Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
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Jim Lauria And Adam Tank Podcasts
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David LaFrance: The Language of Water Finance & AWWA
24:23
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24:23David LaFrance is the president of the American Water Works Association (AWWA). He's spent decades in the water industry as a utility leader (former CFO of Denver Water) and shares compelling ways to tell water's story.By Jim Lauria and Adam Tank
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Ralph Exton: Stories from the Water Environment Federation
30:32
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30:32Ralph Exton is the Executive Director of the Water Environment Federation (WEF). His decades of experience in the water industry as a CMO (GE Water, SUEZ, Veoila, Grundfos), salesperson, and now non-profit director make this conversation a compelling one!By Jim Lauria and Adam Tank
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Brian Sheng is the Co-Founder & CEO of Aquaria, an atmospheric water generation company changing the way our water is delivered. He talks about how the business model of water will change, likening it to Starlink, Solar, and lots of storytelling.By Jim Lauria and Adam Tank
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Kelsey McWilliams is the Founder & CEO of Point of Shift, a boutique consultancy focused on toilet design, access, and much more. She tells incredible stories about sanitation around the world and how we can be more inclusive as a water industry.By Jim Lauria and Adam Tank
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Dani is a former sports journalist who's now Cleveland Water's Manager of Communications. She discusses key tips for communicating to the public from a sportscasting point of view, and ways to keep cool under pressure (think boil advisories!).By Jim Lauria and Adam Tank
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Haley Falconer: Water Engineer-Turned-Communicator
21:31
21:31
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21:31Haley Falconer is the Deputy Public Works Director for the City of Boise, Idaho. She shares incredible stories about the work the City of Boise and their Water team are doing from a communications perspective - and brings up great points about how engineers should think about communicating their work to the public.…
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Steve Werblow: Water + Agriculture Wins Awards
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24:58Steve Werblow is an accomplished agricultural journalist based in Ashland, Oregon, just north of the California border. He holds a degree from Cornell University's College of Agriculture & Life Sciences, graduating in 1988. Since 1995, Steve has been a freelance writer, covering agriculture on six continents for various magazines. Steve's work ha…
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Beth Boeh: Speaking The Language of Water
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22:21
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22:21Beth Boeh (pronounced bā) is a water industry insider who knows a little something about what you’ve got on your plate. She’s put together a team of strategists, creatives, public relations and media experts who know water and, better still, how to create meaningful content.By Jim Lauria and Adam Tank
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Shawn is a Chief Plant Operator and founder of The Wastewater Enthusiast YouTube Channel. He brings a wealth of 'boots on the ground' knowledge into how to communicate wastewater treatment concepts for people considering getting operator certified, as well as tips for vendors interesting in selling solutions to treatment plant leaders.…
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Andrew discovered copywriting while working as a water infrastructure engineer. With guidance from seasoned writers, he began leveraging his experience as a manufacturer's representative and civil engineer to support the water sector's demand for writers. Marketing, PR, and communications teams save time and energy by hiring writers who know thei…
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Tom Freyburg: Everyone Has a Story to Tell
30:26
30:26
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30:26Tom Freyburg spent nearly a decade travelling the globe and reporting on projects from Latin America to the Middle East and Southeast Asia, which opened his eyes to the water challenges and solutions available around the world. A graduate of the University of Exeter, Tom founded Atlantean Media in 2018 as a boutique digital content and media compan…
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In this episode Robert Strand, the Founder & Executive Director of the World Water Film Festival, discusses film as a medium for telling water's story. The annual festival is coming up mid November, be sure to check it out here ---> https://worldwaterff.org/2024-film-festivalBy Jim Lauria and Adam Tank
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Ravi Kurani is passionate about building products that help society and the environment. His core focus in recent years has been building Sutro, the world's leading water testing device company. He's also a fellow water podcaster, entrepreneur, and philanthropist.By Jim Lauria and Adam Tank
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Christopher Peacock has worn many hats in the water industry; entrepreneur, author, and now CEO / Founder of Agcor, by AQUAOSO. In this episode Chris talks about how to tell water's story to a variety of stakeholders, and not just the same ol' way we've been talking about water for decades.By Jim Lauria and Adam Tank
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Doug is preacher. Yes - that kind. But also a preacher of the value of water! As the President of Ag Water Chemical, Doug has spent countless hours with the agricultural community telling water's story in unique and compelling ways.By Jim Lauria and Adam Tank
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Milin holds one of the rarest titles of our time: water sommelier. Wait... that's a real thing? Yes. According to Patel, a water sommelier is someone who can spark people’s imagination and elevate a drinking water lifestyle as well as teach individuals about a water’s taste, source and its geology. Having vowed his life to advocating for safe, clea…
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Christopher Gasson is an authority on water finance and markets. After a degree in politics and economics at Oxford University, he worked as a financial journalist and investment banker, before acquiring Global Water Intelligence in 2002. He's built GWI into one of the world's foremost research firms in the water industry, and on this episode he la…
