A light hearted podcast by swimmers for ordinary people who like to swim. Duncan & Jim have relaxed chats with many swimmers, and people around swimming. Most of the swimmers are New Zealand based, but we talk to swimmers around the world too. All the swimmers have great stories to tell, many have dome cold swimming, many have done feats of endurance, but all are epic in their own way.
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Jim Amp Duncan Podcasts
An exploration of self-similarity across diversity. Diving in to themes of conflict transformation, cultural evolution, transcending political polarization, racial healing, music, art, history, the future, science and spirituality. Host, Duncan Autrey, interviews with interesting people with unique perspectives on the world and seeing what we can learn from each other, because “we all have a role to play in the whole.” Duncan Autrey is a conflict transformation catalyst and educator. We all ...
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Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly updates to keep pace with the latest trends, expert interviews, and real-world case studies to stay ...
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EP304: Philip Kingsley’s Digital Journey & The Subscription Strategy Powering Its Ecommerce Growth, With Head of Ecommerce Lauren Duncan
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45:18Philip Kingsley had been on an interesting ecommerce journey, having to rapidly digitise its consultation service following COVID and subsequently making subscriptions the cornerstone of its growth strategy. This episode dives into the brand's journey, led by Lauren Duncan, Head of Ecommerce, who shares insights on how they have transformed their b…
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EP303: Ecommerce Unplugged - An Ecommerce Consultant's View On Five Key Trends Impacting Ecommerce Businesses Today
50:00
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50:00Get ecommerce updates & insights: Join 1,900+ ecommerce professional, subscribe to our newsletter on LinkedIn today: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ About this podcast: In this episode, James Gurd and Paul Rogers discuss the current state of the ecommerce industry, focusing on key trends including: Strategi…
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E48 - NZ Ice Swimming Champs - St Bathans 2025
34:42
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34:42Send us a text In today’s episode, we’re heading to the icy waters of Saint Bathans, where a remarkable group of swimmers braved temperatures of less than five degrees Celsius. Under the guidance of Ice Swimming President Roger Soulsby, these athletes pushed the very limits of physical endurance in one of the most breathtaking – and brutal – enviro…
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EP302: Confessions of A Customer Intent Expert: Lessons In Experimentation & Why Context In Data Is Everything, With FoundIt! CEO Warren Cowan
47:13
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47:13Join our LinkedIn newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Podcast summary: In this podcast, Warren Cowan and James Gurd delve into the critical importance of understanding the context of data when making ecommerce decisions. They explore how misinterpreting data can lead to compromised decisions, using …
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EP301: Laying The CRM Foundations For A Connected Future: How Vivobarefoot’s MyVivo Project is Transforming Customer Experience
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40:07Subscribe to the Inside Commerce newsletter: https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary: Imagine walking into a store, stepping onto a scanner, and instantly unlocking a personalised journey that follows you from the shop floor to your phone and beyond. That’s the reality Vivobarefoot is building with …
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Send us a text Today we’re joined by a man whose story will make you laugh, make you think, and maybe even make you tear up a little. He’s a Kiwi swimmer, a fighter, a smiler, and a guy who’s learning how to navigate life with a whole lot of heart – and with multiple sclerosis tagging along for the ride. Duncan Grant has spent years in and around t…
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EP300: Clicks & Conversions - The Future of Brand & Performance Marketing in Ecommerce
51:59
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51:59Follow us on LinkedIn: Subscribe to the bi-weekly newsletter packed with ecommerce news, advice and useful resources. https://www.linkedin.com/newsletters/inside-commerce-7126171854813188096/ Episode summary: In this conversation, James Gurd and Josh Duggan discuss the evolving landscape of ecommerce marketing, focusing on performance and brand mar…
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EP299: SEO For AI Engines - Adapting Your SEO Strategy To Maximise Brand Reach In AI Powered Platforms, With NOVOS MD Sam Hurley
41:50
