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The Estate Agent Consultancy Podcast

The Estate Agent Consultancy

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The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency.
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In this must-listen episode of The Estate Agent Consultancy Podcast, we sit down with James Cocker, a specialist in social media marketing for estate agents, to uncover the strategies that are transforming how agents generate leads in today’s market. Key Topics Covered: Why estate agents must embrace social media to stay competitive The biggest mis…
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In this episode, I’m joined by Sylvie di Giusto, an internationally renowned expert on personal branding, leadership, and decision-making. With twelve books to her name and a client list that includes top executives and global companies, Sylvie brings a wealth of knowledge on how perception shapes success. We dive into why first impressions matter …
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Jack Flower took the leap into self-employment a year ago — but after a strong start, things began to stall. Same marketing. Fewer results. No growth. In this episode, we get brutally honest about: Why his pipeline plateaued How to get more listings without spending more Simple shifts to get properties under offer faster What every solo agent shoul…
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If you’ve ever wondered when it’s time to increase your fees — and how to actually do it without scaring off clients — this episode breaks it down. I share the two key business metrics that signal it’s time to level up your pricing, plus how to position yourself so clients say “yes” without hesitation. More value. More income. Less stress. 💡 Spot t…
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Scott Morland shares his journey from working within the high-profile Purple Bricks model to building a successful independent estate agency under the eXp banner. We talk openly about why the Purple Bricks approach didn’t quite deliver on its promises, and the key lessons Scott carried with him into self-employment. He breaks down how he’s managed …
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Imagine a potential vendor already loving your approach, valuing your service, and trusting your results before you’ve even stepped through the front door. That’s what a well-crafted Video Sales Letter (VSL) can do. In this episode, I break down exactly how to create and use one to warm up prospects and win more instructions — effortlessly. 🎥 What …
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Your social media isn’t just there to “look busy.” It should move people. In this episode, I reveal the subtle shifts you need to make in your content so it stops being noise and starts guiding potential clients into your pipeline. You’ll learn how to build trust, craft a journey, and make every post count. 📍 Create content that leads somewhere 🧠 S…
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In this episode, Chris Marr dives into what it really means to step into your authority as an estate agent. Drawing on his experience coaching everyone from startups to multi-million-pound businesses, Chris shares why so many professionals fall into the trap of people-pleasing—and how shifting into a position of trust and leadership can transform y…
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In this episode, I'm joined by Danny, an estate agent from North London, as we get under the hood of his business. We take an honest look at his: ➡️ Current listings, appraisals, and completions. ➡️ Marketing activities that are (and aren't) working. ➡️ Missed opportunities hiding in his database and listings. You'll hear real-world strategies any …
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Tired of posting into the void with zero results? In this episode, I’ll show you how to skip the trial and error by reverse-engineering what’s already working for other agents online. Learn how to find top-performing posts, decode what makes them tick, and adapt them to your brand — so you can finally start seeing real traction without the overwhel…
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In this episode, we’re talking about how to stand out in your area by positioning yourself as the go-to local expert—and by sharing your personal story. When people feel like you know their community and understand your “why,” they’re far more likely to connect with you and choose you. This is about building trust, relatability, and real influence …
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Today, we’re unpacking a smarter approach to property pricing: avoiding firm price labeling too early in the marketing process. This flexible strategy keeps your options open, makes price adjustments easier, and puts you in a stronger position if the property doesn’t sell right away. A must-listen for agents who want more control and less friction …
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What’s really going on in the UK property market right now? In this exclusive interview, I sit down with Alex from 20EA — one of the UK’s leading property data companies — to break down the stats you won’t see on the news. We cover: Why listings are at a 7-year high 📈 The truth behind rising fall-throughs ❌ What’s driving the rise of self-employed …
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In this episode, we explore why having an empty diary is one of the biggest hidden traps in estate agency. Discover how structuring your schedule from day one—even before client appointments come in—can create momentum, boost productivity, and attract more business. Learn the simple mindset shift that helps agents take control of their time and con…
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In this episode, I talk about the part of estate agency no one is really speaking about – you. Your health, your energy, your ability to switch off and recharge. Because here’s the truth: without you at your best, your business can’t be at its best either. This episode is about giving yourself permission to step away, recharge properly, and come ba…
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In this episode of The Estate Agent Consultancy Podcast, we’re thrilled to welcome Andy McHugo, founder of McHugo Homes, for a candid and inspiring discussion on his journey in estate agency. With four years of success under his belt as an independent agency owner, Andy shares invaluable insights for estate agents looking to elevate their careers. …
