Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? ...
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Jodi Krangle Podcasts

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Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers
Jeff Sieh
Social Media News Live keeps you up-to-date on what's happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.
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Are you a business owner trying to market your venture through content marketing? Are you struggling to get an ROI with your marketing? If the answer is yes, this podcast is for you! In this ever-changing world, it is imperative to stay up to date with the latest developments in the creator economy. Have you ever wondered why certain businesses using content marketing succeed while others struggle to put content out there? Tune in and learn the secrets of running a successful business in the ...
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Beyond the Microphone is a podcast about podcasters and the stories of how their shows came together, grew, and what they discovered along the way. Whether you got into podcasting out of a personal passion or you're using podcasting to monetize your business, the shared experience of creating your podcast concept, planning your launch, and working to grow your podcast is something we can all relate to as podcasters. Listen in and discover the stories behind the podcasts, find out from experi ...
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Inside European Podcasting: Lessons on Growth, Global Perspectives, and Community from Andreea Coscai
51:50
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51:50In this episode of The Pod Files, host Bogdan Bratis welcomes Andreea Coscai, a Romanian podcast producer, marketer, and co-founder of Podvision. Andreea shares her international journey, having lived in China and the United States before returning to Romania. She talks about her beginnings in podcasting, inspired by her mentor and exposure to the …
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Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick - Part 1
36:35
36:35
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36:35“We did one for Mercedes, which again was very unique and very simple. It was about this guy Raymond who had never tried ice cream before. And it was a great commercial, and it talked about Raymond never having ice cream, and he waited, and he would watch other people have ice cream, and then one day Raymond decided to have ice cream. And then all …
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AI or Community: Where Should Creators Focus?
54:04
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54:04Everywhere you turn, creators are talking about AI. Should you be leaning into tools that save you time, churn out content, and help with workflows? Or should your energy go into building real relationships and community that lasts? That’s the big question Conor and I tackled this week with our friend Paul Gowder of PowWows.com. Paul has been build…
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5 AI Tools We’re Using Right Now to Create Faster & Smarter Content
54:54
54:54
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54:54Ever buy a “miracle app” that promised to automate your business, write your copy, and maybe even walk the dog… only to have it end up collecting dust in a folder called Someday? Same here. That’s why this week Conor and I are comparing notes on the AI tools that actually stuck. These are the ones we’ve folded into our real workflows, the tools sav…
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The Soul of Sound: Why Film Still Needs Human Creativity: A Conversation with Benjamin Kapit - Part 2
31:46
31:46
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31:46“There’s a quote from a famously terrible person, Thomas Jefferson, who said – I don’t particularly like him or a lot of the things he did, but I do agree with this, I do agree with this specific quote. ‘I will study war and strategy so that my children may study science and maths, so that their children may study art and poetry.’ I’m sure I’m butc…
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Facebook Ads in 2025: AI Tools, Tiny Offers & Winning Strategies
55:07
55:07
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55:07Join us for a high-impact conversation with Amanda Robinson, Meta Certified Lead Trainer and founder of The Digital Gal, as we break down what’s working, and what still needs a human touch, in Facebook advertising for 2025. Amanda shares how Meta’s AI-powered Advantage+ tools are reshaping the way small businesses run ads, from generating creative …
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From Burnout to Balance: What We Learned from These 2 Business Books
56:24
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56:24In this episode, Conor Brown joins me to share the biggest lessons we pulled from two impactful business books that tackle burnout, balance, and what it really means to build lasting success. We break down the key takeaways from Lean Learning by Pat Flynn and The 5 Types of Wealth by Sahil Bloom, exploring how creators and entrepreneurs can shift t…
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How To Name A Podcast? This One Mistake Makes Your Content Invisible
17:30
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17:30In this solo podcast episode, Bogdan Bratis talks about why naming a podcast correctly is important and what mistakes to avoid in the process. You will learn the power of keywords in ranking your show on podcast players, why trademarking is essential, and how the right podcast name can improve your company or personal brand. This episode is short a…
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The Power of Sound Design in Film: A Conversation with Benjamin Kapit - Part 1
34:01
