Best Jason Zook Podcasts (2025)

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256 - Last ep before baby! What pregnancy has been like… 1:12:57

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1M ago1:12:57

1:12:57

In this episode, we’re answering a handful of questions about our pregnancy journey so far (36 weeks as of recording!) We talk about everything from favorite (and least favorite) parts, to how Jason’s been helping, to what’s surprised us most along the way. We also chatted about: How we’ve prepared financially for baby What it’s been like stepping …

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The micro-agency model: Freedom, flexibility, and family with Eman, Jess & Cindy on the Confessions with Jess and Cindy podcast 51:59

2M ago51:59

51:59

This is one of the most honest, detailed conversations I’ve had about what it really looked like to evolve from a solo email strategist to building a micro-agency. (Originally published on the Confessions with Jess and Cindy podcast). Jess, Cindy, and I talk about: Why I don’t want employees (at least for now), and how I intentionally built a team …

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255 - Our Final WAIM Launch: The FULL Recap... 1:10:50

3M ago1:10:50

1:10:50

We just wrapped our last-ever launch of WAIM Unlimited. All while 7 months pregnant, grieving the loss of two family members, troubleshooting a broken-down car, a 5-hour medical snafu, and somehow still exceeding our high goal for our launch. Let’s break it all down. In this episode, we’re going to cover: What actually worked (and didn’t) across em…

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How to plan more inclusive business events with Eman Ismail & Sonia Thompson on the Inclusion and Marketing podcast 43:51

2M ago43:51

43:51

Today’s episode is a little different because the mic’s turned on me. This conversation was originally recorded for Sonia Thompson’s Inclusion and Marketing podcast, and it was such an important one, I wanted to share it with you here too. Sonia and I talk about what it really means to plan inclusive business events – especially for people who iden…

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254 - Real-time FINAL launch update (3 of 3, Jason only) 17:32

3M ago17:32

17:32

This is part three of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited. As of recording this FINAL installment, we have just 12 hours left in the launch 😱. You’ll get an update on our total sales numbers, what went on the last week (another death in our family 💔), and the final…

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253 - 10 most common questions we get asked 41:55

3M ago41:55

41:55

Since we've been running WAIM, certain questions come up over and over. In this episode, we’re answering the top 10 things we hear most from creative business owners who feel stuck and don't know what to do next. We cover: How to increase sales without feeling pushy How to get clarity on what you're building and who it's for How to overcome fear an…

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252 - Real-time FINAL launch update (2 of 3, Jason only) 23:07

3M ago23:07

23:07

This is part two of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited. As of recording this second installment, we are 1 WEEK post-launch and have 1 week to go! (This is the "Sahara Desert" part of the launch.) You’ll get an update on our total sales numbers, how our boosted IG …

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Getting Fired with Claire Pelletreau [OBG] 52:28

3M ago52:28

52:28

Getting fired hurts. But getting fired for the thing you’re actually an expert at is another level of pain. My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. (This is an Oldie But Goodie epsiode!) In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains …

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251 - The 3 human skills you need to be building in an AI content world 32:31

3M ago32:31

32:31

With AI rapidly multiplying the amount of content flooding every platform (40m vertical videos PER DAY 😬), we’re facing an era where information is no longer scarce... it’s commoditized. So what actually becomes more valuable in a world drowning in content? In this episode, we share the three human skills we’re doubling down on in the year ahead. T…

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250 - Real-time FINAL launch update (1 of 3) 25:15

4M ago25:15

25:15

If you love hearing the behind the scenes of a product launch, then you are going to thoroughly enjoy this 3-part series for our LAST-EVER launch of our un-boring coaching program WAIM Unlimited. As of recording this first installment, we are 24 hours post-launch and have 2 weeks to go! You’ll get to hear how our pre-launch waitlist went, where 44%…

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249 - How we're learning AI tools without overwhelm 32:29

4M ago32:29

32:29

If you’ve ever felt like you’re already behind in the world of AI (or like you need to try every new tool just to keep up) you’re not alone! In this episode, we introduce the idea of slow-learning AI: a calm, intentional approach to staying curious without getting overwhelmed. We share specific strategies we’re using to create boundaries, focus our…

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When to create a paid product, the 'freelancer' debate & subcontracting with Steve Folland – Extended Interview 35:21

4M ago35:21

35:21

Today, Steve's answering questions about – When a podcaster can take the leap and build a paid product/service The calling yourself a 'freelancer' vs 'business owner' debate Steve's process around subcontracting and hiring other freelancers to work on projects with him Links: Get the transcript here Listen to Steve's Mistakes That Made Me interview…

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248 - What’s changed with launches? 38:35

4M ago38:35

38:35

Are digital product launches dead? Not at all! But in 8 years, we’ve noticed a few changes and we wanted to share what we’ve seen firsthand. How many sales emails matter? Do you actually need launch bonuses? Is there value in using AI to write sales page copy or does it sound too… AI? Here’s what we cover in this ep: Why pre-marketing matters more …

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247 - 6 tools we MIGHT build next year 52:33

4M ago52:33

52:33

We are many months away from 2026 and the big shift in our Wandering Aimfully business, but we wanted to pull back the curtain and share how we ideate business ideas BEFORE they see the light of day. This episode, we hope you get to hear how we brainstorm, how we go back and forth, and when we get excited (or not) about a potential new idea. In 202…

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Putting all your (client) eggs in one basket with Steve Folland [OBG] 1:45:58

