Creating content has never been easier. But breaking through the noise? That's gotten harder. The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running ...
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Jeremy Sanchez Youtuber Podcasts
I'm just a pizza delivery driver who posts youtube videos in his spare time. My youtube channel is called GhostToast Animation and I work for a youtube channel called Planet Dolan/Super Planet Dolan. I started this podcast to share what goes on behind the youtube videos and drawings that I post. I like spouting nonsense. I am only 26 years old and I'm far from done learning and growing. Please forgive me if any of my nonsense offends you. I have no clue what I'm talking about most of the time.
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#263: How To Succeed on YouTube Today feat. Colin & Samir [Greatest Hits]
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58:25I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gr…
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#280: How to LEGALLY Protect Your Channel (YouTube Lawyer Tyler Chou Explains)
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45:05Tyler Chou spent nearly two decades as an entertainment attorney in Hollywood, with senior roles at Disney, Skydance, BuzzFeed, before starting her own YouTube channel, which brought her into this world of creators. And today, she helps clients like Sam & Colby, Andy Morris, and Jenny Hoyos stay on the right side of the law.Unfortunately, that’s ge…
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#279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz
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55:01In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have. Amanda is a …
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#278: How I’m Approaching The Rest of 2025 (Behind The Scenes)
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44:09Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because of that. I wanted to share a version of that here on the channel and on the podcast feed, and hopefully by learning more about wha…
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#277: The best and worst income streams for creators (ranked)
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20:48By Jay Clouse
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#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)
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45:06This episode is part two of my recent conversation with Pat Flynn. Pat, is an online business legend, and this is the third time he's been on the show. Pat is the founder of Smart Passive Income. In this episode, we dig into his experience publishing his latest book, Lean Learning: How to Achieve More by Learning Less. Lean Learning was a New York …
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#275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)
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39:59Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade. But it's his short form Pokemon card series, that launched him to new heights. Today, we're breaking down exactly how h…
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#274: Podcast growth strategies (paid and organic) with Jeff Umbro of The Podglomerate
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1:04:18This week, I'm speaking with my friend Jeff Umbro. Jeff is the founder and CEO of The Podglomerate, which helps you produce, market, and monetize your podcast. The Podglomerate's worked with some of the biggest podcast clients in the world, from creators like me to major brands like Netflix, NPR, PBS, HubSpot, Harvard, Substack, and more. Since its…
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#273: How to create a scrappy industry report that elevates your brand | Jeremy Enns
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1:18:15Today I'm speaking with my friend Jeremy Enns, the founder of Podcast Marketing Academy, an accelerator program that works with scrappy, ambitious creators and brands who are serious about podcast growth. Jeremy and I have a lot in common. We both care a lot about craft design and helping people who are already doing the work. For the last three ye…
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#272: Live from CEX: Book sales, book updates, and planning for the future | Justin Moore
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55:23Welcome back to another episode of Creator Science. I'm back home now, fresh off a trip to Cleveland for the fourth annual CEX, Content Entrepreneur Expo. While I was there, I caught up with my good friend Justin Moore. Justin is the founder of Creator Wizard, the author of Sponsor Magnet, and the creator of Sponsor Games. He is the sponsorship guy…
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#271: Coaching: Helping a Lab member design their product suite | Hot Seat with John McBride
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54:37Welcome back to another episode of Creator Science. This week, I'm sharing with you a coaching conversation with John McBride. John is the co-founder of Fatherhood Unlocked, which offers digital products and group coaching programs to help high-performing dads level up as leaders, parents, and husbands. This is exactly my jam right now. John is a m…
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#270: Being a creator and a parent | Jay-Talking with Jay Acunzo
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1:00:29Welcome back to another episode of Creator Science. We have a different type of episode this week. I recently shared some stories on my social media about being a dad, and my good friend Jay Acunzo reached out and said we should do an episode talking about being parents and creators. I thought that was a great idea because, as I have spent the last…
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#269: Moments I wanted to quit, AI-proofing, what’s changed on social, and whether I’d ever sell the business [Ask CS Pt. 2]
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1:13:49Welcome back to another episode of Creator Science. This is part two of our July edition of Ask Creator Science. I asked for your questions about your business or mine on all of our different social platforms. Here in part two, we're going to answer all of the LinkedIn questions. We had several dozen, so I'm going to get through as many as I possib…
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#268: Meet the Appliance Repairman Making $1.8 Million on YouTube Shop | Benjamin Schlichter
