Best Jay Topp Podcasts (2025)

1
Why I am shutting down my podcast studio (and what is coming next) 22:57

Play Pause

7d ago22:57

22:57

I made the decision to shut down my Podcast studio. Not because it wasn’t working, but because I could see where the industry is heading next. In this episode, I’m sharing the real reasons behind the closure, what I’m seeing in content and marketing right now, and what will actually matter in 2026 and beyond. If you’re a business owner, coach, or c…

1
"Just be more consistent" is bad marketing advice 8:44

14d ago8:44

8:44

Are you posting constantly but still not seeing leads or sales? In this episode, Sophie exposes the most damaging advice business owners are being fed today, and the surprising reason your “consistent content” may not be working at all. If you’re stuck in the posting cycle, feeling productive but not profitable, this is your wake-up call. Sophie br…

1
Simplify your marketing ft. Online Business Manager, Amy 37:50

28d ago37:50

37:50

Feeling stuck with your content? Wondering why your posts aren’t landing, even when you’re doing “all the right things”? In this week's episode, Online Business Manager Amy Paulinich breaks down the mindset, structure, and simplicity behind content that actually converts, not just performs. Together, we unpack the difference between “posting for th…

1
The Death of Authentic Marketing | How burnout is sabotaging your business growth 31:09

1M ago31:09

31:09

Business owners aren’t burning out because they lack ideas, they’re burning out because they’re following broken strategies. The endless chase for hooks, trends, and algorithm tricks is killing authenticity and turning marketing into a full-time job with zero return. In this episode, I break down why “doing more” isn’t the answer, how the short-for…

1
Why business owners will be AI's biggest casualty | The formula following trap destroying your brand 17:55

1M ago17:55

17:55

Business owners are becoming the number one casualty of AI, not employees. If you're using ChatGPT to write captions, following viral formulas, or copying other creators' content strategies, you're falling into the formula following trap that's making you invisible online. In this episode, I break down why the content creation hamster wheel is dest…

1
Is Creating More Content Hurting Your Business? 23:23

3M ago23:23

23:23

What if creating more content is actually the reason your business isn’t growing? In this episode, I unpack why the obsession with short-form content keeps entrepreneurs stuck in a burnout loop; and how to build a strategy that actually converts. You’ll hear how one coaching client went from confusion to clarity by shifting from chasing views to bu…

1
How to share value without giving too much away (The What Why How Content Framework) 20:19

3M ago20:19

20:19

One of the biggest fears I hear from clients, whether they are coaches, counsellors, or creatives, is this: “If I give too much away in my free content, why would anyone pay me?” In this episode, I get real about that fear. I explain what is really sitting underneath it (it is not just about overgiving), how insecurities around being seen and heard…

1
The unspoken tension of building a business around my philosophy 27:32

3M ago27:32

27:32

Let’s be real.. having a business philosophy can feel like both your biggest anchor and your biggest burden. In this episode, I share the truth about mine: the moments it’s pushed me forward, the times it’s made me question everything, and why I still believe it’s the key to standing out online.I take you behind the scenes of my journey... from nea…

1
Common trap in content creation: staying safe, surface-level, and scripted 19:31

6M ago19:31

19:31

In this episode, Sophie shares what’s really going on behind the scenes. From securing a game-changing new client in the hospitality space, to confronting a dip in studio bookings and the tough love she had to give herself about running ads. But this episode goes deeper than business updates. Sophie unpacks a powerful client conversation that refle…

1
Building a business that liberates you with Jay Topp 27:53

6M ago27:53

27:53

In this conversation with Jay Topp, founder of Real Growth, we explore what it really means to build a coaching business rooted in truth, expression, and transformation as opposed to hustle, hype, or performative metrics. Jay shares his journey from performance marketing to a global movement of purpose-led coaches, why book funnels are more than le…

1
When More Isn’t Better: The Trap of Modern Marketing 13:49

6M ago13:49

13:49

In this episode, I open up about how easy it is even as a marketer writing a book against hustle culture to fall into the trap of “more is more.” I talk about my journey with editing, the role of AI, and the confronting feedback that forced me to slow down and reconnect with my true message. This episode is for founders, creatives and anyone feelin…

1
Master the marketing funnel... turn content into profit (a masterclass dress rehearsal) 38:00

7M ago38:00

38:00

Feeling overwhelmed by all the marketing advice out there—or frustrated by strategies that aren’t delivering ROI? In this powerful masterclass-style episode, Sophie breaks down the core laws of effective marketing and shows you how to simplify your approach to get real results. In this episode, we talk about: The two foundational laws every marketi…