4M ago1:45:58

1:45:58

When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this Oldie But Goodie convo, St…

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246 - The Future-Proof Creator (what still works in 2025?) 46:20

4M ago46:20

46:20

With AI taking off like wildfire, algorithms shifting like crazy, and tactics expiring faster than ever… what actually still works in 2025? In this episode, we’re cutting through the chaos to ground you in what remains true in online business today. If you feel like you're fighting a current right now, you're not alone! We cover... The three founda…

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245 - We asked AI to interview us... 51:39

5M ago51:39

51:39

If you’re like us and using GPT (or Claude, etc) on a daily basis, then you have an AI that is gaining context about you constantly. With that in mind, we decided to ask AI to come up with questions they thought would be compelling for us to answer! In this episode, we have two AI Speakers joining us to ask us questions about our businesses, conten…

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Falling prey to new ideas with Caroline & Jason Zook [OBG] 1:29:09

4M ago1:29:09

1:29:09

This might be my favourite episode of Mistakes That Made Me 😍 (An oldie but goodie!) Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After mo…

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244 - Back on Instagram after 3 years: Month 1 recap + Month 2 plan 56:50

5M ago56:50

56:50

We’re one month into our return to Instagram after a 3-year break, and in this episode, we’re pulling back the curtain on what’s working, what’s not, and how we’re approaching Instagram in a way that actually feels good (and sustainable). Spoiler: we’re not here to growth-hack, we’re here to experiment, stay aligned with our business, and TRY to en…

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243 - How we’re (currently) prepping/planning our parental leave 49:19

5M ago49:19

49:19

With just a few months to go before our Tiny Zook 🐣 arrives (!), we’re sharing how we’re approaching parental leave—not as a step-by-step guide, but as a real-time snapshot of our intentions, plans, and mindset. Whether you’re expecting, planning a business sabbatical, or just curious about building more space into your business, this one’s for you…

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32 of my favourite things (for my 32nd birthday 🥳) [OBG] 1:12:35

5M ago1:12:35

1:12:35

It's my (33rd) birthday week! So, I'm re-sharing the super popular birthday episode I published last year for my 32nd birthday. (An oldie but goodie!) Tune in to hear me share 32 of my favourite (business and personal) things... from business hires, podcasts, software/tools to mentors to TV shows and more as I celebrate another trip around the sun …

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242 - Why we're ending WAIM Unlimited (part 2) 39:55

5M ago39:55

39:55

This is the second part of our discussion about retiring our WAIM Unlimited coaching program. We are going to do ONE final enrollment period in a few months and we answer some of your questions about this decision. The questions we answered in this ep: How are we feeling confident when it comes to the money side of this decision? Do we have savings…

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Minisode (Jason Only) - Does everything feel messy right now? 11:39

6M ago11:39

11:39

See what we're up to: https://wanderingaimfully.com/now Try Teachery for free: https://teachery.coBy Wandering Aimfully

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The challenge of growing your business slowly with Belinda Weaver (Extended interview) 26:57

5M ago26:57

26:57

If you loved my first interview with Belinda Weaver back in 2022 (Going and Growing Too Slow), join us for this unedited extended interview (recorded in 2024) where we continue our conversation about growing your business slowly and intentionally. Links from this episode: Belinda Weaver Hot Copy podcast Get The Email Rules: Eman's FREE 35-minute em…

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241 - 5 signs it's time to pivot your business 43:53

6M ago43:53

43:53

How do you really know when it’s time to move on from an offer you’ve built your business around? In this episode, we’re sharing the four indicators that helped us make the decision to wind down WAIM Unlimited—insights we hope will help you reflect on your own path. We dive into: What it feels like to fall out of love with your offer (and why that’…

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240 - Why we’re ending WAIM Unlimited (part 1) 52:27

6M ago52:27

52:27

After six incredible years, we’ve decided to retire our flagship program, WAIM Unlimited (after one FINAL upcoming launch). In this episode, we’re walking you through exactly why we’re making this sizable change. Retiring WAIM Unlimited didn’t come from burnout or panic… but from clarity, alignment, and a desire to move into our next chapter with i…

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The secret to engaging email newsletters with Eman Ismail & Liz Mosley on The Building Your Brand Podcast 54:07

6M ago54:07

54:07

This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing. We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. I share my journey from generalist to email expert and offer valuable advice on finding your …

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239 - Spring 2025 Launch Recap (lower sales, big lessons, and future shifts) 58:32

6M ago58:32

58:32

Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we’re using it as a chance to adapt, experiment, and pivot. In this launch recap episode, we’re breaking down: The details of our Spring 2025 launch (amidst first trimester, new 6-month option, and our very minimal marketing effort) Why we think sales were lower t…

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238 - We’re having a baby! 😱 (Fertility journey update) 59:40

6M ago59:40

59:40

This episode is a special one—because we’re pregnant! 🎉 We want to share our journey so far, from navigating fertility struggles to getting our positive test (on New Year’s Eve, no less!), and what the first trimester has been like for both of us. We’re covering: The fertility challenges we faced (Ep #223), including two pregnancy losses and the di…

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237 - 4 steps to make your next launch feel CALM 44:38

7M ago44:38

44:38

This episode goes out to anyone who has felt stressed during a launch! We want to help change that for you and we have 4 steps that ensure your launches are calm, profitable, and feel effortless. THE biggest mistake we see folks making when doing live launches is not enough planning and prep time (our own customer survey data showed 75% of people p…