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Jessica Lorimer Podcasts

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Selling To Corporate

Jessica Lorimer

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There has never been a better time to sell high quality services to corporate organisations. In a time when the corporate world are spending over a trillion dollars per year on external vendors and suppliers, I want to show you how you can be creating, selling and delivering high ticket, high transformation offers to corporate organisations. So if you're a service based small business owner who is ready to learn the power of consultative selling to corporates, now is the time to hit that sub ...
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The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all with ...
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Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. —-- Ready to stop dancing on Instagram for £1.5k offers and start landing £80k contracts instead? This episode’s going to flip your perspective on everything you t…
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Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. —-- Most business owners spend their time patching up weaknesses. But what if focusing on weaknesses only ever gets you to average. Strengths are where the magic h…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- How to Use Neuromarketing to Tell Brand Stories That Stick Most stories don’t sell. They don’t even get remembered. They vanish. In this episode of the Master Your Business Podcast, I show yo…
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September is crunch time for B2B sales, and Jess is on hand to remind you of the importance of building your pipeline and setting the stage for Q4 and the new year. If you’re feeling overwhelmed, behind on your lead generation, or stuck in a bit of a sales rut, Jess dives deep into the common “mindset wobbles” that can really sabotage your B2B sale…
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Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. —-- Most small-business owners tell themselves they’re “too small to hack” or they’ll get to security “later.” But one rushed click, one reused password, or one fa…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- Personal Branding For Service Providers: The 2025 Success Plan Sick of watching other service providers get noticed while you feel like the best-kept secret in your industry? In this episode …
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It’s September, Jess’s favourite month of the year as it’s her birthday and historically, it’s the best time of year to sell to corporate companies. But, as 2025 continues to shape up as a tumultuous “year of chaos,” she’s taking a fresh look at whether this golden window for B2B sales still holds up in today’s market. In this episode, Jess gets re…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- What Happens When You Treat Visibility Like a Strategy What if visibility wasn’t about being seen everywhere, but about being remembered by the right people? In this episode of the Master You…
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Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. —-- Think your niche is too small or too big for a podcast? Think again. In this episode of the Master Your Business Podcast, I sit down with Mike Richards, founde…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- How to Build a Scalable Offer That Won't Burn You Out Sales feel hard? It’s probably not your content. Or your consistency. Or even the algorithm. You’ve likely got a shitty offer problem. 😳 …
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In this episode, we're tackling a big one: the idea that constant education and giving away free value is the golden ticket to a successful B2B sales strategy. As someone who has spent 18 years in sales and business development, I’ve seen this 'give, give, give' mindset cause real sales problems for people trying to sell to corporate clients. I'm g…
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Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. —-- Ready to scale without the tech chaos? In this episode of the Master Your Business Podcast, I’m joined by Kajabi expert and Strategic Growth Designer, Lucy O’R…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- 6 Stories Every Business Owner Needs to Attract More Clients Ever freeze when someone asks, “So, what do you do?” Yeah… I used to too! If your message feels fuzzy, hard to explain, or like it…
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Have you ever worried that you’re being perceived as ‘pushy’ in your sales process? I’m sharing today how self-aware individuals, ironically, often overcompensate for fear of being pushy, leading them to avoid effective sales processes altogether. It’s a topic that I know many people have been concerned about and it's a conversation I've had countl…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- You can scale your business without scaling your stress. In this episode of the Master Your Business Podcast, I sit down with Maureen Hewitt of Positive Success Group to explore how neuroscie…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- Simple Steps to Become the Obvious Choice for Your Dream Clients Ready to stop blending in and finally stand out? In this episode of the Master Your Business Podcast, I’m showing you how to p…
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If you’re curious about how AI is truly shaping B2B sales, whether it can—or should replace human interaction, then this is an episode you won’t want to miss. From her extensive experience in the tech and sales world, Jess takes us through the realities of AI in corporate sales—what works, what doesn’t and provides you with a clear perspective on h…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- Joey Coleman Reveals the 8 Steps to Keep Every Client What if keeping your clients wasn’t a mystery? What if you had a proven roadmap that showed you exactly how to turn a one-time buyer into…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- Ready to stop grinding your way to burnout and start building a business that actually makes you feel good? In this episode of the Master Your Business Podcast, I reveal 5 happiness hacks tha…
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Have you felt like you’re hitting the mid-year point and you’re not happy with your B2B sales revenue so far and want to improve it moving forward? Perhaps you’ve got to June and actually feel pretty happy with your sales progress and want to keep your motivation going for the second half? Then you’re in luck - because How to Make the Next 6 Months…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- You didn’t quit your job to build yourself another one, right? But somewhere between those first few dreamy clients and the endless to-do lists… you’ve become the CEO and the cleaner, the vis…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Feeling like the ground is shifting beneath your feet? In this episode of the Master Your Business Podcast, I’m getting personal and practical. I take you behind the scenes of my toughest month i…
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Are you struggling to create the perfect offer for corporate clients before you even start selling? In today’s episode I’m sharing the 5 important things to remember when creating an offer to sell to corporate clients so that you don’t waste your time perfecting your offers, creating fancy sales pages, or posting endlessly on social media. The real…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. How to Master Business Finances Without Feeling Overwhelmed with Edel Hayes You don’t need to be a numbers whiz to grow your business. But you do need to know certain numbers. In this episode of …
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to scale your business without drowning in more to-dos? In this episode of the Master Your Business Podcast, I break down the uncomfortable truth that most entrepreneurs ignore: Working mor…
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Ready to rethink your sales strategy? In this episode of Selling to Corporate, I sat down with Kirsty Smith, founder of Natural Rays, a well-being consultancy specialising in menstrual and menopausal health in the workplace to hear how she switched from exhausting social media marketing to impactful B2B sales. Kirsty reveals how focusing on corpora…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Ready to finally ditch the fear and start showing up confidently on LinkedIn? In this episode of the Master Your Business Podcast, I sit down with Kerry Barrett, an Emmy Award-winning news anchor…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. In this episode of the Master Your Business Podcast, I share the simple but powerful sales strategy most coaches and service providers have never been taught—one that helps you create demand befo…
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Today I’m sharing why updating your B2B sales process is crucial right now. The market is rapidly changing—referrals aren't enough anymore, and only a best-practice, proactive sales approach will help you land those high-value corporate clients. I’m talking about the importance of reviewing your metrics, getting honest about what you want from your…
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Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Think making more money will solve your financial struggles? Think again. The truth is, your money mindset dictates your financial success—not just the numbers in your bank account. In this episo…
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