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43:09Ben Schlichter is no ordinary YouTuber. He doesn’t do challenges or video essays. He talks about appliances and makes a LOT of money doing it, but not in the way you think.In this episode, we talk about, what you’re missing out on by not using YouTube Shop, how to effectively use your videos to sell products, and when you should start making your o…
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#267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]
1:04:15
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1:04:15Welcome back to another episode of Creator Science. I am here in the home studio, and I figured we are overdue for an episode of Ask Creator Science, where I dive into your questions from different social media platforms. We have several dozen questions, and I'll do my best to cover as many as I can. We have product questions, content questions, bu…
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#266: The key to more sales and referrals + a personal win [Weekend Update]
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9:54→ Watch my episode with Nathan Barry → Subscribe to the Nathan Barry Show → Subscribe to the newsletter → Join The LabBy Jay Clouse
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#265: How I Built A Community-Driven Business ($500K/yr) | Niche Pursuits Crossover
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50:21Welcome to a bonus episode of Creator Science. I was recently interviewed on the Niche Pursuits podcast hosted by Jared Bauman. He wanted to get into the nitty-gritty about how we built The Lab, our membership community, and how that 200-member community became a $400,000+ property in the business. In this episode, they asked great questions and I …
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#264: The paradox of book writing AND other things I'm working on [Weekend Update]
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6:36If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Watch the tour of my basement studio → Subscribe to the newsletter → Join The LabBy Jay Clouse
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#263: Colin & Samir on the future of their channel and the creator economy
58:25
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58:25I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time. In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gr…
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#262: I was falling into this negative loop – watch out! [Voice Memo]
3:56
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3:56If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The LabBy Jay Clouse
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#261: Before you do that new thing [Voice Memo]
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6:09If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The LabBy Jay Clouse
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#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]
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54:30Mike Michalowicz is the author of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven…
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#260: Detailed Breakdown: Our First Offline Event (And What We’ll Do Differently Next Time)
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52:26Welcome back to Creator Science! In this special “Offline Recap” episode, host Jay Clouse takes us behind the scenes of The Lab’s very first in-person event—now officially dubbed “Lab Offline.” After years of thriving as an online community, this was a bold experiment to bring members together face-to-face in Boise, Idaho. Jay walks us through ever…
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#259: My numbers from May 2025 [From The Lab]
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32:14Welcome back to Creator Science! In this special episode, host Jay Clouse pulls back the curtain on his business with a transparent look at his May Retro—an in-depth monthly review where he walks through key metrics, goals, wins, challenges, and behind-the-scenes decisions. You’ll get a firsthand listen to the kind of content usually reserved for T…
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#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more
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54:41Welcome back to Creator Science! In this special episode, host Jay Clouse takes listeners behind the scenes of the The Lab’s vibrant community. Fresh off organizing The Lab’s first-ever major in-person event in Boise, Jay shares a candid update about creating real-world connections among full-time creators and what these gatherings mean for the fut…
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#257: How to Build a Creator-First Business (That Actually Lasts) | The Strategy Hour Podcast
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43:49Welcome back to Creator Science! In this special Strategy Hour episode, host Jay Clouse flips the script as a guest on Abagail Pumphrey’s acclaimed podcast, Strategy Hour. Abagail, the founder and CEO of The Boss Project, dives into Jay’s fascinating journey from startup founder to creative entrepreneur—exploring how he built a thriving newsletter …
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#242: Mark Manson – Why YouTubers aren’t making more money [Greatest Hits]
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50:01Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck. Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years. In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for …
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#256: How to Find More Time: Balancing Creative Projects, Business, and Personal Life
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44:24Welcome back to Creator Science! In this solo episode, I’m inviting you directly into the whirlwind that is my mind these days. From the outside, it might look like I’ve got things under control—but as I share straight from my journal, the reality is a constant tug-of-war between where my energy wants to go and where my time needs to be spent. I op…
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Dan Koe, Justin Welsh, and I joined Substack in the last couple of weeks. In this episode, I explain what’s going on, my own motives, and why you should (or shouldn’t) consider making the same move. → Read Why I Joined Substack → Subscribe to my Substack Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #251: Behind the Scenes: What …
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#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee
1:14:26
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1:14:26Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb j…
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#253: Mark Shust – Will AI kill our course businesses?