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In this episode, I share one of the most powerful questions you can ask before or during a market appraisal – and why it can be the difference between winning and losing the instruction. By asking what’s important to the homeowner when choosing an estate agent, you’re not only showing that you listen – you’re getting pure gold that you can use late…
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In this episode, I dive into one of the simplest but most overlooked ways to elevate your estate agency brand: professional photography. Whether it’s your profile photo, your team shots, or your marketing materials – the quality of your visuals directly affects how people perceive you. First impressions happen fast, and if you want to win instructi…
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With nearly two decades in estate agency, Adie McCarthy has seen it all—from running his own EweMove franchise to now working with some of the country’s top-performing agents at Fine & Country. But what separates great agents from average ones, and how can self-employed agents charge higher fees, win more valuations, and build a thriving business? …
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In this episode, I talk about the power of becoming a producer rather than just a consumer in your business – especially when it comes to social media and content creation. If you want to be the go-to agent in your patch, visibility matters. I’ll share why producing content puts you in the top 1%, how to start building a personal brand, and how you…
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In this episode, I talk about something most estate agents get wrong: feedback. Not all feedback is useful – and not all of it helps you move a property forward. I break down the importance of price-sensitive feedback from viewings, how to gather it, and how to use it in conversations with vendors to guide pricing and expectations. If you’ve ever s…
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After running his own independent agency, Apex, for years, James Hillier made the bold move to join the EweMove franchise model—and he hasn’t looked back since. But what made him take the leap, and what has he learned along the way? In this episode, James shares the key differences between running an independent agency vs. a franchise, the lead gen…
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In this episode, I’m talking about something that’s easily missed but can make all the difference when it comes to converting valuations into instructions: getting in front of all the decision makers. You can deliver the best pitch in the world – but if one key person isn’t there, you’re already on the back foot. I’ll show you how to make sure you’…
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In this episode, I dive into the real reason so many estate agents are missing out on instructions – and it’s not because the leads are bad. It’s because most agents are giving up far too early in the follow-up process. I’ll break down the stats, share why the fifth follow-up is often where the magic happens, and explain how to build a simple, cons…
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Pricing mistakes, low fees, and struggling to convert leads—sound familiar? Robin Waite, business coach, bestselling author, and pricing expert, has worked with thousands of entrepreneurs (including estate agents) to help them charge what they’re worth and scale their businesses with confidence. In this episode, Robin breaks down the biggest pricin…
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If you’re struggling to bring properties to the market, the problem isn’t just finding new leads—it’s understanding what’s holding your current potential sellers back. In this episode, I’m sharing: 🎯 A simple exercise to pinpoint exactly where your next instruction is coming from 🎯 Why some sellers hesitate to list—and how to remove those roadblock…
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Struggling to keep track of your cash flow? Not sure where your money’s really going? 💰 In this episode, we break down how using money pots can give you total control over your estate agency’s finances—so you always know what’s coming in, what’s going out, and what’s truly yours. Here’s what we cover: 🏦 How splitting your income into different mone…
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For nearly 15 years, Adam MacKay has been at the helm of MacKay Property Group, building a powerful brand in the estate agency world. But what truly sets him apart is his bold decision to transition his agency to the EXP brokerage model—long before it became a widely considered option for agents. In this episode, Adam shares his journey, the challe…
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Most estate agents undercharge for their services—and they don’t even realise it. The biggest reason? It’s not the market, the competition, or even the clients… it’s you. In this episode, I’m unpacking: 🎯 How fees vary between estate agents with industry experience vs. those without 🎯 Why you’re likely the biggest reason your fees haven’t increased…
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Want to be the most well-known estate agent in your area? 🎙️ Starting a local podcast could be your game-changer! In this episode, we break down why having a podcast focused on your local community can skyrocket your reputation, build trust with homeowners, and make you the go-to property expert in town. We’ll cover: 🎤 How a podcast makes you a key…
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In this insightful interview, Toby Martin, founder of Toby Martin Consultancy, shares his journey from being an employed lettings agent to launching his own consultancy and helping estate agents build successful lettings businesses. Toby discusses the biggest challenges of transitioning to entrepreneurship, the strategies he uses to help clients su…
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Who you compare yourself to every single day has a massive impact on your success. But most estate agents don’t realise they’re using the wrong reference points, which is why they stay stuck at the same level. In this episode, I talk about the five types of people you should be measuring yourself against if you want to grow your business, get more …
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Ever felt awkward talking about your fee on a market appraisal? It’s time to change that! In this episode, we dive into how to confidently present your fee, position your value, and make homeowners see why you’re worth every penny. Here’s what we cover: 💷 Why you should NEVER be ashamed of your fee 💷 The power of saying, “I’m really, really expensi…