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Chelsea Boozer: Going Rogue as a Water Storyteller
22:44
22:44
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22:44Chelsea is one of the water industries most public - and fun - personas. She currently leads Rogue Water Lab as Executive Director, working to bolster public trust for sustainable water solutions through community engagement and storytelling by equipping, inspiring, and empowering service providers to collaborate with communities and policymakers.…
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Christel Dyer: Water Geek & Children's Book Author
17:25
17:25
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17:25As the Chief of Treatment for HRSD, Christel has a wealth of experience in telling water's story... but she also wears another hat - a first time author of "Lemon and Cedar", an illustrated children's book. Learn more about how she's telling the story of water, the environment, and more in creative ways on this episode of Water We Talking About.…
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David Sedlak: The World Of Water Is Poised For Great Changes
22:42
22:42
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22:42David Sedlak, Professor at UC Berkeley, is well-known in the world of water. His most recent book, Water For All, explores the myriad of water issues facing the entire world, and how water crises are linked to one another. By applying a passion for water technology and innovation, David understands the demands of water and helps others to do the sa…
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Dr. Peter Gleick, co-founder of the Pacific Institute, is a scientist by trade and prefers using books to tell the story of water. His recently published work, The Three Ages Of Water, tells the story of water as far back as the evolution of our solar system.By Jim Lauria and Adam Tank
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Tom Ferguson: Becoming A Great Storyteller In Water
31:27
31:27
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31:27After college, Tom Ferguson, managing partner of Burnt Island Ventures, was an actor. Now, he uses the lessons that he learned in improv class to help in assessing startups and ensuring success.By Jim Lauria and Adam Tank
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Isaac Pellerin: Life In Water Equals Impact
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26:52
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26:52A background in technology helps Isaac Pellerin, VP of Marketing at 120Water, remember that data tells a powerful story. Now, he puts that background to good use by helping to create tools that make life easier for water operators.By Jim Lauria and Adam Tank
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Robert Wimmer: Never Lose Passion For The Water Industry
26:28
26:28
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26:28After retiring from the water industry, Robert Wimmer, former CEO of Aqua-Aerobic Systems, realized he still had a lot more to give back to the business. Now, he emphasizes the importance of having a set of core values in the industry and keeping in mind the 5 P’s: Purpose, Passion, People, Products, and Profit.…
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When Peter Yolles, founder and managing partner of Echo River Capital, speaks to founders of water tech companies, there is one thing he wants to know: What is their personal “North Star?”By Jim Lauria and Adam Tank
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Joseph Blackman: Make It Easy For Someone To "Creep" On You
26:13
26:13
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26:13After a career delivering heavy trucks to utilities and using short training videos to educated operators and supervisors, Joseph Blackman, Founder of Vitendo Training Solutions, finally took the plunge to creating that content full-time. Now, he is an educator and advocate utilizing multiple media spaces: newsletters, podcasts, and videos.…
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Kelley Dearing Smith: Putting Ourselves In Someone Else's Position
20:53
20:53
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20:53After becoming burned out working TV news, Kelley Dearing Smith took on a new challenge with Louisville Water. Now, the VP of Communications and Marketing helps Louisville Water tell stories -- and it all starts with listening.By Jim Lauria and Adam Tank
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Joe Zuback: Never Give The Same Presentation Twice
21:57
21:57
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21:57One of the best ways Joe Zuback, Principal at Global Water Advisors, has found to connect with an audience is to establish commonality with them, and he does so by researching each audience in detail before presenting or speaking.By Jim Lauria and Adam Tank
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As a lover of both science and art, Aoife Kelleher, Business Development Manager at BlueTech Research, started her career using art to promote a science gallery, to make it more accessible for more people. Aoife has carried that approach with her in the water industry, including while working on the Netflix documentary “Brave Blue World”.…
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Travis Loop: Water Is The Medium Of The People Business
20:34
20:34
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20:34As an early adopter of the podcasting medium in the water industry, Travis Loop, Founder & Producer of waterloop, uses his platform to focus on and sharing solutions, as well as sharing success stories, and inspiring people to not give up.By Jim Lauria and Adam Tank
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Angela Godwin: The Face Of The Water Industry
24:32
24:32
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24:32After breaking into the water industry with PennWell, Angela Godwin became the face and voice of the industry through her work with Endeavor Business Media, and now as Principal Partner with Rogue Monkey Media.By Jim Lauria and Adam Tank
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Lorenzo Falzarano: Water Is The Canary In The Coal Mine
19:45
19:45
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19:45What does the design aesthetic of a logo tell us about a business? Lorenzo Falzarano, founder of Orb, shares his unique perspective on design and talks about how we validate that our water is safe for use and reuse.By Jim Lauria and Adam Tank