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52:17Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI…
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#252: Will we feel nostalgia for discovery in the 2020s? [Voice Memo]
6:34
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6:34If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The LabBy Jay Clouse
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#251: Behind the Scenes: What I’m quietly working on
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44:17In this episode, I'll be sharing a little behind the scenes of what's happening in my world. What am I spending time on? What's the latest? And give you a little bit of a peek under the hood. I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too. So…
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#225: Jonny Miller – $800,000+ from six cohorts of his signature course [Greatest Hits]
54:24
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54:24Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than…
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#250: One of my favorite questions for finding clarity
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20:14I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas. We've proven to ourselves time and time again that we can create something out of thin air. So when we have a new idea that we get excited…
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#217: Chase Jarvis – Thinking bigger and taking more risks as a creator [Greatest Hits]
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44:48Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010. I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal p…
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#249: This is helping me make better decisions (faster) [Voice Memo]
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4:30If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The LabBy Jay Clouse
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#248: Justin Moore - Lessons from hosting his first 3-day event
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39:02Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals. If you remember the last conversation between Justin and I, he was…
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#247: How you can plan for growth in 2025
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55:01We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed. I typically judge the health of my …
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#246: Planning for a recession, my approach to email, increasing customers, and finding your partner [Ask Creator Science]
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1:18:22In this episode, I'm recording for the first time in the brand-new Creator Science home studio. Kevin Shen's team came out and visited the house, put the finishing touches on setting up the studio and it is glorious. I'm so excited to have this just steps away every moment of the day to come down here and record. I feel like this is going to be tru…
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#199: Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]
1:01:35
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1:01:35Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration w…
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#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year. [Greatest Hits]
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57:31Ryan Hawk is a keynote speaker and the host of the Learning Leader Show. The show has been listened to by millions of people in more than 150 countries, and Forbes called it, “the most dynamic leadership podcast around.” He’s also the author of Welcome to Management: How To Grow From Top Performer To Excellent Leader. Ryan is actually a repeat gues…
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#244: I've been avoiding this for too long [Voice Memo]
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6:16→ Subscribe to the newsletter → Join The LabBy Jay Clouse
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#243: Brock Johnson – How to grow on Instagram in 2025
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56:41Brock Johnson is an Instagram growth coach with nearly 800,000 followers. Brock has grown his Instagram by 1,000 followers per day, for the last two years. He's helped thousands of people improve their Instagram through one-on-one coaching and his membership, the InstaClub Hub. In this episode, I ask Brock a lot of my basic questions, like how ofte…
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#242: Mark Manson – Why YouTubers aren’t making more money
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50:01Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck. Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years. In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for …
…
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#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform
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55:04Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts. As a result of her SLAY framework (which you’ll hear about in this conversation), Lara has generated tens of millions of impressions on LinkedIn. In this episode, Lara teaches us her secr…
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#240: Valerie Feghali – Her FAST evolution from coach to creator with custom software
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54:57Valerie Feghali is a member of our membership community, The Lab. She impressed me immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she’s used paid ads to grow her business. Namely, she used paid ads to convert to paying customers for a low-priced membership, generating enough revenue to cover the ad spend…
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#239: Justin Moore – What it feels like launching a book and an in-person event at the same time
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54:51Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book, Sponsor Magnet, Justin shares proven…
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#238: OK I have some thoughts on AI (and its impact on creator-educators) [Voice Memo]
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6:44→ Subscribe to the newsletter → Join The LabBy Jay Clouse
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