A podcast for Independent Used Car Dealers to get help on how to improve their dealerships and their life. As current used car dealers, Luke and Jeff find the best advice from industry experts and other successful dealers. If you want to learn and grow your business with like minded used car dealers tune in each week. "Dealers Helping Dealers"
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Jeff Watson Amp Luke Godwin Podcasts
Join us for this special live episode from the Lease Here Pay Here Summit 2025 in San Diego as we sit down with Tracy Myers, fourth-generation dealer and owner of Frank Myers Auto. After 15+ years in buy-here-pay-here with 1,800 accounts, Tracy made the bold decision at age 52 to transition into lease-here-pay-here - and he's sharing everything he …
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The Independent Dealer Podcast has a brand-new look — but the same trusted insight you know and love. Berry Creative partnered with the podcast to reimagine their branding, from visuals to identity, giving the show a modern, professional edge without changing the core conversations that dealers rely on In this episode, we share the behind-the-scene…
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#395 - What Independent Dealers Are Missing (And How to Compete Smarter)
45:42
45:42
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45:42In this episode of The Independent Dealer Podcast, the boys sit down with Car Dealership Guy to tackle the biggest challenges facing independents today—inventory management, hiring talent, scaling operations, and preparing for the future of AI in automotive retail. Here’s what you’ll learn: 💡 Why inventory is the silent killer and how to protect yo…
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#394 - Used Car Pricing Strategies with Jason Berry
35:20
35:20
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35:20In this episode of The Independent Dealer Podcast, the boys welcome back Jason Berry to dive deep into the strategies that actually work when pricing used cars in today’s competitive market. Here’s what you’ll learn: 💡 How to price smarter without racing to the bottom 📊 Tools and tactics Jason uses to stay ahead of market shifts 🚗 When to hold inve…
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In this episode of The Independent Dealer Podcast, the boys dive into a grab bag of dealership hot topics and burning questions that have landed in their inbox lately. They break down: ⚡ The latest on the EV tax credit — and what it means for your inventory 🔧 Smart strategies for recon efficiency and cutting unnecessary costs 📬 Real dealer question…
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In this episode, the boys break down what actually drives sales at a dealership. From Facebook ads to brand consistency, from lead source tracking to real-world proof that people ALWAYS need cars—this is your marketing wake-up call. Whether you're a seasoned dealer or just starting out, these insights will help you advertise smarter and sell faster…
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#391 - Lease It or Lose It with Tim Lawrence
31:00
31:00
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31:00In this episode of The Independent Dealer Podcast, the boys welcome back industry legend Tim Lawrence! 🎙️ They dive into the importance of preparation, how it impacts your dealership's success, and share valuable insights that every independent dealer needs to hear. 👉 Like, comment, and subscribe for more real talk from real dealers! #IndependentDe…
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In this episode of The Independent Dealer Podcast, the boys dive into the realities every dealer faces — from charge-offs and delinquencies to repo decisions and everything in between. They break down: 💸 What to do when accounts start falling behind 🚗 How to handle repos without losing customers (or your mind) 📉 The financial impact of charge-offs …
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In this episode of The Independent Dealer Podcast, the boys reveal the personal perks of owning a dealership—from credit card hacks to summer travel tricks, and how to make your business work for your lifestyle. If you’re not taking advantage of these benefits… you’re leaving money (and vacations) on the table. #DealerLife #IndependentDealerPodcast…
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In this episode of The Independent Dealer Podcast, the guys go beyond surface-level dealership advice and dive into the core issues holding dealers back. They break down: 🔧 Why “band-aid” fixes aren’t enough—you have to solve the root problem 💡 How your business model might be limiting your growth 💸 And the real truth about managing cash flow in to…
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In this episode of The Independent Dealer Podcast, the boys get real about the numbers: 💸 First quarter expenses 📊 Tracking your sales the right way 🤖 Using AI to boost efficiency 🔍 Controlling costs without killing momentum Whether you're crushing Q1 and Q2 or wondering where the money went, this episode is packed with insights to help you tighten…
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#386 - How I Built This With Shay Phillips
26:37
26:37