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41:50Follow us on LinkedIn: Subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/ Episode summary: In this conversation, James Gurd, Sam Hurley and Paul Rogers discuss the evolving landscape of SEO in the context of AI engines and LLMs. They explore how AI search is impacting traffic trends, the importance of …
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Send us a text He’s one of New Zealand’s most loved, straight-talking comedians, a mental health advocate, and the force behind I AM HOPE – the movement that’s changing the way Kiwis think about mental health. He’s been on stages around the world, behind the mic, in schools, in parliament – and now, he’s with us… a sort of honorary Clever Dick. Tod…
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EP298: The Future Of CMS For Ecommerce: The Evolution of Page Builders, Headless CMS and AI Code Generators with Rotate CTO Jim Tattersall
44:25
44:25
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44:25Follow us on LinkedIn & subscribe to our bi-weekly ecommerce newsletter:https://www.linkedin.com/company/inside-commerce/Podcast summary:This conversation explores the future of Content Management Systems (CMS) in ecommerce, focusing on the evolution of page builders, the impact of headless CMS, and the integration of Gen AI in content generation.T…
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EP297: Ecommerce Vendor Strategy Update H2/25 - Business Leader Interviews For 7 Key Ecommerce Platforms
1:55:08
1:55:08
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1:55:08Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Podcast Summary: Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle Commerce Engine and Shopline for a fireside chat on what’s happening in th…
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EP296: Adding Intelligence to Your Marketing Mix; Balancing Sales Today With Future Growth & Profit, With DEMA Co-Founder Henrik Hoffman Kraft
51:17
51:17
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51:17Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Summary: In this ecommerce podcast, independent consultant James Gurd speaks with Henrik Hovfman-Kraft, founder of DEMA, about the challenges and strategies in ecommerce marketing.They discuss the importance of balancing short-term sales pressures with long-term growth strateg…
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E45 - Merle Maud - Swim Smooth Coach, Ironman, and Open Water Swimmer.
1:13:29
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1:13:29Send us a text Hey legends, welcome back to The Clever Dicks Open Water Podcast — where we dive deep into the minds of swimmers, coaches, and salty sea legends from around the world. Today, we’ve got an absolute ripper of a guest. She’s fast, she’s fierce, and she knows her stuff — it’s the amazing Merle Maud! Merle’s not just your average lane cru…
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EP295: How To Build Your Loyalty Strategy - Practical Tips For Delivering Results
45:46
45:46
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45:46Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: In this ecommerce podcast, James & Paul drill into how to build out a loyalty strategy, with examples of brands executing this well. This episode is useful if you have a loyalty program and want to improve it, or are in the process of building out a loyalty strategy. T…
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EP294: How AI Code Generation Will Evolve The Relationship Between Brands & Agencies, with Jim Tattersall & Seth Bindernagel
53:49
53:49
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53:49Join us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: In this podcast, the discussion revolves around the impact of AI on ecommerce teams, particularly focusing on the relationship between technology agencies and their clients. The conversation highlights Seth's experiment of building a website using AI tools without any de…
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E44 - Shannon House Keegan - The Water Relationship Expert.
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1:01:18Send us a text Shannon House Keegan is an American marathon swimmer whose open water accomplishments stretch across many different bodies of water. From the mighty SCAR Challenge, to Lake Memphremagog to Lake George, Shannon has swum through some iconic and challenging waters. And when she’s not swimming, she’s talking – as the host of Intrepid Wat…
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EP293: Avoiding Platform Tribalism - Understanding Adobe's Market Fit & Value For Ecommerce Teams, With Gene Founder Matt Parkinson
54:51
54:51
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54:51Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Episode summary: In this episode of the Inside Commerce podcast, Paul Rogers speaks with Matt Parkinson from Gene about the evolution of Magento and Adobe. They explore the dangers of platform tribalism, and discuss the current state of the platform ecosystem, the challenges a…
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E43 - Peter Gibbs - Old Salt, New Adventures.
