Decoding Taylor Swift will transform how you think about Swift’s songs. It will also teach you the storytelling tools Swift uses that make her a modern-day Shakespeare, but can make you a better communicator and help your content go viral, so you can drive your mission and build your tribe. Rolling Stone magazine put both Taylor and Joe on its list of “The 100 People Who Are Reinventing America.” On this podcast, Joe Romm and his daughter Toni will give you the life-changing tools to lead, c ...
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Joe Romm Podcasts
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The Karmic Secret to Decoding ‘Life of a Show Girl’ Starts with Decoding ‘Shake It Off | #12
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If you want to fully decode Taylor’s new album dropping October 3, you’ll need to understand the 2 types of irony Taylor, Max Martin, and Shellback use in songs like “Shake It Off.” That #1 hit seems like a basic bop, but it’s not. Joe and Toni reveal how Taylor and her co-writers convey their true meaning by combining the first kind of irony—"when…
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EXCLUSIVE improv preview of all 12 tracks of ‘The Life of a Show Girl’ sung by Toni | #11
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A must-see episode that reveals all the pre-release secrets of “The Life of a Showgirl” you won’t hear anywhere else. Plus Toni sings (for the first time!) improvised previews of all 12 tracks. You’ll learn what Taylor and Ophelia have in common, plus everything we know about each song. Then Toni improvs her version of a verse, chorus or bridge for…
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The Stunning Twist of Taylor's Tortured Poets Department Everyone Misses | #10
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In this episode of Decoding Taylor Swift, Joe and Toni reveal the unforgettable reason Taylor is a tortured poet, which she encodes in the title track of The Tortured Poets Department. They take a deep dive into the lyrics, unpacking Swift’s rich use of allusion, irony, and hyperbole. They also break down Taylor’s viral two-hour sit-down on New Hei…
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What Taylor's 'Cruel Summer' Can Teach You About How To Go Viral | #9
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In this episode of Decoding Taylor Swift, Joe and Toni dive headfirst into “Cruel Summer,” one of Taylor’s most beloved songs—and one drenched in hyperbole. They decode the fever dreams, Shakespeare nods, and lyrical exaggerations that make it one of her most powerful storytelling feats. It’s part song breakdown, part storytelling workshop, and 100…
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Seeing 'Red': Why Metaphors Are the Most Important Viral Storyteller Trick You Must Master | #8
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Taylor Swift doesn’t just write songs. She writes modern-day allegories. In this episode, we crack open “Red,” one of Swift’s most metaphor-dense tracks, to uncover why metaphors aren’t just lyrical flourishes but memory tricks that make stories unforgettable. From Maseratis on dead-end streets to falling autumn leaves, Joe and Toni explore how Swi…
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The Word Wizadry That Explains Taylor's First #1 Hit | #7
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It’s the breakup heard ‘round the world and the lyric that won’t leave your head: We Are Never Ever Ever Getting Back Together. But this isn’t just a catchy chorus. It’s a masterclass in how to make words unforgettable. In this episode of Decoding Taylor Swift, Joe and Toni break down the viral storytelling trick behind Taylor’s first #1 pop hit, w…
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The Trick That Makes Taylor's Blank Space a Memorable Masterpiece | #6
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Taylor Swift’s “Blank Space” isn’t just a pop masterpiece. It’s a storytelling clinic. In this episode of Decoding Taylor Swift, Joe and Toni dive into the art of antithesis—the rhetorical power of opposites that makes lines like 'Cause darling I’m a nightmare dressed like a daydream unforgettable. From invisible “buts” to Oscar Wilde to the timele…
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Taylor’s Top Storytelling Secret plus What But Daddy I Love You REALLY Means | #5
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If you master Taylor’s one-word storytelling secret, you'll be better at writing, speaking, and making your content go viral online. This week, Joe and Toni reveal that one game-changing word— the beautiful ”but”—and the simple “cool rule” that the greatest storytellers use to maximize its power. “But” is the word that introduces conflict and tensi…
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Why does Taylor start with “Once upon a time”? What does “scheming like a criminal” have to do with owning your power? And how can you use her approach to write and speak with precision, impact, and purpose? This week on Decoding Taylor Swift, Joe and Toni take on “Mastermind,” one of Taylor’s most lyrically complex and strategically structured son…
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What Taylor Swift’s “Anti-Hero” Can Teach You About Owning Your Story | #3
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What if your personal growth—and your power to inspire others—hinged on how well you tell your story? In this episode of Decoding Taylor Swift, Joe and Toni Romm unpack the storytelling power of “Anti-Hero” through the lens of the Hero’s Journey. You'll learn how to position yourself as the protagonist of your own life, why building your narrative …
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What makes something unforgettable? In this episode of Decoding Taylor Swift, Joe and Toni dive into Taylor’s most emotionally gutting and lyrically layered masterpiece. Using “All Too Well” as the anchor, they break down the science and art of memory, why repetition works, and how metaphors make meaning stick. From Homer to The Hunger Games, Scarl…
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Welcome to the first episode of Decoding Taylor Swift! In this podcast, you’ll learn the storytelling tools Taylor Swift uses that make HER a modern-day Shakespeare, but can make YOU a better communicator, so you can drive your mission and build your tribe. This podcast will transform how you think about Swift’s songs and give you the life-changing…
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