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26:37In this episode, the boys sit down with Shay Phillips for another installment of the How I Built This series. Shay pulls back the curtain on: ✅ Building and running his dealership ✅ Navigating dealer finance programs ✅ Smart and creative marketing strategies ✅ Creating a winning office culture ✅ And how he’s already using AI to level up operations …
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#385 - Motivating Your Dealership Team: With Luke at NIADA
48:54
48:54
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48:54In this episode of The Independent Dealer Podcast, Luke takes the stage at NIADA to share actionable insights on building better dealership teams, creating a winning culture, and keeping your staff motivated. Luke breaks down: ✅ The concept of team ladders✅ Understanding tactical vs. adaptive leadership✅ How to build and maintain a strong dealershi…
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#384 - How I Built This: Eric Ryan (Part 2)
35:00
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35:00🎙️ In this episode of The Independent Dealer Podcast, the boys are back with Eric Ryan for Part 2 of a brutally honest and insightful conversation.From navigating the chaos of the COVID years to the highs and lows of rapid growth, Eric shares what it’s really like to crash, rebuild, and learn along the way. We dive deep into: ✅ Growing on debt vs. …
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#383 - How I Built This: Eric Ryan (Part 1)
29:14
29:14
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29:14In this episode, the boys sit down with Eric Ryan to talk about scaling an independent dealership. And how he went from one location to A LOT more. This conversation is full of insights for dealers looking to tighten up their processes and learn from a different perspective. Thank you for listening. We hope you learned something new. Let us know wh…
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Ready to break through that sales plateau? In this episode, the boys get real about what it actually takes to reach the next level—from finding the right salespeople to dialing in your brand and nailing your customer avatar. We’re talking inventory that sells, ACV that makes sense, websites that convert, and why “brand, brand, brand” isn’t just a b…
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The Boys are back, and this one’s for the folks stuck in dealership limbo.This episode is all about movement — or the lack of it.They cover:🚗 Why some dealership sellers are completely out of touch🏘️ What to actually consider when real estate is part of the deal⏳ And why sitting on your hands isn’t a growth strategyWhether you're buying, selling, o…
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#380 - Industry Temperature Check with Jeff Martin
25:51
25:51
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25:51The Boys are sounding the alarm. Margins are getting squeezed, the BHPH model isn’t hitting like it used to, and independent dealers are being forced to adapt—or get left behind. In this episode, Jeff W. and Jeff M. dive into: ✅ Why collections are steady (but profits aren’t) ✅ How hybrid retail models are becoming the new normal ✅ Real about the c…
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In this episode, the boys are joined by Fernanda. Tune in as she tells her story of starting as an insurance agent and ending as an independent dealer. Thank you for listening. We hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.comSupport the businesses that support…
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The boys are joined by a special guest at BHPH United 2025. They discuss navigating 2nd-generation dealership dynamics, how her dealership is run, and more. Thank you for listening. We hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that…
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Tune into this week's episode where the boys discuss cost awareness, finding solutions, and much more. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that support the podcast. Blytzpay for your credit card pr…
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In this episode, the boys chat with people they ran into at BHPH United 2025. They talk about buying habits, dealership trials, processes, etc. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that support the …
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The boys discuss ways to stay motivated, the wear and tear of the job, being efficient, and finding purpose. Tune in to dive into the details. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that support the p…
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The boys are joined by Buckeye Bret. They talk about successful features of dealerships, the dealership business, and trends. Thank you for listening, we hope you learned something new. Let us know what you think.-Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.comSupport the businesses that support the podcast.Blytzpay for y…
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In this episode, the boys talk about Luke's first quarter, tariffs on cars, charge-offs, and a lot more. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.comSupport the businesses that support the podcast.Blytzpay for your credit card proc…
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#372 - Can AI Save Your Collections Department?