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50:32Send us a text In this episode we dive into the life of Peter Gibbs—a spirited adventurer from Nelson, New Zealand. Peter's journey from triathlon to the open waters of Abel Tasman National Park showcases his enduring passion for endurance sports. As a seasoned writer, he shares tales of his aquatic escapades and the vibrant community that surround…
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EP292: From Soldier to Entrepreneur - The ThruDark Ecommerce Journey, with Founder Louis Tinsley
35:44
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35:44Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce/ Summary: In this episode ecommerce podcast, Paul Rogers speaks with ThruDark founder Louis Tinsley , who shares his unique journey from special forces to ecommerce entrepreneurship. Louis discusses the challenges and successes of building a brand in the outdoor industry, the i…
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EP291: Transforming Shopping Receipts Into Opportunities for Engagement, Loyalty and Post Purchase CX, with Slip Founder Tash Grossman
40:34
40:34
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40:34In this ecommerce podcast, Tash Grossman, founder and CEO of Slip, discusses the transformation of shopping receipts into valuable engagement tools for retailers. She shares her journey from management consulting to founding Slip, emphasising the importance of learning from mistakes and the challenges of integrating technology in retail. Tash highl…
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EP290: Shopify Editions Unpacked - How The Latest Product Release Benefits Merchants, With Senior Solutions Engineer Ben Homer
47:25
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47:25Inside Commerce is the first podcast to talk you through what the latest Shopify release means for ecommerce stores. James discusses the relevance of key new features and upgrades with Ben Homer, Senior Solutions Engineer, pulling apart the benefits and implications for merchants. Shopify Editions always attracts lots of attention. Following an emb…
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E42 - Mark Lenaarts - my Cook Strait story!
1:23:22
1:23:22
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1:23:22Send us a text After four and a half years of relentless training, countless setbacks, and a swim dream rooted in childhood memories, Mark finally conquered the mighty Cook Strait. What started off as a tribute to long summer days at the Te Awamutu Swimming Baths—run by his late father, Cor—evolved into a powerful personal journey of resilience, lo…
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EP289: Mastering The Upper Funnel - Measuring & Monetising Your Investment In Nurturing Customers, with Geeta Randev
45:04
45:04
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45:04Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerce Summary: Why do brands invest in the upper funnel? In this podcast, digital marketing strategist Geeta Randev discusses the evolving landscape of digital marketing, emphasising the importance of investing in upper funnel marketing to build brand awareness and customer loyalty. …
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EP288: What BigCommerce's 2025 Summit Reveals About Its GTM Strategy & Roadmap Focus, with Partner Advisory Board Members 5874 & GPMD
50:31
50:31
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50:31Summary: In this ecommerce podcast, James Gurd discusses the recent BigCommerce Partner Summit with agency leaders Rupert Cross and Mark Slocock. They explore BigCommerce's market positioning, particularly in the B2B space, and share insights from the Partner Advisory Board. The conversation delves into the challenges and areas for improvement for …
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E41 - Safeswim - a users guide for Open Water Swimmers.
1:03:37
1:03:37
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1:03:37Send us a text Today we’re diving into a fantastic tool designed to help everyday Kiwis enjoy our beautiful beaches more safely - Safeswim. Safeswim has had some bad press within the Open Water Swimming Community, but when you remember that it was built for the general public — families, casual swimmers, and anyone heading to the beach — giving cle…
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EP287: How Noble Panacea Successfully Launched Ecommerce in China, with Global Digital Director Will Lockie
45:04
45:04
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45:04Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Video summary:In this ecommerce podcast, experienced ecommerce consultant James Gurd and Global Digital Director Will Lockie discuss the intricacies of expanding ecommerce brands into the Chinese market. They explore the unique dynamics of the Chinese consumer, the importance of…
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EP286: How To Scale An Ecommerce Business Using Marketplaces, With Furniture Box Co-founder Dan Beckles
44:16
44:16
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44:16Follow us on LinkedIn:https://www.linkedin.com/company/inside-commerce/Video summary:In this episode of the Inside Commerce podcast, James Gurd interviews Dan Beckles, co-founder of Furniture Box, discussing the growth strategies in marketplace commerce. They explore the journey of starting a furniture business, the challenges faced in the industry…
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E40 - Neil Agius - Longest unassisted, current neutral ocean swim EVER.