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After spending a decade working on the utility side of the industry, Hugh Sinclair, Vice President – National Practice Lead For Asset Management at Arcadis, now spends his time focusing on the people who do the work – the heroes of the industry – and finds that understanding someone’s story is the most effective vehicle to create empathy and contex…
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Mike Wade: Crowdsourced Campaigning & Messaging
15:48
15:48
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15:48For Mike Wade, Executive Director for the California Farm Water Coalition, spending north of $140,000 in crowdsourced funds for an ad and campaign to get the word out to policymakers and the entire country on the devastating effects of the droughts in the west was worth the cost.By Jim Lauria and Adam Tank
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Michael Stanley Gallisdorfer: Without Water There’s Nothing Else
18:04
18:04
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18:04To Michael Stanley Gallisdorfer, affectionately known as MSG, the message for water is simple: Water matters. When sharing water’s story, MSG says to make it simple and direct – and use words that everyone can understand.By Jim Lauria and Adam Tank
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Mary Conley Eggert: Don’t Market Water As Water
19:28
19:28
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19:28For Mary Conley Eggert, Founder of Global Water Works, it’s of the utmost importance to solve the global water crisis in this generation. And that takes everyone working together.By Jim Lauria and Adam Tank
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Shea Dunifon, aka Lady Caca, the Education Coordinator for Pinellas County Government finds that the best way to share stories is to start with the basics and keep the message simple.By Jim Lauria and Adam Tank
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Candice Jansen: Love Stories Behind Water
21:44
21:44
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21:44Candice Jansen, a water sommelier, gives people a water experience worth remembering by hosting water tastings – elevating water the same way we do wine – allowing others to learn the emotional value of water.By Jim Lauria and Adam Tank
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Storytelling, Stewardship, And Educating The Public
24:17
24:17
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24:17Being a steward and educator for the water industry in his community is of the utmost importance for Jeff Kalmes from the Billerica Water Resource Recovery Facility.By Jim Lauria and Adam Tank
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For Herve Buisson from Veolia Water Technologies, when it comes to effectively communicating with an audience, it takes listening, looking for non-verbal signals, and being an interesting and engaging presenter.By Jim Lauria and Adam Tank
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Owning Your Personal Brand & Narrative Online
23:55
23:55
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23:55When it comes to your online presence, you own and control your personal narrative, so says Austin Meyermann, the Water and Wastewater Industry’s Headhunter.By Jim Lauria and Adam Tank
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For Trace Blackmore, it’s all about helping others. When you help others, they innately help you, too. The host of the Scaling UP! H2O podcast loves to give and is encouraging others to join him on the World Vision Global 6K for Water, too.By Jim Lauria and Adam Tank
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After cutting her teeth in the news business as a journalist and news anchor, Andrea Hay now helps shape the story of the water industry as the Director of Communications for Green Bay Water Utility.By Jim Lauria and Adam Tank
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Utilizing her experiences as both an engineer in the water industry and an art history buff, Susan Guswa, from Woodard & Curran, has learned that there is no one way to communicate or share stories and finds value in meeting people where they are to communicate effectively about projects and their importance.…
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Bridging The Gaps In Storytelling In Irrigation And Agriculture
23:12
23:12
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23:12In order to move the irrigation and agriculture industries into the future, Cassandra Toves knows it takes more than just technology to do so. It comes down to relationship-building and knowing how to tell your stories -- and share your content -- with your audiences in different ways.By Jim Lauria and Adam Tank
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Teaching Water Engineers To Become Better Storytellers
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28:01
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28:01Between supporting innovation in the water sector and helping engineers learn how to share their stories with utilities, Jen Murphy from Parametrix believes integrity and technical competency paired together help build trust between utilities and engineers.By Jim Lauria and Adam Tank
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Alex Passini: Going Beyond Brand Recognition
23:20
23:20
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23:20From conducting webinars to sharing water industry news and tips, Alex Passini from AWC Water Solutions talks about what it takes to build a community.By Jim Lauria and Adam Tank
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Walid Khoury: Journey To Becoming A Water Influencer
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24:34From engaging polls on LinkedIn to gaining business through social media engagement, Walid Khoury, General Manager for Desalytics, talks about what it takes to be a pro when it comes to engaging with the water industry on social media.By Jim Lauria and Adam Tank
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In addition to being a facilitator and connector in local communities with British Water, Lila Thompson also teaches suppliers how to share captivating stories.By Jim Lauria and Adam Tank
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Sivan Zamir: Guerilla Marketing Tips For Water Industry Innovators
24:36
24:36
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24:36Prior to joining Xylem to head up their Innovation Labs, Sivan Zamir cut her teeth on grassroots marketing with water industry startups. In this episode, Sivan shares the tactics and guiding philosophies she developed to get her companies noticed.By Jim Lauria and Adam Tank
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