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34:01“If you have a screen that goes very bright white or if you have a screen that goes very dark, people can deal. Their eyes will adjust, or they’ll just accept that. But if you have bad sound, people will leave. They’ll turn off the movie. If they have to be adjusting the volume, if they have to adjust the volume of a video more than like two times,…
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Creator Networking Tips: From Mega to Micro Conferences
57:47
57:47
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57:47Join us for a thoughtful conversation with Katie Fawkes, Director of Marketing at Ecamm, as we explore how creators can make the most of networking opportunities, whether at large industry conferences or intimate local meetups. Katie shares how being intentional with your time, energy, and goals can transform any event into a meaningful connection-…
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AI Workflows Made Simple: Voice, Code, and Content Automation
56:56
56:56
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56:56Today, AI consultant and creative tech specialist Ian Anderson Gray shares how to make AI workflows practical, approachable, and downright fun. Ian shares how his unique background as a professional classical singer led him to help entrepreneurs and teams adopt human-centered AI with confidence. We cover everything from voice-powered prompting to a…
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Grow Your Email List Fast: Email Marketing Tips That Work
55:58
55:58
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55:58Join us for a practical and inspiring conversation with Paul Gowder, founder of PowWows.com, as he shares proven strategies to grow your email list and keep subscribers engaged. Paul walks through the essential steps for creating irresistible opt-ins, building trust with your audience, and sending emails that people actually look forward to opening…
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Six Secrets to Video Production with Chris Stone
1:00:29
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1:00:29In this episode, live video strategist and Cast Ahead founder Chris Stone shares six game-changing secrets for producing professional-quality video without draining your budget or your time. Chris walks us through how to plan content that connects, choose gear that works for your goals, and keep production smooth from start to finish. He reveals ho…
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The Universal Language of Music: A Conversation with Stephen Ridley - Part 2
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38:20“And then his youngest daughter, who’s six years old, comes up, and she’s into gymnastics and she’s kind of cartwheeling around the room while everyone else is playing. And then, ‘All right, she’s going to play you a song.’ And she comes up, and she’s all full of beans, and then she sits down and she plays the most somber Debussy song. And it was, …
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Kickstart Your Email Marketing with Paul Gowder
56:56
56:56
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56:56Join us for a high-impact conversation with Paul Gowder, founder of PowWows.com and veteran digital community builder, as we explore how email marketing continues to be one of the most powerful tools in a creator’s toolkit. With more than two decades of experience and over 100,000 email subscribers, Paul walks us through his proven approach to list…
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Why Community Beats the Algorithms with Jason Goff
1:02:48
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1:02:48Join us for a thought-provoking conversation with Jason Goff, Senior Community & Support Specialist for Social Media Examiner, as we explore why strong, engaged communities are the ultimate way to cut through the noise and outlast shifting algorithms. Jason shares how building authentic connections with your audience not only creates loyalty but al…
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The Power of Music: A Conversation with Stephen Ridley - Part 1
42:26
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42:26“Chick invited me to go to this jazz club in Soho called Ronnie Scott’s in London. And it was, like, two o’clock in the morning – I was like, ‘I don’t think it’s gonna be open.’ I did not know who I was dealing with. It’s Chick Corea. He just makes a call, it’s open, and they’d set out three pianos in a room facing each other. And we walked in this…
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The Future of Podcasting with James Cridland editor of Podnews
58:28
58:28
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58:28In this episode of The Pod Files, host Bogdan Bratis sits down with podcasting industry veteran James Cridland, the editor of Podnews and a leading radio futurologist. James shares insights from his impressive career, including launching the world's first streaming radio mobile app and advising major broadcasters like the BBC and ABC Australia. The…
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Simple Video Strategies for Busy Entrepreneurs with Jill Roberts
53:58
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53:58Join us for an inspiring conversation with Jill Roberts, Ecamm’s community manager and a powerhouse content creator with over 30,000 YouTube subscribers. In this episode, Jill breaks down simple, repeatable video strategies that actually work for busy entrepreneurs, no film school required. Jill shares how she built her content habit by recording q…
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How Online Technology is Changing Music Collaboration: A Conversation with Rebekah Wilson - Part 2
25:28
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25:28“I have a regular chat with a friend of mine in New Zealand. He’s a tetraplegic and a musician, so he invents his own music instruments that he can play with his limited motion, and he can send me his instrument over MIDI to where I am across the ocean and we can play together and we can have an engagement. It’s not possible for him to come to see …
