agency Principal Ann Lee and Account Director Mark Pereia. Their unique approach keeps the conversation going for a wide variety of Houston area businesses through digital and traditional media, and it's working like a charm. But here's the best part, their …
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COVID19 - Finding the GOoD News with East Fort Bend Human Needs Ministry and Empty Bowls
25:28
25:28
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25:28Vickie Coates, Stacey Williams and their team of staff and volunteers are an amazing crew demonstrating how faith can change our world. These people are some of the hardest working folks in Houston, with a simple initiative of addressing basic human needs in East Fort Bend County. With their food pantry, and resale shop operating safely, their miss…
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The Industry Adjusts To #COVID19 with Bunker58's Valentina Gomez Bravo
39:30
39:30
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39:30We sat down for a conversation with Valentina Gomez Bravo of Bunker 58, a branding agency here in Houston. From using your brand values as a compass to consistency and timing to having a conversation that is relevant to your audience, we are sharing a few gems that will help your business do a better job of keeping the connection with your business…
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10 Ways Voice Actors Can Avoid Becoming A Commodity
22:22
22:22
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22:22It's not about the voice, it's more about the systems you put in place to identify as a business, not just a hobby. Here are the 10 things you can do right now to change the course of your voice-acting business and avoid becoming a commodity. We identify how to avoid the mistakes most voice-over artists make, and we give you powerful insight into h…
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The Multicultural Advertising Creative Message - How It's Done
28:41
28:41
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28:41Advertising and marketing never stays the same, or sits still, and with a digital mix, it's no longer only about the story, it's more about the emotional connection with the brand. Tony Sharpe, Creative Director at Tony Sharpe TV, Judy Thompson, principal at WORD and Javier Martinez, Creative Director at RUMBO were the perfect mix to fill us in on …
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Talking Automotive with HADA EVP RoShelle Salinas
26:23
26:23
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26:23One of the coolest things that happens this time of year in Houston is the Houston Auto Show. This show is driven by HADA and covers 800,000 square feet of everything automotive. RoShelle gave us a sneak peek of what visitors can expect; everything from EV's to taking a personal test drive in cars that are made to be driven. We also talked about th…
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Nicky Mondellini Discusses The Art of Multi-Cultural Voice Acting
30:35
30:35
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30:35When Nicky chose voice acting as a new opportunity, she was already in great shape having come from a successful acting career. Today, so many voice actors get into the voice-over business with a voice but without the skills to become what our business requires; the ability to "act" the script. Beyond the day-to-day auditions and sessions, Nicky is…
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For Joe Biondi of Houston Public Media, Broadcasting is in the Blood
33:00
33:00
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33:00Do you have to love what you do to be really great at it? We think so. When you hear Joe's story you'll catch what we're saying. With a family bloodline that dates back to the golden days of Top 40 Radio, Joe was born to do this kind of stuff. And he's done it all, from on-air to sales, marketing and management. Joe has a passion for radio,and as a…
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Multicultural Marketing, a How To Guide on Making a Difference with Bunker58
20:50
20:50
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20:50There's a different approach to marketing and advertising when you add the title of former college professor. It becomes much richer when you add fluency in both English and Spanish. Valentina says brands have a personality, much like a person, and every brand is unique. Therefore, every brand message becomes unique. Bunker 58 takes today's technol…
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The Seven Stages of Brand Advocacy - How To Define Your Brand, Tell Your Story, and Build Raving Fans
30:02
30:02
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30:02This interview with Jackie Dryden is a lesson in getting your brand out there, so its understood, believed and your brand advocates are telling everyone. It's really not that hard if you follow her seven steps. There won't be a test at the end, but there just might be a benefit for you. Jackie is also co-author of the book "Get Your Head Out of You…
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Inspirational Words from Houston's 'Mattress Mac", Jim McIngvale
37:29
37:29
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37:29He came to speak to the winners at the AEFH Scholarship Awards Luncheon, held annually as part of the American Advertising Federation Houston's educational outreach efforts. Jim McIngvale gave the room a whole bunch more about life in general, and how a focused attitude can beat the ups and downs the world deals out. He taught us how to "shine a li…
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What you don't know about Digital Media, T20 The Digital Media Agency, does.
21:14
21:14
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21:14Advertising has moved well beyond the traditional channels. Question is, how smart is the agency handling your business? T20 takes marketing to the next level and they do it on a global scale. Their mantra is called POET: paid, owned, earned and technology, which translates into a team of professionals that understand the "new" way to move the need…
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Karbach Beer, World Cup Soccer and All Things Advertising
17:53
17:53
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17:53Imagine if World Cup Soccer came to Houston. Imagine the economic upside for H-Town. So what if Houston grabbed a World Cup Soccer Championship for our city in 2026? That would be beyond pretty cool. It just might happen, and the folks that can do that, like Chris Canetti, Brian Ching, and Alex Lopez Negrete will tell us what's being done right now…
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Jeff Jones Spills the Beans on Advertising Agency Relationships
30:37
30:37
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30:37"Vinnie Velveeta", aka Jeffry Jones - Creative Director at Freed Advertising - on how clients can make the most of an agency relationship, plus a few fun stories about how a heavy metal musician got into selling lottery tickets, beans, spaghetti sauce, and more. Topics include: Working with agencies, what makes a great ad agency/client relationship…
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Call My Agent! The Inside Scoop on Talent Agencies
18:15
18:15
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18:15Live from the Radio Lounge, M. Bruce Abbott and Ray Schilens sit down with Cindi Davis-Andress, Partner of Pastorini Bosby Talent in Houston. We discuss the journey from becoming a represented talent, to turning it into a successful business. Topics discussed include: the challenges that talent and agents face, opportunities on the horizon for tale…
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