33:08
33:08
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33:08The boys are joined by Robyn Burkinshaw. They discuss AI and its effects on collections, how Blytzpay utilizes it, and more. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that support the podcast. Blytzpay f…
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Tune into this week's episode. The boys discuss Luke's transition, and talk about the ins and outs of Retail vs. BHPH. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that support the podcast. Blytzpay for you…
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In this episode the boys dive into the three signs of "Carpocalypse."Thank you for listening, we hope you learned something new. Let us know what you think.-Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.comSupport the businesses that support the podcast.Blytzpay for your credit card processing and text communications. Tell …
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In this week's episode, the boys are joined by Kaleb Bryan. They chat about increasing leverage, the BHPH business, and success. Listen to episode 190 to hear more about Kaleb's background. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindependentdeale…
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In this week's episode, the boys are joined by the determined Dale Matthews. They talk about Dale's journey to the place she is now, and how she handles her dealership. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the bus…
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It's tax time! This week's episode dives into tips to handle this crazy season. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that support the podcast. Blytzpay for your credit card processing and text commu…
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Tune into this episode where the boys discuss their key takeaways from Luke's LAST 20 group. They talk about delegation, utilizing AI, hiring, and much more. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses tha…
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The boys are joined by Louis Barna. They take a deep dive into bankruptcy. Get in touch with Louis: [email protected] Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that support the podcast. Blytzpay for y…
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Tune into this week's episode where Steve Levine joins the boys. They discuss Ignite Consulting Partners, how they have aided their dealerships, and more. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that s…
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Tune into this week's episode, where the boys are joined by Garrett Jones. They talk about modernizing payments, slow-growth dealerships, being profitable, and more. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the busine…
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Tune in to this episode, where the boys discuss debt, dealership "forecast," net equity, and more. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that support the podcast. Blytzpay for your credit card proces…
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Tune in to this week's episode, where Luke shares some crazy news... Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that support the podcast. Blytzpay for your credit card processing and text communications. …
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#359 - How I Built This: Harry Buchelly Follow-up
46:25
46:25
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46:25Tune in to this weeks episode, where the boys continue their "Follow-up" series with a conversation with Harry Buchelly. They chat about Harry's ability to go completely BHPH, his advertising strategies, and much more. If you are interested in Harry's past episode on the podcast it is episode #150. Thank you for listening, we hope you learned somet…
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#358 - How I Built This: Nick Markosian Follow-up
41:09
41:09
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41:09Tune into this weeks episode, where the boys continue the "How I Built This Follow-ups" by chatting with Nick Markosian. They talk about dealing with turnover, perfecting processes, and so much more. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com Info@theindepe…
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#357 - How I Built This: Flying Wheels Follow-up
45:20
45:20
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45:20In this episode, the boys meet with the brains behind Flying Wheels for a third time. They chat about Craig's dealership approach, remote ownership, and more. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses th…
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#356 - How I Built This: David Zapata Follow-up
37:53
37:53
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37:53This week's episode welcomes David Zapata back to the show to follow up on his last appearance. The boys dive into the ups and downs of dealerships, collection problems, and more. If you are interested in David’s last episode, it is episode 200. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a revi…
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#355 - How I Built This: Michael West Follow Up
49:18
49:18
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49:18Tune in to this week's episode where the boys welcome Michael West back for a follow-up discussion. They chat about new locations, dealership culture, and more. If you are interested in Michael's past episode, it is episode 198. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindepen…
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The boys list items, such as EV tax credit and software, they have utilized and are thankful for in 2024. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that support the podcast. Blytzpay for your credit card…
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The boys are joined by JB and Chad, and they discuss getting ahead of income taxes, cutting expenses at your dealership, redundancy, and preparing for 2025. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review www.theindependentdealer.com [email protected] Support the businesses that…
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In a special episode filmed at NIADA in New Orleans, the boys give their tips and insights on sales trainings. Thank you for listening, we hope you learned something new. Let us know what you think.-Leave us a reviewwww.theindependentdealer.com [email protected]Support the businesses that support the podcast.Blytzpay for your credit…
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The boys discuss 5 ways to break out of a discouraging cycle in your dealership. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review [email protected] Support the businesses that support the podcast. Blytzpay for your credit card processing and text commu…
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The boys start talking about the SPOOKIEST time of the year... TAX SEASON. Bill from Tax Max joins the podcast and discusses these processes. Thank you for listening, we hope you learned something new. Let us know what you think.-Leave us a review www.theindependentdealer.com [email protected] Support the businesses that support the pod…
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In this episode, the boys chat about developing processes and overseeing those, consulting, and "keeping your eye on the ball" while running a dealership. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review [email protected] Support the businesses that su…
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#348 - How I Built This With Corey Scruggs
40:41
40:41
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40:41The boys interview Corey Scruggs and discover how he began a "Lease Here Pay Here" dealership. Thank you for listening, we hope you learned something new. Let us know what you think. -Leave us a review [email protected] Support the businesses that support the podcast. Blytzpay for your credit card processing …
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In this episode, the boys discuss the theory of constraints, recon and collections, and whack-a-mole.Thank you for listening, we hope you learned something new. Let us know what you think.-Leave us a reviewwww.theindependentdealer.comInfo@theindependentdealer.comSupport the businesses that support the podcast.Blytzpay for your credit card processin…
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