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Conor and Jeff’s AMA: AI Tools and Content Hacks
55:42
55:42
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55:42Ever wanted to peek behind the curtain and see how creators really use AI day to day? In this special AMA edition, co-hosts Conor Brown and Jeff Sieh answer community questions about the tools, workflows, and smart shortcuts they use to create more content, faster—and with a lot less stress. From writing scripts and planning podcast segments to gen…
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How Music and Technology Connect Us: A Conversation with Rebekah Wilson - Part 1
24:44
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24:44“So I’m in Chicago, I’ve quit my job, I’ve almost run out of money. You know, you’re young, you don’t care. And I met Robert, who’s now my co-founder. He had mixed a CD of mine a couple of years before through friends of friends. So we meet up, have a beer, and then he’s like, ‘Oh, you know, I’m spending all this money on IT every month,’ because h…
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Finding Success on YouTube with Sound & Authenticity: A Conversation with Marco Cammarota - Part 2
30:54
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30:54“Listen, I got unbelievably lucky with YouTube, and I don’t know why. I still really, I mean, I know why in theory, like, people have been like, well, ‘You provide XYZ,’ but I don’t know why I get to do this. Like, I know that I have certain qualities that lend themselves to my strengths, that lend themselves to this medium, but it’s completely and…
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Build a Content Marketing Funnel with Podcasts - Samir ElKamouny
55:33
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55:33In this episode of The Pod Files, host Bogdan Bratis sits down with serial entrepreneur Samir El Kamouny. He shares insights from scaling e-commerce and SaaS companies past growth plateaus, emphasizing the importance of optimizing the entire marketing funnel and focusing on benefits over features. The conversation covers competitive analysis, the v…
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The Healing Power of Video Game Music: A Conversation with Marco Cammarota - Part 1
30:31
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30:31“In February of ’21 I just randomly started. I just filmed a video, and I was like, ‘Okay, whatever.’ Well, it was February 11th, and then February 15th we were on our way to pick up my dog, my puppy at the time – she was you know, nine weeks old – and I started getting notifications on my phone and I was like, ‘Oh, weird, I must have left some som…
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Unlocking the Secrets of Music Video Production: A Conversation with Andy Gesner - Part 2
31:01
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31:01“I think people forget that. I think they forget that there’s a person behind the music and that they need to share that with their audience now more than ever, because if people hear your song and they like your song, they’re gonna go down a rabbit hole. And if they can go down that hole and come across you being genuine, being authentic, actually…
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AI Secrets Every Small Business Must Know
58:02
58:02
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58:02Trying to keep up with AI while running a business? You’re not alone. In this episode of Social Media News Live, we’re joined by Phil Pallen, branding strategist, keynote speaker, and author of AI for Small Business, to talk about how solopreneurs and small teams can use AI to boost productivity without losing the personal touch. Phil shares his pr…
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Ever wonder why some content sparks nonstop conversation while yours falls flat? In this episode, Brooke Sellas returns to break down the neuroscience behind engagement and how to build what she calls a “dopamine machine” for your brand. Spoiler: it’s not about pushing more content, it’s about triggering emotion. Brooke, CEO of B Squared Media and …
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Tiny Offers, Big Wins: Allie Bjerk’s Low-Ticket Funnel Playbook
57:24
57:24
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57:24Can a $27 product really transform your business? In this week’s episode, we sit down with Allie Bjerk, the marketing strategist behind the wildly successful Tiny Offer® method. Allie shares how she turned a simple, time-saving product into a multi-seven-figure business—and how you can use her playbook to create low-ticket offers that convert cold …
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The Power of Audio Branding in Marketing with Voice Over Actor - Jodi Krangle
58:31
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58:31Jodi Krangle, an experienced voice-over actor and host of the "Audio Branding" podcast, joins Bogdan Bratis on "The Pod Files" to discuss her journey into voice acting and the importance of audio branding. Jodi shares her journey into the industry, including her previous work with the CNIB, and her transition from SEO and internet marketing to full…
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The Power of Sound and Vision in Music: A Conversation with Andy Gesner - Part 1
29:56
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29:56“I said, ‘Well, uh, my team and I would love to see the video,’ and the woman at Lost Highway said, ‘All right, let me pop a VHS in FedEx, it’ll be there tomorrow morning.’ So, we watched the Johnny Cash Hurt music video and once we’d wiped a tear out of our eyes, I got on the phone. I said, ‘Retta, put us in, coach. We want to play.’ And the rest …
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Community Strategies You Can Use Right Now!