1:00:06
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1:00:06Send us a text Today we dive deep into the mind of an extraordinary human pushing the limits of what’s possible. Our guest is not just swimming in uncharted waters — he’s owning them. From the sun-soaked shores of Malta to the icy depths of world records, Neil Agius has redefined what it means to go the distance. A former Olympian turned ultra-endu…
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EP285: The Future of Order Orchestration & Integrations for Ecommerce, With Kelly Goetsch, COO at Pipe17 and Chairman of the MACH Alliance
34:49
34:49
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34:49FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, Kelly Goetsch discusses his transition from Commercetools to Pipe17 and the company's mission to revolutionise order management in ecommerce. The podcast highlights the challenges of traditional systems and how Pipe17's network-base…
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EP284: Osprey London's Head of Ecommerce & Marketing On Why Centra + Storyblok + Depict + Ingrid Is The Right Toolkit To Deliver Ecommerce Growth
35:05
35:05
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35:05FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra. They discuss the challenges faced with Magento, the rationale behind the transition, and the…
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EP283: Digital Revolution - How VIU Eyewear Rebuilt Its Ecommerce Stack To Improve CX Through Smarter Automation & Connectivity, With CTO Elian Kool
45:19
45:19
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45:19FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, James Gurd speaks with Elian Kool, CTO of VUI Eyeware, about their digital transformation journey in the eyewear industry. They discuss the challenges of consolidating technology and processes, the importance of a phased approach to…
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E39 - Jan Steenkamp - Bigger, Better Jan!
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1:01:04Send us a text Welcome to the Clever Dicks Swim Podcast, where we dive into the stories of passionate open water swimmers who push the limits of endurance and determination. Today, we’re talking to Jan Steenkamp, an inspiring swimmer based in Auckland. Jan’s journey in the water began in high school, but it was eight years ago when he decided to ge…
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EP282: Is Organic SEO Getting Harder? Google's SGE, Protecting Brand Search & Strategic Considerations for Ecommerce Teams, With Audits.com Founder Carl Hendy
35:20
35:20
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35:20FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this ecommerce podcast, James Gurd and Carl Hendy discuss the evolving landscape of organic SEO, particularly in the context of ecommerce. Carl is a well respected voice in the ecommerce and SEO industry, having delivered SEO audits and strategies for some…
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EP281: How To Create A Coherent Content Strategy & Write Copy That Delivers Results, With Alice Brown
47:35
47:35
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47:35FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this podcast, James Gurd and Alice Brown, founder of Seventh Wave Stories, delve into the intricacies of creating a coherent content strategy that resonates with audiences. They explore Alice's journey from surf coaching to becoming a messaging strategist,…
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E38 - Jono Ridler - 99km and a washing machine!
1:16:05
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1:16:05Send us a text In this episode, we dive into the swim journey of ultra-marathon swimmer Jono Ridler, whose relentless determination took him from a debilitating shoulder injury to one of the most awe-inspiring endurance feats in New Zealand’s waters—his 99km, 33-hour swim from Great Barrier Island to Takapuna. Jono shares the mental and physical ba…
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EP280: The AI Workspace For Product Catalogues - How Emfas Automates Quality Improvements & Solves Data Challenges
36:25
36:25
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36:25James Gurd and Paul Rogers discuss the challenges of product data quality in ecommerce with Vidar Trojenborg, co-founder of Emfas. Vidar has a lot of experience building ecommerce tech stacks to improve and manage product data, having previously held the role of Head of Data & Technology at ASKET. In the po dcast, we explore how AI can automate pro…
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E37 - Nick Edwards - Cook Strait charity swim for Ovarian Cancer! Please donate.
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1:01Send us a text Today, we’re a little late in flying the flag in support of Nick Edwards, who made a gallant effort for 13 hours swimming across this massive stretch of water called the Cook Strait, battling fierce currents, icy temps, and unpredictable conditions. Unfortunately the ocean was not working with Nick today and the cold and huge current…
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EP279: Zelph: The End-to-End Marketplace & Dropshipping Solution For Ecommerce Spun Out of Kick Game’s £50m+ Business
43:41
43:41
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43:41LISTEN: Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548 Spotify: https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZ Amazon: https://music.amazon.co.uk/podcasts/6b90a9bb-1554-4d79-849f-066f6139346b/re-platform---ecommerce-cx-and-technology-podcast FOLLOW US: LinkedIn: https://www.linkedin.com/co…
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E36 - Milton Brest - Neoprene, Eskimo's, testosterone and a swim from Panama to Colombia!