1
Scaling a Creative Business, Niche Secrets & Mindset Shifts with Andy Johnston 48:49

11M ago48:49

48:49

In this episode of Big Brand Energy, I sit down with Andy Johnston, founder of Expansion Media, one of Australia's leading video marketing agencies for residential builders. Andy shares his journey from solo filmmaker to scaling a thriving business and becoming an industry leader. We dive deep into: The mindset shifts needed to scale from sole trad…

1
The Truth About Building a Fitness Business: Lessons from Issy Satara’s 7-Year Journey 59:41

11M ago59:41

59:41

In this episode of Big Brand Energy, I sit down with Issy Satara, a performance and strength coach with 7+ years of experience, to dive deep into the realities of building a successful fitness business in one of the world’s most competitive industries.We cover:- The struggles of standing out in a saturated market.- Why authenticity and consistency …

1
Marketing Strategy for Professional Services, Agencies & Coaches 13:25

12M ago13:25

13:25

Buy Dominate Your Industry for $4.99 to transform your service based business here: https://www.ontrackstudio.store/dominate-your-industryMarketing for service based businesses is challenging when you don't build a system to execute it. This video walks you through how you can create a marketing system that builds awareness, drives consideration an…

1
Why Modern Marketing Fails: The Secret to Standing Out in 2025 11:13

12M ago11:13

11:13

📖 This episode is taken from Chapter 1 of my book, Dominate Your Industry. If you’re ready to revolutionise your marketing and finally see results, grab your copy for just $4.99 AUD here: https://www.ontrackstudio.store/dominate-your-industryTired of inconsistent sales and social media that feels like a black hole for your time and energy? You’re n…

1
Dissolving Creative Blocks with Studio Skye 45:25

1+ y ago45:25

45:25

Sophie has her best friend, Skye on today to chat about creative roadblocks. You’ll hear Skye talk about the struggle to find time for yourself, especially when life gets crazy, and Sophie share how stress can put the brakes on your creative mojo. Then, they get real about the whole "yes man" thing. Both Sophie and Skye admit they've fallen into th…

1
Sustainable growth for creators and entrepreneurs 32:43

2y ago32:43

32:43

This one goes out to any creator who desires massive personal, professional or audience growth and want the to discover where best to place their time, energy and money. ✨ FREE GUIDES TO LAUNCH YOUR PODCAST✨ → Grab my FREE Beginners Guide to Successfully Launching Your Podcast:⁠ https://www.ontrackstudio.com.au/free-beginners-guide⁠ 🧲 WORK WITH ME …

1
Only do this if you want to grow your audience and make sales from your marketing 27:53

2y ago27:53

27:53

Today's episode is a game-changer for anyone looking to navigate marketing themselves in 2024. If you're just starting with a service and find yourself at ground zero in terms of followers, this episode has valuable insights for you. We kick off with a key piece of advice: create "how-to" content generously. Even if you possess top-notch skills, at…

1
Make The Change Before You Hit Rock Bottom With Elliott Hagen 1:01:01

2+ y ago1:01:01

1:01:01

Today, Sophie is joined by Elliott Hagen, host of the Mind Your Head podcast. Sophie unpacks Elliott’s journey and what pushed him to go full guns blazing into creating a podcast. Elliott’s journey is truly inspiring and shows true grit and resilience. This your reminder to not let anything get in your way and to do the damn thing! ELLIOTT IG | @mi…

1
If You’re Not Looking At Business From An Astrological Lens, What Are You Doing? 1:09:25

2+ y ago1:09:25

1:09:25

Today, Sophie is joined by Jaz Borri - business astrologer, coach and podcaster! I know what you’re thinking, Argh astrology (eye roll), but we’re not here to talk about horoscopes you see in GF magazine, we’re looking at the ins and outs that most people haven’t even heard about astrology. We hear about Jaz’s incredible story and why she's so pass…

1
Consistent Value Driven Content 🤝 Business Success - With Eat Like Ruby 58:46

2+ y ago58:46

58:46

Today, Sophie is joined by Instagram and business powerhouse, Ruby Fraser. Ruby is the founder of Eat Like Ruby, a successful nutrition & training business on the Sunshine Coast. After starting a foodie Instagram page, Ruby spent the next 16 months posting consistent value driven content before she landed a paying client. They talk about Ruby’s gro…

1
Are you placing too much value on your creative output? Ft. award winning Cinematographer, Caleb Ware 58:38

2+ y ago58:38

58:38

As passionate creators it can be so damn easy to revolve your entire identity around what you do as opposed to who you are and while that can serve you in reaching big ambitions, there is also a cost in doing so. On today’s episode Sophie is join by award winning Cinematographer, Caleb Ware to shed light on what it takes both professionally and per…