1:00:59
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1:00:59What makes a community truly thrive, and why are so many memberships failing to deliver? In this episode, we’re joined by Vincent Pugliese, founder of Membership Freedom and author of The Wealth of Connection, to rethink how we approach online communities in 2025. Vincent shares his philosophy of leading with connection instead of content, why smal…
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If you’ve ever wished for an extra pair of hands or a few more hours in the day, this episode is for you. We’re joined by Mike Allton, AI consultant, podcast host, and content machine, to talk about how creators and marketers can build smarter workflows using AI and automation tools. Mike walks us through the difference between assistants and agent…
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Personalized Productivity with Erik Fisher
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55:20Is your productivity system working for you or against you? In this episode, Erik Fisher, host of the long-running podcast Beyond the To-Do List, joins us to explore what it really means to personalize your productivity. With over a decade of interviews with top productivity experts under his belt, Erik shares why trying to “do more” is often the w…
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The Future of Podcasting & Legal Branding: A Conversation with Dennis Meador - Part 2
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30:42“But if you think about it, like if all 360,000 of these, like, law firms, not lawyers, law firms had their own brand out there, who’s gonna rise to the top? The ones who are producing content that provides value, and then the ones who are producing content that has some good production value, and are the ones who are producing content that has som…
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Create More Content Faster with Automation Tools
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56:19
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56:19What if you could take six weeks off from your business, and nothing falls apart? In this episode, systems and automation coach Joe Casabona joins us to talk about how solopreneurs and creators can work smarter, not longer. Joe shares the behind-the-scenes systems that help him run multiple podcasts, coach clients, and still be a present parent. We…
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Trying to make sense of your money as a creator? You’re not alone and don’t have to figure it all out alone. In this episode, we’re joined by Ralph Estep Jr., financial expert and host of the Ask Ralph podcast, to talk about everything from taxes to entity formation to long-term planning for content creators. Ralph breaks down the biggest financial…
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How Video Boosts Legal Podcasts: A Conversation with Dennis Meador - Part 1
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31:05“I don’t care what I have to do, they are not going to ignore me. So I would get up, I would walk around the room, I would stand on a chair in the middle of the room, I would shout, I would run, I would scream, I would kick things. If I was mad at the Devil, I would kick something. And if I was happy for Jesus, I would run around, woo hoo hoo! And …
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Grow A Show With Podcast SEO Press Releases - Randy Rohde
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57:36In this episode of The Pod Files, host Bogdan Bratis sits down with Randy Rohde, a digital marketing and PR expert and founder of 38 Digital Market and The News Guy. The conversation takes a deep dive into the power of SEO press releases: what they are, how they work, and why they’re a valuable tool for entrepreneurs, content creators, and especial…
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Crafting Trust with Audio Branding and AI: A Conversation with Reid Holmes - Part 2
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31:13“That brings up a whole other point, which is the power of a voice’s quality to bring a brand to life. A lot of clients are, like, just hire voiceover and just have them say the copy. And it’s just, like, there’s a place for Gilbert Gottfried and there’s a place for, you know, John Lithgow. And I’m not saying we would use either of those, but you k…
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How To Get Featured On Podcasts with Victoria Bennion
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52:48In this episode of The Pod Files, host Bogdan Bratis sits down with Victoria Bennion, a UK-based visibility strategist and founder of The Best Podcast Guest booking agency. Victoria shares her journey from journalism to becoming a sought-after expert helping authors, entrepreneurs, and experts break through the noise by landing guest spots on the r…