57:31
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57:31Send us a text Milton Brest is not just a businessman from Johannesburg—he’s a force of nature. A former karate athlete, he has taken on some of the world’s most extreme open-water challenges, from braving the icy waters of the Bering Strait to swimming the treacherous currents around Alcatraz and Robben Island, meeting Eskimo's and swimming at the…
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EP278: Optimising Ecommerce Returns & Exchanges, with Oh Polly Customer Journey Manager Emily Mcmorran & Loop's Senior Product Marketing Manager Samir Kamnani
45:44
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45:44FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, James & Paul host a discussion with Emily Mcmorran, Customer Journey Manager for Oh Polly, and Samir Kamnani, Senior Product Manager at Loop, about the evolving landscape of return strategies in ecommerce. They …
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EP277: Founder Interview > How Order Editing Is Transforming Post Purchase CX, Improving Returns & Reducing Customer Support Tickets
53:28
53:28
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53:28FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: James Gurd and Hamish McKay discuss the critical need for order editing in ecommerce, exploring the challenges faced by customer service teams and the impact of order editing on returns and customer experience. Hamish shares his journey as a startup founder, …
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E35 - Corrina Connor - The Swimming Librarian.
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58:40Send us a text Episode 35 sees the Clever Dicks chat with a true force in the world of open water swimming, Wellington’s very own Corrina Connor. She’s conquered the relentless currents of Foveaux Strait, battled the unpredictable Cook Strait, and taken on the vast, stunning Lake Taupō - completing New Zealand’s prestigious Triple Crown of Swimming…
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EP276: From Monolith To Composable: SportsShoes CTO On Delivering Digital Transformation & Managing Operational Change At Scale
52:21
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52:21FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this podcast, James Gurd interviews Jon Cleaver, CTO of a prominent sports shoe brand, about the challenges and strategies involved in digital transformation within the company. Jon shares his extensive background in retail, and discusses the importance of…
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EP275: The Current State of AI in Ecommerce And Where We’re Headed With Visual Content Generation for Brands
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42:02FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, James Gurd, Liam Quinn and Paul Rogers discuss the current state of AI in ecommerce, exploring its adoption, opportunities, challenges, and the future of AI agents. They delve into the importance of creative direction, data strategy, and the …
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E34 - Mary Fisher - Swimming into the Dark!
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53:25Send us a text Welcome to Clever Dicks, where we dive into the stories of extraordinary athletes who have redefined their sports and inspired the world. Today, we spotlight Mary Fisher, one of New Zealand’s most decorated Paralympic swimmers. Born with a visual impairment, Mary didn’t just overcome obstacles—she shattered records. A Paralympic gold…
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EP274: Ecommerce Vendor Strategy Update: Leadership Interviews With BigCommerce, Shopify, Centra, Commerce Layer, Scayle, Remarkable & Shopline
1:54:39
1:54:39
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1:54:39Stay connected with the leading ecommerce platforms. In this episode, we interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer, Remarkable Commerce, Scayle and Shopline for a fireside chat on what’s happened in Q3 and Q4 2024. Every 6 months, we catch-up with the leadership teams of leading ecommerce vendors so you can…
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EP273: Look Fabulous Forever MD On Building True Customer Loyalty Through Brand, Product Expertise & Excellent Customer Service
52:31
52:31
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52:31Episode summary: In this conversation, Janis Thomas, Managing Director of Look Fabulous Forever, discusses the importance of catering to a mature audience in the beauty industry. She shares insights on the brand's mission to celebrate mature beauty, the challenges faced by older consumers, and the need for representation in marketing. Janis emphasi…
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E33 - Alex Dunkley - Open Water Guru in need of a haircut.
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56:18Send us a text Today, we're thrilled to introduce a guest who’s taking the open water swimming scene by storm: Alex Dunkley. Alex is a young swimmer from Auckland starting out on his open water journey and learning some of the tricks of the trade. Recently back from a swim camp in Australia, although dominant in New Zealand, Alex now knows he have …
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EP272: The Evolution of Ecommerce Replatforming - Insights & Advice Based On Project Experience
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38:40Summary: In this episode, James Gurd and Paul Rogers discuss the evolving landscape of technology change in ecommerce, focusing on the shift from tactical solutions to strategic decision-making. They explore the importance of ecosystems in technology selection, the changing roles in project management, and the critical need for customer leads to ov…
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E32 - Amy Appelhans Gubser - all the way from San Francisco.
39:56
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39:56Send us a text Amy is the first person to swim the 29.7 miles or 48km's from San Francisco to the Farallon Island, dodging the sharks and the cold. She chats about balancing shift work as a pediatric nurse and her training, being a granny, and some of her other swims including swimming around Manhattan Island, Gibraltar Strait, North Channel and th…
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