1
Inner Healing, Building Authority And Scaling To 7 Figures With Hayley Lloyd 1:04:25

2+ y ago1:04:25

1:04:25

Today Sophie is joined by Hayley Lloyd, 7 figure coach helping biz owners build authority online & scale to 7 figures. Since Sophie and Hayley have started working together, Sophie has been dying to get her on the pod to give her incredible insight and knowledge into elevating your business to the next level. They talk about Hayley’s incredible jou…

1
Your Business Will Only BOOM When Your On Multiple Platforms - Here’s Why with Riley May 43:25

2+ y ago43:25

43:25

Today Sophie is joined by special guest Riley May, business coach and mentor. Riley is a season vet in the podcasting space, co-hosting the successful podcast, Drink More Water and now with her own podcast, the Riley May Podcast. They discuss all things business like cleaning up the human behind the scenes in order to let business be easy and boom.…

1
Breaking Through Creative Limits: Insights and Strategies from The On Track Studio Team 56:43

2+ y ago56:43

56:43

Today is going to be a super exciting episode as we have a very special guest joining Sophie. Please give a warm welcome to Kristin, On Track Studios’ Podcast producer and editor.Listen in on some super interesting table chats. Sophie and Kristin will be diving into the topics that plague us creatives and hold us back from reaching our full potenti…

1
The Psychology of Podcasting - could it benefit your personal brand? 25:13

3y ago25:13

25:13

The Psychology of Podcasting - could it benefit your personal brand?The Big Brand Energy Podcast is a podcast for coaches, creatives and entrepreneurs who are after a unique perspective on how to start and scale their platforms to the point that they can work for themselves.Today Sophie is unpacking the psychology behind podcasting. She dives into …

1
Turn Your Podcast Listeners Into Sales | Masterclass Replay 56:26

3y ago56:26

56:26

At this point in my business I have the awareness of how effective podcasts are to drive sales but each time I take my clients through the process I am about to run you through today, they get so excited by it because they actually experience it for themselves. This is pretty much my favourite thing to witness, so that's why I am sharing the replay…

1
Overcoming a Mid-Brand Crisis: Build a Personal Brand Without Causing Burnout 28:05

3y ago28:05

28:05

Overcoming a Mid-Brand Crisis: Build a Personal Brand Without Causing Burnout | BBE Podcast Ep18The Big Brand Energy Podcast is a podcast for coaches, creatives and entrepreneurs who are after a unique perspective on how to start and scale their platforms to the point that they can work for themselves.As a podcast coach and producer, I have witness…

1
Using Your Authenticity to Call In Your Soul Aligned Audience with Inez Bye 45:25

3y ago45:25

45:25

Join Sophie on an exciting episode as she welcomes Inez Bye, a dynamic business and mindset coach who's taken her journey from a side character to the main character. Inez shares her expertise in helping entrepreneurs unleash their authentic truth and tap into their zone of genius to attract their ideal audience. Get ready for a thought-provoking c…

1
[BONUS EP] Unlocking the Power of Podcasting for Building Your Brand on Social Media | Interview from Car Girl Chats 58:45

3y ago58:45

58:45

This is an interview Sophie did on Lily Turton's podcast, Car Girl Chats and there is SO much value in here so we thought we would share!Let me know what you think & check out Lily's other episodes by searching her podcast after you listen to this!By On Track Studio

1
Achieving Viral Success on TikTok with Ali Afnan 43:05

3y ago43:05

43:05

Get ready to level up your online game with TikTok King Ali Afnan! Join us as we sit down with the TikTok sensation to discuss the ins and outs of building a successful online presence. Ali shares his expert insights on marketing and social media strategy. Not only will you hear about his amazing journey to the top of the digital world, but you'll …

1
Internal Shifts for Deeper Relationships, Fulfilling Work and Personal Growth [Bonus Ep] 1:18:56

3y ago1:18:56

1:18:56

This is an interview from the Stillness Everyday podcast where Sophie was interviewed by the host and long term friend, Rod. Having known each other for many years, these two have navigated so many versions of themselves and can speak to letting go of projections on one another and forming countless new versions of their relationship. Sophie is pro…

1
Emform The Mindset Queen - Become A Better Human, Scale Your Business (in that order) 1:13:21

3y ago1:13:21

1:13:21

Welcome back! Big Brand Energy has a special guest today, Emily from Emform. Emily is a mindset coach and mentor, with an extensive background in fitness. Sophie asks Emily the nitty gritty from her change of path being PT to mindset, what mindset shifts she implemented to scale her business to the next level & some of her biggest challenges in bus…

1
Business & Online Dating Are The Same Thing 15:28

3y ago15:28

15:28

I can imagine the thoughts running through your head after reading the title, but trust me, Sophie knows what she’s talking about and boy oh boy is this episode mindblowing. Today Sophie runs you through why she believes social media marketing for your business, needs the same approach as the dating world. Don’t forget to FOLLOW the podcast!To keep…

