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Goodniks

Jeff Leitner

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Goodniks is an audio project exploring the journey and meaning of doing good in the world — for people who do good or are just thinking about it. As we follow along the journey of these Goodniks, we dig into who and what inspired them, what keeps them up at night, their sacrifices, their rewards, their failures, and what it means for their relationships. What does it really mean to do good over the course of a life, or a moment, or a season?
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At the Business Innovation Factory, we help leaders design and test transformational business models. We do this for businesses and in complex social systems such as healthcare, education, and government. Our approach is human-centered — we seek to understand the jobs customers need done, and use this insight to design new experiences that will better serve them. We experiment in the real world, and rely on storytelling to engage others in the process.
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