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In this episode of The Estate Agent Consultancy Podcast, we’re joined by the incredible Miranda Menzies, a military veteran turned estate agent who’s making waves in Northamptonshire’s property market. With over 26 years of experience running a successful health and fitness business, Miranda reveals how her unique career path shaped her approach to…
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Want to sell homes faster and keep your vendors happy? In this episode of The Estate Agent Consultancy Podcast, we’re talking about the power of aligning with your vendor’s goals—helping them find their next property while improving your marketing and overall customer experience. By guiding sellers through the entire journey, from listing to moving…
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What if your estate agency could grow without chasing new leads all the time? The secret? Providing a top-tier sales service that gets people raving about you to their friends and family! In this episode, we’ll show you how to improve your sales process from start to finish so you naturally attract more recommendations and referrals. We’ll cover: ⭐…
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Want to know what homeowners actually expect from their estate agent? Curious about what’s really happening in the market right now? 📊 In this episode, I’m joined by Simon Leadbetter to dive into the Voice of the Agent—a powerful survey that reveals what’s working (and what’s not) in the estate agency world. We’ll cover: 🔍 What homeowners are reall…
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Social media is more powerful than ever—so how can you stand out and attract more sellers in 2025? In this episode of The Estate Agent Consultancy Podcast, we’re sharing the latest tips, tricks, and strategies to grow your audience, boost engagement, and turn social media into a lead-generating machine. If you want to stay ahead of the competition …
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When people in your town ask AI, “Who’s the best estate agent near me?”, will your name come up? 🤔 If not, you’re missing out on huge opportunities! In this episode, we break down how you can use GEO strategies to make sure AI and search engines recommend YOUR estate agency first. Here’s what we cover: 📍 How local search works and why AI-driven rec…
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In this powerful episode, I sat down with Antonelli Singers and Dan Woods for an open, honest conversation about the state of men’s mental health in the property world. Together, we explored the highs and lows of working in estate agency, sharing our personal stories, challenges we’ve faced, and the lessons we’ve learned along the way. We also disc…
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In this episode of The Estate Agent Consultancy Podcast, we break down the vendor cycle—the key to keeping your pipeline moving and your business thriving. From securing the right listings to managing stock effectively and making price adjustments at the right time, we’ll show you how to get properties sold quickly and efficiently. If you want to i…
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What if you could make more money from every sale, viewing and valuation—without doing extra work? In this episode, we’re talking about the hidden income streams estate agents are missing out on. By having the right conversations with your clients, you can top up your fees, create consistent cash flow, and unlock new revenue streams for your busine…
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In this video, Megan Eighteen dives into everything you need to know about leveraging TikTok for professional success: 📌 Is TikTok just for kids? Discover how businesses and professionals are making waves on the platform. 📌 First steps to success: Learn where to start when building a TikTok channel for your brand. 📌 Trends vs. originality: Stay ahe…
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In this episode of The Estate Agent Consultancy Podcast, we dive into the key strategies that make potential clients not only recognise your name but also trust you enough to instruct you. From building a strong local presence to understanding the figures that truly matter in your business, we explore how to position yourself as the go-to estate ag…
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Have you ever thought about what happens when you’re done running your estate agency? Whether you want to sell it, scale it, or step away, having an exit plan from the start is the smartest move you can make. In this episode, we’re breaking it down in simple, no-nonsense terms: 👉 Why having an exit strategy makes your business stronger from day one…
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Join us for an insightful conversation with Simon Gates, a leading voice in the estate agency world and a social media powerhouse for agents seeking guidance, inspiration, and actionable advice. Simon shares his journey, the inspiration behind his focus on industry statistics and market trends, and why data-driven decision-making is essential for s…
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In this episode of The Estate Agent Consultancy Podcast, we’re talking all things PR—how to get your estate agency featured in local publications and position yourself as the go-to property expert in your area. A strong media presence not only boosts your credibility but also helps attract more instructions by keeping you top of mind with potential…
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Want to become the go-to estate agent in your area? In this episode, we dive into the power of lead magnets and how they can transform your estate agency business. Discover how to lower the barrier for potential clients, make yourself a well-known local expert, and collect valuable contact information that you can leverage to grow your business. We…
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In this episode, I’m joined by Sarah Hood, the Area Sales and Lettings Manager at Belvoir!, a regional advocate for Women in Estate Agency, and a mentor with Agents Together. She’s got an incredible career journey, a passion for mentoring and supporting other agents, and—if that wasn’t enough—she’s also training for the Hampton Court Half Marathon …
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In this episode of The Estate Agent Consultancy Podcast, we explore how estate agents can gain a competitive edge by using their local planning portal strategically. Understanding planning applications can open doors to valuable instructions, helping you connect with homeowners and developers before properties even hit the market. If you’re looking…
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