1
Social Media Advice For Business Owners | Part Three: The Context Of Your Content Matters 15:31

3y ago15:31

15:31

Part 3! Let’s go. Are we cultivating the BBE yet? If you haven’t delved into part 1 & 2, make sure you stop there first, so you can receive the most out of this episode. Context is everything when it comes to big brand energy content. In this finale episode Sophie offers her amazing tips to nailing the context behind your content and why it’s so im…

1
Social Media Advice For Business Owners | Part Two: Become A Content Creator 12:44

3y ago12:44

12:44

Welcome to part 2 of this epic mini series that Sophie has created to help business owners smash it in the content world. If you haven't listened to part 1, go back, listen in cause this episode will make a lot more sense. Sophie spends this short potent episode offering more advice on how to not only show up online and display BIG BRAND ENERGY, bu…

1
Social Media 101 for Business Owners Part 1 | Actually No, Your Content Just Sucks! 11:59

3y ago11:59

11:59

Argh the instagram algorithm is messing with my engagement. Argh my industry is so saturated. Actually no, your content just sucks. It’s not intentional and you're just ticking that admin box to ‘market on social media’. Today Sophie is here to be frank, direct and straight to the point. She talks about the biggest mistake brands make when creating…

1
Unleash Your Inner 7 Figure CEO With Jessie Williams 47:34

3y ago47:34

47:34

We all know starting and maintaining a successful business isn’t easy, but why let that stop you? Today, Sophie has special guest Jessie Williams, here to chat about the ins and outs of creating an empire and living out that big brand energy. They discuss what it takes to have success by doing inner work, changing your perception and to stop giving…

1
Overnight Successes < Creating An Authentic Brand with Shakira Park 43:27

3y ago43:27

43:27

Gary Vee reminds us every day that quick fixes are set up to fail. Remembering the long term gain and trusting the process is the best part about being an entrepreneur. Today Sophie is joined by another Marketing Legend, Shakira Park. Sharika is a wealth of knowledge with an inspiring story! The two chat about manifestation, the importance of trust…

1
Content Is King With Martiene Van Steyn 45:24

3y ago45:24

45:24

Instagram Reels, Tik Tok, Facebook Ads…where does one begin? In this world of overwhelming marketing jargon, it can be so hard to know where to leave your mark. Today, Sophie and Martiene dive deep into the world of content. We hear about Martiene’s incredible journey in the marketing world and leave full of tips on how to start making an impact an…

1
How to make your content stand out online with Carly Camilleri, founder of Toolakea 53:12

3+ y ago53:12

53:12

Welcome back! Today Sophie is joined by the incredibly inspiring Carly Camilleri, founder of Toolakea, a creative outsourcing agency working alongside businesses as their go-to, hands-on creative team. Toolakea is paving the way for a new look at how we collaborate, network and be creative. In this episode you’ll get a glimpse into Carly’s life and…

1
Using real story telling to grow to 10.9K followers with Founder of ThNks Collective and Haus Media Co 31:36

3+ y ago31:36

31:36

In this episode, Sophie chats to the founder of ThNks Collective and Haus Media Co, Andrew Schnitzerling (or better known as Curly) about how he used storytelling to grow to 10.9K followers on Instagram and he shares why he believes creating content that impacts people is both fulfilling, and a strategic move for start up brands. Curly brings real-…

1
This is why your content is not taking off 17:15

3+ y ago17:15

17:15

Okay, this episode is straight facts and a must listen for anyone who is wondering why your content isn't bringing you leads or sales. Sophie points out the lack of accountability business owners/ creatives/ coaches take for their content strategy and how simple it is to connect with your audience if you get out of your own way. She speaks to the u…

1
How to have a successful podcast with The Technician 54:57

3+ y ago54:57

54:57

Surely you have heard of The Technician Podcast... It's hosted by the incredible, coach (or as he likes to say; human helper), entrepreneur and frequent top chart podcaster, Travis Cochran, and on today's episode, you get to hear all about what it really takes to reach success in the podcasting world. If you don't have a podcast, still stick around…

1
What would you stand for if your products and services didn’t exist? 19:28

3+ y ago19:28

19:28

Well well well, the time has come! Big Brand Energy is here! In this exciting first episode, Sophie lays the foundations of what it takes to have Big Brand Energy. You'll hear some her marketing philosophies and learn how you can use them to create a content that you, and your audience connect with. With her boy, Seth Godin, author of ‘This Is Mark…

1
Welcome to Big Brand Energy 0:43

3+ y ago0:43

0:43

My name is Sophie Wilson and this podcast is for business owners and creatives who want to cultivate Big Brand Energy and stand out online.By listening, you will learn how to be fulfilled in your career or business, and get educated on how best to market yourself in 2022.I believe that this social media agency model is BROKEN and that YOU have the …