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How Audio Branding Sells: A Conversation with Reid Holmes - Part 1
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33:09“And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman’s job. And Ariel was just, like, gosh, that doesn’t seem like it’s, this was 2017 or ‘18 at the time, [and] they’re like, that doesn’t seem right. Like, it’s, haven’t we all moved past that? So they created a campaign they called ‘Sh…
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Building Trust Through Genuine Conversations: A Conversation with John Duffin - Part 2
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38:26“So, when you’re speaking to somebody, hear them before, hear them during, [and] hear them after. And earn the right to have the conversation. It’s like you’re just always hearing them and you’re always double-checking yourself, and that’s when we were just talking about a few minutes ago. If you’re speaking to somebody and you’ve uncovered somethi…
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The Sound of Being Authentic: A Conversation with John Duffin - Part 1
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34:58This week’s guest is the creator and host of the Your Message Received podcast, a groundbreaking platform with more than 125 episodes where he empowers executives, businesses, and individuals through impactful storytelling and strategic communication training. With over twenty-five years of experience in media, spanning broadcast, radio, digital, a…
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Master The Art Of Public Speaking – Kyle Murtagh
1:07:14
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1:07:14Host Bogdan Bratis invites author Kyle Murtagh, public speaking instructor, back-off in this edition of The Pod Files. Following a technical glitch 🫣 on their first recording, the two go into Kyle's personal trip from shy introvert to European public speaking champion. Through his "Five Pillars of Effective Public Speaking," body language, voice, s…
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Wondering how to actually stand out on LinkedIn without sounding robotic or desperate? In this episode, we sit down with marketing strategist Cassie Tucker to unpack exactly what works (and what doesn’t) when it comes to personal branding, content creation, and meaningful networking on LinkedIn. Cassie shares her step-by-step tips for optimizing yo…
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Digital Stage Mastery – The Art of Live Video with Alec Johnson of Take One Tech
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55:45What does it really take to deliver confident, polished live video that connects? Whether you’re presenting in Zoom, hosting a live stream, or recording for your course or business, your digital stage matters more than ever. In this episode, we sit down with Alec Johnson of Take One Tech and the Digital Stage Academy to talk about delivering value …
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Learning Leadership Communication: A Conversation with David Tyler - Part 2
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26:17“There’s three groups of people. When there’s a crisis, there are three people you need to talk to, including your employees, your stakeholders, your suppliers, whatever, and the public… You’ve got to get out there and tell your employees it’s okay, you’re going to be safe, and you need to tell the managers beneath you that, hey, you’re going to be…
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Should YouTube Be Your Podcast’s New Home?
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56:35Is YouTube the future of podcasting? In this episode, we’re joined by Shannon Hernandez—radio personality, podcast strategist, and host of The Podcast Therapist—to break down everything you need to know about YouTube’s role in the evolving podcasting landscape. We explore what makes a podcast on YouTube “official,” the difference between uploading …
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The Creator’s Playbook: The Mindset and Systems You Need
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58:06What does it actually take to stay consistent and build momentum as a content creator? In this episode, we’re joined by Doc Rock and Marilou Mandl, co-hosts of Creators Unstuck, to break down the real mindset shifts and systems creators need to succeed in today’s fast-moving digital world. Doc and Marilou share how small shifts in thinking—like emb…
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